Synergy

• Synergy is when two or more products visually link together to create a more effective impact(via links and connections through visuals or motifs)

• The main reason why synergy is important is so the product of the artist is recognisable whether it is a video , album cover, or advert the artist will be known if there is synergy(consistency) in the products, this will also increase sales and make the artist known for certain thing

One use of synergy is the artist wearing this white cap it is seen in the video, advert and album cover

The estate is seen in the video and on the inside of the album cover

The black strip ontop of white font is seen on the advert and the album cover on the back

The picture of the artist is seen on the album cover, on the CD and on the advert

The label is seen on the back of the album cover and on the advert

Comparison of synergy with real examples

How successful was the use of synergy in my ancillary

• There are many links and connections made across all platforms in my ancillary i.e the picture of the artist, the motif of the cap, and the estate, they are obvious and significant, this enables the features to be easily noticed, and for this reason I believe synergy in my ancillary was well thought out and successful