Syndicated Data … Analysis for… Brand… Scientists.
3
Syndicated Data … Analysis for… Brand… Scientists. Learning Objective Give students hands-on experience using syndicated data to generate market insights, which in turn drive actionable category and product/brand plans.
description
Syndicated Data … Analysis for… Brand… Scientists. Learning Objective Give students hands-on experience using syndicated data to generate market insights, which in turn drive actionable category and product/brand plans. Some Questions We Often Ask. Score keeping - PowerPoint PPT Presentation
Transcript of Syndicated Data … Analysis for… Brand… Scientists.
Syndicated Data …
Analysis for…
Brand…
Scientists.
Learning Objective
Give students hands-on experience using syndicated data to generate market insights, which in turn drive actionable category and product/brand plans.
Some Questions We Often Ask
Score keeping How are we doing vis-à-vis last year? the competition?
the status quo?
Understand “causality” What factors influence our sales and share? What is
their relative influence?
Prescription What should we do?
Schedule from March 2011
Day 1 (1:00-5:15)- Intro; Scanner Data; Promotion Analysis; Intro to
Market Response Analysis
Day 2 (8:30-11:15; 12:45-3:30)- Market Response Analysis; Misc. Topics; CPG
Perspective (guest speaker); Valuing Customers
Day 3 (8:30-11:15; 1:00-4:15)- Social Media (guest speaker); Brita Case Study;
Entertainment Perspective (guest speaker); Experimentation; Category Analysis
Day 4 (8:30-11:15)- Loyalty Card Data (guest speaker); Reading Published
Studies
