9613372718 STRUCTURE OF M. COM SYLLABUS (to be effective from 2010-11 academic session)M.Com 1st Semester.M.C- 101M.C- 102M.C- 103M.C- 104M.C- 105

Principles of Management.Research Methodology & Business Statistics.Corporate Financial Accounting.Business Economics.Business Environment.

M.Com 2nd Semester.M.C- 201M.C- 202M.C- 203

M.C- 204M.C- 205

Financial Management Organizational Behaviour A) Small Business Management.B) Management of Cooperative Institutions.C) Basic Accounting (for non-commerce students only)Computer Application in Business.Marketing Management.

M.Com 3rd Semester.M.C- 301M.C- 302M.C- 303

M.C- 304

M.C- 305

Indian Financial System.Human Resource Management.A) Entrepreneurship.B) Management of Insurance Services.C) Basic Tax Planning (for non-commerce students only)Specialization-1 Group: AC: Accounting Theory. Group: FM: International Financial Management. Group: MR: Advertising & Sales Management. Group: HR: Organizational Change, Development & Effectiveness.Accounting for Managerial Decision.

M.Com 4th Semester.M.C- 401M.C- 402M.C- 403

M.C- 404

M.C- 405

Strategic Management.International Business.Specialization-2 Group: MR: Marketing Research & Consumer Behaviour Group: AC: Contemporary Issue in Accounting. Group: FM: Security Analysis & Portfolio Management. Group: HR: Industrial Relations. Specialization-3 Group: AC: Corporate Tax Planning & Management. Group: FM: Management of Financial Services. Group: MR: International Marketing. Group: HR: Labour Legislations & Social Security.Dissertation:

Note: “Students can optional only one Specialization group in 3rd and 4th Semesters”.PRINCIPLES OF MANAGEMENT [MC - 101]

M.Com Semester-I Full Marks-100 Course No: MC-101 Sessional-25 Credit Hour-50 Semester End -75 Total Credit-5

UNIT- I Evaluation of Management: Thoughts and Management concepts.(A) Pre- Scientific Management School, Scientific Management, Administrative Management, Human Relations, Approach, Contingency approach, System Approach, Human Recourse Management Approach.(B) Meaning, Nature, importance of Management, management as Art, Science, Profession.UNIT-II Business and Society.(A) Business Ethics and Values / Standard of Ethics (B) Business and Environment (C) Social responsibilities and Obligations of Business Changing Scenario of Business Responsibilities.UNIT- III Functions of Management: I(A) Planning: Meaning, Nature, Features, Types, Importance steps, Objectives, Budget, Mission, Strategy, Policy, Principles, Rules, Procedures, Methods, Advantages and Limitations of Planning, Decision making, Meaning, Types, Methods and Techniques, Business Forecasting, MBO, MBE.(B) Control: Meaning, Types of control, Control Techniques- Budgetary Control Techniques, Non Budgetary Control Techniques, PERT/CPM Techniques.(C) Management Audit: Objectives, Importance, Functions and Duties of Management Auditor.UNIT- IV Function of Management -II(A) Organising: Concept, Importance, Principles, Foundation and Dimension of Organization Structure, Span of Management.

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(B) Delegation & Departmentation: Meaning, Importance, Types & Principles of Delegation, Authority Responsibility & Accountability, centralization vs Decentralization Principles & Basis of Departmentation.(C) Organizational Change and Effectiveness: Meaning organization change, Organizational conflict, Powers & Politics.UNIT- V Function of Management III(A) Manpower planning, Job, Analysis, Recruitment, Selection and Placement, Job, Evaluation, Induction and Training Performance Appraisal.(B) Directing : -Meaning, Features, Importance, Principles of Directing. -Motivation and Morale - Leadership and Empowerment- Principles of Supervision and Co-ordination - Communication: Meaning, Definition, Objectives, Process, Barriers Types and Media of CommunicationReference: 1. Principle of Management : T. Ramaswamy, (Himalaya Purlishing House)

2. Management & Organizational Behaviour : Dr. P. Subhan Rao (HPH) (Text, Cases & Games)3. Organisation Structure & design : PG Aquinas (Encel Books) (Application & Challenges)4. Organization & Management : C R Basu (S. Chand & Co. Ltd)5. Principles of Management: Pradeep Kumar (Kedar Nath Ram Nath & Co.)

RESEARCH METHODOLOGY & BUSINESS STATISTICS [MC - 102]M.Com Semester-I Full Marks-100 Course No: MC-102 Sessional-25

Credit Hour-50 Semester End -75 Total Credit-5UNIT-I Research- Meaning, importance. Types of research- Basic, Applied, Historical, Descriptive, Exploratory. Planning of Research: Selection of problem for Research, Sample Design, Census & Sample surveys, Sample Techniques,Method of Data Collection: Sources of data, Use of secondary data, methods /tools of collecting primary data-Observation, interview. Questionnaire & Schedule Report writing and Bibliography UNIT-II Sampling distribution, theory of estimation & testing hypothesis:Sampling distribution of statistics & its standard error, statement of central limit theorem estimation of mean & variance of sampling, types of sampling. Testing of hypotheses: Type-I & Type –II errors, one tailed & two tailed test, standard normal tests: z-test, f-test, t-test, chi-square test.UNIT-III Non Parametric Tests: Concepts, Utility, Comparisons\with parametric Tests, Condition for Applications of Non Parametric Tests,Rank Test, Chi-Square test, Sign Test, Run Test, Wilcoxon Signed-Rank Test, Kruskal-Wallis Test [Application only]UNIT-IV Partial and multiple correlation & regression, association of attributes: concept of Partial and multiple correlation & regression, various formula & problems, association of attributes- concept , order of a class, class frequency , consistency of data , kinds of association of attributes, methods of measuring association between two attributes, partial association.UNIT-V Statistical Quality Control: causes of variation in quality, quality control charts-construction of a control charts- computing the control limits, process of chart making, warning limits, control chart for attributes Reference: 1. Fundamentals of statistics-S.C. Gupta

2. Business Statistics –B.L. Agarwal, New Age International Ltd.3. Statistics for management, - Levin Richard & S Rubin David, Prentice Hall of India4. Krishnaswami O.R.: Methodology of research in Social Science, Himalaya publishing house.5. Kothari , C.R. : Research Methodology- Methods & Techniques, New Age International Publication6. Denzin,N.: The Research Act, Prentice Hall International, London

7. Srivastava, S.C.: Foundation of Social Research and Econometric Techniques, Himalaya publishing house.8. Courtis J.K. (ed) Research Methodology in Accounting and Financial Management 1980.9. Chou Ya Lub: Statistical analysis with business and economics applications, Ind Eds, New York, Hold Rinehart & Wrinston 1974.

CORPORATE FINANCIAL ACCOUNTING [ MC - 103 ]M.Com Semester-1 Full Marks- 100 Course No. MC-103 Sessional-25

Credit Hour-50 Semester End-75 Total Credit -5UNIT-I Meaning, nature & scope of financial accounting-Accounting information and its users-GAAPs- nature, scope, function, process of preparation and compliance of accounting standards in India. UNIT-II Analysis of Financial statements: accounting ratios- utility, significance and computation, Cash flow statement, Fund flow statement, trend Analysis comparative and common size statements, case study of financial statementsUNIT-III Accounting for issues and redemption of shares & debenture Valuation of goodwill & shares UNIT-IV Accounting issues relating to amalgamation, absorption & reconstruction of companiesUNIT –V Accounting for holding and subsidiary companiesReference: 1. Beams,F.D.: Advanced Accounting, Prentice Hall, New Jersey2. Dearden, Jand S.K. Bhattacharya: Accounting for management, Vikas Publishing house, New Delhi.3. Gupta RL: Advanced financial accounting, S Chand & Co, New Delhi.4. Neigs, R.L: Financial Accounting, Tata McGraw Hill, New Delhi.5. Jain, S.P., Narang K.L. : Advanced accounting, Kalyani Publishers, New Delhi

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BUSINESS ECONOMICS [MC – 104]M.Com Semester-1 Full Marks- 100 Course No. MC-104 Sessional-25

Credit Hour-50 Semester End-75 Total Credit -5UNIT-I Demand analysis: individual and market demand function, law of demand determinants of demand. Elasticity of demand-its meaning and importance, price elasticity, income elasticity and cross elasticity, using elasticity in managerial decisionsTheory of consumer choice: Cordinal utility approach, indifference approach, revealed preference and theory of consumer choice under risk, demand estimation for major consumer durable and non durable products, demand forecasting techniques UNIT-II Production theory; production firm, production with one & two variable inputs, stages of production, economics of scale estimation of production function , cost theory and estimation , economic value analysis, short & long run cost function , their nature shape and interrelationship, law of variable proportion, law of returns to scaleUNIT-III Pre determination under different market conditions, characteristics of different market structures, price determination and firms equilibrium in short run & long run under perfect competition, monopolisticcompetition, oligopoly & monopoly . Pricing practices: methods of price determination in practice, pricing of multiple products, price determination, international price discrimination and dumping transfer pricing UNIT-IV Business cycle: nature and phases of business cycle, theories of business cycle, psychological profit, monetary, innovation, cobwebs, Samualson and I likes theories. Inflation, deflation, characteristics & types, inflation in terms of demand fail & cost plus factors, effects of inflation.UNIT-V Development Finance of Govt. PoliciesSource of development finance, deficit financing, foreign capital, surplus for public understanding, consequences of various sources of revenue. Financial commission in India Recommendations of the latest finance commission in India, Budget analysis of latest budget of India. Reference: 1. Dean Joel, Managerial Economics, Prentice Hall of India2. Gupta GS, Managerial Economics, Tata McGraw Hill3. Komsmis: Micro Economics 4. Cherneli: Business Environment in India5. Salvatore,Dominik: Managerial Economics Via Global, McGraw Hill, NewYork

BUSINESS ENVIRONMENT [MC -105]M.Com Semester-1 Full Marks- 100 Course No. MC-105 Sessional-25

Credit Hour-50 Semester End-75 Total Credit -5UNIT-I Business Environment - Meaning, Importance, Nature and scope of Environment-Levels of Environment-Macro environment–International Business Environment.UNIT-II Environment –Various approaches-various aspects- Natural, Social, Economical, Political, Educational, Technological, Legal and Cultural.UNIT-III Business Environment in India –before independence and after independence -Globalisation and its impact on business environment in 21st centuryUNIT-IV The Economy- its analysis and functioning of economic systems – Market economy system-Profile of Indian Economy-Its growth and Economic Reforms.UNIT-V Problems of growth –unemployment, Poverty, regional imbalance, Social injustice, Inflations, Parallel economy, Lack of technical knowledge and information.Reference:1. Global Economy and Business Environment Francis Cheranilan Himalaya Publishing house Text & Cases (Ed 2001)2. Business Environment Chllaaghan, Ellison Edward Amold3. Economic Environment of Business SYBA k Misha, Puri Himalaya publishing House4. Indian Business trough ages FICCI Oxford University Press

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FINANCIAL MANAGEMENT [MC - 201]M.Com Semester-II Full Marks- 100 Course No. MC-201 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: 1 Financial Management–Meaning, Nature & Scope of Finance–Financial goal, Profit Vs Wealth Maximization – Investment, financing & dividend decision – Methods of Financial Management in India – Some challenges.UNIT: II Capital Budgeting & Cost of Capital : Investment Evaluation Criteria – Net present value, Internal Rate of return, Profitability Index, Payback period, Accounting Rate of return, NPV & IRR Comparison; Meaning & Significance of Cost of Capital, Calculation of Cost of Debt. , Preference Capital & Retained Earnings; Combined Cost of Capital (weighted).UNIT: III Leverages– Meaning & type of leverages, degree of leverage, measurement of leverages; Effects of operating & financial leverage on profit; capital structure theories; capital structure & policy–EPS, EBIT,EPS, Analysis in practice.UNIT: IV Dividend theories; Determinants of Dividend policy, Dividend policy in practice; Forms of Dividends; Stability in Dividend policy.UNIT: V Working capital management – meaning significance & types of working capital requirements, sources of working capital, Determining working capital requirements, Factoring services – Dimensions of working capital management of cash, receivables & inventory. Suggested Reference: 1. Chandra Prasanna – Financial management : Tata Mc Graw Hill, Delhi.

2.Pandey, IM : Financial management, Vikash Publishing House, Delhi.3.Khan MY, Jain PK : Financial management, Tata Mc Graw Hill, Delhi.4.Sarma & Gupta: Financial management, Kalyani publishing House, New Delhi.5.Bhattacharya Hrishikesh: Working capital management Strategies & techniques, Prentice Hall, New Delhi.6.Van Horne, James C: Financial management & policy, prentice Hall, Delhi.7.Balla V.K. Financial Management, Anmol publication. 8. Levy & Sarnat : Capital investment & Financial Decision.

ORGANISATIONAL BEHAVIOUR [MC - 202]M.Com Semester-II Full Marks- 100 Course No. MC-202 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Organisation and Organizational Behaviour: Definition, Principles, Process, Importance and Theories of Organisation: Types of Organisation: Formal-Informal, Project Organisation, Matrix Organisation; Organisation Structure and Design; Delegation and Decentralisation, Span of Control.Concept, Nature, Scope, Background, Significance and Foundation / Emergence of Organisational Behaviour, Relationship between management and Organisational Behaviour.UNIT: II Individual Perspective / Dimension: Nature of Human Behaviour, Individual Decision making and Problem Solving: Personality, Perception, Learning, Attitude and values. Transactional Analysis: Introduction, Definition, Evolution and nature of Transactional Analysis; Ego States, Transactions and Life Script, Rackets and Games, Drama Triangle.Motivation-Definition, Nature, Importance & Types of Motivation; Theories of Motivation-Abraham Maslows Need Hierarchy Theory, Alderfer’s ERG Theory, Fredrick Herzberg’s Two Factor Theory, David C. MeClelland’s (learned) Need Theory, Victory H. Vroom’s Expectancy Theory. Stacy Adam’s Equity Theory.UNIT: III Group Dynamics: Definition, Types, Characteristics and Importance of Group, Reasons of Formation of Groups; Theories of group Formation, Stages of Group Development, Group Behaviour, Group Norms, Group Cohesion, group Role, Inter Group Behaviour, group decision Making, group Performance Factors, Principle Centred Approach to Team Development; definition, Need, Characteristics & Types of team, team Decision Making Techniques & its Limitations, Effective Team Building Technique.UNIT: IV Organisational Conflict: Concept, Definition, Features, Stages/ Pattern, Levels, Types and Sources of Conflict; Conflict perspective, Issues Involved in Conflict, Benefits of Conflict, Positive(Functional) and Negative ( Dysfunctional) Aspects of Conflict- Traditional Versus Modern Approach, Conflict as Social Cost, Measuring Conflict, Conflict Resolution.UNIT: V Leadership, Power and Politics: Concept, nature, Functions, Qualities, Techniques, Need and Importance of Leadership; Approaches or Theories of Leadership- Charismatic Leadership Theory. Trait Theory, Behaviour Theory, Fiedler’s Contingency Theory, Paul; Hersey and Kenneth H. Blanchard’s Situational Theory, Path- Goal Modal of Leadership; Leadership Style- Power Orientation, Leadership as a Continuum, Linker’s Four Systems of Leadership Managerial Grid by Blake and Mouton. Defination, Sources, Acquisition and Symbles of Power and Powerlessness; Distinction Between power and politics, Organisational Politics, Reasons for Organisational politics, Management of Organisational Politics.Reference: 1. Management: James A.F. Stoner and Adwars Freedom, Prentice Hall of India, Pvt. Ltd New Delhi.

2. Management and Organisational Behaviour: Jayantee(Mukharjee) Saha, Excel Books, New Delhi3. Management and Organisationa Behaviour: P. Subha Rao, Himalaya Publishing House.4. Organisation and Management: C.R Basu, S. Chanda and Company Ltd.5. Principles and Prentice of management: L. M. Prasad, S. Chand and Company.6. Management – Principles and Prentice: Dr. M. Sakthivel Murugan, New Age International Publishers.

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7. Principles of Management: T. Ramaswamy, Himalaya Publishing House.8. Management Process and organizational Behaviour: L. M Prasad, S. Chand & Company. 9. Organisational Behaviour: S.S Khanka, S. Chand & Company.

SMALL BUSINESS MANAGEMENT [MC-203- A]M.Com Semester-II Full Marks- 100 Course No. MC-203-A Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Role of Small Firm in the National Economy, National Policies for Small Business development; Types of Government and Non- Government Assistance – Space, Machinery , Finance, Tax concessions , expert incentives; Management advisory services for small firms; Critical evaluation of Small Business development policy.UNIT: II The Small Business as a seedbed of Entrepreneurship: Concept of a business venture; Appraisal, feasibility studies and decision criteria. The start-up process; concepts, plan, implementation: Initial strategic planning, product, market, scope, Legal and taxation consideration; Location and site selection.UNIT: III Risk Analysis and Financial consideration; Venture and Capital Sources; Organisation structure and staffing; External environment and business venture development. Consideration involved in Management of Small Busisness.UINT: IV Small Business, Success failure factors; Profit Planning; Growth strategy and diversification decisions and Management.UNIT: V Financial Management of current, operation and expansion Capital: the Marketing Function; Employee relation; Information systems; External services for small business; potential crisis areas for small business.Reference: 1. Karl Vesper, New Venture Strategies, Prentice hall, 1980.2. Hans Schollhammer & Arthur H. Knriloff, Entrepreneurship & Small Business management, John Wiley, 1979.3. Kenneth R, Van Voorthis, Entrepreneurship and Small Business management, Allyn and Bacon, 1980.4. Hal. B. Pickel and Royee L. Abrahamson, Small Business Management, John Wiley & Sons 2nd Edn. 1981.5. Sharma, R. A. entrepreneurship Change in India Industry Sterling, 1980.

Management of Co-operative Institutions [MC- 203- B]M.Com Semester-II Full Marks- 100 Course No. MC-203-B Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Co-operative: Meaning, Nature, Scope, Importance, evolution of cooperative, in India, Institutionalization of Cooperatives, Cooperative Rural Development.UNIT: II Structure and Classification of Cooperatives, Marketing Cooperatives, Dairy Cooperatives, Fishery Cooperatives, Labour Cooperatives, Irrigation Cooperatives. Objectives, memorandum & circle of Anociation, model bye-laws.UNIT: III Professional Management of Cooperative Policy making, Leadership, Planning and organizing functions in cooperatives. Financial Management issues in cooperative Management.UNIT: IV Marketing Management issues in Cooperative Management; Human Resource Development in Cooperatives, Procurement & distribution Management in Cooperatives.UNIT: V Recommendations of various Experts group regarding Reforms in Cooperatives.Multi State Cooperative societies Act, 2002. Role of Cooperatives in XI (latest) Plan.Reference: 1. Kamra, Pawan Kumar: Cooperative Management.2. Goel, B.B: Cooperative Management & Administrative.3. Shah, K: Professional Management for the Cooperative.4. Bedi, R.D: Laws for the Cooperative.5. Mathur, S.S: Cooperative in India. 6. Krishnawamy, D.R: Foundamental of Cooperative.

Basic Accounting [MC-203- C]M.Com Semester-II Full Marks- 100 Course No. MC-203-C Sessional-25

Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction: Definition of Book-keeping- its Objective and Need. System of Bookkeeping- Single Entry & Double Entry Transaction:- Meaning, feature and Classification.Accounts:- Definition, Classification, Debit & Credit. Format:- Rules of debit and credit.UNIT: II Journal and Ledger- Meaning, Utility, Format, recording and Posting of entries.Special purpose Books- Purpose Book, Sales Book, Purchase Returns Book, Sales returns Book.Cash Book- Concept and Preparation.UNIT: III Accounting: Meaning, Objectives, Functions, Advantages and Disadvantages, Basic Accounting terms: Assets, Liabilities, Capital, Debtors, Creditors, Revenue, Income, Expenditure, Drawings, Losses sales, Receivable, Payables. Accounting Information- Meaning, Users.UNIT: IV Depreciation: Meaning, Need, factors, Methods of depreciation - Straight line Method and written Down value Method- Accounting treatment. Provisions and Reserves- Meaning, Need for provision for doubtful debts- Accounting treatment. UNIT: V Trial Balance and Final Accounts: Trial Balance- meaning, Objectives & Preparation, Errors affecting and not affecting trial balance.Final Accounts: Meaning, Uses, Preparation of trading Account, Proft and Loss Account and Balance sheet.

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Reference: 1. Juneja, Chawla, Saxena, Book-keeping and Accountancy, Kalyani publishers, Chandigarh.2. Hanif and Kukharjee, Modern Accountancy, Tata McGrew Hill New Delhi.3. Jain and Narang, Basic Financial Accountancy, Kalyani Publishers, Chandigarh.4. Basu and Das, Practice in Accountancy, Rabindra Library, Kolkata.

COMPUTER APPLICATION IN BUSISNESS [MC-204]M.Com Semester-II Full Marks- 100 Course No. MC-204 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Word Processing: Introduction & Working with MS – Office; Word basic commands; Formatting text & documents; Sorting & tables; Working with graphics; Introduction to mail – me.Spread – sheets: Working with EXCEL – formatting, function, chart features; working with graphics in power point; Show time, sound effects & animation effects.Unit –II Introduction to E – commerce; Meaning of concept, Electronic Commerce V.S traditional commerce E – business need for E – commerce.Internet Concept & Technologies: Concept & evolution of internet, email, web technologies, global publishing concept, universal reader concept & client server concept; Benefits of Hypertext, URLs, HTTP, HTML, CGI gateway services.UNIT-III Website design: Role of website in B2C e commerce; website strategies & web site design principles, push & pull technologies, alternative methods of customer communication.Electronic payment system – Types of e payment systems- relative advantages & disadvantages, credit & legal risks of e payment systems; risk management options in e payment systems.Business to Business E commerce Need & alternative models of B2B e commerce; technologies, EDI & papelers trading, EDI architecture EDI standards, VANs. Internet based EDI & FTP based messaging.UNIT –IV Internet protocols: Layers & networking, OSI layering & TCP layering security issues in E commerce: Security risk of E commerce, Types of threats, sources of threats, security tools & risk management approach.Regulatory & legal Framework: IT Act, 2000. Limitations of cyber laws in India, Taxation issues in e commerce. Concept of Multimedia, ISDN, ATM & cell relay.UNIT-V Application to Accounting packages:- Preparation of vouchers, invoice & salary statements; maintenance of inventory records; maintenance according books & final Aks. , Financial reports generation, TALLY.Application to Statistical Packages, Using of Statistical packages for analysis in search, SPSS; SYSTAT.References : 1. Date, CJ: An introduction to Database systems, Addison Wesley, Massachusetts.

2. Dines, Shila S: Microsoft Office, Professional for Windows 95; Instant Reference; BPB Publication, Delhi.3. Mansfield, Ron: The compact guide to Microsoft Office, BPB Publications Delhi.4. Norton, Peter: Working with IBM – PC, BPB Publication Delhi.5. O’ Brian, JA: Management Information Systems; Galgotia Publication, New Delhi.6. Ullamn, J.O: Principles of Database systems, Galgotia Publications, New Delhi.7. TD Malhota: Computer Application in Business Kalyani Publishers.8. Patai Digambar: Computer Application for beginners, Kalyani Publishers.

MARKETING MANAGEMENT [MC- 205]M.Com Semester-II Full Marks- 100 Course No. MC-205 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Concepts, Nature, Scope & Importance of marketing; Types of marketing; Marketing Mix, Marketing in emerging economics: overview.Marketing Analysis Marketing Investment analysis: Micro – Macro components & their impact on marketing decisions. Market segmentation, Buyers behaviour: Household & organizational buyers; Consumers decision making process.Unit-II Product Decisions Process of decision, Concept of product; classification of products; Major product decision: Product line & product branding; packaging & labeling; Product Life Cycle: Strategies & implications; New product development & adaptation process. Factors affecting price determination; pricing situation, pricing process, pricing policies & strategies. Discounts & rebates.Unit-III Promotion decisions: Communication Process; Promotion Mix: Advertising, Personal selling; Sales promotion: Publicity & Public relations; Sales promotion – tools & techniques; Advertising: Copy designing & testing, Media selection; Advertising effectiveness: Meaning & Concepts.Unit-IV Distribution Decisions: Distribution & channels & physical distributions; Nature, Functions & types of distribution channels; channel Management: Retailing & wholesaling.UNIT-V Marketing Research & Issues in marketing: Meaning & scope of marketing research, Marketing research process. Social, ethical & legal aspects of marketing, International Marketing.Suggested Readings: 1. Ramaswamy, V.S & Namakumari, S, Marketing Managements, Macmillan, New Delhi.

2. Kotler, Philip & Gary Armstrong, Principles of Marketing, Prentice Hall, New Delhi.3. Kotler Philip, Marketing Management–Analysis, Planning Implementation & control, Prentice Hall, New Delhi.4. Sharlekar, S.A, Modern Marketing Managements………..5. Mazumder, Ramanuj & Product Management in India, Prentice Hall, New Delhi.6. Srinivasan, R.; Studies in Marketing: The Indian Context, Prentice Hall, New Delhi.

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INDIAN FINANCIAL SYSTEM [MC- 301]M.Com Semester-III Full Marks- 100 Course No. MC-301 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction: Concept of Financial System; Economic development and Financial System; Growth in Indian Financial System-Pre-1951 Scenario, 1951 to Mid-Eighties Scenario, After Mid-Eighties Scenario and Present Composition.UNIT: II Money Market: Emerging Structure of Indian Money Market; Instruments of Money market; Money Market Mutual Funds-An Overview and RBI’s Regulatory Guidelines; Commercial Banks- Role in Industrial Finance and Working Capital Finance. UNIT: III Capital market: Concept, Structure and Functions of Capital Market; Primary Market- Concept, Instruments of Issue and Methods of Floatation; Secondary Market- Concept, Market Players, Trading System and Settlement.UNIT: IV Institutional Structure- Indian Financial Institutions: Development Banks- IFCI, ICICI, SFCs and IDBI; Investment Institution- UTI and other Mutual Funds; Insurance Organizations- Life Insurance Corporation of India and General Insurance Corporation of India.UNIT: V Institutional Structure- International Financial Institutions: Organisation, Management; Functions and Working of International Financial Institutions- International Monitory Fund (IMF) International bank for Reconstruction and Development (IBRD), International Development Agency (IDA) and Asian Development Bank (ADB).Reference: 1. M.Y Khan- Indian Financial System- Vikash Publishing House.

2. Desai Vasata- Banking & Financial System- HPH.3. Bhole. L. M. – Financial Market & Instituion, Tata McGraw Hill, New Delhi 4. Varshney, P.N- Indian Financial System, Sultan Chand & Sons- New Delhi.5. Ghosh. D- Banking Policy in India, Allied Publication, New Delhi.6. B.M. Bhotra- New Issue Market in India- Von Publishing. 7. R.B.I- Various Report.

HUMAN RESOURCE MANAGEMENT [MC- 302]M.Com Semester-III Full Marks- 100 Course No. MC-302 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction to HRM: Definition, Concept, Evolution, Objects, Scope, Functions, Environment and Importance of human Resource Management. Personal Policies and Principles, Personal records, Reports, Audit and Research. Challenges faced by HRM, Strategic Human Resource Management. HRM in India; Line & Staff Organisation, Various Organisational Structures of Personnel Department.UNIT: II Acquisition and Development of Human Resource: Human Resource Planning– Origin Evolution, Need Process, Role & Importance of HRP Contemporary Approach to HRP. Job Analysis, Job Description, Job Specification, HRP and technology. Human Resource Information System- Applications, Necessary Capabilities of HIRS, Benefits & Limitations of HRIS Recruitment, Selection, Placements & Induction. Socialising, Orienting and Developing Employees- Types of Socialisation Programmes Orientation, Training and Development. Principles and Concepts of Training, Creation of Desire for Training, Identification of Training Needs, Training Policy, Steps in (devising a) Training Programme. Training Methods and Technique, Training Evaluation, Training the Trainers, Application of Computer in Training, Estimating Cost in Training and Development.UNIT: III Performance Appraisal: Definition, Purpose, Process, Benefits, Pitfalls, Constraints, Types of P.A, Approaches to P.A Distinction between Present and Potential Performance Developing Standards / Criteria with regards to Ideal Performance, Performance Review Sequence, 360 Degree Appraisal system, Components of Appraisal Evaluation, Who, What, Why, When, Where and How of Appraisal, Factors Determining Evaluation , Feedback; Potential Attributes, Succession Planning and Career Planning and Development; Career Anchors, Career Development Cycle, Career Need Assessment, Career Marriages, Self Development.Origin, Essential Features, Accuracy and use of Assessment Centers/ Development Centers.UNIT: IV Empowerment, Employee Moral and Industrial Productivity: Concept, Characteristics and Shape for Empowerment, Guidelines for Introducing Empowerment, Factors Affecting Empowerment, Empowerment circles, Elements of an Empowered Management style. Concept, Factors Affecting Employee Moral, Type of Moral, Effects of Moral, Moral and Productivity, Moral and Performance, Evaluation of Moral, Improving Moral.UNIT: V Wage and Salary Administration: Job Evaluation- Definition, Objective, Procedure, Advantages, Limitations & Methods of Job Evaluation; Job Classification, Implementation of Evaluation Job Structure, Essentials of Success of Job Evaluation Program, Cost Benefit Concept in HRM, Human Resource Accounting.Meaning, Features and Types of a Reward System, Rewards and Expectancy Model, Determinants of Rewards, Rewarding Terms, Wage Incentives- Objectives, Merits, Types, Short Term Plan, Halescy- Weier, Rowan and 100% Premium Plan, Beaudaux Point Plan, Taylor’s deferential Piece Rate, Merric Multiple Piece Rate Plan, Gantt’s Task and Bonus Plan, Emerson Efficiency Plan, Co-partnership System, Accelerating Premium System, Long Term Wage Incentive Plan- Standard Output Plan, Profit Sharing, Scanlon Plan, Precautions Against III Effects of incentive system, Prerequisites of a Good Wage Incentive Scheme, Non- Monetory Incentives- Fringe Benefits- Special features Objectives, Coverage.

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Wage Levels and Structures, Wage Determination Process, Wage Administration Rules, Factors Influencing Wage and salary Structure and Administration, Principles of Wage and Salary Administration ; Minimum, Fare and Living Wage, wage Differentials Wage Boards and Pay Commissions, Consequences of Pay Dissatisfaction.Reference: 1. Personnel Management- Dr. C.B Mamoria and Dr. Satish Manoria, Himalaya Publishing House.

2.Human Resource Management- Biswajit Pattanayak, Prentice Hall of India- Pvt. Ltd.3.Personnel Management-Arun Monappa & Mirja Saiyadain, Tata McGraw Hill Publishing Co. Ltd.4.Human Resource Management – K. Ahswathappa, Tata McGraw Hill Publishing Company Ltd.5.Personnel Management- Edwin B. Flippo, McGraw Book Company, New Delhi.6.Human resource management- Dr. L.M. Prasad, S Chand and Company.7.Human Resource Management- Sorab Sadri, Himalaya Publishing House.8.Strategic Human Resource Development- Srinivas . R. Kanduala, Prentice Hall India.

FUNDAMENTAL OF ENTREPRENURSHIP [MC- 303- A]M.Com Semester-III Full Marks- 100 Course No. MC-303- A Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I The Concept of Entrepreneur; Characteristics of an Entrepreneur; Functions of Entrepreneur; Entrepreneur Vs. Intraprenur, Entrepreneurial Traits, Entrepreneur as a catalyst in economic activity, Importance of entrepreneurship development in the context of economic liberalization.UNIT: II Impact of the macro and micro social environment on entrepreneurial growth. Evolution of Indian entrepreneurship during the British period and during the post independence decades. The current entrepreneurial situation in India with special reference to North East.UNIT: III Entrepreneurial motivation, David C. McClelland’s need for achievement theory. The Entrepreneurship Development Pragramme, Objectives, Course contents and Phases.UNIT: IV The existing institutional framework for promotion of entrepreneurship; Role of SISI, DICs, Financial institutions, Industrial Estates, Problems of development of entrepreneurship in the context of North East India.UNIT: V Entrepreneurship and Industrial Development; Planning growth of Industrial activities through industrial policy of the government; Role of industrial estates. Role of central and state level promotional service and financial institutions, Role of Development Banks.Reference: 1. Hall. B. Pikle and Royance L. Brahamson: Small Business Management –( John Wily & Sons).

2. Kenneth R. Van Voorths: Entrepreneurship and Small Business Management- (Boston, Allyn & Baeon).3. Hens Schollhammer & Arther H. Kuriloff- Entrepreneurship Small Business Management-(John Wily & Sons).4. Joseph R. Mancuso: How to start, Finance and Manage your own Small Business (Prentice Hall).5. Sharma R. A: Entrepreneurship Change in India Industries( Sterling).6. Dhar. D. N. Lydal H.P: The Role of Small Entreprises in Indian Economic Development (Asia Publishing House).7. Khanka S.S ; Entrepreneurship Develoment, S. Chand and Co- New Delhi.8. Srivastava S.B. , A Practical Guide to Industrial Entrepreneurs, S. Chand and Sons, New Delhi. 9. Holt: Entrepreneurship- New Venture Creation. Prentice Hall of India.

MANAGEMENT OF INSURANCE SERVICES [MC- 303- B]M.Com Semester-III Full Marks- 100 Course No. MC-303- B Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I General Insurance: General Insurance Corporation of India ; Formation & Functions. Marine Insurance Act, 1963; Main Provision.UNIT: II IRDA: Objectives of Insurance Regulatory & development Authority Act, 19999. Establishment & Composition of the Authority. Duties, Power and Functions of the Authority, IRDA( Licensing of Insurance Agents) Regulation 2000; Insurance and Renewal if License , Code of Conduct.UNIT: III Functions & Provisions of Life Insurance Corporation Management, Finance, Accounts & Audit.UNIT: IV Agency Law: Definition of an Agent, Insurance intermediaries, Procedure of becoming and Agent, Revocation, Suspension or termination of Agents appointment, Code of Conduct.UNIT: V Other Rules: Proposal from and other forms for grant of cover. Finances and Medical under witting, Materials information Nomination & Assignment, Procedures regarding settlement of policy claims.Reference: 1. Dorfman. Introduction to Risk Management & Insurance, 9th ed, Prentice Hall India Ltd, New Delhi, 2009.2. Tripathy & Pal.” Insurance- Theory and Practice. Prentice Hall India Ltd. 2009.3. Kanika Misra.” Fundamentals of Life Insurance; Theories & Applications, Prentice Hall India Ltd. 2009.4. Rejda. “Principles of Risk Management and Insurance, 9th ed. 2009. Pears India. Noida U.P. India.

BASIC TAX PLANNING [MC- 303- C]M.Com Semester-III Full Marks- 100 Course No. MC-303- C Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction: Nature of tax – Essential components in levy of tax – Legal principles of taxation laws- Five basic rules of interpretation of statutes – Law Lexicon and Legal Maxims- Concepts of Tax Avoidance, Tax Evasion, Tax Planning and Tax Management. (Only Theory)

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UNIT- II Tax planning- individuals: Planning with reference to all five heads of Income for individuals- Salaries, House property, Profits from Business& Profession, Capital gains and Other Sources (Theory and Simple Problems)UNIT- III Tax management decisions : Tax considerations arising with regard to specific management decisions, such as make/buy, own/lease, retain/replace, export/local sale, shut down/continue, Expand or Contract, Merger and Amalgamations and new capital investment, Guidelines to Tax planning- Relief’s- Concessions- Rebates- Deductions- Incentives- Payment of Advance Tax- Filing of Returns- Refunds- Penalties for non-compliance.(Problems on Tax planning with reference to tax liability of Firms and Companies should be worked out) (Theory and Simple problems)UNIT- IV Tax planning- new industrial establishments and investments: Tax planning with reference to New Industrial Establishment- Tax considerations in developing capitalization Structures- Short term loans- Term loans- Public Deposits- Bonus Issues- Dividend Policies (Theory only)UNIT- V Tax planning – incentives and export promotion: Schemes for encouraging exports- Import duty relief’s schemes- Highlights of Export Oriented units (EOU’s), Special Economic Zones (SEZ), Export Processing Zones (EPZ)- Duty drawback provisions- Types of Drawback rates- Drawback claim procedures- Salient features of software Technology Part (STP), Electronic Hardware Technology Parks (EHTP)- Other export promotion schemes under EXIM policy. (Only Theory)References: 1. Vinod K. Singhania: Taxmann’s Indirect Tax Laws.2. Bhagawati Prasad: Direct Tax Laws and Practice. 3. V. S. Datey: Indirect taxes, Taxman Publications.

ACCOUNTING THEORY [MC- 304- AC]M.Com Semester-III Full Marks- 100 Course No. MC-304- AC Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I History of Accounting thought- Nature, Scope & Objectives of Accounting, Socio- Economic and Legal Environment of Accounting, Development of Accounting Practice & Theory.UNIT: II Accounting Methodology, Level of Accounting Theory, Evolution of Accounting Theory. Approaches to the Formulation of Accounting Theory, Conceptual Framework for Accounting and Reporting, Qualitative Characteristics of Accounting Information.UNIT: III Accounting Standards, Setting of Accounting Standards, National and International Accounting Standards and Compliance there of IFRs.UNIT: IV Measurement: Measurement of Business Income, Expenses, Assets and Liabilities, Revenue Recognition & Matching Concepts, Scope of Subjectivity in Measurement Depreciation, Inventory & other assets valuation.UNIT: V Cash Flow Accounting and its implication, Corporate Reporting- Aggregate and Segmental Reporting- disclosure and transparency, Current trend in Corporate Reporting.Reference: 1. Accounting theory: e. Sah. Hendraikeen(Nhosal publicity house, 28) Jawahar Nagar, Delhi-7.

2. L.S. Forwal, Accounting Theory.3. G.C Maheshwari and Davidson(ed) Accounting Theory Kenneth. S. Most, Accounting Theory.4. Baxter and Davidson (ed) Studies in Accounting Theory.5. Horgren and Sundem, Introduction to management Accounting, Prentice Hall.6. Robert Kaplin, Advanced Management Accounting, Prentice Hall.

INTERNATIONAL FINANCIAL MANAGEMENT [MC- 304- FM]M.Com Semester-III Full Marks- 100 Course No. MC-304- FM Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I International Finance: Meaning, nature, Importance and Components, Finance Function in Multinational Firm, International Investment and Indirect Investment, Risk & Return in International Financial Management, Balance of Payment.UNIT: II International Monetary System: Nature, Importance and Components of International Monetary System. Exchange Rate Regimes, International Monetary Fund, European Monetary System, European Monetary Union, World Bank.International Financial Markets- Euro- markets, Institutions and Instruments- Main instrument of Equity Market, Debt Market, GDR, ADR.UNIT: III Foreign Exchange Market: Structure of Foreign Exchange Market and Participants, Types of Transactions, Mechanism of Currency Dealing, Exchange Rate Quotations, Arbitrage, Forward Rates, Foreign Exchange Market in India.UNIT: IV Exchange rate Theories: Purchasing power theory, Interest rate parity theory, Expectations theory, relation between Interest rates, inflation rates and Future spot exchange rate, Methods of Forecasting Exchange rates.UNIT: V Nature and Measurement of Exposure and Definition Foreign Exchange Exposure. International capital Budgeting and International Taxation- Evaluation Criteria, Computation of the Cash Flow, Lost of Capital, Adjusted Present value approach, Basis of International Tax System, Types of Taxes, Tax Havens, Modes of Double taxation relief, International tax Management Strategy.Reference: 1. P.G. Apte- International Management, Tata McGrew Hill.

2. Sikidar, S. Bhorali D- International Financial Institutions & Monetary Management, Kalyani Publishers.

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3. P.K. Jain- International Financial Management.4. Sharma V- Inhternational Financial Management, Prentice Hall of India New Delhi.5. V.A. Avahadni International Finance, Himalaya Publishing House.6. Shapiro- Multinational Financial Management, Prentice Hall of India.

ADVERTISING AND SALES MANAGEMENT [MC- 304- MR]M.Com Semester-III Full Marks- 100 Course No. MC-304- M R Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction: Meaning, nature & Role of Advertising for Business Units, Economic, Social & Ethical issues in advertising, Advertising Planning Process, Impotence of advertising as Marketing Mix Element.UNIT: II Advertising Budget and Advertising Agency: Advertising Budget- Preparation models, Advertising Agencies- Their Organisetion, Functions, Needs. Selection and Coordination with an agency, Agency Compensation.UNIT: III Creative & Media Strategy: Planning & Organising Advertising Campaign, Creative Strategy- Copy writing & layout, Creative Execution & Judgment, Advertising Media-Selection and other relevant decision.Ad. Effectiveness and Control: Methods of measuring advertising effectiveness- Techniques for testing advertising effectiveness. Social and Legal Control of advertising. Role of Consumer Organisations.UNIT: IV Sales Planning and Organisation: sales Planning Process, Types of Sales Planning, Sales Forecasting, sales Territories, Sales Budget, sales Quotas.Setting up a Sales Organization, Principles of Sales Organisation, relationship with other departments, Orgcanising Sales Force- Recruitment Selection, Training, Remuneration and Motivation of Sales Force.UNIT: V Salesmanship and Sales Promotion: sales Promotion and their Components. Factors Affecting Promotional Activities, Brand Promotion.Reference: 1. Batra, Mayers & Aku- Advertising Management( Pearson Education)

2. Mohan M. Advertinsing Management (Tata McGrew Hill)3. Cummins, J & Mullin. R. – Sales Promotion: How to Create, Implement and Integ.( Kogan Page)4. Rathod, B.S. – Advertising Management ( Himalaya publishing House)5. Norris: Advertising ( Prentice Hall of India)6. Singh and Tandon: Advertising with special reference to India ( Kalayani Publishing House)7. Cundiff and Covanil- Sales Management and Decision.8. Shalekar, S. K: Marketing and Salesmanship ( Himalaya Publishing House)

ORGANISATIONAL CHANGE, DEVELOPMENT AND EFFECTIVENESS [MC- 304- HR ]M.Com Semester-III Full Marks- 100 Course No. MC-304- H R Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Organisational Change, Development and Effectiveness: Diagnosing the Environment: Environmental and Situational Variables; Definition, Cycle, Nature, Factors/ Reasons. Types and Forces for change; Approaches to Organisational Change, managerial Responses to Pressures for Change. The Role of the Change Agent, Models of the Change Process, responses to Change- Resistance to Change- Reasons / Sources Overcoming Resistance to Change; Planning and Implementing the Change.Organisational Development: Definition, Characteristics, Objectives, Models, Process, Types and Benefits of O.D Activities; O.D. Intervention Techniques, O.d. Techniques in close-up, Evaluation O.D. UNIT: II Organisational Climate, Culture & Effectiveness: Concept, definition & features of Organisational Culture, Organisational Culture Vs Organisational Culture & Effectiveness, Definition & Nature of Organisational Effectiveness, Approaches to O.E. Factors Determining O.E, Integration of Goals & Effectiveness, Participation & Effectiveness. Style & Effectiveness, Problems of Survival, Growth & Capacity to Adapt to & Manage Change, Approaches to Organisational Culture, Measuring & Changing organizational Culture, Emerging Issues in Organisational Culture, Power and Politics; Process of Empowerment.UNIT: III Communication: Concept, Nature, Process, Importance, Channels & Methods of Communication; Communication Network, Barriers to Communication, Principles of Effective Communication. UNIT: IV Creativity and Innovation: Organisational Creativity and Innovation and ; Individual Creativity and Group Creativity, Creating Climate for Organisational Creativity, Background and Process of Creativity, the Creativity Environmental Personality and Intelligence, Techniques of Creative Problem Solving, Creative Encounters, Terms and Organisations, Managing Creativity- Organisational Problem Solving and Decision Making- Rational Process for Problem Solving, Problem, and Opportunity finding nature of Managerial Decision making.UNIT: V Heuristics and Biases in decision Making, Improving the Effectiveness of Problem Solving and Decision Making, Management of Stress- Definition, Sources, Consequences and Management of Frustration and Stress, Stress, Anxiety and tension, Fight Vs Flight, Causes and Consequences of Stress, reducing Stress- Individual and organizational Strategies. Business Ethics and Corporate Governance.Reference: 1. Management: James A.F. Stoner and R. Edward Freeman, Prentice Hall of India.

2. Organisational Designs for Excellence P.N Khandwala, Tata McGrew Hill Publishing Co. Ltd.3. Effective Enterprise and Change Management: A.H. Anderson and D. Marker on Blackwell Publisher Ltd.4. Organisation Development: W.E French and C.H. Bell, Prentice hall of India.

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5. Effective Organisation and Social Values: S.R. Kao- Sage Publication, New Delhi.6. Principles and Practice of management: L.M Prasad, S.Chand and Company.7. Management of Organisational Behaviour: Paul Hersey & Kenneth H. Blanch, Prentice Hall of India Pvt. Ltd.8. Fourth Eye- Excellance Through Creativity: P.N. Khandwala, Wheeler Publishing House, New Delhi9. Management and Organisational Behaviour: P. Subha Rao, Himalaya Publishing House, New Delhi.10. Organisational Behaviour: S.S Khanka S. Chand & Co.

ACCOUNTING FOR MANAGERIAL DECISIONS [MC- 305]M.Com Semester-III Full Marks- 100 Course No. MC-305 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction: Management Accounting as an area of Accounting, Objectives, Nature and Scope of Financial Accounting and Management Accounting; Management Accounting and Managerial decisions; Management Accountants Position, Role and Responsibilities. Management Accounting vs Cost Accounting vs Financial Accounting.Analysis of Financial Statements: Horizontal, Vertical and Ratio analysis: Cash flow analysis.UNIT: II Accounting Plan and Responsibility Centers: Meaning and Significance of Responsibilities Accounting; Responsibility Centre- Cost centre, Profit Centre and Investment Centre; Problems in Transfer Pricing; Objectives and Determinants of Responsibility Centre. UNIT: III Marginal Costing and Break-even Analysis: Concept of Marginal cost; Marginal Costing and Absorption Costing; Marginal Costing vs Direct Costing. Cost Volume Profit Analysis; Break even analysis, assumption and practical applications of break-even analysis: decision regarding sales mix, make or buy decisions, discontinuation of product line, expert vs local sale decision, expand of contract decision, sell or further process decision, marketing decisions etc.UNIT: IV Standard Costing & Variance Analysis: Standard Costing as a control technique, setting of standards & their revision; Variance Analysis meaning & importance, kinds of variances & their uses- material, labour and overhead variances, Disposal of variances, relevance of variance analysis and standard costing.UNIT: V Contemporary Issues in Management Reporting: Value chain analysis; Activity- based costing, Quality costing; Target and life cycle costing. Meaning and objective of reporting, Types and mode of reporting, Types and mode of reporting, reporting at different levels of management.Reference: 1. Anthony, Robert: Management Accounting, Taraporewala, Mumbai.

2. Pandey, I. M: Management Accounting, Vai Publications Delhi.3. Lall. B.M and I.C Jain: Cost Accounting, Principles and Practice, Prentice Hall, Delhi.4. Sikdar, S: Financial Statement Analysis.

5. Horngran, C. T. Gary, Sundem & William O. Stratton: Introduction to Management Accounting, Prentice Hall, Delhi.

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STRATEGIC MANAGEMENT [MC- 401]M.Com Semester-IV Full Marks- 100 Course No. MC-401 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Concept of Strategy: Definition of strategy, levels at which strategy operates; Approaches to strategic decision making; Mission & purpose, Objectives & goals; Strategic business unit (SBU); Functional level strategies.Environmental Analysis and Diagnosis: Concept of environment and its components; Environment scanning and appraisal; Organisational appraisal; strategic advantage analysis diagnosis: SWOT analysis.UNIT: II Strategy Formulation and Choice of Alternatives: Strategies- modernization, diversification, integration; Merger, take-over and joint strategies; Turnaround, divestment and liquidation strategies; Process of strategic choice- industry, competitor and SWOT analysis; factors affecting strategic choice; Generic competitive strategies – Cost leadership, differentiation, focus, value chain analysis, bench marking, service blue printing.UNIT: III Functional Strategies: Marketing, Production/ Operations and R & D plans and policies.Functional Strategies: Personal and Financial plans and policies.UNIT: IV Strategy Implementation: Inter- relationship between formulation and implementation Issues in strategy implementation: Resource allocation.Strategy and Structure: Structural considerations, structures for strategies, Organisational design and change.UNIT: V Strategy Evaluation: Overview of strategic evaluation; strategic control; Techniques of strategic evaluation and control. Global Issues in Strategic Management.Reference: 1.Bhatachary. S.K. and N. Venkataramin : Meaning Business Enterprises: Strategies Structures and System, Vikas Publishing House, Delhi.

2. Budhiraja. S. B. & M. B Athreya: Cases in strategic Management, Tata McGrew Hill, New Delhi.3. Christensen, C. Roland, Kenneth R. Andrews, Joseph I, Bower, Rochard G. Hamermesh, Michael E. Porter

Business Policy: Text and Cases, Richard D. Irwin, Inc. Homewood Illinois.4. Coulter. Mary K.: Strategic Management in Action, Prentice Hall New Delhi.5. David, Fred R: Strategic Management, Prentice hall, New Delhi.6. Glueck William F. and Lawrence R Jauch: Business Policy and Strategic Management McGrew Hill

International Edition.7. H. Igor, Ansoff: Implanting Strategic Management, Prentice Hall, New Delhi.8. Kazim, Azhar: Busisness Policy, Tata McGrew Hill, Delhi.

International Business [MC- 402]M.Com Semester-IV Full Marks- 100 Course No. MC-402 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Theoretical foundations of international business: Theory of comparative cost, H-O theorem, Trade as the t engine of growth Prebisch- Singer Thesis Trade. Trade and Factor movements, factor Price Equalisation.UNIT: II Trade Policy Issues: Protectionism, tariff and non tariff barriers. EXIM Policy of India Regulation and Promotion of foreign trade. Structure of India’s foreign trade: Composition and direction. EXIM Bank, balance of payments: Problems, Trend.International Liquidity: Role of International economic Institutions-IMF, World Bank, IFc, IDA, ADB.UNIT: III Determining Ex-change Rates: World Trade Organisation- its functions and policies, Regional Economic Cooperation.UNIT: IV Foreign Exchange markets: Determining exchange rates, fixed and flexible exchange rates, Factors affecting exchange rates- Sport rates, forward exchange rates, forward exchange contracts, exchange rate arrangement in India- Overview of FEMA. Management of Risk in Exchange market Conventionally of Rupee-current and capital account. For ex-derivative swaps, futures, options and forward contact. UNIT: V Multinational Corporations: Conceptual framework of MNCs and LDCs, Joint Ventures. Convertibility’s of Rupee- current or capital account.Foreign Investment: Types, Trends of foreign investment flows. Foreign Investment instrumentation, Instruments: GDRs, ADRs, FLL- their role in Indian capital market.Reference: 1. Vaish & Singh: International Economics, oxford & IBH Publishing Co. Pvt. Ltd, New Delhi.1980.

2. Bosodersten: International Economics, 1980.3. Ahuja H. L: International Business, S. Chand & Co. New Delhi.4. Jhingan . M. L: International Economics, Vikas Publishing House.

Marketing Research and Consumer Behaviour [MC- 403- MR]M.Com Semester-IV Full Marks- 100 Course No. MC-403- MR Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Consumer decision-making and marketing implications: Introduction to the study of consumer behaviour- Stages in Consumer Decision Making-Types of Consumer decision-making -Consumers shopping styles and Trends-Information search and consumer’s decision-making-Information search and marketing strategies- Dimensions of information search - Impulse Buying of Consumer- an emerging trend.UNIT: II Consumer decision-making and beyond:

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Models of consumers- Four views of consumer decision-making - Economic, Passive, Cognitive, Emotional-A simple view of consumer decision-making Howard sheth Model- Engel, Kollat and B1ackWell Model- Case studies with reference to India.UNIT: III Determinants of consumer behaviour: Motivation-Abraham Maslow's need Herz-berg's two factor theory, Sigmund freud's Psycho- analytical model of Motivation.b) Perception - Selective attention, Exposure and Subliminal perception Perception Process- Factors for perceptional distortion.c) Learning -Pavlovian & Skinner's approaches in Stimulus Response Theories- Leon festinger's Cognitive Dissonance Theory.d) Beliefs and Attitudes- Cognitive, Affective and Action oriented Attitude.UNIT: IV Introduction to marketing research:Meaning- Marketing Research in practice- Types of management decisions Information and decision-making- Marketing research and marketing Information systems- Marketing research process- Concepts of marketing research -Forecasting, and marketing research- why and what- Basic concepts of tools used in marketing research including Focus group method, Surrey Methods, measurement and scaling, Questionnaire and form design. IUNIT: V Planning the research project: Introduction- problem formulation -The managers view point- The Researchers view point- determining objectives- Alternative courses of action and statement of Hypothesis- The Environment of the Research problem- Methods of Inquiry Research Method- Research Design- Data Collection Techniques- Sample Design- Data Collection- Analysis and Interpretation- Research Report Components of the Research Plan- Scheduling Research Activities- Illustration of Research Proposal.References: 1. Consumer Behaviour 90' Edition Leon and Schiffman and Leslie Lazar Knuk, Pearson Education

2. Blackwell: Consumer Behaviour, 10e, Thomson 20073. Consumer Behaviour- Suja Nair - Himalaya Publishers.4. Assael: Consumer Behaviour, 6e Thomson 20065. Research for Marketing decisions- Paul, Donald, Herald- Prentice Hall (India)6. Zikmund: Exploring Marketing Research, 8e, Thomson 2006.7. Naresh K.Malhotra, Marketing Research, An applied Orientation, Pearson Education Asia.

Contemporary Issues in Accounting [MC- 403- AC]M.Com Semester-IV Full Marks- 100 Course No. MC-403- AC Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Corporate Disclosure: Annual reports, director reports, Auditor’s report, Accounting report, Modern trends in corporate disclosure. Corporate Social reporting concepts, Preparation, social value added statement.UNIT: II Environmental Accounting and Auditing- Concepts, Scope, Practices, Methods.International Accounting- Concepts, Approaches, Assumptions, Methods.UNIT: III Inflation Accounting- Concepts, methods, Practices, Guidelines issues by ICAI in respect of accounting for changing prices. Human Resource Accounting: Concepts, Approaches, Assumptions, Methods, HR Value accounting.UNIT: IV Value added accounting: Meaning, Objectives, Significance, and Approaches to preparation of value added statements. Preparation & constituents of project reports: Concepts, Evolution of projects and Techniques of Evolution.UNIT: V Lease Finance: Concepts, Classification, Evolution of leasing industry, Leasing and Commercial Banks.Venture capital Funds: Concepts, Nature & Scope, Investment process, evolution of Indian Leasing Industry.Reference: 1. Porwal, L.S: Accounting Theory( Tata McGrew Hill)

2. Rathor. S: International Accounting( Tata McGrew Hill)Dasgupta. N: Human Resource Accounting( Sultan Chand & Sons)

3. Gupta . R: Inflation Accounting ( Tata McGrew Hill) 5. Maylov. H. Project Management ( McMillan India) 6. ICAI: Chartered Accountant (Journal) 7. ICWAI: Management Accounting (Journal)

Security Analysis & Portfolio Management [MC- 403- FM]M.Com Semester-IV Full Marks- 100 Course No. MC-403-FM Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Investment: Nature and Scope of investment analysis, elements of investment, avenues of investment, approaches of investment analysis, concept of return and risk: Security returns and risk analysis, measurement of return and risk. Financial Assets: Types and their characteristics, Sources of financial information.Security Markets: Primary and secondary market; Primary market- Role , Functions & Methods of Selling securities in Primary Market; Allotment procedure; National Stock exchanges and major international stock exchanges; security market indicators and their contraction.UNIT: II Public Issues: SEBI guidelines on public issue, size of issue, pricing of issue, promoters contribution, appointment of merchant bankers, underwriters, broker, register and managers, bankers and allotment of shares.Secondary Market: Role, Importance, Type of brokers, trading mechanism, listing of securities in stock exchanges, screen based trading, Demat- Depository- role and need NSDI, and CDSI depository participant.UNIT: III Valuation of Securities: Bonds, Debentures, Performance shares, securities.Fundamental Analysis: Economic Analysis, Industry Analysis, Company Analysis.Technical Analysis: Important tools, Dow Theory, Chart and trend lines, moving averages.UNIT: IV Efficient Market theories: Weak, semi strong and market and its testing.

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Portfolio Analysis: Estimating rate of return and standard deviation of portfolio. Effect of combining the securities; Markowitz Risk- return optimization, single index model or Market Model, Portfolio total risk, portfolio market risk and unique risk, simple Sharpe’s optimization solution.UNIT: V Capital Market theory: Capital Market line, security market line, risk free lending and borrowings; factor models, Arbitrage pricing theory two factors and multi factor models principle of arbitrage, arbitrage portfolios.Portfolio Performance Evaluation: Measure of return, risk adjusted measures of return market timing, evaluation criteria and procedures.Reference: 1. Fisher and Jordan: Security analysis and portfolio management ( Pearson Education).

2. Prassana, Chandra: Investment Analysis and portfolio Management ( Tata McGrew Hill).3. V. K. Bhalla: Investment Management ( S. Chand)4. Panadian: Security Analysis and portfolio management ( Vikas publishing House).5. Harington Modern Portfolio , Theory ( Prentice Hall of India).6. Robert Strong: Portfolio Construction (Wiley publishing).

Industrial Relations [MC- 403- HR]M.Com Semester-IV Full Marks- 100 Course No. MC-403-HR Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction: Concept, Definition, nature, Scope, Objectives, Significance, Models/ Theories of Industrial relation; Approaches to Industrial Relations; Dynamics of Industrial Conflict, Unfair labour Practices: Victimization; Industrial Work Force Analysis Size and Composition, Problems of Commitment. The Rise and Growth of Industrial Relations; The Role of State; Industrial Relation in India; Industrial relation and Human Relations. Absenteeism and Labour Turnover, Rural/ agricultural labour in India, Labour in Unorganised sector; Child and Women labour- Legal Provisions: Labour Productivity.UNIT: II Trade Unions: Definition, Need, Objectives, Structures, Types, Problems and Functions of Trade Unions; Essentials of strong and successful Trade Unions. Evolution and Growth of Trade Unionism in India, Politicisation of Trade Unions, multiplicity of Trade Unions, Registered and recognized Trade Unions, Role of Outsiders in Trade Unions, Trade Union Movement in India / History of Trade Union in India; Origin and Growth of Employees , Organisations in India: Trade Unions as Instruments of Economic Collective Bargaining in India. UNIT: III Industrial Democracy and Collective Bargaining: Concept and Evolution of Industrial Democracy, Pre-Requisites for participation, Levels, Matters, Forms, Types and Degree of Participation, Quality circles, Government policy and Participation, Benefits of Participation, Indian Experience.Scope, Salient Feature, Functions, Importance, Principles, Forms, Ideas, Definitions and Implication of Collective Bargaining; Conditions for the success of Collective Bargaining, Collective bargaining in India.UNIT: IV Discipline and Industrial peace and Prevention and Settlement of Industrial Disputes: Cooperation and Conflict (Nature and Compact) implications of Industrial Peace and Unrest; Employees Dissatisfaction- Individual and Collective; Complaints and Grievances- Definition and Causes of Grievances, Importance of addressing Grievances, Grievances Handling Mechanism, Model Grievance Procedure, Recommendation of NCL. Discipline: Definition, Aims and Objective, Discipline Maintenance System, Causes of Disciplinary Violation, Approach to Discipline Enforcement Disciplinary Action, Code of Discipline- Industry/ Unit Specific; Industrial Unrest/ Dispute, The process of holding Domestic Enquiries- Notice, Charge sheet, Explanation, Suspension; Distinction between industrial conflict, Industrial Unrest and Industrial Dispute, Right to Strike and Lockout; categories, Causes and Consequences of Industrial Disputes, The Role of the State Industrial dispute in India, Prevention and Settlement of Industrial Disputes, Voluntary and Legilative Provisions, Joint Consultative Machinery, (JMC) Welfare officers, Works Committee, Ethical Codes, Conciliation, Arbitration and Adjudication, Bi and Tripartite Machinery, National Commission on Labour.I.L.O origin, organization/ Structure, Composition, Constitution, Objectives, Functions and Importance of I.L.O Conventions and Recommendations, Various committees and Regional conferences of the I.L.O Influence I.L.O on the Labour Legislations in India/ Trade Union Movement and Industrial Relation.UNIT: V Labour Welfare: Definition, Evolution, Scope, Classification, Importance and Objectives of Labour Welfare, Types of Labour Welfare including Obligatory and Voluntary- Fringe benefits: Housing, Medical, Education for children, Retirement Benefits and Facilities at workplace; Health and safety of Industrial Workers- Occupational hazards and Accidents- Causes, Effects, Prevention and Cure, Legal Provisions.Reference:1. Dynamics of Industrial relation in India: Dr. C. B. Manoria, Sultan Chand and Company.2. Economics of Labour Welfare and Industrial Relations: Dr. T. N. Bhagoliwal, Sahitya Bhavan – Agra.3. Industrial Relations : Prof. Arun Monappa, tata McGrew Hill Publishing Company. Ltd.4. Industrial relations (Conceptual and Legal Framework): A.M Sarma, Himalaya Publishing House.5. Aspects of labour Welfare and Social Scenario: A.M Sarma, Himalaya Publishing House.6. Labour Problems and Social Welfare: R.C Saxena and S.R Saxena, Prakashan Kendra Lucknow.7. Labor Welfare, Trade Unionism and Industrial Relations: Punekar Deodhar Shankaran, Himalayas Publishing House.8. Management of Industrial Relation : Prtamod Verma, Oxford and IBH Publishing.

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Corporate Tax Planning Management [MC- 404- AC]M.Com Semester-IV Full Marks- 100 Course No. MC-404-AC Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction to Tax Planning: Concepts of Tax Planning, Tax Avoidance and Tax Evasion; Corporate Taxation and Dividend Tax; tax Incentives Tax incentives for exporters.UNIT: II Taxation of Business Income: Tax Planning with reference to location, nature and form of organization of New Business; Provisions for setting & carry forward of losses.UNIT: III Corporate Planning and Corporate Tax Planning: Tax Planning related to Capital Structure decision, divided policy, inter Corporate dividends and Bonus share; Investment Planning; tax Planning and management decisions- make or buy, Leaser or Purchase, Shut down or Continuation decision.UNIT: IV Tax Planning in formulation of strategies: Foreign collaboration agreement; Corporate failure and contraction; Amalgamation, Merger and Takeover.UNIT: V Tax Management: Return of income, Penalties and Prosecutions; advance payment Tax, Interest; T.D.S; Refund, Appeals and Revisions; Settlement of cases.Reference:V 1. . K. Singhania, Direct Taxes (Taxman Publication).

2. V.K. Singhania, Tax Planning (Taxman Publication).3. Ahuja and Gupta, Direct Taxes- Laws and Practice (Bharat Publishers).4. Kanga and Plkivala, Law and Practices of Income Tax in India (Taxman Publication).5. Ahuja and Gupta, Tax Planning Law and Practices of Income Tax in India (Taxman Publication).6. Income Tax Act, 1961(As Amended) 7. Income Tax Rules, 1992(-Do)

8. Circulars Issued by C.B.D.T 9. DTC.Management of Financial Services [MC- 404- FM]

M.Com Semester-IV Full Marks- 100 Course No. MC-404-FM Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction: Meaning, Classification, Scope, regulatory Environment of Financial Services.Merchant banking: Role of services of Merchant Banks. Merchant Banks Guidelines. Scope and Progress of Merchant Banking in India.UNIT: II Leasing & Hire Purchase: Leasing-Meaning, Nature & Types, Evolution & Current Structure of Leasing Industry in India, Leasing vs Hire Purchase & Installment Sales. Leasing as a Tax Planning instrument.Hire Purchase: Genesis, Feature, Banks and Hire Purchase Business. Hire Purchase and Credit Sale.UNIT: III Multi Funds: Meaning, Functions and Types, Valuation of Life Policies, Regulations and Current Scenario.Underwriting: Concept, SEBI, regulations and Recent Developments.UNIT: IV Venture Capital: Meaning and Evolution, Forms of assistance, Present Structure of Venture Capital Funds in India, SEBI Guidelines.F actoring: Meaning, Feature & Benefits, Type of Factoring Modus operant, Factoring in India.UNIT: V Credit Rating- Meaning, Types and Functions, Credit Rating agencies in India. Methods of Rating International Credit rating Agencies. Housing Finance: Introduction, Growth and types NHB and other Financial Institutions Prudential norms housing Finance Companies.Miscellaneous Financial Services: Forfeiting- Meaning, Importance and Feature, Discounting Credit Cards.Reference: 1. Management of Financial Services- M. Y Khan. 5. Indian Financial System- Vasant Desai.

2. Indian Financial System- S.b. Deodhar, Aditi A. Abhyankar.3. Financial Markets and Services- Gordon, Natarajan 6. Financial Institutions and Markets- I.M Bhole.4. Merchant banking 7 Financial Services- L. k. Bansal.

International Marketing [MC- 404- MR]M.Com Semester-IV Full Marks- 100 Course No. MC-404-MR Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT: I Introduction: Meaning & scope of International Marketing; Complexities in International Marketing; Transition from Domestic to Tran nature Marketing; International Market Orientation – EPRG Framework, International Marketing entry strategies.UNIT: II International Marketing Environment Environment – Geographical, demographic, Economic, legal Political & Socio – Cultural Environment; impact of International marketing decisions.Foreign Market Selection; Global market segmentation; selection of foreign markets; internal positioning.UNIT: III Product Decisions: Product planning for global markets; standardization & product adaptation; New product Development; Management of International Brand (Basic Concepts only); Post- Sale servicing.UNIT: IV Pricing: International Market pricing policies & strategies; Exchange rate management for better pricing decisions (Basic Concepts) International Terms of Sales & payment mechanism.International Advertising, Personal Selling, Sales promotion & public relation.UNIT: V Distribution channels, logistics & International marketing issues: Types of Channels, channel selection, selection of foreign distributors/agents & managing relationship with them, International logistic support management, International Marketing Information system.Globalization, Protectionism & Liberation, WTO Principles, Ethical, Social & Environmental issues & the Global debate.

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Reference:- 1. Czinkota, M..R. : International Marketing, Dryden Press Boston.2. Jain, S.C. : International Marketing Prentice Hall, New Delhi3. Keegan, Warren J : The essence of International Marketing, Prentice Hall, New Delhi4. Paliwoda, Stanley J : The essence of International Marketing, Prentice Hall, New Delhi5. Vasudeva, P.K. : International Marketing, Excel Books, New Delhi

LABOUR LEGISLATION & SOCIAL SECURITY [MC- 404- HR]M.Com Semester-IV Full Marks- 100 Course No. MC-404-HR Sessional-25Credit Hour-50 Semester End-75 Total Credit -5UNIT : I Social Security : The concept of Welfare State : Need and I importance of State Intervention in the Matters of Industrial Relations concept, Aims and Methods of Social Security, Social Assistance and Social Insurance Origin and Growth of the Idea of Social Security, Social Security and I.L.O., Social Security Provisions in India.UNIT: II Labour Legislation in India: Constitutional Framework and Industrial Relations Laws: Constitutional Guarantee, Distribution of Law Making power, Advancement of Labour Legislation during various 5 year Plan Periods, Need of Labour Laws, Implementation of Labour Laws–Fixing Responsibilities–Moral Aspect– Unfair Labour PracticesUNIT: III The workmen compensation Act 1923 : Objectives, General Scheme of the Act Applicability, Definitions and Provisions.Trade Unions Act 1926 : Objectives, Applicability, General Scheme of the Act, Provisions of the Act, Definitions under the Act, Registration of Trade Unions. Trade Unions (Amendment) Act 1947.The Industrial Disputes Act 1947: Objectives, Applicability, New Principles under the Act Important Definitions, Authorities under the Act Reference of Disputes Submission of Reports, Settlements, Layoff, Retrenchment, Miscellaneous Provisions, Amendments up till date.UNIT: IV The Minimum Wages Act 1948 : Objectives, Applicability, Important Definitions, Fixing and Revising Minimum rates of Wages, Advisory Boards and Central Advisory Board, Fixing Hours of Work, Wages for overtime, Wages for less than normal working;The Factories Act 1948: Objectives Applicability, General Scheme of the Act; Important Definitions, Approval, Licensing & Registration of Factories–Notice by occupier-Provisions Regarding Health, Safety & Welfare Officers;The Gratuity Act 1972: Objectives, Important Definitions, Applicability, Provisions of the Act.The Industrial Employment (Standing Orders) Act 1957: the Genesis of the order, Object, Definitions under the Act, Main Features of the Act, the Scheme and Provisions of the Act.UNIT: V The Plantation Labour Act 1951: Objectives, Important Definitions, Provisions Regarding Health, Welfare and Limitations of Employment.The Mines Act 1952: Provisions Regarding Employment and Leave etc. Overtime work, Employment of Child Adolescent and Women - Health and Safety Provisions.The Maternity Benefit Act 1961: Objectives, Important Definitions, Applicability Provisions of the Act.Reference: 1. Bare Acts of the Concerned Legislations2. Industrial Relations and Labour laws: s.C. Shrivastava, Vani Educational Books, New Delhi3. India Ministry of Labour, Employment and Rehabilitation (A Government of India Publication)4. Report of the National Commission on Labour;5. Indian Law Institute : Labour Law and Labour Relationship – Cases and Material, N.M. Tripathi6. Industrial Law : P.L. Malik, Eastern Book Depot, Luckbnow.7. Industrial Relation and Labour legislation: G.P. Sinha and P.R.N. Sinha, Oxford EIBH Publishing Co.

DISSERTATION [MC- 405]M.Com Semester-IV Full Marks- 100 Course No. MC-405 Sessional-25Credit Hour-50 Semester End-75 Total Credit -5Note:1. Viva-voce examination will be conducted in the Department and one external member preferably for the other University will be invited as external expert to conduct the Viva- Voce examination.2.The average marks of two examiners- one of them is concerned supervisor and the other nominate by the HOD will be taken in to consideration. However, for Viva-Voce the average marks given by the concerned supervisor, HOD & external expert will be counted.

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