Sydney Convention & e xhibition Centre darling harbour ... · PDF fileMixed Breed Makeovers...

Sydney Convention & exhibition Centredarling harbour Sydney nSW11th-13th September

For more information contactAnne SaundersAnEvent Managementp: 02 4885 2135 f: 02 4885 1600e: [email protected]: www.piaa.net.auAll programs are subject to change.No refunds will be made after the 30/8/08

PMS 368C PMS 2728C

pet expo 2008information & regiStration broChure

Major National Trade ExhibitionGrooming Seminars

Retail Pet Store Bus TourExciting Grooming CompetitionsSmall Business HELP! Seminars

Gala Dinner/Dance & Awards Night

PETEXPO 2008 IS PROUDLY BROUGHT TO YOU BY THE PET INDUSTRY ASSOCIATION OF AUSTRALIA

THANKS TO OUR SPONSORSPlatinum Sponsor

Gold Sponsors

Bronze Sponsor

Visitor Satchels

Groomex Sponsor

Visitors Badge

Australia’s Premier Trade Exhibitionof Pet & Aquaria Product

08Sydney Convention & Exhibition Centre

11th-13th September 11th Retail Stores Bus Tour & Groomex 12th Trade Exhibition (noon to 9pm)13th Trade Exhibition (9am to 5pm)



11th-13th September 11th Retail Stores Bus Tour & Groomex 12th Trade Exhibition (noon to 9pm)13th Trade Exhibition (9am to 5pm)

Thursday 11th SeptemberRetail Pet Store Bus Tour* 8.30am - 5.00pmGroomex Seminars 8.30am - 5.00pm*pre booked country and interstate visitors only

Friday 12th September Annual General Meeting of PIAA** 8.30am - 9.30amPet Industry Forum (open to all) 10.00am - 11.30amTrade show open noon - 9.00pmRetail Seminar (Koi & Ponds) 12.30pm - 2.30pmGrooming Competition Terriers/Others 1.00pm - 4.00pmRetail Seminar (Freshwater Tropical’s & Cichlids) 3.00pm - 5.00pmRetail Seminar - A Retailers Story 3.30pm - 4.15pmGrooming Competition Creative 5.00pm - 8.00pmRetail Seminar (Marine & Reef Aquariums) 5.30pm - 7.30pm

Saturday 13th SeptemberTrade show open 9.00am - 5.00pmRetail Seminar (Store Layout/Merch.) 9.30am - 10.30amRetail Seminar (Retail Marketing) 11.30am - 12.30pmGrooming Competition Poodle 12.30pm - 3.30pmRetail Seminar (Understanding Retail Financials) 1.30pm - 2.30pmGrooming Competitions BEST IN SHOW and presentations 4.00pmPIAA Gala Dinner/Dance & Awards Night 7.00pm - Midnight

All program, content & details subject to change without notice** PIAA members only

Schedule

On Display*Pet food/treats•Pet clothing•Leads/collars•Pet cages & housing•Pet bedding•Pet medicine •Health products•Grooming equipment•Grooming supplies•Hydrobaths•Cat litter•Pet training product•Aquaria• Aquarium fish• Water features• Pumps• Heaters/Lighting• Industry publications• Filters• Fish feed• Fish medicine & fish care• Aquatic plants•Ponds• Water treatment• Petcare literature• Pet gifts• Reptile enclosures• Reptile heating/lighting• Bird food & accessories • Shop fitting & display suppliers•

* Based on previous year

Why Should you attend?

New Suppliers and Products•Show Specials•5000m• 2 of Display SpaceImprove Your Staff’s Product •KnowledgeSee, Compare & Buy•Find everything you need to ensure •your business grows and remains profitable

it’S the biggeSt ShoW ever!!!hoW to regiSterfor all eventS

Online - See • www.piaa.net.au under industry eventsComplete registration form attached•Pre registration is required for Retail •Seminars/ Groomex/ Bus Tour/ Grooming Competitions & the Gala Dinner/ Dance To attend the trade show only - you may •register on the day you attend or pre-register by completing the registration form - SAVES TIME!

There is a trade show entry fee applicable to non members of PIAA which should be included with your registration form. Payment can be made by credit card/cheque or direct deposit.

pet expo - more than juSt a trade ShoW

Groomex•A very special day of seminars featuring the popular Jay Scruggs (USA)

Retail Pet Store Bus Tour•See how other retailers do it!*

PIAA Annual General Meeting•If you are a PIAA member, this is your opportunity to hear what your industry association has achieved over the past 12 months.

Annual Pet Industry Forum•Hear where the Australian Pet Industry is, where it’s been in the last 12 months and what the future holds.

Exciting Grooming Competitions•Always a highlight of PetExpo, the 3 competitions over 2 days create a fantastic atmosphere as our novice, open & master groomers compete for unbelievable cash, product and trophies.

Gala Dinner/Dance & Awards Night•Featuring special presentations of industry awards and our NEW consumer voted awards PLUS a great show band. It will be a night to remember as usual!! (Venue is the SCEC).

PIAA Small Business HELP!! Seminars•Presented by PIAA to help your business survive and profit – everything from practical aquarium & fish keeping to understanding the books!

Accommodation•Pre negotiated rates and reserved rooms with a number of hotels near the PetExpo venue are available. Please see the separate brochure or call Ozaccom on 1800 814 611 or 07 3854 1611 for more information (quoting PetExpo). Competitive air fares are also available.

*interstate and country delegates only

huge neW produCt ShoWCaSe!

An email or fax notification will be sent as confirmation of your registration.bring thiS Confirmation With you

on the day you attend to enable your name badge to be produced

Who Should attend the expo?• Retailers • Groomers • Manufacturers • Distributors •Boarders •Anybody in the petcare trade

more reaSonS to attend!Darling Harbour – on Sydney’s waterfront within walking distance of the city.• 44 restaurants, 32 bars, 18 cafes • Chinese garden • Sydney Wildlife World •IMAX theatre• Australian National Maritime Museum • Sydney Aquarium • Great shopping!• Metro Monorail to get you and your family around quickly and cheaply

Darling Harbour... Expect Everything.A SpEciAl invitAtion iS ExtEnDED to All rEtAilErS & StAff tHiS iS your nAtionAl trADE EvEnt - Don’t miSS out!if you ArE locAtED intErStAtE – WHAt A fAntAStic opportunity AttEnDinG pEtExpo BrinGS for you AS A BuSinESS oWnEr, your BuSinESS AnD your fAmily!

pluS fantaStiC grooming CompetitionS With big $$$ and produCtS to be Won!! Held over 3 days the competitions have grown to be a major highlight of PetExpo!

Get your entries in early as there are limited places available Seewww.piaa.net.au or email [email protected] for more information

PMS 368C PMS 2728C

For more information contactAnne SaundersAnEvent Managementp: 02 4885 2135 f: 02 4885 1600e: [email protected]: www.piaa.net.auAll programs are subject to change.No refunds will be made after the 30/8/08

jay SCruggS on...BichonsJay will demonstrate a short, well balanced, maintenance trim on the Bichon. “In this demo I will be using mostly clippers to set the length of the body and legs and will show an easy way to trim this breed short enough that your clients can maintain between appointments while leaving a little more length in certain areas to keep the breed looking stylish” says Jay.

Schnauzers“I will demonstrate how to sculpt Schnauzer eyebrows to perfection using a couple of different methods”. Says Jay, “and how to blend the body into the skirt without leaving definition in the coat”. Learn how to clip and blend without leaving clipper marks and how to bring the Schnauzer coat back to a more natural looking length with this Champion of grooming skills, Jay Scruggs.

Grooming SuccessJay will share with you the methods he has used to grow his business to a point where he is grooming smarter not harder. Topics will include how to groom more dogs in less time, time saving tips, new products and earning what you are worth!. He will also give groomers a heads up on overseas trends and new products.

Mixed Breed MakeoversJay will teach different thinning and blending techniques to achieve a natural looking finish on the mix-breed. This demo will focus on adding personality to an average looking dog. “I will show how to balance the head in with the rest of the body. Also how to set the length in with clippers to cut out a lot of thinning and scissoring. This will help save time with the finishing process”.

Jay and his wife Michelle own Here Comes the Groom, a highly successful mobile grooming salon in Germantown, Tennessee.Their company is in such demand that his clients pay a membership fee to get an appointment with him. Jay has won multiple best in show and best all around groomer awards in grooming competitions around the United States. Jay won an international Best in Show and helped Groomteam USA win the Gold medal in Calgary, Canada in 2001. Jay was named American Groomer of the Year in 2001. He was also the first groomer to receive the Groomer of the Year Award at Westminster Dog Show in 2002. In the World Championships in Barcelona, Spain 2003 Jay won an International Gold and Bronze medal in two different poodle classes that helped Groomteam USA win the silver medal. In 2004 Jay was voted by the industry Grooming Judge of the year for his knowledge of breeds and the ability to judge them. Jay recently judged the World Groomteam Championships in Italy and will be travelling to Australia to judge and speak in September. Jay is the National spokesperson for The Coat Handler shampoo Co. He is also a Wahl Clipper Corp. and Kenchii representative. Jay and Groomers Choice have teamed up to present the Jay Scruggs Signature Series line of grooming shears. Jay and Sue Zecco have also launched a very popular one day grooming series Super Styling Sessions and have a instructional DVD series and web site www.caninegroomingsecrets.com

introduCingjay SCruggSGroomex 2008 Presenter & Grooming Competition Judge

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pre regiStration iS eSSential to attend groomexCosts include morning tea, lunch & afternoon tea

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CHINATOWN

THEROCKS

NORTH SYDNEY

CITY CENTRE

Tumbalong Park

Hyde Park

Cockle Bay

RoyalBotanic Gardens

Port Jackson

CircularQuay

SydneyConventionCentre

SydneyAquarium

QVBTownHall

HarbourBridge

SydneyOperaHouse

IMAXTheatre

Sydney Exhibition Centre

SydneyEntertainmentCentre

Darling Walk

ChineseGarden

UTS(University of

Technology Sydney)

Cockle BayWharf

Darling HarbourMarina

Star City

Harbourside

Sydney Tower Centrepoint

Australian NationalMaritime Museum

King Street Wharf

PyrmontBridge

FerryWharf

PowerhouseMuseum

HarbourGardenTowers

ELIZABETH STREET

PITT STREETGEORGE STREET

GEORGE STREETPITT STREET

YORK STREET

PARK STREETKING STREET

DARLING DRIVE

PYRMONT STREET

HARRIS STREET

HARBOUR STREET

SUSSEX STREET

DRUITT STREET

CASTLEREAGH STREET

GOULB

URN STR

EETBAT

HURST ST

LI

VERPOOL ST

MURRAY STREET

WESTERN DISTRIBUTOR

2021

34

22 23

17

19

2639

18

2524

1312

37

11

10

2738

28

9

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8

3640

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30

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334

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DARLING HARBOUR HOTELS SYDNEY CITY HOTELS

2 Grand Mercure Apartments50 Murray Street - 5 Star

3 Ibis Hotel, Darling Harbour70 Murray Street - 3 Star

4 Novotel Sydney on Darling Harbour100 Murray Street - 4 Star

5 Oaks Goldsbrough Apartments243 Pyrmont Street - 4 Star

Novotel Rockford Darling Harbour17 Little Pier Street - 4.5 Star

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1 Star City (Hotel & Apartments)80 Pyrmont Street - 5 Star

8 The Waldorf Apartment Hotel57 Liverpool Street - 4 Star

9 Medina Grand SydneyCnr Kent & Bathurst Streets - 5 Star

10 Crowne Plaza Hotel150 Day Street - 4 Star

11 Somerset Darling Harbour252 Sussex Street - 4 Star

12 Four Points by Sheraton161 Sussex Street - 4 Star

7 Holiday Inn68 Harbour Street - 4 Star

14 Woolbrokers at Darling Harbour22 Allen Street - Bed & Breakfast - 3 Star

15 Clarion Suites Southern CrossCnr Harbour & Goulurn Streets - 4.5 Star

16 Quest on Dixon SydneyDixon Street - 4 Star

13 Medina Grand Harbourside Apartments55 Shelley Street - 5 Star

18 Sofitel Wentworth Sydney61-101 Phillip Street - 5 Star

19 Radisson Plaza Hotel Sydney 27 O’Connell Street - 5 Star

20 Shangri-La Hotel176 Cumberland Street - 5 Star

21 Quay West Suites Sydney98 Gloucester Street - 5 Star

22 Four Seasons Hotel199 George Street - 5 Star

17 All Seasons Premier Menzies Hotel 14 Carrington Street - 4 Star

24 Sir Stamford at Circular Quay 93 Macquarie Street - 5 Star

25 InterContinental Sydney117 Macquarie Street - 5 Star

26 The Westin Sydney1 Martin Place - 5 Star

27 Hilton Sydney88 George Street - 5 Star

28 Sheraton on the Park161 Elizabeth Street - 5 Star

23 Sydney Harbour Marriot30 Pitt Street - 5 Star

30 Travelodge Hotel SydneyWentworth Ave & Goulburn St - 3.5 Star

31 Radisson Hotel and Suites71 Liverpool Street - 4.5 Star

32 Pacific International Apartments653 George Street - 4 Star

33 Aaron’s Hotel37 Ultimo Road - 3 Star

34 Park Hyatt Sydney7 Hickson Road - 5 Star

29 Sydney Marriott 36 College Street - 5 Star

36 Hotel Ibis World Square382-384 Pitt Street - 3.5 Star

37 Metro Apartments Sydney132-136 Sussex Street - 3 Star

38 Swissotel Sydney68 Market Street - 5 Star

39 The Grace Hotel77 York Street - 4.5 Star

40 Avillion Hotel Sydney389 Pitt Street - 5 Star

35 Carlton Crest169-179 Thomas Street - 4.5 Star

piaa Small buSineSS help!! SeminarSfriday’S help!!Presented by Paul TalbotPIAA presents a fantastic educational opportunity for retailers and their staff to further their skills in and understanding of aquarium & fish keeping. The aim of the seminars will be to simplify the process and will cover everything from fish population to water parameters.

FREE entry for PIAA members and $25pp for non members.

Koi & Ponds 12.30pm to 2.30pmFreshwater Tropical & Cichlids 3.00pm to 5.00pmMarine & Reef Aquariums 5.30pm to 7.30pm

Pre registration is required for all seminars and seats are limited!!

jeremy maitland has been involved in the Pet indusrty for over 15 years and for the last 5 years has owned Bowral Pets and Aquarium. His store employs 6 people including a dog groomer . He believes that independent pet stores can not only survive but thrive as part of the evolving pet retail landscape. He believes in encouraging staff input into decision making and looks outside the industry for ideas that he can apply to his business.

paul talbot is becoming a world name in Aquarium fish keeping. He has passionately studied aquarium fish for all of his life including extensive study in their natural environments of Africa, America, Australia and Indonesia. He is a main regular columnist for Australian and International Aquarium magazines and has released a series of Aquarium DVD’s with distribution in America, Canada, Mexico, UK, Europe New Zealand and Australia. Paul also produces and hosts Corporate Aquarium DVD’s released in 27 countries for international aquarium companies like Red Sea and Aqua One. Paul was a finalist for Young Australian of the year, Finalist for small business of the year and has been awarded a centenary metal from the Queen. Paul created and has run Majestic Aquariums in Sydney since 1999 and was a guest speaker on the aquarium author, Ad Koning’s tour.

Saturday’S help!!Presented by the Australian Retailer’s Association Small entry fees

Store Layout & Visual Merchandising 9.30am to 10.30amThe content of this course will cover:

Creating a visual experience for a customer•Understanding why customers buy•Creating Visual Impact with highlight displays and windows•Effective layout of store to profile product for seasonal promotion•Managing standards of presentation to improve ease of shopping•Representing your product in a logical flow and managing a sales driven layout•Managing your hot spots•Rotating and refreshing your store layout and look•Getting maximum ROI from your product investment•

Retail Marketing11.30am to 12.30pmThis Retail Marketing Workshop aims to provide retailers with a structure to determine the best marketing strategy for their retail business. This practical workshop will open the door to creative thinking on effective methods of communicating with retailers local customers and building loyalty. They will be guided through techniques on how to:

Understand How to Create Effective Retail Marketing•Manage the Marketing Process•Invest Effectively to Drive Return from Your Marketing•Understand Common Mistakes Made by Retailers•Recognise the Realities of Retail•Develop Tools to Effectively Market a Retail Business•Managing your Marketing with a Promotions Calendar•

Understanding Retail Financials1.30pm to 2.30pmThe Understand Retail Financials topic aims to provide retailers with a structure to determine the best way to understand how their retail business is operating financially. This practical workshop will help retailers with the merchandise they range as well as understanding the financial implications of their planning and retail operations strategy to generate the most optimal profit possible with their available resources.

Balance your merchandise range•Develop buying strategies to increase sales •Maximise your profit with your purchasing decisions •Monitor expenditure, sales, profit/loss and stock turnover against budget•Understand retail financial forecasts•Control budgets, costs & take action where applicable•Communicate financial details and results•

All participants will receive:Modules that will link into a Business Improvement Plan•Workshops include business tools and back to business “Action Plan”•All participants will receive Workshop Manual in an emailed format•

a retailer’S StoryPresented by Jeremy Maitland3.30pm to 4.15pmHear a real case study on how a pet retailer took the plunge, relocated and reinvented his business. What worked and what didn’t.

Jeremy Maitland of Bowral Pets & Aquarium in NSW has just moved his long established retail business to a new location. Based on his and valued staff experience he saved a lot of $$$ by designing and outfitting the new premises. Jeremy will let you in on what worked, what hasn’t and what he wished he should have done!!! but has it worked????

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CHINATOWN

THEROCKS

NORTH SYDNEY

CITY CENTRE

Tumbalong Park

Hyde Park

Cockle Bay


Port Jackson

CircularQuay


SydneyAquarium

QVBTownHall

HarbourBridge

SydneyOperaHouse

IMAXTheatre



Darling Walk

ChineseGarden

UTS(University of

Technology Sydney)

Cockle BayWharf


Star City

Harbourside



King Street Wharf

PyrmontBridge

FerryWharf

PowerhouseMuseum

HarbourGardenTowers

ELIZABETH STREET



YORK STREET


DARLING DRIVE

PYRMONT STREET

HARRIS STREET

HARBOUR STREET

SUSSEX STREET

DRUITT STREET

CASTLEREAGH STREET

GOULB

URN S

TREE

TBATHURST ST

LIVERPOOL ST

MURRAY STREET

WESTERN DISTRIBUTOR

2021

34

22 23

17

19

2639

18

2524

1312

37

11

10

2738

28

9

29

8

3640

31

30

6

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32

35

334

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5

32

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2

3

4

5

1

2

3

4

5

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7

CHINATOWN

THEROCKS

NORTH SYDNEY

CITY CENTRE

Tumbalong Park

Hyde Park

Cockle Bay


Port Jackson

CircularQuay


SydneyAquarium

QVBTownHall

HarbourBridge

SydneyOperaHouse

IMAXTheatre



Darling Walk

ChineseGarden

UTS(University of

Technology Sydney)

Cockle BayWharf


Star City

Harbourside



King Street Wharf

PyrmontBridge

FerryWharf

PowerhouseMuseum

HarbourGardenTowers

ELIZABETH STREET



YORK STREET


DARLING DRIVE

PYRMONT STREET

HARRIS STREET

HARBOUR STREET

SUSSEX STREET

DRUITT STREET

CASTLEREAGH STREET

GOULB

URN S

TREE

TBATHURST ST

LIVERPOOL ST

MURRAY STREET

WESTERN DISTRIBUTOR

2021

34

22 23

17

19

2639

18

2524

1312

37

11

10

2738

28

9

29

8

3640

31

30

6

7

32

35

334

14

15

16

5

32

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2

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4

5

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CHINATOWN

THEROCKS

NORTH SYDNEY

CITY CENTRE

Tumbalong Park

Hyde Park

Cockle Bay


Port Jackson

CircularQuay


SydneyAquarium

QVBTownHall

HarbourBridge

SydneyOperaHouse

IMAXTheatre



Darling Walk

ChineseGarden

UTS(University of

Technology Sydney)

Cockle BayWharf


Star City

Harbourside



King Street Wharf

PyrmontBridge

FerryWharf

PowerhouseMuseum

HarbourGardenTowers

ELIZABETH STREET



YORK STREET


DARLING DRIVE

PYRMONT STREET

HARRIS STREET

HARBOUR STREET

SUSSEX STREET

DRUITT STREET

CASTLEREAGH STREET

GOULB

URN S

TREE

TBATHURST ST

LIVERPOOL ST

MURRAY STREET

WESTERN DISTRIBUTOR

2021

34

22 23

17

19

2639

18

2524

1312

37

11

10

2738

28

9

29

8

3640

31

30

6

7

32

35

334

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32

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att

endee r

egis

trati

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to avoid delay and if attending the trade ShoW only pre regiStration iS reCommended.

How is payment being made? (Please tick) cheque credit card direct into our bank account (BSB 062102 10120145 – note name as reference)

(Please circle) Diners Amex Other (Credit card fee Diners 4.09%, Amex 3.24%, Others 0.79%)

Card No. Expiry

Name on Card $ Signature

This information will only be used for the related purpose it was intended, particularly facilitating your entry into our events. If you do not wish to receive further information from PIAA, sponsors or exhibitors, please tick this box. See the PIAA Privacy Policy on our web site at www.piaa.net.au or on application from the PIAA office.

events all costs are per person (pp) no. of people

piaamember cost

incl. gst

non piaa member cost

incl. gsttotal

*interstate & country visitors only

Retail Bus Tour* $50 $65Groomex $160 $200Pet Industry Forum free freeTrade show (either or both days) free $20Grooming Competition (Terrier/Other) ENTRANTS ONLY free $50Grooming Competition (Creative) ENTRANTS ONLY free $50Grooming Competition (Poodle) ENTRANTS ONLY free $50Fri Retail Seminar (Koi & Ponds) free $25Fri Retail Seminar (Freshwater Tropical’s & Cichlids) free $25Fri Retail Seminar A Retailers Story free freeFri Retail Seminar (Marine & Reef Aquariums) free $25Sat Retail Seminar (Store Layout/Merch.) $55 $82.50Sat Retail Seminar (Retail Marketing) $55 $82.50Sat Retail Seminar (Understanding Retail Financials) $55 $82.50Gala Dinner/Dance & Awards Night $110 $110 total CoSt



11th-13th September 11th Industry Tours 12th Trade Exhibition noon to 9pm13th Trade Exhibition 9am to 5pm

PMS 368C PMS 2728C

An email or fax notification will be sent as confirmation of your registration. bring thiS Confirmation With you on the

day you attend to enable your name badge to be produced.badgeS Will not be poSted.

full name of attendees (not required for forum & dinner) event

fax thiS form to 02 4885 1600 or email to [email protected] mail to anevent management po box 115 robertSon nSW 2577

please respond to the following questions:-

Are you a PIAA Member 01. Yes 02. No ($20pp entry fee applies)Type of Business 03. Retailer 04. Groomer 05. Distributor/Manufacturer 06. OtherHave you attended PetExpo in previous years? 07. Yes 08. NoDoes Friday & Saturday suit you to attend? 09 Yes 10. No If not which days are more preferable? 11. Sat/Sun 12. Sun/Mon 13. Mon/Tue 14. Tue/Wed 15. Wed/Thu 16. Thur/FriWhich month suits you to attend? 17. August 18. September 19. October 20. November

CompanyAddress Suburb CodeTelephone ( ) Fax ( )Email

Sydney Convention & e xhibition Centre darling harbour ... · PDF fileMixed Breed Makeovers...

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Transcript of Sydney Convention & e xhibition Centre darling harbour ... · PDF fileMixed Breed Makeovers...