SHOW REPORTDelivering you a quality audience ready to spend

Image credit: Forest and Wood Products Australia

THE SYDNEY HOME SHOWThe Sydney Home Show cemented its position as the premier destination for homeowners and trade alike.

Visitors were actively seeking the latest renovation and building products, with 81% planning a project to be completed within 18 months.

90% of exhibitors were satisfied with the Show overall, with 55% of exhibitors receiving 2 or more months of work from the Show.

63% of visitors were expected to make a purchase after the Show, giving exhibitors strong leads for future sales.

The event also delivered a strong trade audience, with 10% of attendees registered as a building trade member. It is obvious why the Sydney Home Show is Sydney’s favourite building and renovation expo. Join us in 2017, Friday 27 - Sunday 29 October.

• 95% are planning a building, renovation or home improvement project

• 49% intend to spend over $50,000 on their build or renovation project

• 35% of visitors own 2 or more properties

• 59% of visitors’ income is over $100,000

Up to $25,000

$25,001 - $50,000

$50,001 - $100,000

$100,001 - $200,000

$200,000+

Visitors’ high renovation spend

22.5%

15.1%

13.2%

7.8%

27.5%

QUALITY VISITORSATTEND

The homeowner profile

10.5%

15.1%

22.4%

14.9%

14.9%

Within 3 months

3 - 6 months

6 - 12 months

12 - 18 months

Over 18 months

Project completion timeline

Project status - %

About to start home renovation

Researching for a future project

Commenced home renovation

About to start building new home

Commenced building new home

Upgrading household items

Visitors are renovating now

of visitors will have their project complete within

80.8%

18 months

29.4

20.8

16.6

14.6

4.9

8.5

VISITORS ARE READY

TO RENOVATE

VISITORS SEEK YOUR PRODUCTS

Image courtesy of Vergola

52.3%

49.9%

42.2%

41.5%

38.4%

BATHROOM PRODUCTS

KITCHEN PRODUCTS

LANDSCAPING PRODUCTS

BLINDS & SHUTTERS

34.7%

33.6%

32.9%

31.9%

FLOORING

BUILDING PRODUCTS

WINDOWS & DOORS

LIGHTING

Need to purchase now

PATIOS & DECKING INTERIORS

26.7%

EXHIBITORS GET

RESULTS

•41% of exhibitors estimate 50+ sales leads

from the Show

•$108,300 = average sales generated per exhibitor from the Show

•55% of exhibitors gain 2 months or more work

89.5

89.5

89.2

88.9

Overall Show satisfaction

Total number of visitors

Generating brand awareness

Launching new products

High exhibitor satisfaction - %

High exhibitor satisfaction - %Mainstrean radio advertising across key Sydney FM stations.

60-page glossy Show Guide magazine distributed to all visitors at the Show.

Comprehensive website with over 39,000 visits in the month leading up to the Show.

eDM marketing to the Home Show Club - now over 63,000+ members.

Social marketing via Facebook, reaching over 44,000 NSW renovators.

Google advertising campaign including retargeting, profiling, display and video advertising.

A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project. This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project.

The strategic campaign includes:

TARGETED MARKETING

F

p: 03 9276 5555 e: homeshows@eea.net.auw: sydneyhomeshow.com.au

FRIDAY 27 OCTOBER - SUNDAY 29 OCTOBER 2017

SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK

BOOK YOUR STAND NOW FOR 2017