Post show RePoRt 2013

GREAT LIVESHOWS

FANTASTIC SHOPPING

EXPERT SEmINARS& AdVICE

FAmILY ENTERTAINmENT

2 event overview

3 our Marketing Campaign

4 Visitor snapshot

5 Visitor experience

6 Visitor testimonials

7 exhibitors

8 exhibitor testimonials

9 Images from the show

Contact Details

CONTENT

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SYdNEY 201311-13 october 2013

halls 1 & 2, sydney exhibition Centre, Darling harbour

Admission: $15 earlybird tickets, $20 per Adult on the door, Children under 16 free

Exhibitors: 188 exhibitors

Visitors: 16,348 adult visitors

SHOW FEATURES over 180 well-known and boutique products and services

the Volvo safety Centre

Bio-oil expert seminar series covering a wide range of parenting subjects

exclusive, personalised consultations with experts at the Advice hub

the private and luxurious Macro Baby Feeding Room and select once Upon a time Changing Room

the LeGo® DUPLo® Brick Pit

the Little tikes Race track

the Children’s Panadol Green Room

Purpose-built Pram trial track

Live children’s entertainment with Play Along with sam

the Meet & Greet station featuring Dora the explorer, Play Along with sam and Lalaloopsy

Face painting, balloon animals and plenty of fun characters making their way through the show

trade element

Brand new show app, designed for lead capture - free for all exhibitors

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EVENT OVERVIEWthe Baby & toddler shows are now in their fifth year and continue to provide a direct response to the needs of the booming baby market. the show provides a stylish shopping experience, expert advice and entertainment, and delivers a great day out pitched at this burgeoning market of contemporary new parents.

the show has grown in scale over the last few years and has now firmly cemented itself as an essential part of the marketing mix for nursery and FMCG brands who want to reach and influence new and expectant parents.

dAILY VISITOR BREAKdOWNFriday 3858 – 23%

saturday 6015 – 37%

sunday 6475 – 40%

67,141 Visitors

42,455 Unique visitors

166,895 Page views

20,041 Visits to the exhibitor Listing Pages

15,500 + Facebook fans (up 30% on 2012)

1,142,223 Facebook post views in the 3 months leading up to the event

3,000 + twitter followers

2684 Downloads

42,982 total user sessions

69,200 total page views

12,333 Additional leads generated for exhibitors

(a more comprehensive report is available upon request)

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OUR mARKETING CAmPAIGNthe show had a highly focused and extensive marketing campaign valued at $1.5million. the multi-channel campaign comprised national, regional and local marketing elements to ensure we delivered you the very best audience in terms of footfall and quality.

the Baby & toddler show has a ticketed entry price of $15 in advance and $20 on the door. this paid for ticket model ensured that visitors made an active decision to come to the show to do their research, gather advice and meet suppliers to the industry.

EXPOSURE 2 week television campaign on free to air and Foxtel channels

Billboard advertising

Advertisements, editorial, and inserts in major pregnancy and parenting titles

Visitor promotion leaflets (200,000) and posters displayed in antenatal clinics, hospitals, crèches, GP’s surgeries, nurseries, retails stores and a number of other targeted locations

4 week street team promotion

Retail partnerships with major baby retailers for point of sale advertising and prizes

web alliances, online marketing, social media and email campaigns

Dedicated show website and mobile site www.babyandtoddlershow.com.au

Joint promotional partnerships with a number of major brands and sponsors

Dedicated PR campaign with idea generation

Dedicated facebook page with over 15,500+ fans and over 3000 twitter followers

Newsletters to the Baby & toddler show Nsw database of over 26,000 parents and parents to be

working closely with Mummy Bloggers to promote show content and key attractions

official show App

BABY & TOddLER SHOW WEBSITE

SOCIAL mEdIA

SHOW APP

website activity in the 3 months leading up to the show

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16,348 VISITORS dELIVEREd TO YOUSTAGE OF PARENTING

45% weRe PReGNANt

AGE10% 21-25 yeARs

32% 26-30 yeARs

37% 31-35 yeARs

15% 36-40 yeARs

6% 40+ yeARs

WORK STAGE

11% hAD A ChILD (3+ yeARs)

6% FRIeND oR ReLAtIVe

34% hAD A BABy (0-12 MoNths)

24% hAD A toDDLeR (13-36) MoNths)

HOUSEHOLd INCOmE13% >$50,000K

19% $50,000 - $75,000

23% $75,000 - $100,000

29% $100,000 - $150,000

16% oVeR $150,000 >

26% oN MAteRNIty LeAVe

20% stAy At hoMe MUM

5% woRK At hoMe MUM

49% woRK IN AN oFFICe

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HAPPY CUSTOmERS

ESTImATEd SPENd

36% oF VIsItoRs hAD VIsIteD the show PReVIoUsLy

97% sAtIsFACtIoN wIth the show

95% oF VIsItoRs woULD ReCoMMeND the show to FRIeNDs/FAMILy

$3.42M was spent at the show with another $6.17m expected to be spent after the show

88% oF VIsItoRs woULD CoMe AGAIN Next yeAR

81% oF VIsItoRs stAyeD FoR oVeR 2 hRs

UNDeR $100 $101 - $200

$201 - $300 $301 - $400 oVeR $400

VISITOR EXPERIENCE

29%

16%8%

34%

13%

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VISITOR TESTImONIALS

Being a new parent can be overwhelming with so many products available and so much differing advice. Having so much under one roof really helped me see what’s out there and the free samples and discounted items allow me to try out different brands and products. - Jessica Tarrant

A great day, full of reassuring advice from experienced people! We will be back next year with our first baby due anytime now. - Aimee Leggett

So much to see and do - I spent nearly all day there, and still feel like I didn’t see everything! - Sarah Coulon

There were lots of innovative products which aren’t available in average baby stores and it’s excellent having a preview of what’s up and coming in the market! - Jiayi Palacio

I loved the show and attended twice because one day was not enough time to see and do everything. I bought hundreds of dollars worth of great products and sampled and tried many others that I would not have had the chance otherwise. Loved the feeding and nappy change facilities. I wish all events catered for mothers and kids like this. Thank you - Sudi Gowen

This was my second visit, I already found it very informative when I was pregnant and now with a baby, there’s great information on new products and helpful advice there, that you wouldn’t know otherwise, plus great deals and lots of freebies. - Beate Reyes

The show was hundreds of shops and stalls packed into one convenient space, it would have taken me days to explore all these things with a baby in tow in a normal shopping environment. The advice from experts was really useful too. - Kelsey Jones

My husband and I are expecting our first bub ina few months and we really looked forward to the Baby & Toddler show as soon as we heard about it. We didnt make any major purchases prior to the event as we’d like to see our range of options first before making a decision. True enough- the Baby & Toddler show didn’t dissappoint us! There were a lot of good deals that we took advantage of in the expo, and we left very satisfied with our purchases and the information that we obtained through the event. We are looking forward to next year with our (soon to be born) baby! - mildred Gerona

My 3 1/2 year old, 6 month old & I had a fantastic time. Lots of things for the kids to do & nice comfy relaxing chairs for feeding! - Rachel Jenkins

As a grandmother to be for the second time, I was so thrilled to be able to share the experience with my expectant daughter and watch her joy as different products and ideas were explained to her. - michelle Gilmour

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EXHIBITORS OUR mOST ImPORTANT ASSETS

96% sAtIsFACtIoN wIth the eVeNt!

91% sAID the show Met theIR oBJeCtIVes

58% hAVe exhIBIteD wIth Us BeFoRe

52% sAID It wAs BetteR thAN LAst yeAR’s show

88% ARe LIKeLy to exhIBIt wIth Us AGAIN

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EXHIBITOR TESTImONIALSWOW WOW WOW!!!! Another amazing show, I really dont know how the Baby & Toddler show keeps getting bigger and bigger each year. This show we had our biggest Friday and 2nd biggest show ($$$) out of the last 30 odd shows we have done. The customers that attended the show were willing to spend their money and did so. Your team were very helpful and made it a very successful show for us. Your marketing hits the right spot and you get amazing crowds. Thank you so much!!! - Chris Hamlin, Trinature

As a new brand new business, exhibiting at the Baby & Toddler show gave us great exposure to our target market. We were able to see that our product was well received by our target audience and so know we are on track to success. Not only that but we were able to network with other businesses that have been in the industry for years now who were able to give us valuable insight. - Angela, my Baby Canvas

The Baby and Toddler Show exceeded my expectations. The show is a credit to Single Market Events. All staff were extremely friendly, professional and always went over and above to ensure that we had a successful stand. - Kura Antonello, Headstart International

As a new company entering into the market, The Baby & Toddler Show, Sydney was a great way to introduce our target audience to our products. Through introductory seminars and regular contact, The Baby & Toddler Show team ensured that we were well prepared and got the most out of the event. Thank you - Sophie Baulderstone, Australian Worldwide

The Baby and Toddler Show has helped us connect with both our current and potential customers. Being a distributor and an online retailer we can often feel removed from the end consumer. The Baby and Toddler Show helps us to reconnect with our customers and receive direct feedback from them on our products. - Juliet Fernandez, For Baby and Up

ImAGES FROm THE SHOW

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IMAGES FROM THE SHOW

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WITH THANKS FROm THE BABY & TOddLER SHOW TEAm.WE LOOK FORWARd TO WORKING WITH YOU IN 2014

Single market Events35/94 oxford streetDarlinghurst Nsw 2010

P 02 9331 7507E babyandtoddlershow@singlemarketevents.com.auW www.babyandtoddlershow.com.au

2014 SHOW dATESmELBOURNE: 4-6 April, Royal exhibition Building Carlton,

SYdNEY 26-28 September, Royal hall of Industries, Moore Park.