SXSW Final Report Email
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Transcript of SXSW Final Report Email
Brand Journalist, Salesforce Marketing Cloud@jasonboies
Jason Boies
SXSW 2013: A Look at the Social Week That WasThe Social Buzz from SXSW Interactive (March 8-12)
Wednesday, March 13, 13
2013 SXSW Total Mentions: 1,193,591 Total Social Conversations
0
22500
45000
67500
90000
3/8 12PM3/9 12PM
3/10 12PM
3/11 12PM
3/12 12PM
Wednesday, March 13, 13
Keynoters: Elon Musk Dominates Conversation Throughout
16,085
0 5000 10000 15000 20000
Elon Musk
Julie Uhrman
Joshua Topolsky
Tina Roth Eisenberg
Matthew Inman
Elon Musk, CEO of Tesla Motors and SpaceX, drove the most conversations before, during and after his keynote among all SXSWi keynote speakers.
Wednesday, March 13, 13
SXSW 2013 Conversation Drivers: Mashable Spreads
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@Mashable @SXSW @TheOnion 30SecondstoMars @JaredLeto
With consistent numbers every day, Mashable is the week-long champion. The official SXSW handle is second, while The Onion’s satirical take on the
conference lands it third.
Wednesday, March 13, 13
The Startups with the Biggest Buzz During SXSW
0 1250 2500 3750 5000
Leap Motion
Memoto
Shopcade
Hater
Yappem
Mr. Arlo
Bloom!re
Phone2Action
Koozoo
Click With Me
Leap Motion created a ton of buzz at SXSW this year, showing off technology that tracks gestures in front of a computer to prompt actions.
*Based on companies listed in the SXSW Startup Village Spotlight List, the Accelerator !nalists and other notable names
Wednesday, March 13, 13
SXSW Speakers: Al Gore Wins the Horse Race
0 3750 7500 11250 15000
Shaquille O’Neal
Al Gore
Cory Booker
Bre Pettis
John Cena
Dennis Crowley
Amit Singhal
Rachel Madow
Andy Cohen
Nate Silver
Al Gore’s talk at SXSWi drove conversation throughout the week, as he saw far more buzz than other speakers. Shaq and Cory Booker were neck-and-neck in social mentions behind Gore.
Wednesday, March 13, 13
SXSW Sponsors: American Airlines Gets Mentions for its Money
0 1500 3000 4500 6000
American Airlines
Yahoo!
IFC
Chevrolet
Doritos
Oreo
Austin Chronicle
AT&T
FreeCreditScore.com
Monster Energy
Thanks to an active Twitter presence, American Airlines was the most-mentioned SXSW sponsor. Chevrolet’s “Catch a Chev” campaigns and Oreo’s sponsored pedicabs drew buzz as well.
Wednesday, March 13, 13
BBQ at SXSW: People love The Salt Lick
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The Salt Lick Iron Works Stubbs Rudy’s Lamberts
The Salt Lick dominated the social media conversation among BBQ joints in Austin during SXSW. No other place was even close.
Wednesday, March 13, 13
The Top Austin Food Trucks Mentioned During SXSW
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Coolhaus Chi’Lantro Peached Tortilla Blenders & BowlsCow Tipping Creamery
When stopping to grab a bite to eat, SXSW attendees took to social media to talk about Coolhaus, Chi’Lantro and Peached Tortilla.
Wednesday, March 13, 13
#Most #Mentioned #SXSW #Hashtags
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#SXSWi
#SXSW2013
#CitySeedSXSW
#Empireatx
#austin
Excluding the generic #SXSW hashtag, of!cial hashtags #SXSWi and #SXSW2013 were still appended to the most Tweets during the week.
Wednesday, March 13, 13
SXSW Demographics: How Social Conversations Broke Down
53% of the conversation was created by males during the week
25-34 year olds made up 42% of the conversation, followed by 35-44 year olds (31%) and 45-54 year olds (12%)
The top home cities of SXSW Tweeters (based on Twitter bio locations): Austin, NYC, LA, San Francisco, Chicago and London
Wednesday, March 13, 13
Sentiment Around SXSW is Mostly Positive
78%
22%
Positive Negative
Wednesday, March 13, 13
Let’s Hangout: The Top SXSW Lounges
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Circus Mashimus
The Beacon
Samsung Blogger Lounge
Roku Streaming Lounge
Startup America Live
Looking at of!cial SXSW Lounges, Circus Mashimus, in its 5th year of operation by Mashery, drew the most social conversation.
Wednesday, March 13, 13
Grumpy Cat Wins SXSWi
Grumpy Cat, who was located at Mashable’s location throughout the week, received 13,931 mentions. That’s more than any of the top speakers, including former Vice President Al Gore.
Wednesday, March 13, 13
How Innovative was SXSW?
While it’s impossible to con!rm The Onion’s claim that the word “Innovate” was spoken 650,000 times at the conference, it DOES appear in 3,681 social media conversations surround SXSWi.
Wednesday, March 13, 13
Thank You
Wednesday, March 13, 13