s: Lauren Roberts f: Mattew Johnson / ARCH 5501 Architectural Design Studio F11 MUSIC. FILM. NEW MEDIA ARTINTERACT SXSW

INTERACTION WITH MUSIC FILM AND NEW MEDIA ART

Traditional art was designed with the intent of being solely viewed by the spectators, however; artists today are creating interactive art pieces that al-low the viewer to be more than a passive spectator but also part of the art.

The South by Southwest (SXSW) Festival in Austin, Texas is an example of a music festival that celebrates the interaction of music and fi lm.

Therefore, in my design for a permanent location for the SXSW festival, I experiment with how a simple, open form, without defi ne lines between programs, will encourage interaction between the programs, designers and spectators, and interior and exterior conditions. The main way this occurs in my project is by pairing each large program piece (the three large theaters and the administration spaces) with a transitional new media, interactive art gallery. In turn, these individual spaces have the ability to act independently or as one larger space. Other then the gallery spaces, one may interact with the SXSW Interactive Facility through the hydraulic art gallery elevator or the kinetic skin.

Project Issues (Design Resolutions)

1. The SXSW Festival in Austin, Texas does not have a permanent location to plan and host their annual event.(a) With this permanent location, viewers now have the opportunity to not only view artwork, but also view the making, creation, and invention of new media in the galleries and work spaces of the SXSW bldg. (b) I have also added a wild card program that will allow the public to come into the workspace to take classes on how to create their own new media art work.

2. A design issue I encountered was accommodating a large amount of pro-gram on a small site. (c) I gave each program its own fl oor level; therefore, I also allotted a style of new media art gallery that would complement the program and allow for an interactive transition space between each level.(d) Also, vertically the two hydraulic elevators, which are 200 square feet each, act as transitional galleries spaces as well.

Project DescriptionDesign Concept. Project Issues. Design Strategies. Design ResolutionsINTERACT SXSW

SOUTH

WEST

(Design Resolutions)

All the exterior performance/ gallery spaces are designed to have a blurred edge between the interior and exterior condition in order to create less of a separation and en-courage interaction between in-door and out-door spaces. These exterior spaces are also the places for program to congrate createing interaction between the different programs.

(Design Stratigy)

By using frosted glass as one of the layer of the exterior skin this allows for daylight to come into the building and not direct sunlight.

The blurred views on the exterior skin encourage specta-tors to go to the terrace gallery spaces to see more clear-ly what is happening on the exterior of the building.

10,000 sf

32,000 sf

Project Issues

The program consists of four different performance spaces, offi ces, labs, work spaces, and multiple galleries making the site to program ratio is 1 to 3. (10,000sf site to 32,000sf gross total) This creates limited room for inter-action between levels and programs as well as limited space on the ground level for green space.

F A R = 5

(INTERACTION WITH STREET)

The building is raised off the ground to encourage people passing by the building to come off the street and interact with the street gallery.

The General Purpose Hall is also placed next to the street gallery. This blurred edge condition allow for these programs to per-form separately or together.

existing proposed

(INTERACTION WITH TERRACE SPACES)

Since the foot print of the build takes up the entire site, green spaces were added back into the program.

This also allows the users to have closer access to exterior spaces.

The terraces were also given programs by making them either exterior gallery spaces or performance spaces.

AUDITORIUMWORK SPACE

D ORD ORGENERAL HALL

AUDITORIUMSOUND LABS

WORK SPACED ORD OR

GENERAL HALLBLACK BOX

RORRROROOOOOOOOOSOOOSOSSOOOOOSOO SSSSS SOUND LABSSSS

BLACK BOXENNEENERARRARRAALL HAHAALAALALLLL

PERFORMANCE

(INTERACTION WITH GALLERIES)

Each large program piece was allotted its own fl oor level due to the size of the program; therefore, a style of new media art gal-lery was paired with each program as an interactive transition space between each level.

(INTERACTION BETWEEN LEVEL)

Vertically the two hydraulic elevators, which are 200 square feet, act as transitional galleries spaces.

The elevator also acts as a kinetic art piece for spectators who are passing by on the street as the elevator moves up and down the shaft.

The each elevator acts as a space that houses art and also an interactive kinetic sculpture.

WIND

(INTERACTION WITH KINETIC SKIN)

The kinectic skin idea for my design came from an installation at the LIGO Science Education Center in Livingston Parish, Loui-siana called the Wave Wall.

The kinetic art piece is made up of aluminum tubes that are connected on a pendulum; hence, when the wind acts on the tubes, they move back and forth making a wave.

The kinetic skin is placed on the south and west side of the building facing the street edge. Therefore, the kinetic skin does not solely act as an art piece, but also as a passive shading system.

Project Program and AnalysisINTERACT SXSW Written Program. Program Analysis. Site Analysis

GENERAL LOBBY 500 SF

TICKET BOOTH 200 SFMAKING

LIMITED HOURSFORMAL

FAR FROM STTICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

LIMITED HOURSFORMAL

FAR FROM STTICKET

ALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

INTERACTIVE ART GALLERY 2000 SF

STREET-SIDE GALLERY 1000 SF

LOUNGE 800 SF WILD CARD (NIGHT CLUB) 2000 SF

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

VISUALALWAYS OPENINFORMALCLOSE TO ST

MAKINGLIMITED HOURS

FORMALFAR FROM ST

VISUALALWAYS OPENINFORMALCLOSE TO ST

MAKINGLIMITED HOURS

FORMALFAR FROM ST

VISUALALWAYS OPENINFORMALCLOSE TO ST

GENERAL PURPOSE HALL 4000 SF

MULTIPURPOSE AUDITORIUM 4000 SF

BLACK BOX THEATER 4000 SF

DIGITAL LABORATORIES 3000 SF

SOUND LABORATORIES 1000 SF

ADMINISTRATION 1200 SF

PROGRAM CHARACTERISTICS AND SQUARE FOOTAGE ESTIMATEEach program was analized on its characteristics in order to best place the program pieces with programs and within the site.

PUBLIC

Building Lobby-200sf Ticket Booth (indoor/ outdoor)-500sf General Lobby Space-800sf Lounge or Caf

-2 sets of Bathrooms (mens/ womens)-Outdoor Performance Space

GALLERIES

-2000sf Interactive Art Gallery-1000sf Street side Gallery (Public Interface)-2000sf +/- Wild Card Program

PERFORMANCE

-4000sf General Purpose Hall-4000sf Auditorium-4000sf Black Box Theater

ART LABORATORIES

Digital Laboratory-2000sf Open Workspace-500sf Digital Laboratory Offi ce-(3) 150sf Digital Editing Suites

Sound Laboratory-(5) 200sf Sound Studios

ADMINISTRATIVE-(6) 150sf General Offi ces-200sf Conference Room-100sf Workroom

EXTERIOR SPACES

12AM

12PM

3AM

3PM9P

M

6AM

6

P

M

9AM

50

100

150

200

300

400

500

TIME PROGRAMS ARE USED THROUGHOUT THE DAYThe exterior performance and gallery spaces utilize the times that building is not as active.

PRECEDENT STUDYArchitects: MVPDV Project: Villa VPRO Locaion: Hilversum, Netherlands Built in: 1997 Type: commercial, offi ce

January

February

March

April

May

September

15-18 Austin City LimitsA s

7-9 Tatoo Art Revival

11-20 South by Southwest

28-29 Wine and Music Festival

Art Night AustinArt Night Austin26 A26 A

2-3 Art City Austiny

February

19 Livestrong Marathon

u

y

AA

April

15-17 Reggae Festival

MAJOR ANNUAL EVENTS

Esthers Follies

Paramount Theatre

State Theatre

Austin Convention

Bat Bar

Central Presbyterian Church

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Bd Rileys

Elysium

Emos

Flamingo Cantina

Latitude 30

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W 15th St.

W 15th St.