SWOT Analysis of

1. FMCG Industry2. Tourism Industry

3. Agricultural Industry

By:

T. Naresh

10042

1. FMCG Industry

Industry at a glance:• Fourth largest sector in India.

• US$ 44.9 billion market size with a growth rate of 16.2% in 2013.

• Key Segments:

Household care,

Personal care,

Food & Beverages.

• Key Players:

HUL, ITC, P&G, Marico, Cadbury, Nestle, Colgate Palmolive,

Britannia, GCMMF(Amul).

Strengths:• Low operational cost.

• Vast distributional network.

• Well known brands.

• Favorable government policy.

• FDI approval up to 100% in most of the food processing sector.

Opportunities:• Changing lifestyle of people, unused rural market.

• Increased income level & purchase power.

• Large market among age segment.

• Demand in rural areas.

• People spend high on consumer goods.

Weaknesses:• Less scope to invest in technology

• Low export levels.

• Counterfeit products narrow the scope in rural & semi- urban areas.

Threats:• Removal of import restrictions.

• Tax & regulatory structure.

• Rural demand is seasonal & monsoon based.

• Low Consumer tolerance due to available alternatives.

• Launch of similar product by various companies results in reduced profits.

Introduction:

• Most rapidly growing industry.• Creating work for 39.5 billion people consisting of country’s 7.7%

of total work force.• Generated INR 6.4 billion or 6.6% of total country’s GDP in 2012.• India ranks 65th among 140 in TTCI ratings.• National Tourism policy, 2002 uplifted the industry.

India is a journey of Mind & Soul

It is a journey of the five sensesIt is a journey of self discoveryIt is a journey of self fulfilment

Strengths:• Geographical diversity.• Huge diversity in cultures & traditions.• Wealth of archeological sites & historical monuments.• Good number of places with religious heritage.

Opportunities:• Allow of more MNCs gives a global perspective.• Growth of domestic tourism.• Improved conditions of roadways.• Shift of global tourist arrivals from developed nations.

Weakness:

• Inadequate infrastructure.

• Xenophobic attitude of various sections of people.

• No proper marketing in abroad.

• Safety & Security, Maintenance & Cleanliness, Information & Communication.

• Accessibility of tourist spots.

• Lack of man made attractions.

• Corruption, Terrorism, begging & cheating.

Threats:

• Continuous decline in Global ranking.

• Continuous threat from terrorist attacks.

• Aggressive strategies adopted by other nations to promote their tourism.

• Political turbulence in neighboring nations.

Analysis Results:• Effective marketing of “Incredible India”.

• Proper transportation & accommodation facilities.

• Improvement of basic facilities, Banking & ATMs, Amusement parks & Secondary entertainment.

• Development of Coastal area & North- East states.

• Efforts should be taken by the Govt for the safety & security of foreign tourists.

• Similar entry fees.

Introduction:• Lion’s share in country’s economy & employment generation.

• Holds over 50% of country’s work force.

• Ranks 2nd worldwide in farm output.

• Agriculture & its allied sectors accounted 13.7% of country’s GDP.

• Largest producer of fresh fruits, vegetables, milk, spices, fibrous crops.

Strengths:• Blessed with natural resources & ample rainfall.

• Responsive soils to different inputs.

• High cropping intensity in alluvium soils.

• Strong Panchayati raj system for effective planning & implementation of schemes.

• Agricultural universities & “Krishi Vignan Kendras” are providing good knowledge support.

Opportunities:• Size of agriculture market in India

• Scope for increasing cropping intensity with water harvesting.

• Organic rich fertile alluvium soil offers for increasing productivity & cultivation of all types of crops.

• Scope for increasing pulses & oil seeds production.

• Scope for encouraging progressive farmers into contract farming.

• Establishment of agro based industries.

Weaknesses:• Small & fragmented land holdings.

• Mono cropping.

• Lack of scientific attitudes.

• Fast deteriorating soil strength.

• Monsoon dependency.

• Poor post harvest management.

• Inadequate irrigational facilities.

• Unavailability of quality seeds in remote parts.

Threats:• Indiscriminate use of chemical fertilizers.

• Lack of interest among young farmers.

• Reluctance of poor income group farmers to adopt modern agricultural technology.

• Diversion of agricultural land to economic activities.

• Decrease in agricultural work force.

• Increasing salinity in soil in coastal areas.

Analyzing SWOT• Diversification & intensification of agriculture.

• Expansion of area under oilseeds, food crops & vegetables.

• Promotion of organic farming.

• Increasing credit flow to farmers through banking sector.

• Adoption of dry land farming technology.

• Coverage of all farmers under crop insurance.

• Infrastructure development for marketing & agro processing.

• Decreasing the involvement of intermediaries.

References:• Rural marketing Magazine, August 2014.

• http://nawabzade.com/full-project-on-swot-analysis-of-fmcg-industries/

• International journal of application or innovation in Engineering & management.

• http://www.incredibleindia.org/en/

• http://agricoop.nic.in/

• Wikipedia