SWOT Analysis

S W O T

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ByAPS

SWOT ANALYSIS

Introduction

SWOT Analysis is an examination of organization’s internal Strengths & Weaknesses and its Opportunity for

growth & Threats in the external environment.

Aim

To provide understanding on SWOT analysis and its utilization in the

dynamic environment.

Contents

IntroductionAimContentsEnvironmental AnalysisSWOT MatrixMatching and ConversionApplication in Strategic ManagementPersonal SWOT analysis

External Environment - Opportunities

- Threats

Internal Environment• Strengths• Weaknesses

Environmental Analysis

CultureExpertiseResourcesUnique Qualities

MarketEcosystem (PESTEL)Third parties

SWOT Matrix

Matching and Conversion

Leverage (SO) – Maxi-maxi Strategy

Constraint (WO) – Mini-maxi Strategy

Vulnerability (ST) – Maxi-mini Strategy

Problem (WT) – Mini-mini Strategy

Application in Strategic Management

• Defining Strategy

• Implementation of Strategy

• Internal Capacity to Respond

• External Environment Analys

is Assess

AssistAid

Personal SWOT Analysis

Conclusion