PRESENTATION OF

INDIAN ECONOMY

SWOT Analysis

Presented ToDr Pinki Insan

Presented By Bhawna Saini(1731)M.Com ‘Hons’ 6th

Sem

ContentsMeaning of SWOT Analysis

SWOT as a Technique of Environmental Analysis

Component of SWOT

Process of SWOT Analysis

Uses of SWOT Analysis

Conclusion

MEANING

SWOT analysis helps the business units to analysis their

strengths,weaknesses, opportunities and

threats.SWOT analysis is an analysis undertaken by

business firms to understand their external and internal

environment.

The term SWOT analysis consists if four words

Strengths(what an organisation has and what it can do)

Weaknesses(what an organisation does not have and what it cannot do)

Opportunities(potential favourableconditions for an organisation)

Threats(potential favourableconditions for an organisation)

SW

O

T

SWOT as aTechnique of Environmental Analysis

Business environment

External environment

Internal environment

Opportunities

Threats

StrengthWeakness

es

Components of SWOT

Strength

Weakness

Opportunities

Process of SWOT Analysis

Uses of SWOT Analysis

Conclusion

It is not simply enough to identify thestrength, weaknesses, opportunities andthreats of a business unit. It applying theSWOT analysis it is necessary to minimiseor avoid both weaknesses and threats.Weaknesses should be analysed in order toconvert them into strengths. Likewise,threats should be converted intoopportunities.