Switch-Estimate-Blend Technique for Speaking Engagements - Susanne Petersson
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Transcript of Switch-Estimate-Blend Technique for Speaking Engagements - Susanne Petersson
Susanne Petersson@SusannePresents
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Susanne Petersson 2
Our Pr_s_nt[tionsOur Pr_s_nt[tionsOur Pr_s_nt[tionsOur Pr_s_nt[tions
are overwhelming our
Audiences
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Susanne Petersson 3
Our Pr_s_nt[tionsOur Pr_s_nt[tionsOur Pr_s_nt[tionsOur Pr_s_nt[tions
are inundating
Audiences
with Facts and Figures
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To @voi^ this To @voi^ this To @voi^ this To @voi^ this
Pr_s_nt[tion tr[p Pr_s_nt[tion tr[p Pr_s_nt[tion tr[p Pr_s_nt[tion tr[p
…..…..…..…..
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P_rio^i][lly P_rio^i][lly P_rio^i][lly P_rio^i][lly
R_f_r_n]_ [ R_f_r_n]_ [ R_f_r_n]_ [ R_f_r_n]_ [
St[tisti]St[tisti]St[tisti]St[tisti] …………
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uuuusing on_ of th_s_ sing on_ of th_s_ sing on_ of th_s_ sing on_ of th_s_
T_]hniqu_sT_]hniqu_sT_]hniqu_sT_]hniqu_s
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T_]hniqu_sT_]hniqu_sT_]hniqu_sT_]hniqu_s
1.1.1.1. Switch terms Switch terms Switch terms Switch terms
2.2.2.2. Estimate termsEstimate termsEstimate termsEstimate terms
3.3.3.3. Blend termsBlend termsBlend termsBlend terms
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Consi^_r ]ommon Consi^_r ]ommon Consi^_r ]ommon Consi^_r ]ommon
forms of forms of forms of forms of
M_[sur_m_ntM_[sur_m_ntM_[sur_m_ntM_[sur_m_nt
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Common M_[sur_m_ntsCommon M_[sur_m_ntsCommon M_[sur_m_ntsCommon M_[sur_m_nts
� DistanceDistanceDistanceDistance: miles & kilometers
� Time: hours, years, centuries
� TemperatureTemperatureTemperatureTemperature: Fahrenheit & Celsius
� Partials: fractions & percentages
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Common M_[sur_m_ntsCommon M_[sur_m_ntsCommon M_[sur_m_ntsCommon M_[sur_m_nts
� Distance: miles & kilometers
� TimeTimeTimeTime: hours, years, centuries
� Temperature: Fahrenheit & Celsius
� PartialsPartialsPartialsPartials: fractions & percentages
�
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S_v_r[l Options S_v_r[l Options S_v_r[l Options S_v_r[l Options
[r_ [r_ [r_ [r_
[v[il[\l_[v[il[\l_[v[il[\l_[v[il[\l_ !!!!
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H_r_ [r_ [ f_w H_r_ [r_ [ f_w H_r_ [r_ [ f_w H_r_ [r_ [ f_w
Ex[mpl_sEx[mpl_sEx[mpl_sEx[mpl_s
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1111.... Swit]hSwit]hSwit]hSwit]h
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1. Swit]h1. Swit]h1. Swit]h1. Swit]h
Periodically alternate measurement
systems
One of the terms remains primary
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1. Swit]h Ex[mpl_1. Swit]h Ex[mpl_1. Swit]h Ex[mpl_1. Swit]h Ex[mpl_
“The building is 1451 feet tall!”
---- B_]om_sB_]om_sB_]om_sB_]om_s ----
“The building is 442 meters tall!”
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1. Swit]h T_]hniqu_1. Swit]h T_]hniqu_1. Swit]h T_]hniqu_1. Swit]h T_]hniqu_
One of the terms remains primary
throughout your presentation
The secondary measurement is used to
reduce redundancy
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2.2.2.2. Estim[t_Estim[t_Estim[t_Estim[t_
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2. Estim[t_2. Estim[t_2. Estim[t_2. Estim[t_
Periodically remove the details of a
measurement
Estimating often demotes the point
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2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_
“The building was completed in 1918”
---- \_]om_s\_]om_s\_]om_s\_]om_s ----
“The building is about 100 years old”
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2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_
“The building was under construction from
1914 to 1918”
---- \_]om_s\_]om_s\_]om_s\_]om_s ----
“The building was completed during the
early part of the 20th century”
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2. Estim[t_ T_]hniqu_2. Estim[t_ T_]hniqu_2. Estim[t_ T_]hniqu_2. Estim[t_ T_]hniqu_
Use estimations as often as you feel is
appropriate for the topic
The lack of detail places the point as
secondary
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3.3.3.3. Bl_n^Bl_n^Bl_n^Bl_n^
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3. Bl_n^3. Bl_n^3. Bl_n^3. Bl_n^
Periodically associate 2 similar
measurement systems
It is possible to string a maximum of 3
references
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3. Bl_n^ Ex[mpl_3. Bl_n^ Ex[mpl_3. Bl_n^ Ex[mpl_3. Bl_n^ Ex[mpl_
“The temperature is expected to reach 86
degrees!”
---- \\\\_]om_s_]om_s_]om_s_]om_s ----
“The temperature is expected to reach 86
degrees – 30 degrees Celsius!”
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3. Bl_n^ T_]hniqu_3. Bl_n^ T_]hniqu_3. Bl_n^ T_]hniqu_3. Bl_n^ T_]hniqu_
One of the measurements remains
primary throughout your presentation
Exponentially increases the impact of your
point with each additional reference
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3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_
“The building is 1451 feet – 442 meters tall
– a total of 100 stories!”
---- [ torr_nt of ^_t[ils, must \_ [ k_y point[ torr_nt of ^_t[ils, must \_ [ k_y point[ torr_nt of ^_t[ils, must \_ [ k_y point[ torr_nt of ^_t[ils, must \_ [ k_y point ! ! ! ! ––––
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3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_
“This Neoclassical building was completed
in 1918 – nearly a century ago !”
---- [ soft_r [ppro[]h, y_t still [ soft_r [ppro[]h, y_t still [ soft_r [ppro[]h, y_t still [ soft_r [ppro[]h, y_t still
Eff_]tiv_ Eff_]tiv_ Eff_]tiv_ Eff_]tiv_ ––––
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Why follow this Why follow this Why follow this Why follow this
T_]hniqu_?T_]hniqu_?T_]hniqu_?T_]hniqu_?
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To \_ To \_ To \_ To \_
In]lusiv_In]lusiv_In]lusiv_In]lusiv_ !!!!
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@]knowl_^g_ Div_rsity@]knowl_^g_ Div_rsity@]knowl_^g_ Div_rsity@]knowl_^g_ Div_rsity
We live in an increasingly
connected and diverse
world
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Intro^u]_s V[ri_tyIntro^u]_s V[ri_tyIntro^u]_s V[ri_tyIntro^u]_s V[ri_ty
Take advantage of multiple
ways to express the same
concept
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Buil^s F[mili[rityBuil^s F[mili[rityBuil^s F[mili[rityBuil^s F[mili[rity
People remember facts
based on terms familiar to
them
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To soun^ l_ss lik_ To soun^ l_ss lik_ To soun^ l_ss lik_ To soun^ l_ss lik_
[ Di]tion[ry[ Di]tion[ry[ Di]tion[ry[ Di]tion[ry !!!!
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Hol^s @tt_ntionHol^s @tt_ntionHol^s @tt_ntionHol^s @tt_ntion
Reduces audience tendency
to ‘multi-task’ with other
interests
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Cr_[t_s [ FlowCr_[t_s [ FlowCr_[t_s [ FlowCr_[t_s [ Flow
Separates and emphasizes
groupings of detailed
information
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M[int[ins Int_r_stM[int[ins Int_r_stM[int[ins Int_r_stM[int[ins Int_r_st
Re-engages the audience,
increasing
attention span
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Consi^_r In]orpor[tingConsi^_r In]orpor[tingConsi^_r In]orpor[tingConsi^_r In]orpor[ting
Swit]h Swit]h Swit]h Swit]h
Estim[t_ Estim[t_ Estim[t_ Estim[t_
Bl_n^Bl_n^Bl_n^Bl_n^
th_ n_xt tim_ you Pr_s_ntth_ n_xt tim_ you Pr_s_ntth_ n_xt tim_ you Pr_s_ntth_ n_xt tim_ you Pr_s_nt !!!!
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My B[]kgroun^My B[]kgroun^My B[]kgroun^My B[]kgroun^
I present highly informational programs.
Realizing how easy one can inundate their
audience with details, I employed
Swit]h – Estim[t_ – Bl_n^
and noticed that
Audience engagement increased!
Susanne Petersson
@SusannePresents
I hope you found this document useful!