by Susanne PeterssonMBA, LSS-GB

3 actions to

enhance

your social

presence

1. Promote

Yourself

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Be prepared to share your

� Elevator Pitch

� Goals, Objectives

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Be prepared to share your

� Elevator Pitch

� Areas of Expertise

� Goals, Objectives

� Business Proposition

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Create a consistent yet

flexible brand…

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Create a consistent yet

flexible brand…

Applicable to various social

sites, industries, and job

positions

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Become involved

� Follow relevant people, organizations

� Develop connections

� Join groups

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Gain exposure

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Share articlesShare articlesShare articlesShare articles

2. Be a

Resource

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Volunteer Assistance at Events

� Job fairs

� Workshops

� Conferences

� Trade shows

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Volunteer Assistance at Events

� Job fairs

� Workshops

� Conferences

� Trade shows

Announce your participation on social

media sites

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Provide value

� Include links to relevant articles,

content

� Suggest helpful resources

� Introduce contacts

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Become the Go-To Person

� Write about events

� Submit articles

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Become the Go-To Person

� Contribute to on-line discussions

� Write about events

� Author your own blog

� Submit articles

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Manage responses

� Maintain control over discussions

about your posts

� Keep your comments positive and

on subject

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3. Utilize

Available

Sites

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Learn basics of top social sites

� Identify the focus of each site,

reason(s) for users to access

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Learn basics of top social sites

� Identify the focus of each site,

reason(s) for users to access

� Determine whether your

expertise meets needs of

typical site user

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Select social sites

� To showcase your

flexibility

� Which broadens your reach

� That contribute to your branding

strategy

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Select social sites

� Write a site-appropriate biography

to attract potential

Visitors

Users

Customers

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Announce your activities

� Adjust presentation style by site

� Present relevant details:

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Announce your activities

� Adjust presentation style by site

� Present relevant details:

� In advance of events, such as

conferences

� To encourage interest, discussion

� Of on-line activities; include links

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Monitor social activity

� Create Google alerts

� Your name, other people to follow

� Organizations, events following

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Monitor social activity

� Create Google alerts

� Your name, other people to follow

� Organizations, events following

� Include related apps on your mobile

� Regularly contribute to each site

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1. Promote Yourself

2. Be a Resource

3. Utilize Available Sites

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My Background

� Establish methodologies to uphold

productive and respectful processes

� Lead client-customer facing teams

to enhance relations

� Optimize internal cooperation

and continuity

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by Susanne PeterssonMBA, LSS-GB

I hope you found

this document

useful!