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Swedish Ecommerce Outlook

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

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Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

In 2014, Swedish ecommerce rose by 7.5%, REACHING 8.90 BILLION EUROS

As such, online accounted for 3.5% OF TOTAL RETAIL SALES IN THE COUNTRY IN 2014.

Retail ecommerce sales in Sweden are expected to grow by 7% in 2015 and reach €9.5 billion, REPRESENTING ALMOST 5% OF TOTAL RETAIL SALES IN THE COUNTRY.

Ecommerce sales in Sweden, 2011-2014(in billion euros)

A bright futurefor the Swedish ecommerce market

Ranking Northern Europe in turnover (€ billion)

1. DENMARK

2. SWEDEN

3. NORWAY

4. FINLAND

9,88

8,90

8,30

6,59

SWEDEN IS THE

BIGGEST ECOMMERCE MARKET IN EUROPE

11th

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Swedish Ecommerce Outlook

9,5

0

2

4

6

8

10

2011 2012 2013 2014 2015

Sweden is a burgeoning online market with a particularly young audience waiting to be reached. Its steady online growth and high mobile penetration rate make this country very favourable for online merchants.

Most bought online products :

Top growing sectors :

Major opportunities

While internet users in Sweden still tended to prefer domestic ecommerce sites when it came to buying on the web,

one-third of digital buyers had made an online purchase of a retail good from a foreign merchant in 2014

Top countries to buy from for the Swedish :

UK USA

Germany China

ELECTRONICGOODS

CLOTHES BOOKS

BUILDING MATERIALS

SPORTS & LEISURE

TOYS

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