Sustainable tourism: a global perspective edited by Rob Harris, Tony Griffin and Peter Williams....
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SUSTAINABLE TOURISM: A GLOBAL PERSPEC- TIVE edited by Rob Harris, Tony Griffin and Peter Williams. Butterworth-Heinemann, Oxford, 2002. 311 pp. US $34.99. ISBN 0-750-68946-3 Sustainable Tourism: a Global Perspective presents a wide selection of articles on sustainable develop- ment. The book is aimed at researchers or students interested in different practises and case studies on sustainable development. The very practical approach makes for relatively easy reading, even outside academic circles. Contributors of the arti- cles are mainly academics who have carried out research on different aspects of sustainable tourism. The book mainly focuses on hands on case studies rather than on construction of a deep thematic and theoretical discussion on sustainable tourism. The theme of the book seems to be in presenting differ- ent practises in sustainable development in the tourism industry, both from governmental and non- government organisation perspectives. There are four parts to the book, which introduce issues and perspectives of sustainable tourism, accreditation, education and interpretation, tourist destination area and tourism enterprises and attrac- tions. The first part deals with environmental issues and methodological choices in positioning oneself or an organisation in a green or sustainability dis- cussion. The second part presents research on rela- tionships between interpretation and economic and ecological sustainability as well as theory–practise connections. Tony Griffins’s and Terry DeLacey’s article on the Green Globe accreditation programme is a practical case study that presents both critical and optimistic views of the programme’s possibili- ties. In addition the Blue Flag campaign and PAN Park system of World Wildlife Foundation are pre- sented. Chapters in the third part of the book present a more regional development point of view towards sustainable tourism and briefly even mention commoditisation of the local culture. Case studies on sustainability at the regional level high- light the vast problems on different interpretations of sustainability and positioning of the local popu- lation towards sustainable development. The fourth part of the book comprises individual case studies on national parks, nature parks and private resorts. Some of the problems at the regional level are rep- resented at the local level. One example of this is leakage of money from the local level. Some chap- ters present more individual programmes and plans of action in implementing sustainability. The book contains a wide selection of articles and case studies on different practises in the area of sus- tainable development. There could, however, have been a couple of thematic or concluding articles from the editors to summarise or draw conclusions on a selection of these case studies. The book pro- vides an overall conception of the various stake- holders and practises involved in sustainable development. Satu Miettinen University of Art and Design Puskantie 19A6 Finland Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/jtr.494 378 Book Reviews Copyright © 2004 John Wiley & Sons, Ltd. Int. J. Tourism Res. 6, 377–380 (2004) CORPORATE FUTURES: SOCIAL RESPONSIBIL- ITY IN THE TOURISM INDUSTRY by Angela Kalisch, Tourism Concern, London, 2002. 47 pp. £15.00 (non-members) £10.00 (members). ISBN 0- 9528567-7-8. This is a consultation paper researched and written for Tourism Concern. The short publication is struc- tured in four chapters plus executive summary and conclusion. It is written in a straightforward and easy to read style. This is a much-needed practical paper that takes a multifaceted subject area and investigates how the tourism industry as a whole (but focusing mainly on tour operators) can begin to positively address long-term sustainable development. Chapter 1 introduces the reader to the concept and terminology of corporate social responsibility (CSR) in a simple yet thorough manner and gives the business case for CSR. Communication and con- sultation with stakeholders are seen to be key stages in the development of business policy. At present corporate environmental and social reporting is vol- untary, but, as Kalisch points out, implementation and verification are essential if the exercise is not to be seen as simply a public relations exercise. Having discussed CSR in general in Chapter 1, Chapter 2 goes on to consider CSR specifically in relation to tourism and provides general tourism- related business reasons for adopting CSR in the tourism industry. The paper points out that although improvements in environmental manage-
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Transcript of Sustainable tourism: a global perspective edited by Rob Harris, Tony Griffin and Peter Williams....
SUSTAINABLE TOURISM: A GLOBAL PERSPEC-TIVE edited by Rob Harris, Tony Griffin and PeterWilliams. Butterworth-Heinemann, Oxford, 2002.311 pp. US $34.99. ISBN 0-750-68946-3
Sustainable Tourism: a Global Perspective presents awide selection of articles on sustainable develop-ment. The book is aimed at researchers or studentsinterested in different practises and case studies on sustainable development. The very practicalapproach makes for relatively easy reading, evenoutside academic circles. Contributors of the arti-cles are mainly academics who have carried outresearch on different aspects of sustainable tourism.The book mainly focuses on hands on case studiesrather than on construction of a deep thematic andtheoretical discussion on sustainable tourism. Thetheme of the book seems to be in presenting differ-ent practises in sustainable development in thetourism industry, both from governmental and non-government organisation perspectives.
There are four parts to the book, which introduceissues and perspectives of sustainable tourism,accreditation, education and interpretation, touristdestination area and tourism enterprises and attrac-tions. The first part deals with environmental issuesand methodological choices in positioning oneselfor an organisation in a green or sustainability dis-cussion. The second part presents research on rela-tionships between interpretation and economic andecological sustainability as well as theory–practiseconnections. Tony Griffins’s and Terry DeLacey’sarticle on the Green Globe accreditation programmeis a practical case study that presents both criticaland optimistic views of the programme’s possibili-
ties. In addition the Blue Flag campaign and PANPark system of World Wildlife Foundation are pre-sented. Chapters in the third part of the bookpresent a more regional development point of viewtowards sustainable tourism and briefly evenmention commoditisation of the local culture. Casestudies on sustainability at the regional level high-light the vast problems on different interpretationsof sustainability and positioning of the local popu-lation towards sustainable development. The fourthpart of the book comprises individual case studieson national parks, nature parks and private resorts.Some of the problems at the regional level are rep-resented at the local level. One example of this isleakage of money from the local level. Some chap-ters present more individual programmes andplans of action in implementing sustainability.
The book contains a wide selection of articles andcase studies on different practises in the area of sus-tainable development. There could, however, havebeen a couple of thematic or concluding articlesfrom the editors to summarise or draw conclusionson a selection of these case studies. The book pro-vides an overall conception of the various stake-holders and practises involved in sustainabledevelopment.
Satu MiettinenUniversity of Art and Design Puskantie 19A6
Finland
Published online in Wiley InterScience(www.interscience.wiley.com)
DOI: 10.1002/jtr.494
378 Book Reviews
Copyright © 2004 John Wiley & Sons, Ltd. Int. J. Tourism Res. 6, 377–380 (2004)
CORPORATE FUTURES: SOCIAL RESPONSIBIL-ITY IN THE TOURISM INDUSTRY by AngelaKalisch, Tourism Concern, London, 2002. 47 pp.£15.00 (non-members) £10.00 (members). ISBN 0-9528567-7-8.
This is a consultation paper researched and writtenfor Tourism Concern. The short publication is struc-tured in four chapters plus executive summary andconclusion. It is written in a straightforward andeasy to read style. This is a much-needed practicalpaper that takes a multifaceted subject area andinvestigates how the tourism industry as a whole(but focusing mainly on tour operators) can beginto positively address long-term sustainable development.
Chapter 1 introduces the reader to the conceptand terminology of corporate social responsibility(CSR) in a simple yet thorough manner and givesthe business case for CSR. Communication and con-sultation with stakeholders are seen to be key stagesin the development of business policy. At presentcorporate environmental and social reporting is vol-untary, but, as Kalisch points out, implementationand verification are essential if the exercise is not tobe seen as simply a public relations exercise.
Having discussed CSR in general in Chapter 1,Chapter 2 goes on to consider CSR specifically inrelation to tourism and provides general tourism-related business reasons for adopting CSR in thetourism industry. The paper points out thatalthough improvements in environmental manage-
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