Sustainable Steel by Eurofer

A SUSTAINABILITY MARK FOR STEEL CONSTRUCTION PRODUCTS MANUFACTURING

EUROFER’s commitment to the European future:

EUROFER Construction Seminar, Brussels, 8th December 2011

Construction sector in Europe

Sustainability at EUROFER

Mark framework

Mark prospects

Mark communication & marketing

EUROFER Construction Seminar, Brussels, 8th December 2011 2

Contents


Construction sector in EU

… some figures: Building activity



European Construction Industry Federation, 2009



… some figures of steel market demand (average2006/2010)

EUROFER, 2011


Sustainability at EUROFER

Production of steel for construction products, generating economic value and providing employment

Resources allocated to innovation

Processes that imply emissions to the environment, to be controlled and treated (Greenhouse gases and others)

Use of resources, including energy, along with recycling of slag and scrap metal

Relationship with the community where the steel mills are located


Steel for construction manufacturing


EUROFER Sustainability for Steel Construction Products Committee

• SET IN: 2010

• MISSION:

• MEMBERS:

Coordinate and promote Sustainability and Corporate Responsibility within the Steel for Construction sector

44 factories, representing around 75% of the sector* production, 35.000 direct employees *steel construction long products

Sustainability issues are undoubtedly at a development

moment and increasing in value for much of society.

The idea of SustSteel® is to anticipate this movement in

what concerns steel, taking the leadership and setting

steel sustainability principles by the steel producers

themselves.


Aim of setting up

Europe in general terms and Eurofer mills in particular

have made, and continue to make, a very important effort

to improve their sustainability principles and they have

also established strong commitments on human rights,

environmental impact, health and safety, non-

discrimination, child labour and many other issues.


Aim of setting up (II)

SustSteel® main aim is to get value and recognition of

these important efforts from stakeholders (customers,

users, regulators and any other public or private

organization of relevance in the construction sector or

steel manufacturing) and to obtain thereby a clear

differentiation factor for its production and products.


Aim of setting up (III)

SustSteel® will set the reference for Sustainability in the

production of steel construction products and wants to be

the first and best known mark on sustainability for these

products in Europe.


Aim of setting up (IV)

Apart from these main targets, SustSteel® additional objectives will be:

Promote steel as a Sustainable material

Develop collaboration with the most important Sustainability construction Organizations and Institutions


Aim of setting up (V)


framework

The SustSteel® framework, namely the

requirements for awarding the Mark, the

certification process and the use of the Mark

are established in a set of regulations.


framework

Implementation of a Sustainability Management

System covering the most relevant aspects of

Sustainability for this sector

Evidence of respect for International Human Rights

standards at work

Fulfilment of Legal Requirements

Implementation of the Key Performance Indicators

(KPI) System


requirements

The SMS required under SustSteel® corresponds to an in-house system, to control mainly the aspects associated with the KPI System

In most cases, mills have already working management systems in place covering Quality, Environment and Health and Safety

In such cases, the SMS integrates and complements these existing management systems.

Particularly important in SustSteel® is the relationship with the stakeholders – including employees, administration and the community


Sustainability Management System

SustSteel® certified manufacturers are to be engaged in a continuous improvement of the respective Sustainability levels


Sustainability Management System (II)

Human Rights Standards at Work are an essential flag for SustSteel®

This subject is considered of major importance for SustSteel® differentiation


Human Rights Standards at Work

SustSteel® is a voluntary mark and it is not to conflict with any with any applicable legal requirement under the scope of Sustainability

SustSteel® distinguishes factories with a relevant level of Sustainability

• Such factories have, at least, to meet the legal requirements under the scope of Sustainability


Legal requirements

The KPI System establishes an objective reference matrix of Sustainability for the sector

KPI System is based on Sustainability parameters that are:

Representative, Simple, Reliable, Quantifiable, Sensitive to changes, Cost-efficient

The KPI System is fundamental to score, monitor and ensure continuous improvement


KPI System

Economic dimension

Economic value generated

Investment in research and development


KPI System (II)

Environmental dimension

CO2 emissions

Energy consumption

Other emissions to air

Water management

Waste water contaminants

Slags reuse


KPI System (III)

Social dimension

Working practices

Relationship with society

Responsibility for the product


KPI System (IV)

Credibility is a key essential factor in the success of the SustSteel®

Steel mills are to subject to audit in order to verify the fulfilment of SustSteel® requirements

Verification and certification is to be carried out by a third party – an internationally recognized auditor


credibility

A specific SustSteel® webpage was developed and embedded in the EUROFER website

In this section anyone can communicate with the SustSteel® management and obtain information

Its area for registered users is supported by a robust database system for data flowing and documentation, providing a user friendly tool for the Mark management among all the actors involved


webpage


prospects

SustSteel® constitutes a sound and credible reference of Sustainability for steel construction products

SustSteel® aims to be identified by the market as steel products for construction manufactured according to consistent criteria of Sustainability

SustSteel® is an asset for communication with all the sector stakeholders, including politicians and regulators


prospects

SustSteel® fits all the requirements to be a long lasting Mark

SustSteel® will maintain its strength and continuous improvement thanks the ESSCPC management

SustSteel® will succeed as a Sustainability fostering

initiative:

• Recognition by the Market and other stakeholders

• Praise and support by regulators and policy makers

• Adhesion by mills


Prospects (II)


Communication & Marketing

Essential premisses

To get real value for SustSteel® production mills

To really differentiate SustSteel® products from the others

To convince stakeholders of the interest to support and require SustSteel®

To be the Sustainability main reference for steel products


communication & marketing

Communication & Marketing at European vs. local level

European level

SustSteel® communication and branding activities to be carried out at a European level, targeting mainly institutions represented in Brussels, by the ESSCPC project manager with Eurofer support

Local level

The best way to proceed in each particular country and situation will be adopted in order to ensure the efficient spread of SustSteel® in a short time through all of Europe


communication & marketing (II)

Decision makers in the position to take decisions that determine the choice of SustSteel® products

e.g. engineers, architects, real estate developers

Those whose perception of SustSteel® influences other market relevant stakeholders’ perception

e.g. policy makers, academics


marketing targets


marketing targets (II)

Decision / policy makers

Sustainable Construction organizations

Sustainable Construction schemes

Customers side

Consultants / experts

Academics

e.g., National and European policy makers

e.g., World Green Building Council

e.g., BRE - Building Research Establishment, LEED

e.g., Civil Engineers, Architects, Builders, Real estate developers

Consultants and Experts in the area of sustainability or sustainable construction

Universities and Academics with interests on sustainability or sustainable construction and materials


areas of influence

EUROFER’s commitment to the European future

Thank you!


Sustainable Steel by Eurofer

Documents

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