Sustainable Delivery of Regional Organic Foodeclf.bike/presentations17/B1 Julia Zientek ÖkoLog...
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Sustainable Delivery of Regional Organic Food Feasibility study and pilot test Carried out in the Region of Graz FGM-AMOR, Bike Citizens, LEVI
Transcript of Sustainable Delivery of Regional Organic Foodeclf.bike/presentations17/B1 Julia Zientek ÖkoLog...
SustainableDeliveryof RegionalOrganic Food
Feasibility study and pilot testCarried out in the Region of GrazFGM-AMOR, Bike Citizens, LEVI
We enjoy our food and drink
Euros per Capita / yrear for Organic Food
Austrians like Organic food
Austria a Championin Organic Production
1 Billion € /yearturnover organic produce
22.000Organic Farms
Regional products
Regionality is important
Food
Energy
Building Material
Furniture
Drug sore items
Electronics
Car
not less rather very
important important important important
We like to know our producers
Fair prices for the producer?
60%
40%
Connected but Emissions
There is a need for……
…from the field to the table
Organic farmers around Graz
First step: Consolidation
Trip into townby bus
by train
by commuter trailer
Bus was the best option
Seamless transition from Bus to Bike
Regional Shopping Platform
Results
• Feasibility proven
• Consolidation necessary
• Bus better than train or trailer
• Market potential about 10% of population
• Break even at a turn-over of € 20.000
Limitation:
• Available space in bus
Thank You!Susanne Wrighton [email protected] and Karl Reiter [email protected]
