Sustainable computing from perception to reality

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Sustainable Computing from perception to reality Jay Huff, Senior Director, Marketing Sun Microsystems UK & Ireland

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Presented by Jay Huff, senior director, marketing, Sun Microsystems UK & Ireland - at the CBI Climate Change Summit, Tuesday 2 December 2008

Transcript of Sustainable computing from perception to reality

Page 1: Sustainable computing from perception to reality

Sustainable Computing from perception to reality

Jay Huff, Senior Director, MarketingSun Microsystems UK & Ireland

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Kenneth Boulding, Economist ...Kenneth Boulding, Economist ...

““Anyone who believes Anyone who believes exponential growth can go exponential growth can go

on forever in a finite world is on forever in a finite world is either a madman or an either a madman or an

economist”economist”

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Sun Confidential: Internal Only 3

1995 2000 2005 2010

TIME

Our Vision:

TheNetworkis the Computer

Internet Users

• 1.5+ billion people on the Net today• 390 gigabytes of data created every second• 50% new data growth

1.5 Billion

Everyone and everything participates on the network

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We need toWe need to

InnovateInnovate

Act Act

Share!Share!

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Greening The Datacentre

In our Santa Clara campus, we achieved; 44% reduction in the number of servers 88% space compression Reduced CO2 emission by 3,227 metric tons Reduced power requirements by 78% Standardised on modular 'Pod' design New datacentre is saving $9m per year

In our European Datacentre we achieved 50% Utility Reduction 80% Space Compression

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Greening The Datacentre - Considerations

Top down approach Buy-in from the business takes time Move from physical servers/storage to IT service provision Involve Facilities after agreement of top down design Benchmark against peers

Consider/exploit modern IT techniques/technologies Modular pod design – contained cooling and heat extraction Current generation server/storage architectures Virtualization technologies

Server, storage and desktop Software as a Service (SAAS), Cloud computing

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Saving of £5000 per year in electricity costs

50 to 67% reduction in total cost of ownership andsaved on electricity costs

Reduced costs of employee desktop computing by £20 million over 7 years and almost £200,000 in power costs per year.

Companies that Invest in More Sustainable Technologies Save Money!

Betfair had a 60% reduction in power and cooling for servers and storage

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Sun’s Open Work Program for Employees> A Global, Location-Independent Program Providing

Technologies, Workspaces, and Best Practices> Award from EPA: 4th in Nation for Carbon

PARTICIPATION

Flex Location Workers

14,803 Participants46% of Work Force

Flexible Offices127 Locations Worldwide

BENEFITS

PARTICIPATION

Flex Location Workers

14,803 Participants46% of Work Force

Flexible Offices127 Locations Worldwide

BENEFITS

Real Estate 6,600 Seats Saved/Avoided

in FY06 = $63.9M

Sun Ray - thin clientsOver $24M Saved Annually

No-Cost Moves & Energy Savings

Business Continuity & Pandemic Response

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Questions?