Sustainable Business Model Canvas
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Transcript of Sustainable Business Model Canvas
Introduction to Sustainable Business Model Design
“do good, make money”
process
2 prototyping alternatives “what could be”
3 cross disciplinary evaluation options
4 elaborate, calculate & test
1 understanding the business model canvas
focus of workshop
next steps project
Business Model
what...?
Business Model
…describes the concept of how an organisation creates, delivers and captures value.
Osterwalder, A. (2009) Business Model Generation
Sustainable Business Model
what...?
Sustainable Business Model
+ …aims to do ‘the right thing’ ���besides ‘doing things right’.���(people, planet, profit balanced)
Jansen, B., van Lieshout, M. (2010) Producten worden diensten: een duurzame waardepropositie voor Vlaanderen!
Introduction to �Business Model Canvas
Simple but Genius
Business Model Canvas
www.businessmodelgeneration.com
Business Model Canvas +
#VALUE FOR PEOPLE, PLANET
#VALUE FOR CUSTOMER
unique assets
unique offer
unique combination
of assets
bundle of products & services
#VALUE FOR BUSINESS
profit
Closed Loop
Reduce Negative Footprint
Healthy Positive
Footprint
#VALUE FOR PEOPLE, PLANET
#VALUE FOR CUSTOMER unique offer
bundle of products & services
#VALUE FOR BUSINESS
profit
Closed Loop
Reduce Negative Footprint
Healthy Positive
Footprint
unique combination
of assets
+value cost cutting
How do you determine �the right business model?
3 objectives in mind
#VALUE FOR PEOPLE, PLANET
#VALUE FOR CUSTOMER
#VALUE FOR BUSINESS