Survey on E-tailing

8/12/2019 Survey on E-tailing

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Survey on why people

are moving towards

e-tailing?

Rofikul Islam

Roll noIMB10515

Mba- 4th


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Introduction In the ultra modern period , people are sobusy with their utmost valuable packed up

schedule that they don`t have the time to

have fun, to entertain and even for shopping,this is where the concept of e-tailing derived

and becomes the bless for those people.

There are a few factors responsible for which

a segment of people are approaching

towards this concept, as followings-


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Utmost responsible factors

1. Refund of money with customer`s

consent

2. Discount up to 90%

3.Maintenance purpose

4. Backdated products


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5. EMI opportunity

6.Tracking and safety opportunity

7. Cash on delivery etc.


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Refund of money

0

2

4

6

8

10

12

Good Very good Average Bad Very bad

Good

Very good

Average

Bad

Very bad


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Discount

0

1

2

3

4

5

6

7

8

Good Verygood

Average Bad Very bad

Good

Very good

Average

Bad

Very bad


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Maintenance

0

1

2

3

4

5

6

7

8

Good Verygood


Good

Very good

Average

Bad

Very bad


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Backdated product

0

1

2

3

4

5

6

7

8

9

Good Verygood

Average Bad VERYBAD

Good

Very good

Average

Bad

Very bad


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EMI opportunity

0

1

2

3

4

5

6

7

8

9

10

Good Verygood


GOOD

Very good

Average

Bad

Very bad


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Track and safeties

0

1

2

3

4

5

67

8

9

10

Good Very good Average Bad Very bad

Good

Very good

AVARAGE

Bad

Very bad


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Cash on delivery

0

2

4

6

8

10

12

14

Good Verygood

Avarege Bad Very bad

Good

Very good

Avarege

Bad

Very bad


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Conclusion on factorsOn 1st factor

Survey%20on%20E-tailing.pptx#6. Refund ofmoney

As per the diagram , most of the intervieweevoted for V.G and G for this factor . So I cansay ,this factor is a strong contestant amongthe factors.
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On 2ndfactor

Survey%20on%20E-tailing.pptx#7.

Discount

From the related diagram we can find

mixed bag response in respect of this

factor .So I can grade it as a fairly good

factor.


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On 3rdfactor


Maintenance

From the diagram , again we can find a

mixed bag response for the Maintenance

factor. So I can grade it as an average

one.


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On 4thfactor


Backdated product

As per the diagram, most of the vote goes

with Ave.., V.G and good. So overall I can

grade it as a good one.


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On 5thfactor

Survey%20on%20E-tailing.pptx#10. EMI

opportunity

If we follow the market survey , we can

find that most of the votes goes with V.G ,

GOOD and AVA SO overall I can grade

it as another stronger contestant among

the attention drawing factor.


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On 6thfactor

Survey%20on%20E-tailing.pptx#11. Track

and safeties

Again another which half votes along

with GOOD , V.G and the half almost with

average . So in this case we can find

another good responsive factor in terms

of attracting attention.


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On 7thfactor


Cash on delivery

As per the survey, nothing to say against

this factor. On men view it has got the

rate of 7, 12 and 1. according to most of

them it is absolutely green and nothing to

comment on this.


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ConclusionSo , After having a thorough

market survey ,I come to know thatfollowing are the most and utmost important

factor for peoples attraction towards E-tailing-

EMI opportunity

Cash on delivery

Refund policy And tracking facility


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And backed by the the minor factors likes

of1. Always free shipping

2. 30 days replacement opportunity

3. E-g ift voucher up to Rs- 25-10,000s

4. Availability of almost every essential item5. And obviously convenience and 24*7 h. of

service.


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Survey on E-tailing

Documents

Transcript of Survey on E-tailing