Supporting Your Success Brandon Grosvenor Director – National Sales.

Supporting Your Success

Brandon GrosvenorDirector – National Sales

Why do we Need a Best Customer Program?

Recognize and reward our top advertisers

Help advertisers plan future budget needs more effectively

What You Told Us…

Harmonized reward program an urgent priority, to enable CMRs to “get on with their job”Goal is to be able to reward large

purchasers, present attractive financial packages from year to year, and encourage increased spend and trial of new productConcern with ease of

administration and tracking

General feeling that YPG did not recognize the large volume purchasesOver-riding concern with value

rather than discounts … and avoiding large apparent increases in price to maintain their buyMost are unaware of specific

discounts

CMRs National Advertisers

Source: Insights Inc. 2005.

Best Customer Tiers

LevelQualifying Spend(Print & Online)

Volume Discounton all purchases

Plus

Platinum $108K+ 4%

Platinum Discount Option(or 25% discount

for growth incentives)

Gold $60K+4%

20% discount for growth incentives

Silver $36K+3%

Bronze $18K+2%

The program recognizes that not all advertisers are alike

Platinum Discount Option

Simplifies the discounting structure and processesProtects current revenuesBetter able to manage client

expectations in the futureEasier to communicate to

advertisers

Minimizes “rate-up” in the futureFacilitates planning of future

budget needs

Benefits for CMRs Benefits for Large Advertisers

EXCLUSIVE ACCESS TO 10% DISCOUNT ON EACH ITEM PURCHASED!

Platinum advertisers are able to choose the program that best suits their needs

Timing

Date Item

Fall 2006 CMRs will be informed of advertiser volume discount levels

End of Year 2006 YPA rates will be converted to new ratesCMRs advise YPG of Platinum advertisers choice of

discount option (Platinum Discount or Growth Offers)

Fall 2007 Issues Program Start

Ongoing Program will run according to calendar year

i.e. Year 2 will be from January to December 2008

CMR Advertiser Centre

Provides you with

access to

everything you

need to know!


View current Market

Maps (according to

directory scope)


Market maps provide both

regional and detailed

directory scope information


Information on both

Print and Online

ProductsPrint Products are

listed by province

Find information on

new products

including Policies

and Procedures,

Visuals, and more!


Access to all of the

online collateral

See what’s new online


All print and online heading

lists

Request a heading


Print headings are

separated by province


Incentive programs for all

publications are easy to

find


Access Info Market here

Current information for

online usage and traffic


Online Network

Performance Reports

Top 200 Online Headings

Top Cities – includes page

views by city and by

directory


Information on the

Marketing the Medium

ProgramMarketing Partnership

Program details

Unique Value Program

information

Policies & Procedures –

How you can participate


Here you will find

everything from cover

policies to pagination

guidelines


Graphics specifications are

available here


All the forms you need are in

one place, including

pagination bid form or the

premium products contract


Looking for a recent YPG

communication? Find it

here.


All of the Marketing

Communication Support, per

province, is available here


Update your profile, or ensure

you receive e-mail notifications

when new reports are available

on the Centre


Receive confidential access

to your client’s reports


One place to find all

National Sales Contact

Information


How to Register - Homepage

Go to:

New Registration Click Here!


How to Register

Fill in the required fields

Once registered you will

receive your user ID and

password. You are now able

to use the site

Premium Product Kit

Contains all of the information related to Premium Products

available in Yellow Pages™ directories

A pictorial example of what the

product looks like

A description of the product

Product size and specifications

for directories in both Eastern

and Western Canada

The new premium product kits contains:

REWARDING YOUR SUCCESS…

Changes to the 2006 Partnership plan include…

The inclusion of past SuperPages (ADS) directories as bonus eligible 50% increase in projected payout

Increased Internet Product Commission 22% to 30%

Opportunity to include or exclude prior year premium product revenues for bonus calculation

In 2007…

REWARDING YOUR SUCCESS…

Improvements to the 2007 Plan

Year 1 Commission for “New” YPG clients - *30%

Any CMR achieving 7.5% organic growth - *Additional Bonus of $50,000

AND…

*Certain restrictions apply

ONE LUCKY CMR WILL RECEIVE

An opportunity to impress your top clients

A way to reward your top Account Managers

Or a way to impress your buddies at the country club…

2007 Presidents Cup 2007 Presidents Cup September 27-30September 27-30

Royal Montreal Golf Club Royal Montreal Golf Club Montreal, QuebecMontreal, Quebec

2007 PRESIDENTS CUP

10 person pass 10 person pass VIP HospitalityVIP Hospitality20 of the world’s top golfers20 of the world’s top golfers4 days of intense competition4 days of intense competition

2007 PRESIDENTS CUP

How do I get there?

Be Tiger Woods

OR

Simply achieve the highest percentage organic growth of any CMR

Contest details to follow.

We look forward to hosting you onnext years biggest golf stage!

Supporting Your Success Brandon Grosvenor Director – National Sales.

Documents

Transcript of Supporting Your Success Brandon Grosvenor Director – National Sales.