Supply Chain Management BY Ankur mittal
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Supply ChainSupply ChainManagementManagement
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Supply ChainSupply Chain
All activities associated with the flowAll activities associated with the flow
and transformation of goods andand transformation of goods and
services from raw materials to the endservices from raw materials to the enduser, the customeruser, the customer
A sequence of business activitiesA sequence of business activities
from suppliers through customersfrom suppliers through customers
that provide the products, services,that provide the products, services,
and information to achieve customerand information to achieve customer
satisfactionsatisfaction
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The Supply ChainThe Supply Chain
Products
and
Services
Products
and
Services
Products
and
Services
CustomersCustomers
Total
satisfaction
with quality,
price,
delivery,
and service
DistributorsDistributors
Package
and delivery
Inventory
ProducersProducers
Finished
goods, end
products
and services
Inventory
SuppliersSuppliers
Inventory
Materials,
parts, sub-
assemblies,
and
services
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The Supply ChainThe Supply Chain
Information
Products
and
Services
Products
and
Services
Products
and
Services
CustomersCustomers
Total
satisfaction
with quality,
price,
delivery,
and service
DistributorsDistributors
Package
and delivery
Inventory
ProducersProducers
Finished
goods, end
products
and services
Inventory
SuppliersSuppliers
Inventory
Materials,
parts, sub-
assemblies,
and
services
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The Supply ChainThe Supply Chain
Information
Cash
Products
and
Services
Products
and
Services
Products
and
Services
CustomersCustomers
Total
satisfaction
with quality,
price,
delivery,
and service
DistributorsDistributors
Package
and delivery
Inventory
ProducersProducers
Finished
goods, end
products
and services
Inventory
SuppliersSuppliers
Inventory
Materials,
parts, sub-
assemblies,
and
services
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Is supply chain soIs supply chain so
simple?simple?Supplier Manufacturer Distributor Retailer Customer
Supplier Manufacturer Distributor Retailer Customer
Supplier Manufacturer Distributor Retailer Customer
Upstream Downstream
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Drivers of Supply ChainDrivers of Supply Chain
PerformancePerformance Inventory
Raw materials
WIP
Finished Goods
Sourcing
Outsourcing
Transportation
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TransportationTransportation
Cost Inventory
costs
Transport
costs
Total
costs
Rail Air
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InventoryInventory
Where do we hold inventory? Suppliers and manufacturers
warehouses and distribution centers
retailers
Types of Inventory raw materials
WIP
finished goods
Why do we hold inventory? Uncertainty in supply and demand
Lead Time
Avoid stock outs (customer goodwill)
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Terms InvolvedTerms Involved
Inventory lot size
Replenishment Lead time
Stock out
Reorder Point
Safety stock
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Relevant Costs in anRelevant Costs in an
Inventory SystemInventory System Procurement costs
Ordering cost (appx. administrative, inspection,transportation etc.)
Holding costs Maintenance and Handling
Taxes
Obsolescence
Stock-outs costs Lost sales (Customer goodwill)
Backorders
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The Inventory CycleThe Inventory Cycle
Profile of Inventory Level Over Time
Quantity
on hand
Q
Receive
order
Place
orderReceive
order
Place
order
Receive
order
Lead time
Reorder
point
Demand
rate
Time
Constant
Demand
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DecisionsDecisions
When to order
How much to order
Types of System
Continuous Review
Periodic Review
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EOQ: A View of InventoryEOQ: A View of Inventory
Time
Inventory
Order
Size
Note: No Stockouts
Order when no inventory
Order Size determines policy
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EOQ - Cost Minimization GoalEOQ - Cost Minimization Goal
OrderQuantity
(Q)
The Total-Cost Curve is U-Shaped
Ordering Costs
QO
Annua
lCost
(optimal order quantity)or EOQ
Holding Costs
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Process ViewProcess ViewCustomer
Retailer
Distributor
Manufacturer
Supplier
Customer
Order Cycle
ReplenishmentCycle
Manufacturing
Cycle
Procurement
Cycle
Pull
Push
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Supply Chain ManagementSupply Chain Management
Synchronization of activitiesSynchronization of activities
required to achieve maximumrequired to achieve maximum
competitive benefitscompetitive benefitsCoordination, cooperation, andCoordination, cooperation, and
communicationcommunication
Rapid flow of informationRapid flow of information
Vertical integrationVertical integration
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Supply Chain UncertaintySupply Chain Uncertainty
Forecasting, lead times, batchForecasting, lead times, batch
ordering, price fluctuations, andordering, price fluctuations, and
inflated orders contribute toinflated orders contribute tovariabilityvariability
Inventory is a form of insuranceInventory is a form of insurance
Distorted information is one ofDistorted information is one of
the main causes of uncertaintythe main causes of uncertainty
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Information in the Supply ChainInformation in the Supply Chain
Centralized coordination of information flowsCentralized coordination of information flows
Integration of transportation, distribution, ordering, andIntegration of transportation, distribution, ordering, and
productionproduction
Direct access to domestic and global transportation andDirect access to domestic and global transportation and
distribution channelsdistribution channels
Locating and tracking the movement of every item in theLocating and tracking the movement of every item in the
supply chainsupply chain
Consolidation of purchasing from all suppliersConsolidation of purchasing from all suppliers
Inter company and intra company information accessInter company and intra company information access
Data interchangeData interchange
Instantaneous updating of inventory levelsInstantaneous updating of inventory levels
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Bull Whip EffectBull Whip Effect
Each organisation seek to solve the problem
from its own perspective
Small changes in consumer demand result
in large variations in orders placed
upstream
Dramatic order size variation
Amplification of order size variation as one
moves up the supply chain
Supplier Manufacturer Distributor Retailer Customer
Buys 10Orders 15
Delay 2 weeksDelay 2 weeks
Orders 25
Delay 2 weeks
Orders 40
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Causes of Bull whip effectCauses of Bull whip effect
Little or no communication between
supply chain partners.
Delay times between orderprocessing, demand, and receipt of
products.
Over reacting to the backlog orders.
Inaccurate demand forecasts.
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Electronic BusinessElectronic Business
Replacement of physical processesReplacement of physical processes
with electronic oneswith electronic ones
Cost and price reductionsCost and price reductions Reduction or elimination ofReduction or elimination of
intermediariesintermediaries
Shortening transaction times forShortening transaction times forordering and deliveryordering and delivery
Wider presence and increased visibilityWider presence and increased visibility
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Electronic BusinessElectronic Business Greater choices and more information forGreater choices and more information for
customerscustomers
Improved serviceImproved service
Collection and analysis of customer dataCollection and analysis of customer data
and preferencesand preferences
Virtual companies with lower pricesVirtual companies with lower prices
Gain global access to markets & customersGain global access to markets & customers
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Electronic Data InterchangeElectronic Data Interchange
Computer-to-computer exchange ofComputer-to-computer exchange of
business documents in a standardbusiness documents in a standard
formatformat Quick access, better customer service,Quick access, better customer service,
less paperwork, better communication,less paperwork, better communication,
increased productivity, improvedincreased productivity, improved
tracing and expediting, improves billingtracing and expediting, improves billing
and cost efficiencyand cost efficiency
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The InternetThe Internet
Instant global access to organizations,Instant global access to organizations,
individuals, and information sourcesindividuals, and information sources Fundamentally changes the wayFundamentally changes the way
organizations do businessorganizations do business Removed geographicRemoved geographic
barriersbarriers
Adds speed and accessibilityAdds speed and accessibilityto the supply chainto the supply chain
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The E-Automotive Supply ChainThe E-Automotive Supply Chain
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Intranets and ExtranetsIntranets and Extranets
Intranets are internet-like networks thatIntranets are internet-like networks that
operate within a single organizationoperate within a single organization
Extranets are intranets that can beExtranets are intranets that can beconnected to the global internetconnected to the global internet
Difference is in who has access to theDifference is in who has access to the
systemsystem
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SuppliersSuppliers
Purchased materials account for aboutPurchased materials account for about
half of manufacturing costshalf of manufacturing costs Materials, parts, and service must beMaterials, parts, and service must be
delivered on time, of high quality, anddelivered on time, of high quality, and
low costlow cost Suppliers should be integrated intoSuppliers should be integrated into
their customers supply chainstheir customers supply chains Partnerships should be establishedPartnerships should be established On-demand delivery (JIT) is a frequentOn-demand delivery (JIT) is a frequent
requirementrequirement
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E-ProcurementE-Procurement
Business-to-business commerceBusiness-to-business commerce
conducted on the Internetconducted on the Internet
Benefits include lower transaction costs,Benefits include lower transaction costs,lower prices, reduce clerical labor costs,lower prices, reduce clerical labor costs,
and faster ordering and delivery timesand faster ordering and delivery times Currently used more for indirect goodsCurrently used more for indirect goods
E-Marketplaces service industry-specificE-Marketplaces service industry-specificcompanies and supplierscompanies and suppliers
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DistributionDistribution The actual movement of products andThe actual movement of products and
materials between locationsmaterials between locations Handling of materials and products atHandling of materials and products at
receiving docks, storing products,receiving docks, storing products,packaging, and shippingpackaging, and shipping
Often called logisticsOften called logistics Driving force todayDriving force today
is speedis speed Particularly importantParticularly important
for Internet dot-comsfor Internet dot-coms
Order Fulfillment at
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Amazon.com
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Distribution CentersDistribution Centers
and Warehousingand Warehousing DCs are some of the largest businessDCs are some of the largest business
facilities in the world.facilities in the world. Trend is for more frequent orders inTrend is for more frequent orders in
smaller quantitiessmaller quantities Flow-through facilities and automatedFlow-through facilities and automated
material handlingmaterial handling Final assembly and productFinal assembly and product
configuration may be done at the DCconfiguration may be done at the DC
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TransportationTransportation
Important element, oftenImportant element, often
overlookedoverlooked
Common methods are railroads,Common methods are railroads,trucking, water, air, intermodal,trucking, water, air, intermodal,
package carriers, and pipelinespackage carriers, and pipelines
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RailroadsRailroads
Low cost, high-volumeLow cost, high-volume
Improving flexibilityImproving flexibility
intermodal serviceintermodal service
double stackingdouble stacking
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Flexible, small loadsFlexible, small loads
Consolidation,Consolidation,
Internet load match sitesInternet load match sitesPart of TQM supplier-customerPart of TQM supplier-customer
relationshiprelationship
Single sourcing reduces number ofSingle sourcing reduces number oftrucking firms serving a companytrucking firms serving a company
TruckingTrucking
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AirAirRapidly growing segment ofRapidly growing segment of
transportation industrytransportation industry
Lightweight, small itemsLightweight, small items
Quick, reliable,Quick, reliable,expensiveexpensive
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Package CarriersPackage CarriersSignificant growth driven bySignificant growth driven by
e-businessese-businessesUse several modesUse several modes
of transportationof transportationExpensiveExpensiveFast and reliableFast and reliable
Innovative use ofInnovative use oftechnologiestechnologies
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IntermodalIntermodal
Combination of several modes ofCombination of several modes of
transportationtransportation
Most common are truck/rail/truckMost common are truck/rail/truckand truck/water/rail/truckand truck/water/rail/truck
Enabled by theEnabled by the
use of containersuse of containers
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WaterWaterOne of oldest means of transportOne of oldest means of transport
Low-cost, high-volume, slowLow-cost, high-volume, slow
Bulky, heavy and/or large itemsBulky, heavy and/or large items
Standardized shipping containersStandardized shipping containersimprove serviceimprove service
The most commonThe most common
form of internationalform of internationalshippingshipping
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PipelinesPipelines
Primarily for oil & refined oilPrimarily for oil & refined oil
productsproducts
Slurry lines carry coal or kaolinSlurry lines carry coal or kaolinHigh capital investmentHigh capital investment
Low operating costsLow operating costs
Can cross difficult terrainCan cross difficult terrain
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Internet TransportationInternet Transportation
ExchangesExchangesBring together shippers andBring together shippers and
carrierscarriers Initial contact, negotiations,Initial contact, negotiations,
auctionsauctionsTypically only oneTypically only one
form of transportation,form of transportation,
intermodal exchangesintermodal exchanges
have been difficult to develophave been difficult to develop
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The Transportation MethodThe Transportation Method
Ship items at lowest costShip items at lowest cost
Sources have fixed suppliesSources have fixed supplies
Destinations have fixed demandDestinations have fixed demand
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Thank YouThank You