Supply Chain Management BY Ankur mittal

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    Supply ChainSupply ChainManagementManagement

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    Supply ChainSupply Chain

    All activities associated with the flowAll activities associated with the flow

    and transformation of goods andand transformation of goods and

    services from raw materials to the endservices from raw materials to the enduser, the customeruser, the customer

    A sequence of business activitiesA sequence of business activities

    from suppliers through customersfrom suppliers through customers

    that provide the products, services,that provide the products, services,

    and information to achieve customerand information to achieve customer

    satisfactionsatisfaction

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    The Supply ChainThe Supply Chain

    Products

    and

    Services

    Products

    and

    Services

    Products

    and

    Services

    CustomersCustomers

    Total

    satisfaction

    with quality,

    price,

    delivery,

    and service

    DistributorsDistributors

    Package

    and delivery

    Inventory

    ProducersProducers

    Finished

    goods, end

    products

    and services

    Inventory

    SuppliersSuppliers

    Inventory

    Materials,

    parts, sub-

    assemblies,

    and

    services

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    The Supply ChainThe Supply Chain

    Information

    Products

    and

    Services

    Products

    and

    Services

    Products

    and

    Services

    CustomersCustomers

    Total

    satisfaction

    with quality,

    price,

    delivery,

    and service

    DistributorsDistributors

    Package

    and delivery

    Inventory

    ProducersProducers

    Finished

    goods, end

    products

    and services

    Inventory

    SuppliersSuppliers

    Inventory

    Materials,

    parts, sub-

    assemblies,

    and

    services

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    The Supply ChainThe Supply Chain

    Information

    Cash

    Products

    and

    Services

    Products

    and

    Services

    Products

    and

    Services

    CustomersCustomers

    Total

    satisfaction

    with quality,

    price,

    delivery,

    and service

    DistributorsDistributors

    Package

    and delivery

    Inventory

    ProducersProducers

    Finished

    goods, end

    products

    and services

    Inventory

    SuppliersSuppliers

    Inventory

    Materials,

    parts, sub-

    assemblies,

    and

    services

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    Is supply chain soIs supply chain so

    simple?simple?Supplier Manufacturer Distributor Retailer Customer

    Supplier Manufacturer Distributor Retailer Customer

    Supplier Manufacturer Distributor Retailer Customer

    Upstream Downstream

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    Drivers of Supply ChainDrivers of Supply Chain

    PerformancePerformance Inventory

    Raw materials

    WIP

    Finished Goods

    Sourcing

    Outsourcing

    Transportation

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    TransportationTransportation

    Cost Inventory

    costs

    Transport

    costs

    Total

    costs

    Rail Air

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    InventoryInventory

    Where do we hold inventory? Suppliers and manufacturers

    warehouses and distribution centers

    retailers

    Types of Inventory raw materials

    WIP

    finished goods

    Why do we hold inventory? Uncertainty in supply and demand

    Lead Time

    Avoid stock outs (customer goodwill)

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    Terms InvolvedTerms Involved

    Inventory lot size

    Replenishment Lead time

    Stock out

    Reorder Point

    Safety stock

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    Relevant Costs in anRelevant Costs in an

    Inventory SystemInventory System Procurement costs

    Ordering cost (appx. administrative, inspection,transportation etc.)

    Holding costs Maintenance and Handling

    Taxes

    Obsolescence

    Stock-outs costs Lost sales (Customer goodwill)

    Backorders

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    The Inventory CycleThe Inventory Cycle

    Profile of Inventory Level Over Time

    Quantity

    on hand

    Q

    Receive

    order

    Place

    orderReceive

    order

    Place

    order

    Receive

    order

    Lead time

    Reorder

    point

    Demand

    rate

    Time

    Constant

    Demand

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    DecisionsDecisions

    When to order

    How much to order

    Types of System

    Continuous Review

    Periodic Review

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    EOQ: A View of InventoryEOQ: A View of Inventory

    Time

    Inventory

    Order

    Size

    Note: No Stockouts

    Order when no inventory

    Order Size determines policy

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    EOQ - Cost Minimization GoalEOQ - Cost Minimization Goal

    OrderQuantity

    (Q)

    The Total-Cost Curve is U-Shaped

    Ordering Costs

    QO

    Annua

    lCost

    (optimal order quantity)or EOQ

    Holding Costs

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    Process ViewProcess ViewCustomer

    Retailer

    Distributor

    Manufacturer

    Supplier

    Customer

    Order Cycle

    ReplenishmentCycle

    Manufacturing

    Cycle

    Procurement

    Cycle

    Pull

    Push

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    Supply Chain ManagementSupply Chain Management

    Synchronization of activitiesSynchronization of activities

    required to achieve maximumrequired to achieve maximum

    competitive benefitscompetitive benefitsCoordination, cooperation, andCoordination, cooperation, and

    communicationcommunication

    Rapid flow of informationRapid flow of information

    Vertical integrationVertical integration

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    Supply Chain UncertaintySupply Chain Uncertainty

    Forecasting, lead times, batchForecasting, lead times, batch

    ordering, price fluctuations, andordering, price fluctuations, and

    inflated orders contribute toinflated orders contribute tovariabilityvariability

    Inventory is a form of insuranceInventory is a form of insurance

    Distorted information is one ofDistorted information is one of

    the main causes of uncertaintythe main causes of uncertainty

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    Information in the Supply ChainInformation in the Supply Chain

    Centralized coordination of information flowsCentralized coordination of information flows

    Integration of transportation, distribution, ordering, andIntegration of transportation, distribution, ordering, and

    productionproduction

    Direct access to domestic and global transportation andDirect access to domestic and global transportation and

    distribution channelsdistribution channels

    Locating and tracking the movement of every item in theLocating and tracking the movement of every item in the

    supply chainsupply chain

    Consolidation of purchasing from all suppliersConsolidation of purchasing from all suppliers

    Inter company and intra company information accessInter company and intra company information access

    Data interchangeData interchange

    Instantaneous updating of inventory levelsInstantaneous updating of inventory levels

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    Bull Whip EffectBull Whip Effect

    Each organisation seek to solve the problem

    from its own perspective

    Small changes in consumer demand result

    in large variations in orders placed

    upstream

    Dramatic order size variation

    Amplification of order size variation as one

    moves up the supply chain

    Supplier Manufacturer Distributor Retailer Customer

    Buys 10Orders 15

    Delay 2 weeksDelay 2 weeks

    Orders 25

    Delay 2 weeks

    Orders 40

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    Causes of Bull whip effectCauses of Bull whip effect

    Little or no communication between

    supply chain partners.

    Delay times between orderprocessing, demand, and receipt of

    products.

    Over reacting to the backlog orders.

    Inaccurate demand forecasts.

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    Electronic BusinessElectronic Business

    Replacement of physical processesReplacement of physical processes

    with electronic oneswith electronic ones

    Cost and price reductionsCost and price reductions Reduction or elimination ofReduction or elimination of

    intermediariesintermediaries

    Shortening transaction times forShortening transaction times forordering and deliveryordering and delivery

    Wider presence and increased visibilityWider presence and increased visibility

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    Electronic BusinessElectronic Business Greater choices and more information forGreater choices and more information for

    customerscustomers

    Improved serviceImproved service

    Collection and analysis of customer dataCollection and analysis of customer data

    and preferencesand preferences

    Virtual companies with lower pricesVirtual companies with lower prices

    Gain global access to markets & customersGain global access to markets & customers

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    Electronic Data InterchangeElectronic Data Interchange

    Computer-to-computer exchange ofComputer-to-computer exchange of

    business documents in a standardbusiness documents in a standard

    formatformat Quick access, better customer service,Quick access, better customer service,

    less paperwork, better communication,less paperwork, better communication,

    increased productivity, improvedincreased productivity, improved

    tracing and expediting, improves billingtracing and expediting, improves billing

    and cost efficiencyand cost efficiency

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    The InternetThe Internet

    Instant global access to organizations,Instant global access to organizations,

    individuals, and information sourcesindividuals, and information sources Fundamentally changes the wayFundamentally changes the way

    organizations do businessorganizations do business Removed geographicRemoved geographic

    barriersbarriers

    Adds speed and accessibilityAdds speed and accessibilityto the supply chainto the supply chain

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    The E-Automotive Supply ChainThe E-Automotive Supply Chain

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    Intranets and ExtranetsIntranets and Extranets

    Intranets are internet-like networks thatIntranets are internet-like networks that

    operate within a single organizationoperate within a single organization

    Extranets are intranets that can beExtranets are intranets that can beconnected to the global internetconnected to the global internet

    Difference is in who has access to theDifference is in who has access to the

    systemsystem

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    SuppliersSuppliers

    Purchased materials account for aboutPurchased materials account for about

    half of manufacturing costshalf of manufacturing costs Materials, parts, and service must beMaterials, parts, and service must be

    delivered on time, of high quality, anddelivered on time, of high quality, and

    low costlow cost Suppliers should be integrated intoSuppliers should be integrated into

    their customers supply chainstheir customers supply chains Partnerships should be establishedPartnerships should be established On-demand delivery (JIT) is a frequentOn-demand delivery (JIT) is a frequent

    requirementrequirement

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    E-ProcurementE-Procurement

    Business-to-business commerceBusiness-to-business commerce

    conducted on the Internetconducted on the Internet

    Benefits include lower transaction costs,Benefits include lower transaction costs,lower prices, reduce clerical labor costs,lower prices, reduce clerical labor costs,

    and faster ordering and delivery timesand faster ordering and delivery times Currently used more for indirect goodsCurrently used more for indirect goods

    E-Marketplaces service industry-specificE-Marketplaces service industry-specificcompanies and supplierscompanies and suppliers

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    DistributionDistribution The actual movement of products andThe actual movement of products and

    materials between locationsmaterials between locations Handling of materials and products atHandling of materials and products at

    receiving docks, storing products,receiving docks, storing products,packaging, and shippingpackaging, and shipping

    Often called logisticsOften called logistics Driving force todayDriving force today

    is speedis speed Particularly importantParticularly important

    for Internet dot-comsfor Internet dot-coms

    Order Fulfillment at

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    Amazon.com

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    Distribution CentersDistribution Centers

    and Warehousingand Warehousing DCs are some of the largest businessDCs are some of the largest business

    facilities in the world.facilities in the world. Trend is for more frequent orders inTrend is for more frequent orders in

    smaller quantitiessmaller quantities Flow-through facilities and automatedFlow-through facilities and automated

    material handlingmaterial handling Final assembly and productFinal assembly and product

    configuration may be done at the DCconfiguration may be done at the DC

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    TransportationTransportation

    Important element, oftenImportant element, often

    overlookedoverlooked

    Common methods are railroads,Common methods are railroads,trucking, water, air, intermodal,trucking, water, air, intermodal,

    package carriers, and pipelinespackage carriers, and pipelines

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    RailroadsRailroads

    Low cost, high-volumeLow cost, high-volume

    Improving flexibilityImproving flexibility

    intermodal serviceintermodal service

    double stackingdouble stacking

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    Flexible, small loadsFlexible, small loads

    Consolidation,Consolidation,

    Internet load match sitesInternet load match sitesPart of TQM supplier-customerPart of TQM supplier-customer

    relationshiprelationship

    Single sourcing reduces number ofSingle sourcing reduces number oftrucking firms serving a companytrucking firms serving a company

    TruckingTrucking

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    AirAirRapidly growing segment ofRapidly growing segment of

    transportation industrytransportation industry

    Lightweight, small itemsLightweight, small items

    Quick, reliable,Quick, reliable,expensiveexpensive

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    Package CarriersPackage CarriersSignificant growth driven bySignificant growth driven by

    e-businessese-businessesUse several modesUse several modes

    of transportationof transportationExpensiveExpensiveFast and reliableFast and reliable

    Innovative use ofInnovative use oftechnologiestechnologies

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    IntermodalIntermodal

    Combination of several modes ofCombination of several modes of

    transportationtransportation

    Most common are truck/rail/truckMost common are truck/rail/truckand truck/water/rail/truckand truck/water/rail/truck

    Enabled by theEnabled by the

    use of containersuse of containers

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    WaterWaterOne of oldest means of transportOne of oldest means of transport

    Low-cost, high-volume, slowLow-cost, high-volume, slow

    Bulky, heavy and/or large itemsBulky, heavy and/or large items

    Standardized shipping containersStandardized shipping containersimprove serviceimprove service

    The most commonThe most common

    form of internationalform of internationalshippingshipping

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    PipelinesPipelines

    Primarily for oil & refined oilPrimarily for oil & refined oil

    productsproducts

    Slurry lines carry coal or kaolinSlurry lines carry coal or kaolinHigh capital investmentHigh capital investment

    Low operating costsLow operating costs

    Can cross difficult terrainCan cross difficult terrain

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    Internet TransportationInternet Transportation

    ExchangesExchangesBring together shippers andBring together shippers and

    carrierscarriers Initial contact, negotiations,Initial contact, negotiations,

    auctionsauctionsTypically only oneTypically only one

    form of transportation,form of transportation,

    intermodal exchangesintermodal exchanges

    have been difficult to develophave been difficult to develop

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    The Transportation MethodThe Transportation Method

    Ship items at lowest costShip items at lowest cost

    Sources have fixed suppliesSources have fixed supplies

    Destinations have fixed demandDestinations have fixed demand

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    Thank YouThank You