supply chain in Blue Dart

Supply chain management Blue Dart

Table of Contents

Supply chain management:...................................................................2

Factors shaping supply chain management.........................................3

Courier Industries:................................................................................3

COURIER SERVICES IN INDIA:................................................................4

Blue dart: corporate profile..................................................................6

It’s Competitive Advantage lies in:.......................................................7

Logistics in Blue Dart.............................................................................8

SERVICES OF BLUE DART.......................................................................9

REGIONAL SERVICES IN SAARC AREA....................................................9

INTERNATIONAL SERVICE....................................................................11

VALUE ADDED SERVICES.....................................................................12

BLUE DART INITIATES CUSTOMER SATISFACTION BENCHMARK.........12

E-Shipping Tools..................................................................................13

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Supply chain management in courier industry: Blue dart

Supply chain management:

A supply chain is a network of sub-suppliers, suppliers, internal operations, trade customers,

retail customers, and end users. Supply chain management is a loop that starts with the customer

and ends with the customer. It requires looking at your business as one continuous process that

absorbs such traditionally distinct functions as forecasting, purchasing, manufacturing,

distribution and sales, and marketing into a continuous flow of business interaction. Under this

the functional ‘stove pipes’ of corporate activity are replaced by departments structured as a

pipeline that stretches between a company’s suppliers and its customers. Integrated supply chain

management is a process-oriented, integrated approach to procuring, producing and delivering

products and services to customers. ISCM has a broad scope that includes sub-suppliers, internal

operations, trade customers, retail customers and end users. ISCM covers the management of

material, information and funds flow. Supply chain management is the logical progression of

developments in logistics management. Physical distribution management integrated two

functions, providing inventory-reduction benefits from the use of faster, more frequent and

especially, more reliable transportation.

Second phase in SCM’s development, the logistics stage saw the addition of the manufacturing,

procurement and order management functions. This was aided by electronic data interchange,

worldwide communications, and the growing availability of computers to store data and perform

analyses.

The third and current stage is the integrated supply chain management stage. To the lengthening

chain of functions being integrated, suppliers at one end and customers at the other have been

added. This has become a seven-function supply chain, vastly more complex than the two-

functions physical distribution chain. To handle this complexity, we rely on electronic data,

electronic funds transfer, higher bandwidth communications, and computerized decision support

systems for planning and for execution. Training is a key component too.

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The next phase of supply chain management, super supply chain management for want of a

better term will incorporate more functions such as product development, marketing and

customer service. It will be enabled by even more advanced communications, better and more

user-friendly computerized decision support systems and increased training.

Factors shaping supply chain management

From the many factors potentially involved,it is believed that six business and economic forces

will most impact future supply chain management.These include the three external

factors:consumer demands,globalisation and information/communication.Three additional topics

that will be critical to future supply chain design:competition,regulation and environmental

concerns.Though other factors,for example, organized labour and transportation technology may

play a role they will be secondary in defining supply chain management’s future.

Courier Industries:

Couriers are basically a service for sending money or goods at some extra cost. It involves a

person or a company engaged in transporting, dispatching and distributing letters, parcels and

mails. In a rather layman term, it can be said that, compared to normal mail service, a courier

possess many added features. A courier is much faster, safer and secured than ordinary mail. It is

a specialized service with authenticated signatures. It has tracking service with each service

being treated as a specific individual case. Dedicated timely deliverance is its primary hallmark.

These features do cost a bit extra but with so many features available, the cost gets leveraged.

The courier industry specializes in time-definite, reliable transportation services for documents,

packages and freight. This is done via a combination of transport networking that includes road,

rail, sea and air for door-to-door delivery. This extensive distribution system is supported by

infrastructure that comprises hubs, warehouses, IT technology and human resources, as well as

offices in various cities. More and more courier companies appear on a regular basis, and you

may have noticed different courier logos and branding on vans and planes across the world.

Many of these courier companies operate independently, where as others rely on some of the

larger courier companies when it comes to providing international deliveries. One of the main

reasons for the increase in courier companies is the boom in global trade, probably largely down

to the Internet. Couriers have to deal with all sorts of requests from delivering simple mail

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documents to large electronic items like computers, printers and televisions. Simply put, the

courier market has grown due to demand from customers and businesses.

SALIENT FEATURES OF THE INDUSTRY

The courier industry specializes in time-definite, reliable transportation services for

documents, packages and freight.

The industry has exhibited a growth of about 30% over the past four years and is

expected to grow at 25% for the next two to three years, making it one of the fastest

growing segments in the transportation of cargo.

International express cargo holds 6% of the express cargo industry, but is

forecasted to reach 40% by 2017.

The domestic courier industry with a turnover of Rs 20 bn is still at a nascent stage

as compared to developing countries like China where the industry is five to six

times bigger.

Currently there are about 2300 courier companies in India, but four major players

in the premium organized segment dominate the industry.

COURIER SERVICES IN INDIA:The courier industry has world over been recognized as an essential and indispensable part

of any economy. In India, various factors like growth of the industrial segment, growth in

exports and imports and overall economic scenario of the country have contributed to the

growth of the courier industry. Domestic courier industry with a turnover in excess of INR

22 bn is still in a nascent stage. India has more than 2,300 courier companies. It is a highly

disintegrated industry with nearly 20 players in the organized sector, 2,000 in the semi organized

sector, and the rest in the unorganized sector. There are a few major players in the organized

sector who have a combined market share of 90%. Indian courier industry was initially limited to

all the four metros. The reason was the airport connection these metros were having. The

industry had its start some 15-20 years ago. But with changing economy and technical

advancement seen on a daily basis, the industry has extended fast to several metropolis, township

and even rural areas. Train, bus, motorcycle and even bicycle have helped the industry in this

regard. Industry has traveled a long way and now it has become a very common sight to see an

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office of Courier Company in the nearby locality. Owing to the growing demand for reduced

transit time and early deliveries the industry is forecast to grow at 25% for the next two to three

years, making this one of the fastest growing segments in the transportation of cargo.

International express cargo holds 6% of the express cargo industry, but is forecasted to reach

40% by 2017.

These are some key players in Indian Courier Industries:

1. Blue Dart

2. DHL India

3. FedEx India

4. First Flight Couriers

5. AFL

6. Gati

7. Elbee Express

8. Overnite Express

9. TNT India

10. UPS India

Blue Dart Express Ltd. (Blue Dart) is the market leader, with a 36% market share in the domestic

market, and Elbee Services Ltd., the second largest player, has a 20% market share. AFL-DHL is

primarily focused on the international segment, where it is the market leader, whereas Gati

Corporation Ltd. (Gati) is the market leader in the domestic packages, ground distribution

segment. In the domestic air packages segment, Blue Dart, having developed its own air network

and aircraft operations, is currently the market leader.

Revenues of Major Player in the Indian Market (Rs. bn):

The organized segment dominates the package and the premium document business since it

requires a strong infrastructure and resources, while the low-yield document business is the

domain of the unorganized sector. However in value terms the share of the organized sector is

64% and of the semi-organized and unorganized sector is 36% inspite of the large volumes it

handles.

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Blue dart: corporate profile

Blue Dart, South Asia's premier number one express air and integrated transportation,

distribution and Logistics Company, offers secure and reliable delivery of consignments to over

21,429 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding &

DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and

logistics network worldwide, covering over 220 countries and offers an entire spectrum of

distribution services including air express, freight forwarding supply chain solutions and customs

clearance. Blue Dart was selected a Business Super brand for the fourth time consecutively from

over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, three

years in a row. It has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue

Dart has been awarded with the Asia Brand Congress Brand Leadership Award 2008. It has also

been listed as one of the Forbes 'Best under Billion' companies. The Blue Dart team drives

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market leadership through its motivated people force, dedicated air capacity, cutting-edge

technology, innovation, and value-added services to deliver unmatched standards of service

quality to its customers. State-of-the-art Technology, indigenously developed, for Track and

Trace, MIS, ERP, Customer Service, Space Control and Reservations. Blue Dart Aviation,

dedicated capacity to support their time-definite morning deliveries through night freighter flight

operations. Warehouses at 14 locations across the country as well as bonded warehouses at the 6

major metros of Bangalore, Chennai, Delhi, Mumbai, Kolkata and Hyderabad. ISO 9001 - 2000

countrywide certification by Lloyd's Register Quality Assurance for their entire operations,

products and services.

It’s Competitive Advantage lies in:

Blue dart’s vast and unparalleled Domestic Network: Linked by some of the most

advanced communications systems and positioned to offer a consistent, premium,

standardized quality of service.

A spectrum of services to provide customized solutions. Blue dart is the only express

carrier in the country today which offers an entire range of services that extend from a

document to a charter-load of shipments. Its services are relentlessly monitored to deliver

a net service level of 99.96% (as on February, 2005).

It’s Customs and Regulatory expertise: Company had a dedicated team of specialists who

provide the expertise for customs as well as regulatory clearances at all States within the

country, to support seamless service to the customer.

It’s Technology: Designed to enhance the reliability of our operations and process

efficiency, and add value to the customer through time and cost savings.

It’s Air Network: The only one of its kind in the country today, that is focused on

carriage of packages as its prime business, rather than as a by-product of a passenger

airline. A dedicated aviation system to support Blue Dart's services is self-sustaining,

with its own bonded warehouses, ground handling and maintenance capability.

Its financial credibility: Fitch Ratings India Pvt. Ltd. has assigned the highest "F1+ (Ind)"

[F one plus (Ind)] rating for their short term debt programme of Rs. 30 crores. Further,

ICRA Ltd. has also assigned the highest "A1+" (pronounced A one plus) Rating for their

Commercial Paper Programme of Rs. 25 crores.

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Its People force: Committed, diverse and over 4,000 strong are company’s most valued

asset. All company’s achievements have been possible because they have a team who

believes in themselves and their company, a team with a winning attitude. Blue dart is a

learning organization, valuing self-development, and most of company’s managers are

homegrown.

Logistics in Blue Dart

The Information Technology industry is, perhaps, typical of the changing and escalating logistic

demands of various industries today, irrespective of their category as 'old' or 'new' economy. In

the IT industry, the difference between success and failure is closely linked to the supply/value

chain integration, of which there are two distinct processes:

1. The delivery of goods to the customer in the most reliable transit period (and preferably the

shortest) possible. 'Reliable' alludes to a certain guaranteed transit time for packages to reach

customers or the response that organisations need in the event of any exceptions.

2. The reverse flow of acknowledged signed delivery records without which, in many cases,

recovery of bills are virtually impossible. Especially so in the case of companies placing multi-

location orders that could cover hundreds of cities. The task for the supplier is staggering - plan

logistics for deliveries to all these locations, and hope for 100% of the delivery records to be

returned before bills can be submitted to the customer. In most IT companies, the role of

'logistics' or 'fulfillment' is key. With organisations moving towards close to perfect standards

like Six Sigma, interaction with logistics suppliers has taken on a critical role moving up

sometimes to the level of the CEO of the organization. Blue Dart Express Limited applied and

found solutions to these critical demands much before other players could even recognize their

need. Through its exceptional people processes, superior technology, and stress on quality

systems over the last, almost two decades now, Blue Dart was quick to fulfill these needs: The

country's most reliable air and surface network offer a predetermined delivery schedule with

close to 100% accuracy. The IT industry could plan its production with precision and avoid

expensive inventory build-up. Blue Dart offers the country's most comprehensive

communications technology. Much before the internet was prevalent; Blue Dart customers could

dial into the network through Power Dart 2000 and track their packages. As an added option, Fax

dart could fax a copy of the delivery record the minute the Blue Dart system was updated. The

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country's only express airline with a fleet of three Boeing 737s ensured that packages were flown

to their destinations overnight. Another tremendous advantage was that the individual size of

packages that could be carried multiplied manifold. Retrieval of signed delivery records posed

the industry's most intriguing problem. Blue Dart was quick to understand this requirement and

put in place a 100% retrieval system. Blue Dart not only handles large volumes and oversize

packages overnight - it also provides the industry with status of their shipments and retrieves

such records as are necessary for billing. The entire cycle has been considerably shortened,

enabling the industry to achieve healthy bottomline.

SERVICES OF BLUE DART

REGIONAL SERVICES IN SAARC AREABetween India, Bangladesh, Bhutan and Nepal.

Blue Dart offers the fastest, most reliable, door-to-door express deliveries for your documents

and packages to countries in the SAARC region through Regional Priority. The service offers

access to over 13,700 locations in India, and over 800 locations in Bangladesh, Bhutan and

Nepal, providing the widest coverage in the region through a quality network, an integrated air

and ground infrastructure dedicated to express transportation and innovative technology support.

different type of regional services: -

DOMESTIC PRIORITY

The fastest, most reliable, door-to-door delivery service within India and to Bangladesh, Nepal

and Bhutan for documents and small shipments under 32kgs per package. The special benefits of

this service are:

Delivery to over 13,700 locations in India

Free pick-up from your location

Real-time Tracking

Regulatory Clearances

Free Computerized Proof of Delivery

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DART APEX

Dart Apex is a door-to-door delivery service within India for shipments weighing 10kgs. And

above. It is the fastest, most efficient delivery solution for commercial shipments that are time-

bound and are required to undergo regulatory clearances, or require special handling. Dart Apex

offers you an economical option of an Airport-to-Door service from the major airports of

Chennai, Bangalore, Mumbai, Delhi, Kolkata and Hyderabad to all the Dart Apex locations

serviced. A customer may book space for their shipments through company’s Customer Service

and deliver customer shipments to Blue Dart Aviation Office at the related airport. Dart Apex

also offers a further economical option of a Door-to-Airport service. A customer may book their

shipments at any of company’s locations serviced for this product to any of the major airports.

Consignee would be required to collect the shipment from the Blue Dart Aviation office at the

concerned airport.

Dart Apex offers the following benefits:

Wide Market Reach

Single-window Clearance

Real-time Information

Time-Definite Delivery

Free Proof of Delivery on Demand

Speed

Flexibility

Economical

DART SURFACELINE

Dart Surfaceline is an economical, door-to-door, ground distribution service within India for

shipments weighing 10 kgs and above. It offers a cost-effective logistics option for your less

time-sensitive shipments, with the following value-added benefits:

Time-bound Delivery

Track your Shipment


Pick-up Convenience

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Secure Shipments

Economical Tariff

SMART BOX

Smart Box is a convenient, economic, packaging unit priced to include a door-to-door delivery

service within India. The units come in 2 sizes, 10kgs and 25 kgs, and are designed to

accommodate a variety of products. The special benefits of using Smart Box are:

A wide market reach

Speedy Delivery

Free pick-up

Real-time Tracking


Proof of Delivery

Trouble Free Service

INTERNATIONAL SERVICEInternational services of Blue dart are taken over DHL EXPRESS in 2002. Blue Dart Express

Limited, through its International Sales alliance with DHL, the premier global brand name in

express distribution services, offers DHL Document Express (DOX), DHL Worldwide Package

Express (WPX) and the Jumbo Box (Jumbo Box - 25 kgs. and Jumbo Junior - 10 kgs.), a one-

stop shipping process for reliable, timedefinite, door to door delivery of international documents

and packages. The service offers access to 220 countries and territories worldwide and the

extensive, quality network of Blue Dart and DHL.

The special benefits of the International Services are:

1) A Convenient Solution for Urgent, International Documents & Shipments.

2) Documents and packages will be picked-up from location, cleared through customs and

delivered to consignee.

3) Customs Clearance Expertise Specialists conversant with customs formalities in India as well

as in 228 countries worldwide, and pre-clearance for shipments in transit available for most

destinations, ensure efficient delivery.

4) Real-time Tracking.

5) A Cost-effective Option.

6) Packaging.

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VALUE ADDED SERVICESValue added services on the rise. Blue Dart has started providing value-added services like

“logistics management, supply chain management and warehousing facilities to its clients. Going

forward demand for such services from corporates is likely to grow at a fast clip. This is because

by outsourcing such services to third party service providers they would be able to cut down on

costs and improve their efficiency levels. For the courier companies such services would be part

of the overall value proposition they would be offering their clients apart from the normal pick

up and delivery. Such services have the potential for enhancing the margins of courier companies

like Blue Dart. We believe that Blue Dart is best equipped to capitalize on the growing

opportunities in the emerging areas of warehousing and supply chain management.

BLUE DART INITIATES CUSTOMER SATISFACTION BENCHMARKAs a business entity customer have dispatched an important package that contains some

confidential business documents. Customers do not know the status of the documents shipped.

Customer’s end up making endless calls to the courier service office asking them when the 'Proof

of Delivery' (POD) will come their way since company need to be assured that everything that

was sent has reached the destination. Now, Blue Dart Express Ltd promises to cure customer’s

conventional woes. Termed 'net service levels', the initiative is all internal benchmarking

exercise by which the organisation evolves an action plan to examine the areas where the

customer satisfaction levels have not matched up to the standards that have been established

internally by the enterprise. The company also evolves marketing strategics that can enable its

business to effectively retain customers. Blue Dart Express Ltd senior vice-president (marketing

& projects) Tulsi Mirchandaney says that- "The express service Industry does not have any

external benchmark to look up to. Company’s therefore, decided to look into some of the

operations that successfully institutionalised internally, and use those as benchmark to efficiently

address various customer needs." This implies that every day professionals from Blue Dart will

monitor the exact status of various shipments of its clients, specially air cargo services which is

one of the core offerings where the company generates substantial business volumes. In this

business, the company may encounter imperatives like flight delays to bad weather conditions or

some other peculiar circumstances which may lead to considerable worry and anxiety for the

target customers. This is more so because the delivery of these shipments would be crucial to

effectively run their own independent end-businesses. The team within the company, in such

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instances will track the specific geographical areas where the problem persists through Internal

technology tool and other aligned systems that have been initiated by the enterprise. The

company will also personally interact with customers and explain to them the exact reasons for

the delay along with the time when the cargo will be delivered. Further, the moment the

company discovers that there are certain areas where customer service delivery is not in sync

with the standards that have been set by the organisation, the entire team gets down to analysing

the problem. This is done to determine where exactly the company needs to gear up further As a

technology leader in the business of supply-chain management in the country, Blue Dart Express

Limited recognised the far-reaching scope of the internet in 1996, and has been exploring web-

based solutions to extend the range of services available to its customers and integrate them into

its core products. It has evolved an e-strategy.This e-strategy encompasses E-Solutions to deliver

additional process efficiencies to business by allowing them access to Blue Dart's e-shipping

tools and integration with its e-business tools. An individual solution is available for each

business, big or small, transacting off the internet or on the internet, and ranging from a stand-

alone to a fully integrated one The basic tracking solution will enable Blue Dart's customers to

track their shipments, through single or multiple waybills, on-line. Customers can check the

status of their shipments using a waybill number or a reference number. A mail-based solution

will allow the customers to query status of their shipments using e-mail.Registered customers of

Blue Dart can make advanced queries on the status of their shipments, and can keep track of

them for up to 45 days on-line. They can filter their queries by date range, origin, destination and

service, and sort the results on-line. Registered customers can download the entire waybill

tracking data - schedule the download, and select the frequency and the data to be downloaded.

These customers can also generate and download various reports customised to meet their

individual needs.

E-Shipping Tools

These tools are convenient aids to support your shipping management processes:

TrackDartTM:

Track the status of your shipment by using the TrackDartTM box, which is available on the upper

left panel of every page on website. You may track shipments sent on Blue Dart services within

India or to Nepal, Bangladesh or Bhutan. You may also track international shipments sent on

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http://202.140.138.146/ecom.html#ebus

http://202.140.138.146/ecom.html#eship

http://202.140.138.146/ecom.html#eship


Federal Express to/from India. Shipments under single or multiple waybills may be tracked using

either the waybill number or the reference number given at the time of shipping.

MailDartTM :

You may either use the Waybill Number or the Reference Number to track the status of your

shipments. This feature helps you to track Single or Multiple shipments.

To track the status of your shipments by Waybill Number enter the waybill numbers either in

`Subject' or in the text of the mail, each Waybill number seperated by a comma.

To track the status of your shipments by Reference/Order Number. Enter the reference/order

numbers in `Subject' of the mail, each reference or order number seperated by a comma. Another

powerful feature in the MailDart is the Intimate Me Option. Incase you need to know the status

of the shipment upon delivery you only have to send a mail to [email protected] with

Single or Multiple Waybill numbers in `Subject' or in the text of the mail, each Waybill number

seperated by a comma.You will receive an automated reply giving you a Status Update of the

shipment(s) upon delivery.

LocationFinder:

Find the service locations of Blue Dart and the Blue Dart counter or franchisee located closest to

you. You may search by city, street name or pin code to find one of over 11,558 locations

serviced in India, or in 211 countries worldwide.

TransitTimeFinder:

Check the transit times for your domestic and international shipments, and for the various

services offered by Blue Dart to help you identify the service that meets your requirements.

PriceFinder:

Calculate your shipping costs for your domestic and international shipments by using Price

Finder.

WaybillGeneration: :

The Online Waybill generation tool helps the credit customer to generate a waybill for a

consignment. The user has to enter the details of the consignment and the waybill will be

generated in a PDF format.Another powerful feature in Waybill Generation is the

Address Book. This feature comes with the online waybill generation module. The Address

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http://202.140.138.146/pricefinder.html

http://202.140.138.146/transittime.html

mailto:[email protected]


Book can be accessed by all credit customers of Blue Dart. You can create a new address list and

modify or delete the addresses at any point of time.

COSMATII:

COSMAT II (Computerised On-line System for Management, Accounting and Tracking) is a

complete ERP system indigenously developed by Blue Dart. It interfaces with the Human

Resources Management, Financial Management, Purchase, Sales Monitoring Executive

Information and CRM systems.COSMAT II was constructed in 4 major modules to cover all the

complex processes of the entire organisation. To set up this large application, various media were

used (leased lines, VSAT, Microwave links) on our very own WAN for effective data transfer

between all locations. Barcodes and Scanners were used for speedier operations. COSMAT II

enables easy access to the database over a wide area network, and ensures reliable information

and feedback even in areas that are afflicted by poor telecom services. All the powerful web-

based tools, including TrackDart, interface with COSMAT II to provide real-time response to

customer requirements. COSMAT II is an evolving system, upgraded continuously, to deliver

value to the customer and make operations easier, more secure and manageable.

SMARTTM :

SMART (Space Management Allocation Reservation and Tracking), is an inhouse developed

state-of-the-art technology system, which allows real-time space and revenue management on the

Blue Dart Aviation network. It ensures that the aircraft is filled profitably, and that all customers

with space confirmed on the aircraft have the assurance that their packages would travel.SMART

dovetails into COSMAT II leveraging on the infrastructural strength of the system. This ensures

that packages booked on SMART are picked, moved on the network and tracked until

delivery.SMART is built on Oracle technologies, with the database housed on Oracle 8i (Release

2). This database is hosted on a Sun Enterprise 3500 server, a fully redundant, zero reboot

system.

ShipDartTM:

ShipDart is a Blue Dart proprietary solution especially created for the convenience of regular

customers. ShipDart enables user control over the entire shipping and tracking processes.

ShipDart needs to be installed at the customers premises in order to interface with their own

system for the pre-shipping and post-tracking activities, thereby playing a major role in bridging

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the existing gap in any package movement. A set of Master Files which controls the ShipDart

system has to be downloaded from the site.

CustomisedSolutions:

Blue Dart has delivered customised solutions to various industry segments such as Finance,

Pharmaceutical, Consumer Durables and Information Technology, among others. These

solutions integrate closely with the legacy systems of the business and enable them to accelerate

their processes and provide them with effective MIS.

E-Business Tools

These tools may be efficiently integrated with your systems to provide you with a convenient

and cost-effective solution to your shipping requirements. Blue Dart has been the only Indian Air

Express Company that has invested extensively in Technology infrastructure to create

differentiated delivery capabilities, quality services and customised solutions for the customer.

InternetDartTM:

Track on-line the status update of your shipments sent over the last 45 days. You may track by a

range of dates, origin, destination, delivered or undelivered shipments or service used, on-line.

You may generate a series of reports, at a pre-determined frequency, and sort the results on-

line.For on-line queries and reports: on providing the input of range of pickup dates, origin,

destination and services used, you can check any of the following, on-line:

Waybill details and status of all shipments sent during a given period

Details of all delivered shipments

Status of all undelivered shipments

Details of all RTO (Return to Origin) shipments

Details of all Re-directed shipments

ShopTrackTM:

ShopTrackTM is an API (Applications Program Interface) designed specifically to support and

enhance the services provided by a portal or any e-business. Research indicated that, while

retailers provided an entire gamut of product services and information, eshoppers invariably had

to leave the website or use manual means to track their purchases. The result - less eyeball time

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on their pages. Portals that sought to resolve this dilemma were faced with the unattractive

alternative of database maintenance and call centres. ShopTrackTM provides an effortless,

customised solution. Customers no longer have to leave the Portal site to track their purchases.

They just need to enter the order-number of their purchase and the shipping and delivery details

are displayed on the same page. The Portal can decide how to display the data elements and may

even store them in their database. ShopTrackTM is another time and cost-saving tool created to

arm Blue Dart's customers with a competitive edge.

PackTrackTMs:

PackTrackTM is an API (Applications Program Interface) designed for any client involved in

logistics, distribution and inventory control. It has been designed to streamline and integrate

shipping processes. PackTrackTM can be integrated into the client's systems and enables him to

keep track of the entire distribution status of all his customers. It is simple, easy-to-use and can

be easily integrated with any windows-based application or any Java compliant machine. Queries

are fetched immediately from Blue Dart's database, providing a seamless service for the client

and his customers, and bringing the entire chain within his domain. The client may store this data

in his database, providing him with an effective CRM tool.These e-Business tools, the first of

their kind in the country, bring increased efficiencies to most B2C, B2B and C2C transactions.

Both ShopTrackTM and PackTrackTM provide the following :

On-line, real-time status details of the waybill number

On-line, real-time status details of all the waybills linked to an order number

Results in either XML, TEXT or HTML formats

Supports JSP & ASP

MobileDartTM:

MobileDartTM - WAP works on any mobile phone or device which supports Wireless Application

Protocol. Using MobileDart-WAP, the customer can check the current status of his shipments

on-line by entering the waybill number. In the case of an undelivered shipment, he can choose to

receive delivery details by email or SMS. The customer can also access the Location Finder

which provides details about all locations service by Blue Dart, based on a pincode. Information

about all the Service product offerings as well as the company is also available on the WAP site

(wap.bluedart.com). This enables the customer to make a shipping decision on the

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run.MobileDartTM - SMS works on any mobile phone or device which supports sending email

over SMS (Short Messaging Service). This service provides two tracking features - current status

of shipments forwarded, and automated intimation on delivery of the shipment. To know the

current status of his shipment, all the customer has to do is to send a message to [email protected],

followed by the waybill number. MobileDart-SMS will respond with the current status details.

To receive an automated advice when a shipment is delivered, the customer just sends a message

to [email protected] followed by the waybill number. An intimation will be received by the

customer as soon as the shipment is delivered. The country's only express airline with a fleet of

three Boeing 737s ensured that packages were flown to their destinations overnight. Another

tremendous advantage was that the individual size of packages that could be carried multiplied

manifold. Retrieval of signed delivery records posed the industry's most intriguing problem. Blue

Dart was quick to understand this requirement and put in place a 100% retrieval system.Blue

Dart not only handles large volumes and oversize packages overnight - it also provides the

industry with status of their shipments and retrieves such records as are necessary for billing. The

entire cycle has been considerably shortened, enabling the industry to achieve healthy

bottomlines. State-of-the-art Technology, indigenously developed, for Track and Trace, MIS,

ERP, Customer Service, Space Control and Reservations. Blue Dart Aviation, our express

airline, to support our time-definite morning deliveries through night freighter flight operations.

A countrywide Surface network to complement our air services. Warehouses at 14 locations

across the country as well as bonded warehouses at the 4 major metros of Kolkata, Delhi,

Mumbai, and Chennai. ISO 9001 countrywide certification by Lloyd's Register Quality

Assurance for our entire operations, products and services. Ecommerce B2B and B2C initiatives

including partnering with some of the prime portals in the country.

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