Supermarket Lighting Solutions

8/6/2019 Supermarket Lighting Solutions

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solutions

id

Supermarket

Lighting Solutions

and Design Guide


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How do grocery store operators give their establishment an

edge so shoppers return, instead o going to the competitors?

In order to set themselves apart, grocery stores are ocusing

on better design. Lighting plays a key role in creating the

drama and excitement ound within the specialty departments:

produce, deli, seaood, bakery, wine and oral. These areas

give merchants the opportunity to showcase goods thatbecome impulse purchases and distinguish their store rom

the competition. When these sections are merchandised well,

retailers have a better chance o gaining a higher market share

and adding to the bottom line.

Con-Tech Lighting manuactures a variety o lighting systems

including recessed, track, rail, beam, and Busway that keep

stores looking resh and up-to-date.

Our goal is to guide you through the lighting process and be

your lighting resource. It takes time and eort to ensure that an

investment in lighting will be returned to the bottom line, and its

a partnership well be involved with every step o the way.

goalsGoals of Supermarket Lighting: Establish a visually comortable environment to evaluate merchandise.

Provide a visual hierarchy to direct the shopper to must see items and specials.

Create a signature appearance throughout the store.

Reduce heat rom lighting fxtures; especially in areas with perishable products.

Lower energy costs.


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Design AssistanceLighting designs can get tricky. It takes time to veriy every fxture and make certain

that every length o track is just right. Were here to help you get it right - rom the

very beginning.

Product VarietyCon-Tech has the most extensive oering o track systems in the industry. We have

over 300 track fxtures as well as hundreds o recessed fxtures, wall sconces, and

decorative glass. A total o over 5,000 products, many exclusive to Con-Tech.

Sample Availability

Sometimes a catalog picture and specifcation sheet just arent enough inormation tomake a lighting selection. Let us provide a sample o the fxture(s) in consideration so

you can make the choice personally.

On-Site VisitSupermarkets are our specialty. We cover the country and can make recommendations

based on your goals or your store. We can analyze local stores and oer ideas to make

your sales oor standout rom the competition.

Mock-UpOnce the goals o the project have been established, let us provide fxtures that can be

installed temporarily. Taking the time to see the change on a small scale is oten just thespark it takes to get the project underway.

SpeedshipTM

We never want to be the reason a project is delayed. We ship over 92% o our orders

within 24 hours at no additional cost. Our products are in stock and ready to ship.

capabilitiesCon-Tech CapabilitiesWhether you are a specifer, retailer or contractor; Con-Tech will support you

through every part o your project to help you create picture-perect results


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solutionsSolution SpecificsThe average American amily visits the grocery store 2.2 times

per week. A well planned, well lit store helps them fnd the items

they need, makes them eel comortable. It encourages them to

stay and browse longer, which is key to them buying more.

People make decisions based on what they see, so it is imperative

to use the right fxtures, lamps and flters to enhance the reshness

and quality o the ood. Lighting should be bright enough to make

the merchandise appealing. Print on packaging, such as nutrition

labels and ingredients, should be easy to read. Proper lighting also

reduces glare and reection on glass cases, allowing customers

to clearly see the products contained within.

When highlighting specialty areas, such as produce, deli, wine displays and end caps, the light should be

3 times brighter than the general lighting. Designing or lower ambient levels not only makes it easier to

highlight displays, but also puts less strain on the rerigeration system and reduces energy costs.

It is crucial to plan the location o lighting sources to minimize their appearance and maximize the visual

impact they have on merchandise. By doing so, customers will be more attracted to the merchandise and

less distracted by the lighting system. A exible lighting system, such as track or Busway, is extremely

cost efcient. Fixtures can be added, removed and redirected easily, without the added expense o a

contractor, making it ideal to keep up with perpetually changing displays.

There are a variety o key characteristics to consider when developing lighting designs or supermarkets:

color rendering and appearance, points o interest, lamp lie, light distribution, system control and exibility,

system efciency and lumen maintenance. Let Con-Tech Lighting be your source or high quality, cost

efcient and exible grocery lighting systems.


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produceProduceDepartment Make center department tables and dumps as

attractive and vibrant as the produce within thesel-lit crisper coolers.

In areas with large amounts o warm colors,use Ceramic Metal Halide fxtures with reec-tors or tinted lenses to accent red, orange andyellow colors.

Mount 10 11 above the fnished oor or maxi-mum eect.

Position power system in-line with the edges othe tables to eliminate shadows.

Minimize heat on non-temperature controlled dis-plays by using 39W lamp sources where possible.

Limit or eliminate overhead ambient lighting fxturesto make the center o the department standout.

Floral Light the department to allow the natural

colors o the ora to attract customers

and maximize impulse purchases.

A high contrast ratio is required. Theoral area needs at least 3 times the

brightness o the surrounding area. A

ratio as high as 10:1 can be appropriate.

Use sources that minimize heat ondisplays.

Limit or eliminate overhead ambientlighting fxtures to make oralmerchandise stand out.

A powered arbor, larger than thedepartment, allows maximum exibilityor seasonal changes.

Con-Tech Ceramic Metal Halide trackand recessed fxtures deliver a puncho light to make colors pop.


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End Cap Displays

Draw customers to merchandise by creating adramatic emphasis with a ocused light source.

End caps require a minimum 3:1 ratio o accent toambient lighting to make merchandise stand out.

Limit overhead general lighting fxtures in theseareas to make displays more noticeable.

Ceramic Metal Halide sources have a dierentcolor appearance than general store lighting,which helps to highlight merchandise.

Directional lamp types, such as Con-Techs Micro/Lyte, raise light levels on end caps to make them

brighter than the surrounding area.

Recessed sources with adjustable aiming, suchas Con-Techs Varia series, can be mounted

above the ceiling plane, highlighting merchandiseand reducing the visual distraction o fxtures.

Dcor

Defne merchandising spaces, provide verticallighting or wall displays and increase the comortlevel in the store by making the space eel brighter

and larger. Use spread lenses and plan fxture mounting

distance to control the intensity and spread o lightrom each fxture.

Signs should be accented at a minimum 3:1 ratio oaccent to general light levels to dierentiate themrom store dcor.

Con-Tech Lightings Stealth Ceramic Metal Halidetrack fxtures are ully aimable or highlightingwalls, displays and signs.

Recessed products provide a clean ceiling line andarent distracting to the customer.

Fluorescent T5HO track products provide an evenwash over large areas.


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wineWine Department Light sparkling o the bottles creates visual interest

and intrigues shoppers so they will spend more timebrowsing the department.

To avoid glare on the glass bottles, use low wattagelamp sources.

For a high-end eel, design or low light levels and limitor eliminate general overhead lighting.

Mounting Con-Techs halogen and ceramic metalhalide track systems at a lower height creates arelaxed, intimate environment.

casesOpen Top Cases

Make the open top cases a destination by supplementingexisting store lighting that has poor color properties.

Mount track, Lux beam or Busway 10 11 A.F.F. (Abovethe Finished Floor), and centered to provide the properspread o light into the cases.

Match lamp color temperature to surrounding area or aunifed appearance.

Con-Tech uorescent or ceramic metal halide tracksystems or recessed fxtures or excellent color rendering.

Recessed sources with adjustable aiming, such as Con-

Techs Accentuate series, can be mounted above theceiling plane, highlighting merchandise and perect orlow-ceiling environments.


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All specifications subject to change without noticeDesigned and Printed in the U.S.A.

Supermarket Lighting Solutions

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