SUPER USERS AND THE MEMBERSHIP ECONOMY
17
THE MEMBERSHIP ECONOMY SUPERUSERS AND ROBBIE KELLMAN BAXTER
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Transcript of SUPER USERS AND THE MEMBERSHIP ECONOMY
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THE MEMBERSHIP ECONOMY
SUPERUSERSAND
ROBBIE KELLMAN BAXTER
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SUPERUSERINTRODUCING THE
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AND WHY DO THEY MATTER
WHAT ARE
SUPERUSERS…
?
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SUPERUSERS DRIVE THE
MEMBERSHIPECONOMY
!
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SELF-ACTUALIZATION
ESTEEM
SOCIAL
SAFETY
PHYSIOLOGICAL
Maslow’s Hierarchy
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BIG CHALLENGE FOR
CUSTOMERSUCCESS
!
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SO HOW DO YOU FIND & SUPPORT
SUPERUSERS?
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What does it mean to have members--not customers?
How would a forever transaction change your customer’s life?
Who are your super-users and how would you build more
of them through your on-boarding process?
What is the ongoing forever benefit that you provide?
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READALL ABOUT
IT!www.peninsulastrategies.com650-322-5655