Summer Project Report

Summer Project Report

On

Analysis of profile of Channel Partner

At

Submitted in partial fulfillment of PGDM (Marketing)

At

Submitted by: Submitted to:

Sant Singh Prof. RJ Masilamani

14DM184

Summer Project Certificate

This is to certify that Mr. Sant Singh, Roll No. 14DM184, a student of PGDM (Marketing),

BIMTECH, has worked on summer project titled “Analysis of Profile of Channel Partner” at

EduKart.Com after Trimester-III in partial fulfillment of the requirement for the Post Graduate

Diploma in Management program.

This is his original work to the best of my knowledge

Date: July,24,2015 ________________

(Prof. RJ Masilamani)

2

Letter Of Transmittal

Birla Institute of Management Technology,

Plot no.5 , Knowledge park-II, Institutional Area,

Greater Noida (NCR), UP-201306, INDIA

Date: July,25,2015

Mr. Rishi Singh

EduKart.Com

5th Floor HB Twin Tower 1,

Netaji Subhash Place, Pitampura,

New Delhi, Delhi 110034

RE: Summer Project Report

Attached herewith is a copy of my summer-project report “Analysis of profile of Channel

Partner” which I am submitting in order to mark the completion of an 8-week summer project at

your organization. This report was prepared by me using the best practices and summarizes the

work performed on the project and is being submitted in partial fulfillment of the requirements

for the award of diploma.

I would like to mention that the overall experience with the organization was very good, and

helped me to know how work is carried out in real practice with the help of your esteemed

organization. I feel honored that I got an opportunity to work with EduKart, a company of great

repute.

I hope I did justice to the project and added some value to the organization.

Suggestions/comments would be appreciated.

Yours truly,

Sant Singh

3

Letter of Authorization

I, Sant Singh, a student of Birla Institute Of Management Technology (BIMTECH), hereby

declare that I have worked on a project Titled “Analysis of profile of Channel Partner” during

my summer internship at “EduKart.Com” , in partial fulfillment of the requirement for the Post

Graduate Diploma in Management program.

I guarantee/underwrite my research work to be authentic and original to the best of my

knowledge in all respects of the process carried out during the project tenure.

My learning experience at EduKart, under the guidance of Mr. Rishi Singh, Manager Franchise,

has been truly enriching.

Date : July,24,2015 ________________

Sant Singh

4

ACKNOWLEDGEMENT

The purpose of this project report is not whose name appears but to acknowledge the value

additions ant contributions. Success can never be achieved through individual effort but through

guidance and teamwork.

I would like to take this opportunity to thank my industry guide Mr. RISHI SINGH, Manager

Franchisee and my faculty guide Prof R.J. MASILAMANI who helped me to complete this

challenging task. I would like to extend my gratitude to Mr. PARDEEP, Operation Manager

and MR. DEEPAK ARORA, Manager Franchisee who went out of their way to guide me

throughout my project and gave varied insights. I am grateful to MR. ISHAN GUPTA, CEO for

his constant interest, involvement and support.

Besides, I thank all those invisible hands without whose contribution this project would not have

been possible.

I would like to thank all the concerned executives and staff members of EduKart and other staff

members who acted as a constant support for me and also helped by providing valuable insights.

5

TABLE OF CONTENTS

Page No

EXECUTIVE

SUMMARY……………………………………………………………………………… 7

COMPANY OVERVIEW...……………………………………………………………..9

INDUSTRY SCENARIO……………………………………………………………….11

WHY FRANCHISING?.............................……………………………………………..13

CHANNEL PARTNER MANAGEMENT ……………….…………………………..14

MANAGING CHANNEL PARTNERS………………………………………………18

METHODOLOGY…………………..…………………………………………………20

RESULTS & FINDINGS………………….…………………………………………...21

APPENDIX 1…………………………………………………………….……………..22

APPENDIX 2…………………………….……………………………………………..35

REFERENCES

6

Executive Summary

EduKart is India's largest online platform for enrollment into online and distance degree,

diploma and certificate courses. Students can apply to online, distance and correspondence

degree and diploma courses like MBA, Executive MBA, PGDM, MCA, M.Sc. IT, MA, MCom,

BBA, BCA, BA, BCom and B.Sc. IT. They can also choose from multiple short certificate

courses in areas of retail, marketing, finance, IT, accounting, project management, telecom and

more. In order to provide an engaging and a real college like experience to a student, EduKart

additionally offers academic office hours support, placement assistance and peer to peer

networking opportunities.

EduKart started franchising soon in October 2012. EduKart was started with an intention of

creating an online education platform where students from across the country have a choice of

doing a course in multiple subjects across multiple industries. The company provides industry

relevant online degree and certificate courses, so that working professionals and students

pursuing higher education can easily learn relevant industry skills and become part of a more

valuable workforce.

Channel Partners

EduKart has opted to work offline by partnering with offline channels i.e study centers and

information centers spread across the country. The partner institutes will serve as information

centers for EduKart and promote and sell the programs offered by EduKart.

Methodology

The first phase of research will be collecting data for various institutes present in and around

Delhi within 500 kms of range. In the second phase includes contacting these institutes to gather

the information like:

Present Business of reseller

Universities they already deal with

No. of years of operation

Location

7

Total No. of employees

No. of enrollments

Area of office

This information will be gathered using a google form.

Contacting and Visiting some of these institutes to get more details.

Scope of Project

The scope of project is the areas in and around 500 Km of New Delhi, to find out various

institutes and study centers which can act like prospective franchisees for EduKart. Initiate the

talk and find out relevant information regarding the partner

Findings & Results

After visiting and talking to these institutes, a profile was maintained and worked on. The main

finding was as follows :

A channel partner must fulfill following criteria

Must be working in education industry for at least 1 year

Have a registered office and office space

Infrastructure and employees for the work

Should fulfill at least 30 enrollments in 6 months

Must use the branding of the parent company and not utilize it for own benefits

8

COMPANY PROFILE

Earth Education Valley Pvt. Ltd., an online education company, provides high quality industry

relevant certifications and international programs for students, young graduates, and working

professionals. It develops and delivers high quality industry relevant skill enhancement courses

and post graduate certificates through its learning portal EduKart.com and through the instructor

led trainings in colleges; and conducts seminars in colleges across India. The company offers

programs and online distance learning degrees, such as MBA, MCA, M.Sc. IT, BBA, BCA,

B.Sc. IT, and industry relevant certificate courses in the areas of retail, finance, telecom, digital

marketing, programming languages, project management, career enhancement, and others; and

weekend Webinar sessions from IIM alumni and industry experts for its post graduate certificate

courses. It also offers franchisee opportunities for entrepreneurs inn India. The company was

founded in 2011 and is based in New Delhi, India

EduKart is an Indian higher education enrollment platform.[2] Indian and international course

providers offer various programs such as MBA, Executive MBA, MCA, MSc IT, MA, MCom,

BA, BCom BBA, BCA and BSc IT on the company's platform. These courses are available

as distance learning and online courses and are offered by premium course providers. It also

features industry relevant certificate courses in areas of retail, finance, telecom, digital

marketing, programming languages, project management, and IT.

As a marketplace, the company offers degrees, diploma and certificate courses from recognized

universities, institutions and industry bodies. The support staff is available for the candidates via

phone and email to provide hassle free enrollment. The company offers courses from premium

Indian and international course providers. There are some certifications which have been created

by EduKart team along with some industry experts and are recognized by relevant industry

bodies.

EduKart has partnerships with several universities, both national Narsee Monjee Institute of

Management Studies – School for Continuing Education Bharathi Vidyapeeth, Indian School of

Business, University of Petroleum and Energy Studies and international (Northwood

University, London School of Business and Finance. [3] Concordia University Chicago. The

9

https://en.wikipedia.org/wiki/Concordia_University_Chicago

https://en.wikipedia.org/wiki/EduKart#cite_note-3

https://en.wikipedia.org/wiki/London_School_of_Business_and_Finance

https://en.wikipedia.org/wiki/Northwood_University

https://en.wikipedia.org/wiki/Northwood_University

https://en.wikipedia.org/wiki/Indian_School_of_Business

https://en.wikipedia.org/wiki/Indian_School_of_Business


degrees awarded by the Indian universities are recognized by the University Grants

Commission and those awarded by the international universities hold the same value as the

equivalent degrees earned in a traditional campus environment. The certificate course providers

include Internet and Mobile Association of India,[4] Computer Society of India,[5] Retailers

Association of India,[6] Vskills (Govt. of India),[7] Enhelion, GIIP and more.

EduKart also provides subsequent placement assistance through its job portal on the website.

The idea of EduKart was developed by the founders starting from a perceived necessity to bring

more flexibility into the Indian education system. EduKart was started by Ishan Gupta along with

Mayank Guptain 2011.

In May 2013, EduKart secured $500,000 in funding from a consortium of early-stage

institutional and angel investors. The group includes Kima Ventures, Amit Patni and Arihant

Patni, AKM Systems (Shiven Malhotra), Vibhor Mehra and alumni from Stanford University

In June 2015 EduKart raised another $1 Million in a funding from Yuvraj Singh’s Venture You

Can Win. As the market capital of EduKart is $1.5 Millions

10

https://en.wikipedia.org/wiki/Higher_education_in_India




https://en.wikipedia.org/wiki/Computer_Society_of_India


https://en.wikipedia.org/wiki/Internet_and_Mobile_Association_of_India

https://en.wikipedia.org/wiki/University_Grants_Commission_(India)

https://en.wikipedia.org/wiki/University_Grants_Commission_(India)

INDUSTRY SCENARIO

There is little doubt that India’s education sector is booming, regardless of the larger macro-

economic winds.

According to India Ratings, a Fitch Group company, the Indian education sector’s market size is

likely to increase to Rs. 6,02,410 crore ($109.84 billion) by FY15 due to a strong demand for

quality education. In FY12, the Indian education sector’s market size was estimated to be Rs.

3,41,180 crore.

An opportunity

Despite opportunities in the sector, the education system in the country is plagued with problems.

The country has a Gross Enrolment Ratio (GER) of 18.8 percent, which is one of the lowest in

the developing world. GER is often used to measure the access to higher education and is the

total enrolment in higher education as a percentage of the population in the eligible age range of

18 to 23 years.

A survey on Skill Gap Analysis conducted by the National Skill Development Corporation

(NSDC) in 21 sectors, found that industry, at the height of recession in 2009, needs 240 million

people in the next 12 years to maintain the current growth rate.

“The education system in India produces about 12 million people as graduates and another four

million who are skilled. If we multiply the number of people passing out by 12, we are woefully

short to even maintain the growth rate,” says Dilip Chenoy, Managing Director and CEO,

NSDC.

While state-run education institutes have tried to plug the gap, private sector participation is a

must.

In the last two decades, private players have been making a mark in the field of education.

There is no doubt that the zest for making money and delivering quality can go hand in hand, and

so the private sector has picked up aspects of education like finance, engineering and computer

sciences. Their favorite model of business delivery is the franchising route.

One of the newest on the block, EduKart.com, which was started in November 2011, started

franchising soon in October 2012. EduKart was started with an intention of creating an online

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education platform where students from across the country have a choice of doing a course in

multiple subjects across multiple industries. The company provides industry relevant online

degree and certificate courses, so that working professionals and students pursuing higher

education can easily learn relevant industry skills and become part of a more valuable workforce.

“We deliver high quality degree programs such as online MBA, MCA and BBA and relevant

certificate courses in areas of retail, finance, digital marketing, programming languages and

project management,” says Ishan Gupta, CEO of EduKart.

Why Franchising?

EduKart started franchising as Gupta realized that while the deliveries were online, there were

many students across the country who would like to enroll for an online course and still have a

touchpoint for counseling. “Franchising made sense so that we enroll the right kind of partners to

provide the support that students need across the country,” says Gupta.

For EduKart, the franchisee undertakes local marketing activities in its area-be it talking to

corporates and colleges, organizing seminars and local marketing campaigns on radio and

television, or generating enquiries when students reach out to them. The franchisee helps them

get the information on courses, and counsel them.

An EduKart franchisee does not conduct classes and all courses continue to be delivered online.

“We are using the franchising way to increase our reach. Despite the prevalence of internet in the

country, buying decisions in India continue to be offline. Franchisees that have local knowledge

about the area can effectively set up the business and go about enrolling students,” says Gupta.

We are more interested in the profile of the franchisee so that they can understand the local

market well, execute well and not dilute the brand. An EduKart franchisee can operate from his

house,” explains Gupta

12

EduKart provides complete training and marketing support to its franchise partner. It also

supports its partners with the initial setting up of the business and execution of operations

through an exhaustive franchisee kit. The franchisee team of EduKart ensures seamless

functioning of business and also helps franchisees in the recruitment of manpower and in

national level online marketing. They also help in the drawing up and implementation of

business plans..

13

CHANNEL PARTNER MANAGEMENT

Channel Partner Management facilitates strategy alignment for organizations that go to market

through an indirect channel. Organizations implement a process to define goals, minimize

vulnerabilities, and establish commitments. This program offers a method for prioritizing

channel partners based on the potential of the partnership and for aligning objectives for

enhanced performance.

Channel partnerships are a high impact strategy for growing your company and a good

partnership can provide access to new customers and references that bring in business

Optimising Channel Partner Relationship

Channel partners—those companies that help you bring your company’s products and services

to market—are critical for business success. They can help you open the door to new business

opportunities faster, at lower cost, and with lower risk than a merger or acquisition

Transactional partners are indirect partners. They provide a distribution outlet for your

products. These are usually transaction-based relationships that provide little loyalty to you or

your products and do not focus on differentiating your products and brand in the marketplace. As

soon as the transaction is no longer attractive to them, they move to other suppliers or vendors.

Examples of transactional partners include such distribution businesses as retail stores, service

providers, and e-commerce sites.

Strategic partners are long-term business alliances where the companies rely on each other to

position their products, services, and brand in the marketplace. Examples of strategic alliances

include code-sharing arrangements between airlines, as well as arrangements between telephony

service providers and handset manufacturers such as Apple and AT&T or Boeing Company and

G.E. Aviation

A third category of channel partner is tactical partners, those that are associated with your

internal business processes. Examples of tactical partners might include mobile phone service

providers that use indirect retail outlets to sell and activate their handsets and service, a

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manufacturer that produces a component for a product developed and assembled by others, or a

healthcare service that uses a specific healthcare provider

Outsourcing service providers and managed services providers can be either transactional or

strategic partners, depending on which business processes are outsourced and how the deal is

structured.

Growing a Channel Partner Relationship

Define and Assess the Partner. In growing a relationship with a channel partner, it is important

to first define the type of partner it is: transactional, tactical, or strategic. Assess the partner’s

potential capability or capacity and cull out the ones that cannot meet your value and relational

expectations.

Growing a channel partner from a transactional to a strategic relationship is a complex process

that has two components:

Business component (the transaction or task) ƒ

Relational component

For successful outcomes, you must pay attention to both components.

When you spend time up front to qualify the right channel partner, it should not be a problem to

accomplish the activities in the transactional component. It is more difficult to achieve the

desired outcomes in the relational component.

Vet Your Partners. The next step in growing channel partners is to vet them. Which partners

perform as expected or above expectations? Which partners under-perform or do not perform at

all? Which ones do you trust? Which ones don’t you trust? With which partners do you have

good mutual communication? Which partners help you mange change in the business

environment?

Develop a criteria list and determine which ones have the most potential and then start to

enhance the working relationship with those partners. Determine if there is a bigger future than

simply conducting transactions

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Date Them for a While. In your personal life, you would never run off and marry the first

potential partner who comes along. So why would you do that in your business life? Get to know

a partner from both a business (transactional or task activities) perspective as well as a relational

perspective. For instance, how does the partner manage its business? How does it treat its

employees and customers? How does it react to changing marketplace environments? From a

relational aspect, does the partner communicate openly and directly, or does it always seem to be

keeping secrets? Does the partner create winning outcomes? Do you feel you can trust the

partner?

Once you get to know your potential partners better, you are in a position to determine if they are

companies and people with whom you would like to move forward and develop a deeper, long-

term business relationship.

Determine if the Interest is Mutual. To help you determine if your partner is interested in

taking the relationship to a different level, both companies should develop a separate Strategic

Framework. The key is making sure each company develops its framework separately from the

other. The Strategic Framework would include a vision statement of what you want your

company to become in a partnership, a mission statement defining how you want to achieve your

vision and strategic objectives, and the specific areas of opportunity you want to explore with a

partner.

Then get together with your partner and compare your Strategic Frameworks. If the interest and

compatibility is there, spend some time together and build a joint Strategic Framework and joint

agreement on how to grow the business relationship into something more than a transactional

relationship.

In the process of sharing meaningful information with each other to build the joint agreement,

you will have greater insight and visibility into how both companies do business. And both

companies will have provided and reacted to feedback. Thus, in addition to having built a joint

agreement, you will have also built trust and ownership into the newly revitalized relationship

that will pay benefits over the long haul.

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Establishing a Revitalized Relationship is Not Easy

As in personal relationships, business relationships only thrive when we give attention to them.

Since most of our business partnerships are transactional in nature, we do not spend much time

with these partners. Remember, you need to give time and energy if you want to grow a

relationship.

Most companies find out that, when it comes to the relational component of growing a partnering

relationship, the real challenge is finding people in the company who are capable of building

winning relationships. That’s where your partnering intelligence is important.

A high partnering intelligence is the ability to develop trusting relationships while accomplishing

mutually beneficial tasks with your partner. Your Partnering Quotient (PQ) is the measure of

your partnering intelligence. There is no secret formula to ensure success in every partnership,

but low measures of PQ characteristics indicate your partnering effort is doomed to fail.

17

Managing Channel Partners

EduKart had started going offline for franchising in October 2012. EduKart was started with an

intention of creating an online education platform where students from across the country have a

choice of doing a course in multiple subjects across multiple industries. The company provides

industry relevant online degree and certificate courses, so that working professionals and

students pursuing higher education can easily learn relevant industry skills and become part of a

more valuable workforce.

For EduKart, the franchisee undertakes local marketing activities in its area-be it talking to

corporates and colleges, organizing seminars and local marketing campaigns on radio and

television, or generating enquiries when students reach out to them. The franchisee helps them

get the information on courses, and counsel them.

An EduKart franchisee does not conduct classes and all courses continue to be delivered online.

EduKart is using the franchising way to increase our reach. Despite the prevalence of internet in

the country, buying decisions in India continue to be offline. Franchisees that have local

knowledge about the area can effectively set up the business and go about enrolling students

The company is more interested in the profile of the franchisee so that they can understand the

local market well, execute well and not dilute the brand. An EduKart franchisee can operate from

his house.

Franchisee benefits

EduKart provides complete training and marketing support to its franchise partner. It also

supports its partners with the initial setting up of the business and execution of operations

through an exhaustive franchisee kit. The franchisee team of EduKart ensures seamless

functioning of business and also helps franchisees in the recruitment of manpower and in

national level online marketing. They also help in the drawing up and implementation of

business plans

18

The partner gets incentives as per university standards for enrolling the students. Apart from

these EduKart provides following service benefits:

Complete Operational Support

Customer Support

Handling Student Querries

Study Material Support

Training for the staff of the partner institute.

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Methodology

For the length of 2 months period, the research was done in two phases

Phase-I

Data Collection

Collecting information of various institutes and centers operating in and around 500 KM of delhi

using yellow pages and internet websites like JustDial and other sources.

The Collected data was saved .

Following states were covered

Punjab

Haryana

Himachal Pradesh

Uttar Pradesh

Rajasthan

Delhi

Phase-II

In the second phase these institutes were contacted and set up a meeting. This was to initiate a

talk with them to collect the information regarding business. Finally based on the information

reseller form was filled containing all the information gathered from the partner.

(sample of institutional data and reseller form is given in Appendix 1 & 2 respectively)

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Results & Findings

After the research and gathering information from the various institutes following results were

formulated for a partner to be selected.

Must be working in education industry for at least one year:

The Partner must be established and should be working in education sector for at least one year

of the time period. This makes sure that the prospective partner has enough network and sources

to work and do enrollments.

Have a registered office and office space:

As said before the company previously looked for just the profile of the partner and it could even

operate from home. This finding makes that the partner must have a registered office and office

space. This ensures the working environment and makes room for the dedication, also the risk

for non-performing partners is eliminated.

Infrastructure and employees for the work

The prospective partner must have required infrastructure and dedicated employees for the

purpose of expanding business of EduKart. Training of the staff will be taken care of by the

company.

Should fulfill at least 30 enrollments in 6 months:

The partner institute must have enough network to accomplish stipulated targets within given

period of time. A minimum of 30 enrollments in 6 months period must be fulfilled for the

purpose of this business. The more enrollments the better incentives are provided.

Must use the branding of the parent company:

The partner must promote EduKart in its promotional activities. Also it will be a registered

partner of EduKart, so the branding must be properly done. Boards and hoardings stating it as

21

EduKart Information center must be visible. The partner should sell the products under

EduKart’s name and not as his own.

22

Appendix 1.

PUNJAB

JALANDHAR

Name Address Phone No.Email id.

area of working

Sai Institute Of Higher Education

Robin Traders, Garha Road, Near To Car Nation, Jalandhar City, Jalandhar - 144001, Backside Hotel King, Near Bus Stand

9872407578 nil Distance education

Saraswati Educational Advisor

Shop Number 767 First Floor, Mota Singh Market Bus Stand, Jalandhar City, Jalandhar - 144001, Backside Sutlej Cinema

9417519071 nilDistance education

Ats Infovision

Link Colony .. Shop.8a, Opp Nari Nikten School, Jalandhar, Jalandhar - 144002, Nakodar Road


Punjab technical university

Basra Complex, Jalandhar, Jalandhar - 144002, Pathankot Bypass Chowk


Bright Career Institute

Sco - 4, 1st Flr, Rama Mandi, Jalandhar - 144005, Above Guru Nanak Medical Hall, Near Punjab National Bank, Hoshiarpur Road 9815837639

nilDistance education

KRISHNA EDUCATIONAL SOCIETY -REGD

KRISHNA BUILDING , DOABA MARKET , Jalandhar City, Jalandhar - 144001, near-bus stand


Giptech Computer Education

OFFICE NO 36, Main Road, Jalandhar, Jalandhar - 144004, Opposite- K M V College, Aman Nagar


Ncc Group Of It Education

Wwes 567, Jawahar nagar, Jalandhar City, Jalandhar - 144001, Behind heat 7


Bharti educational services

Bharti tower, Hoshiarpur road, Jalandhar City, Jalandhar - 144001, Opp.metro hospital


WINSTAR Rail tower 1st floor , 8195952224 nil Distance

23

INSTITUTE OF MANAGEMENT & TECH

Rama MANDI , Rama Mandi, Jalandhar – 144005 education

Mind Trek College

Kot bazar, Jalandhar City, Jalandhar - 144001, Basti sheikh


Doaba educational & management technologies

2nd floor gohlor tower, Shastri market chowk, Jalandhar City, Jalandhar - 144001, Adj petrol pump


Icfai University

Office No -101, Building 198, Lotus Tower, Civil Lines, G T Road, Jalandhar - 144001, Near- Namdev Chowk- Sekhon Grand Hotel


SHIKSHA INFOSYS

184, 2nd floor MOTA SINGH NAGAR, BUS STAND ROAD, Jalandhar City, Jalandhar - 144001, Near SHAW DRYCLEANERS

9988376170 nil

Distance education

WINSOFT EDUCATION SERVICE

JALANDHAR , Jalandhar City, Jalandhar - 144001


shri banke bihari institutes of distance education

Jalandhar City, JALANDHAR - 144001, Near Shiv Mandir Chowk,Gandhi Chowk,Tehsil Shahkot


Social Institute Of Distance Education

Jalandhar, Jalandhar - 144002, Basti Seikh, Footwall Chowk, Manjeet Nagar


Rightway Edutech Pvt. Ltd

789, Guru nanak pura west, Jalandhar, Jalandhar - 144002, Near S.D little star school

9855713138, 9915890450, 9781741313 nilDistance education

Star Study Wings

45, Bm Complex, Jalandhar, Jalandhar - 144003, Near Bus Stand Central Market 9876510465, 9781838782

nil Distance education

ALKHNANDA ENTERPRISES

House No-50, Ashok Vihar, Pathankot Chowk, JALANDHAR - 144012, Backside-Verka Milk Plant


AK Vidyamandir24, Vijay Nagar Near football Chowk, Jalandhar 9915044332, 9915749951

nilmedical entrance/engg. Entrance

Akash Institute Aman's plaza plot no.- 310, lajpat nagar,

9317668402 nil medical

24

Mahavir Marg, Ambedkar Chowk, Jalandhar

entrance/engg. Entrance

Knowledgeshop learning Institute

SCF-31, Opposite Gurudwara, Urban estate phase-1, Jalandhar

9915195073 nilmedical entrance/engg. Entrance

Sagar TutorialsNo. 42, opposite tv center, shaheed udham singh nagar, jalandhar 9914062673


Success SeekersSco-2,3rd floor Monica Towers, Milap Chowk, Jalandhar 9646192081


Career Point146, Green Park, Opp. Gate no. 6 near bus stand, jalandhar 9815100163, 9465330317


Jaro Education Coaching

Main basti Danish maidan, Jalandhar

9004447565nil

medical entrance/engg. Entrance

Kota ClassesNakodar road, opp lala rattan cinema, Near DLF building, Jalandhar 9888883666


Byjus Classes NIT Main road, Jalandhar

9873643487nil


Sunshine Classes

2nd floor, Karan Chambers, opp. Agriculture office, Garha road, jalandhar 9855875415


Ace Tutorial678, Near Masand chowk, Model Town, Jalandhar 9814080999


Candid Institute

Basement, Sri Ram Tower, Doaba chowk, near Focal point, Jalandhar 9876576598


BATHINDA

NameAddress

Phone no.Email ID

Area of Working

Kamson Institute

First Floor Gali Number 5, Ajit Road, Opposite Kalra Hospital Bhatinda Ho, Bhatinda - 151001, 9872831188 , 9876131288

nilDistance Education

Sinesoft Education

St. No. 1, Power House Road, Guru Kashi Marg., Dr. Nohria`s Street, Power House Road, Bhatinda - 151004 9814222498 , 9814422498


Crown Institutes Main Ajit Road, Street 9888938338, 9041338338 nil Distance

25

Of Management And Technology

Number-17, Bhatinda Education

LPU Distance Educenter

Canadian Institute, Above Vijya Bank, GT Road, Bhatinda Ho, Bhatinda 9878646151, 9888214516

nil Distance Education

Pioneer Education Zone

First Floor,Near Bharat Book Store, Birla Mill Road, Bhatinda Ho, Bhatinda 9781026604, 9888957332


Medhansh Group Of Education

Clock Tower Building,2 Floor, 100 Feet Road, Bhatinda - 151002 9023340177, 9417040177


AIM Institute Of Education

Scf 19, 2nd Floor, Tandon Complex, Near Biwi Wala Chowk,Bharat Nagar, Bhatinda 8591010200, 9217877553


Sarvhitkari Vidyapeeth

25, Amrik Singh Road, Opp SSD Girls College,Bhatinda 8528837788, 7307367310


Help Educational Society

Scf- 75,First Floor, Model Town, Phase- 1,Bhatinda Cantt, Bhatinda - 151004 9417062423, 9815544089


Media Technologies

Bhatinda HO, Bhatinda – 151001 9855553933


Sam Higginbottom Institute

2nd Flr, Syndicat Bank , Fauji Chowk,Bhatinda HO, Bhatinda - 151001 9888288930, 9216630002


Lakshya Institute

scf 4-6 , 100 Feet Road , Civil Station, Bhatinda 1645012028

nil medical/engg. Entrance

AK Vidya Mandir

Aggarwal Complex , First Floor,Near ICICI Bank Building, Clowk Tower Chowk,Bibi wala Chowk , Bathinda 01645010454, 9216255112

nilmedical/engg. Entrance

Aakash Insititute

Mohan Comples , Opp Easy Day, Bathinda Cantt 01645003725, 9357894813


Bansal Classes

2092, Near Hotel Bahia Fort , The Mall Road , Bathinda 9876789807


Elina Education

2094 , Lower Mall Road , Bathinda 1645000551


Infomaths Studies Pvt Ltd.

Devraj Tower, Ghorewala Chowk, Near Bibi Wala Chowk , Bathinda 9878624534


26

CHANDIGARH

Name Address Phone no.Email ID

Area of Working

Asian IT Education Centre

sco 87, 2nd floor , sector 46 C , Chd 9888655968, 01723206945 nil

Distance Education

Imperial Education

sco 220, sector 37 C , chd 9915444336 nil

Distance Education

Bhagwati Educational Trust

sco 372, 2nd floor, sector 37 D, chd 9888408811, 01722691638 nil

Distance Education

Shiva Educational Society

sco 41 , 1-2 floors, sector 47 D , chd 9888828508 nil

Distance Education

BCS Infotech

SCO80-82,Basement, Sector34A, Chandigarh 1724619943 nil

Distance Education

Institute of ManagementTechnology Centre ForDistance Learning

SCO- 2467-68,Top Floor,Sector22C,Chandigarh

017227149299872634929 nil

Distance Education

GCS ComputerTechnology Pvt Ltd

SCO 162-163, 2nd Floor,Madhya Marg, Sector 9C,Chandigarh

017243533339878817505 nil

Distance Education

India Edu Tech

SCO 445-446,Office 207,2ndFloor, Sector 35 C,Chandigarh

017250849039877011901 nil

Distance Education

LUCKNOW

Name Address Phone no.Email ID

Area of Working

Institute of ManagementExcellence AndInnovations

Main Hardoi Road, IMEI City,Mahipatman, Lucknow

052232991219415785274 nil

Distance Education

Indira Gandhi NationalOpen University

B 1/33, Sector –H, Aliganj,Lucknow 5222746120 nil

Distance Education

Akiko Callnet

C5,First Floor, OppositeMahana Petrol Pump,Alambagh, Lucknow

052240096729889098901 nil

Distance Education

Wellborn Education

B 22, Lekhraj Gold, Ring Road, Indira 9919110088 8009804011 nil

Distance Education

27

SocietyNagar Lucknow, Lucknow - 226016

Perfect Education Point

F-1/23, 1st Floor, Karamat Market, Nishatganj, Lucknow - 226006, Opposite Good Bakery 9389828086 nil

Distance Education

S S Institute Of Professional Education

2nd Floor, Shree Chamber, Naza Computer Market, Lalbagh, Lalbagh, Lucknow - 226001 9919500157 nil

Distance Education

Indian Institute of Proffesional Training

1st Floor Nidhi Complex Sec-2, Vikas Nagar, Vikas Nagar, Lucknow - 226022, Near Mama Chauraha 8896065556 8896665556 nil

Distance Education

Sukhmani Information Systems Pvt Ltd

1 A, 2nd Floor, Shrawan Plaza, Hazratganj, Sapru Marg, Lucknow - 226001, Opposite Ssp Office 9839121616 9889821616 nil

Distance Education

Topportunity

2 Nd Floor 10 A, Krishna Nagar, Lucknow - 226005, Opposite Lucknow Polytechnic & Krishna Nagar Police Station

(91)-9695228822(91)-522-4040506 nil

Distance Education

Dpg Sansthan

13/503 Indira Nagar, Indira Nagar Lucknow, Lucknow - 226016, Near Munshi Puliya

7499450951+(91)-522-4002119 nil

Distance Education

APPIN TECHNOLOGY LAB

B-42,Aliganj Plaza Sect-J, Aliganj, Lucknow - 226024, Opposite Mr.Brown Bakery

(91)-8423258699(91)-522-6555502 nil

Distance Education

Pragya Educational Group

G - 9, T S Tower, Ashok Marg, Hazratganj, Lucknow - 226001, Near State Bank Of India 7525027189, 522-4079424 nil

Distance Education

28

Dream Institute Of Management And Technology

B-54, Bhatia Complex, Kapoorthala, Lucknow - 226024, Opposite Sahara Building,Near Kapoorthala Chuaraha 9889098901 9889198474 9889197717 nil

Distance Education

The Right Way Education

Shop No 22,1st Floor Dilkash Plaza, Sitapur Road, Aliganj, Lucknow - 226024, Near Puraniya Tiraha 9999987759 9839277999 nil

Distance Education

Lakshya Institute

B-29,Ravindra Garden, Sector-E, Puraniya Chauraha, Aliganj, Lucknow - 226024, 9889085243 ,9839570572 nil

Distance Education

KRISHNA INSTITUTE OF PROFESSIONAL STUDIES

3/200, Opposite Toys And Joys, Vikas Nagar, Lucknow - 226022, Near Lekhraj Panna 522-4102354,8090412340 nil

Distance Education

Nalanda School Of Management

C-415, Sahara Plaza, Patrakarpuram, Gomti Nagar, Lucknow - 226010, Near Ford Hospital (91)-9125912771 , (91)9125912641 nil

Distance Education

Mentor Academy

5th Floor, Pratap Bhawan, Hazratganj, Lucknow - 226001 9554244000 ,9838222320 nil

Distance Education

Neet Institute Of Technology

411,3rd floor,prime complex plaza, Ring road, Indira Nagar Lucknow, Lucknow – 226016 (91)-8090311113 , (91)-9984278202 nil

Distance Education

Chandra Institute of Professional Studies

B-47, Sec-J, Aliganj, Lucknow - 226024, Opposite Mr. Brown Backery 9889007455 nil

Distance Education

Indian Institute Of Commerce & Trade

5/28, Saptrishi, Vikas Nagar, Lucknow - 226022, Near PNB (91)-9415013870 , +(91)-9415101772 nil

Distance Education

KARNATAKA STATE OPEN UNIVERSITY

TEZ KUMAR PLAZA, HAZRATGANJ, Hazratganj, Lucknow – 226001 9044034560, 9807388650 nil

Distance Education

29

Iert Institute Of Education Research & Training

Beg Tower, Faizabad Road, Indira Nagar Lucknow 9935184301, 9044628000 nil

Distance Education

Sandesh Educational And Social Welfare Society

Near Madeyganj Police Post Sitapur Road, Sitapur Rd, Lucknow - 226002 9839788200 nil

Distance Education

Insparc Technologies Pvt Ltd

D-2224, Indira Nagar Lucknow, Lucknow - 226016, Near Jwala Hospital, Munshipuliya 9807465570, 8960122220 nil

Distance Education

Imperial Edutech Pvt Ltd

17/1, mudra building, Madman mohan Malviye marg, Hazratganj, Lucknow - 226001, Near krishi Bhawan 9455553303 nil

Distance Education

QFL Coaching Institute

ITPI Bhavan Capt. Manoj Pandey Chauraha, Vikas Khand -1, Gomti Nagar, Lucknow - 226010, Near- CCD 9839779004 9956243999 nil

Distance Education

Wisdom School of Management

D-2, Aliganj, Near Sahara Bhavan, Back Of New Geeta Vastralaya,Sec F Kapoorthala,Lucknow – 226024 9369177358, 9044001000 nil

Distance Education

Lucknow Prasikshan Sansthan

Near Malka Gati Fatak Bicee Ki Maszid Lucknow, Baisi Ki Masjid, Lucknow – 226001 9415180292 nil

Distance Education

Avr Educational Foundation

2/123, Vijay Khand, Gomti Nagar Lucknow, Lucknow - 226001 9935588774, 7275220220 nil

Distance Education

ICFE Distance Education

2nd Floor, Super Shopping Center, Faizabad Road Lucknow, Lucknow – 226010 8527791865 nil

Distance Education

30

career institute for management studies

1st,floor,awadh tower, behind keyson road, Hazratganj, Lucknow – 226001 9648918564 nil

Distance Education

Masters Hub

4/763, Vibhav Khand, Gomti Nagar, Near Old Amity Choraha And Opposite Divine Hospital,Lucknow 7376761851, 8090588889 nil

Distance Education

Aim Foundation

215,2nd Flr, Aliganj, Palika Bzr,Near Novelty Cinema , Lucknow - 226024 9415576016, 9335764121 nil

Distance Education

Prabha Education Services

Office B-116/3, Sector -B, Indira Nagar Lucknow, Lucknow - 226016, Opposite Shekhar Hospital 9044494043, 9839953999, 8090511113 nil

Distance Education

VND Educational Consultant

D-5, Sector-H, Puraniya, Aliganj, Lucknow - 226024 8687338208, 9794940404 nil

Distance Education

IIT PMT Institute Hazrat Ganj, Lucknow 9839212649 nil


Raghuvanshi Pmt IITAIEEE Classes

Opposite Leela Cinema,Awadh Tower, 3rd Floor,Nawal Kishore Road, Pin Code No 226001,Lucknow

094534277089452015398 nil


Anjum Khans Institute Hazrat Ganj, Lucknow 9839505795 nil


Narain Institute

VIP Road, Near AadharshilaComplex, Nahariya Cahuraha,Pin Code No 226005,Lucknow

052264594189451245249 nil


ALLEN Career Institute

1st Floor, Leela Mansion,Behind Leela Cinema,Lucknow 9839130616 nil


NRT India 14/32, Sector14, 05223293158 nil medical

31

Rlb Road,Near Munshi Pulia, IndiraNagar, Lucknow 7275924637

entrance/engg. Entrance

Vidya and Vidya CoachingInstitute Hazrat Ganj, Lucknow 5222463560 nil


Srivastava Classes Hazrat Ganj, Lucknow 5222346415 nil


SKD New StandardCoaching Institute Hazrat Ganj, Lucknow 5222417391 nil


Star PMT Tutorials Hazrat Ganj, Lucknow 9415217234 nil


Kautilya Study Circle

1/79, Rajni Khand, OppositeAwadh Public School, Sharda Nagar, Near Raebareli Road,Lucknow

095326767379918848553 nil


Preeti Coaching Institute

A419, Indira Nagar,Lucknow 5222389623 nil


Shiiva Institute

331-332,1st Floor, Deva Palace, Vikram Khand 1, Lucknow

094504573309335613440 nil


Shakti Coaching Pvt Ltd

B 1/5,Aliganj Pin Code: 226006, Lucknow 5222466677 nil


Scholars Coaching

Near State Bank of India, Sadar Bazar, PinCode: 226010, Lucknow

052224815819450649736 nil


Satyam Tutorials

Sector H, JankiPuram ,Pin Code: 226021,Lucknow 8960747169 nil


SICD Classes

Career Plaza, Kursi Road,Tehri Pulia Crossing, PinCode: 226022, Lucknow

052231935779792954111 nil


32

Real Standard Coaching

3rd floor, Prince Complex, AP Sabha, Hazrat Ganj, Pin Code: 226001,Lucknow 5222274398 nil


Ravi Tutorial

MD1/108, LDA Colony, Kanpur Road, Pin Code: 226012, Lucknow 9415016975 nil


Rankers Classes

Viraj Khand 5,Gomti Nagar, Pin Code:226010, Lucknow 9389967374 nil


Rajeev Classes

No 84, 2nd Floor, HalwasiyaMarket,Hazrat Ganj, Pin Code: 226001,Lucknow 5223012385 nil


Shikhar IIT JEE Academy

43/23, 1st Floor, NawalKishore Road, Opposite Leela Cinema, Hazrat Ganj Pin Code: 226001,Lucknow

052232040559936507301 nil


Superior CoachingInstitute

9A,2nd Floor, Kailash KalaBulding, Shahnajag Road,Behind Premier Car Sales,Hazrat Ganj, PinCode: 226001, Lucknow 9839122875 nil


Tamec Pvt Ltd

Skylark Building, NawalKishore Road, Hazrat Ganj, Pin Code:226001, Lucknow

052226133399415104575 nil


Target Classes

YMCA Building, 5th Floor,Ranapratap Marg, Pin Code:226001, Lucknow 5223054915 nil


Trivaag Classes

Canara Bank Building, 1stFloor, Sapru Marg, Pin Code:226001, Lucknow 5224006893 nil


Yash Coaching Institute

No 87, Hata Ramdas, Near

052224816729794064978 nil

medical entrance/engg.

33

Railway Crossing, Lucknow Entrance

Win Jee Classes

LDA Colony, Mohan Road, Pin Code: 226017, Lucknow 5226523660 nil


Utkarsh Academy

CP 1, Sector C, Front ofRegional Sciences Center, Pin Code: 226020, Lucknow 9415132605 nil


Career Avenues

55B, Tulsi Vihar, Sector14,Power House, Pin Code226016, Lucknow 9532405353 nil


Aakash Institute

9A,Shahnajaf Road, Opposite Street Francis College, Hazrat Ganj, 226001, Lucknow

052241135819419607066 nil


Appendix 2.

Retailer Form

34

* RequiredName of the Retailer *

Address :

City:

State:

Name of the Company

Address

Type of business

o Institute

o Study Center

o Private tutor

o Coaching Center

o University Partner

Duration Of Business

Affiliate University 1 *

Affiliate university 2

Affiliate University 3

Total No. of Employees

Area of Office

Relevance to Sourcing team

35

Never submit passwords through Google Forms.

References

36

Submit

www.moneycontrol.com

www.edukart.com

Channel Partner Management- Miller Heiman

Optimising Channel Partner Relationships – Stephen Dent.

37

http://www.edukart.com/

http://www.moneycontrol.com/

Summer Project Report

Documents

Transcript of Summer Project Report