Project reportProject report

ObjectiveObjective

Recruitment, selection, retention policy and procedure of Britannia industries ltd

IntroductionIntroduction

• Britannia started in 1892 as a small biscuit company in Calcutta. As time moved on, the biscuit market continued to grow… and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. Britannia strode into the 21st Century as one of India's biggest brands and the pre-eminent food brand of the country.

follow a centralized policy with their entire HR control at Bangalore

grades for each level like 1-3 grades for officer level

4-5 for managerial levelEvery job has job description with itthe HR manger is for negotiation of salary

and compensation

RecruitmentRecruitment

Centralized recruitment they go for campus placements,

employees referral, online recruitment at Britannia portal and have also hired the services of consultancy firm named AXIS CONSULTANCY.

Both internal and external recruitments

SelectionSelection

For selection they conduct multiple rounds of interview before final offer and they have pre employment medical examination before appointment.

RetentionRetention

For retention they follow the concept of job rotation based on the competency of individual employee. In Britannia the attrition rate is 15-20% at senior level and 15% at managerial level.

conduct exit interviews and they believe in maintaining long term relations with the employees.

They also have an assessment center and development centre which the documentation is done in which they assess the capabilities of employees from time to time and also given training and they are called as future managers.

Employee FeedbackEmployee Feedback

As per survey conducted Questions included in the survey

QuestionnaireHow long have you been working in the

organizationHow would you rate your job at Britannia

in each of the areas –supervision, on the job training, opportunities for personal growth, selection process ,Teamwork

Are you satisfied with recruitment policies of your organization?

What suggestions would you make to improve the selection process?

Working conditions-job security ,physical working conditions , deadlines ,workload balance between work and personal life

Career Development-clearly established career path , opportunities to learn and grow

Employees participation in decision making

Recognition and rewardsWhat areas of the company do you feel

need improvement?What can Britannia do to increase

employee satisfaction

ConclusionConclusion

From employee feedbackRegarding recruitment process most of

the employees are satisfiedRate selection procedure - good to

averageSuggestions for improvement to be made

in selection procedure – competency mapping ,horizontal placement ,more internal recruitment

Working conditions – rated satisfactoryWork culture being best thing about working

in the organization as stated by most of themRewards and recognition – mixed feedbackParameters helpful in retaining employees –

caring for employees, retaining high quality employee ,teamwork ,valuing diversity

But major hindrance has been monetary aspect and need improvement

At the end conclusion is that overall working in the organization and also recruitment , selection ,retention strategies are rated good by the employees but the only factor hindering was the monetary factor . Improvement can reduce attrition rate.