Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia
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Transcript of Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia
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Sujeong HaIvonne GarciaJorge Romero
Miguel Angel Garcia
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Hungry??
KFC is the world's most popular chicken restaurant
chain.
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ABOUT THE
COMPANY
• 5,200 restaurants in the United States and more than 15,000 units around the world.
• 455,000 KFC employees around the world.
• In 2009, KFCs sales reached $ 5.3 billion.
• China sales were responsible for 56% of the total revenue.
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HEADQUARTERS
Located in Louisville, Kentucky
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KFC President
• Roger Eaton
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History
• 1930 – Sanders Court & Café• 1940 – Birth of the Original Recipe• 1980 – Col. Sanders died• 1986 – PepsiCo acquires KFC• 2002 – Yum! Brands• 2009 – Introduction of Grilled Chicken
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Products
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• KFC’s Success• Marketing Strategies• Opinion about Their Chicken
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What brings success?
• Specialty and Variety of Chicken Items• Secret Recipe of 11 Herbs and Spices• International Marketing
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International Marketing
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Marketing
• Bucket of Chicken• 2 in 1 Units Restaurants (Yum Company)• Global Marketing
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Taste their chicken
• Chicken? KFC!• Chicken Sandwiches
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Interesting facts about KFC
• KFC Packing and Environment
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KFC Social Responsibility
• Charities• Scholarship• Disaster Relief
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