SUICA and e-money for transport
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Transcript of SUICA and e-money for transport
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Mobile and Near-Field Tickets for transport in Japan
(SUICA and more….)
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by Gerhard Fasol PhD Eurotechnology Japan K. K. www.eurotechnology.com
Version 12, July 9, 2009 ©2007-2009 Eurotechnology Japan K. K. All Rights Reserved
This is a free trial version with a few selected pages only. Purchase and download the latest revision of this report from: http://www.eurotechnology.com/store/suica/
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
License
Note.This research report comes without any warranty of any kind. The authors and Eurotechnology Japan K. K. do not warrant that the information in this report is without error, nor that the information serves any particular purpose. For legal advice please consult properly licensed legal professionals, for investment advice please consult properly licensed financial advisors. Trademarks mentioned are the property of their owners.Eurotechnology is a trademark or registered trademark in Japan and other countries.
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Agenda What is the meaning of SUICA? Competitive landscape of Japan’s emerging electronic cash and electronic payment industry What is SUICA and why. SUICA business models Suica statistics, history and time line SUICA and PASMO Major electronic payment systems for transport:
PASMO Icoca Pitapa Toica
The SUICA platform SUICA e-tickets and mobile e-tickets for First Class Travel e-Tickets SUICA as prepaid electronic cash Case study: SUICA for luggage lockers and parcel services Mobile SUICA - SUICA for mobile phones “Express Yoyaku” and “Express Yoyaku IC service” for Shinkansen express trains Case study: mobile phone payments and reservations for regional lines - Odakyu-Romance car What are wallet phones and why Felica Networks SUICA’s technology: The FELICA platform FELICA and Mifare Summary
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Summary: SUICA and related Smart-Cards
SUICA is a IC-card system developed and owned by Japan’s JR-East railway company, and based on SONY’s FELICA wireless non-contact multi-application IC-card technology.
SUICA was developed primarily to replace mechanical ticket gates (which have many moving parts and are expensive to maintain) which are reaching their end of life and to reduce cash handling costs.
JR East is the world’s largest passenger railway company with YEN 2635 Billion (US$ 27.7 Billion) in sales, of which 67.5% (YEN 1778 Billion, US$ 18.7 billion) is for railway transportation. Therefore the SUICA system in the mid to long term targets an annual transaction volume of US$ 18 billion within JR-East plus e-commerce transactions plus usage by other railway companies as a “white label” contactless ticketing solution.
SUICA and related contactless payment system, including mobile phone based variants are on the way to become the world’s largest contactless payment system
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
What is the Meaning of “SUICA”?
SUICA is one of the foundations for JR-East’s business (the main business is running a very profitable railway business in the north-east of Japan, including Tokyo)
JR-East says that SUICA stands for: S uper U rban I ntelligent Ca rd
In Japanese language “suisui” is an adverb meaning: smoothly, unhindered, therefore “sui” in “SUICA” reminds of moving smoothly
(In Japanese language “suica” means “water melon”, Japanese people are fond of eating cooled water melons “suica” during the hot summer season)
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Competitive landscape of Japan’s emerging electronic cash and electronics payment
industry
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For a documentation and analysis of Japan’s mobile payment and mobile credit landscape see our “Mobile payment and keitai credit” report: http://www.eurotechnology.com/store/mobilepay/
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
What is SUICA and Why
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
SUICA Business model
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Quantitative Data and Time Line
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
PASMO
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Regional systems
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
The Icoca System
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
The Pitapa System
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Pitapa remote passenger monitoring service
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
From August 1, 2006: Joint Use of SUICA, Icoca and PiTaPa
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Toica in the Chubu/Nagoya area
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
JAL Card Suica: Combining SUICA with
the Japan Airlines MileageBank
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
The Suica Platform
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
SUICA for First-Class Travel e-Tickets
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
SUICA as Electronic Cash
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Promoting Suica as eCash
The poster reads: “at the railstation with SUICA”
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Suica and Pasmo as a secure ID in combination with Payment
case studies: Service units for left luggage and posting of parcels
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
SuiPo = Suica Poster an opt-in interactive advertising system
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Mobile Suica
for more details about mobile phones with smart cards, see our “wallet phone” report:http://www.eurotechnology.com/store/walletphone/
for details about i-mode see: http://www.eurotechnology.com/store/imode/
More on mobile payment and keitai credit: http://www.eurotechnology.com/store/mobilepay/
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
EZ-Felica KDDI’s wallet phone
for more about KDDI:http://www.eurotechnology.com/store/kddi/
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
JR-Tokai’s Expresscard and EX-IC service
Contactless IC-Cards and Wallet Phones for the Tokyo-Osaka Tokaido-Shinkansen
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Odakyu Romance Car @Club as another example of tickets by
mobile phone
Rail Ticket Purchase By Mobile Phone Typical Transaction by Mobile Phone: US$ 5
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Mobile SUICA technology: Felica based Wallet phones
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More about wallet phones: h!p://www.eurotechnology.com/store/walletphone/
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Felica Networks Inc. Cooperation Between JR-East, SONY and NTT-DoCoMo
for more details about mobile phones with smart cards, see our “wallet phone” report:http://www.eurotechnology.com/store/walletphone/
for details about DoCoMo and i-mode see: http://www.eurotechnology.com/store/imode/
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
SUICA’s Technology: The FeliCa Platform
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Security and Privacy
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
FeliCa for Transportation: Octopus, Suica, Icoca…
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
FeliCa & Mifare
More about FeliCa wallet phones http://www.eurotechnology.com/store/walletphone/
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Summary
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Summary: SUICA, PASMO and related Smart-Cards
SUICA is a IC-card system developed and owned by Japan’s JR-East railway company since the 1980s, and today based on SONY’s FELICA wireless non-contact multi-application IC-card technology.
SUICA was developed primarily to replace mechanical ticket gates (which have many moving parts and are expensive to maintain) which are reaching their end of life and to reduce cash handling costs.
JR East is the world’s largest passenger railway company with YEN 2635 Billion (US$ 27.7 Billion) in sales, of which 67.5% (YEN 1778 Billion, US$ 18.7 billion) is for railway transportation. Therefore the SUICA system in the mid to long term targets an annual transaction volume of US$ 18 billion within JR-East plus e-commerce transactions plus usage by other railway companies as a “white label” contactless ticketing solution.
SUICA and related contactless payment system, including mobile phone based variants are on the way to become the world’s largest contactless payment system
Today the majority of transportation companies in Japan use Felica based smart cards for contactless ticketing and many are directly compatible with JR-East’s SUICA, which is the dominating player in this field
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
More information:
Blogs: http://fasol.com/blog/ http://eurotechnology.com/blog/
Reports: http://www.eurotechnology.com/store/
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Mobile and near-field tickets for transport in Japan July 9, 2009
©2009 Eurotechnology Japan KK www.eurotechnology.com
Contact
Eurotechnology Japan KK Shinagawa Intercity Tower A 28F 2-15-1 Konan, Minato-ku Tokyo 108-6028, Japan Tel +81-3-6717-4160 FAX +81-3-6717-4141 and +81-3-5477-7044 http://www.eurotechnology.com/
CEO: Gerhard Fasol PHD [email protected] Mobile: +81-90-8594-6291
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