Successful participation in fairs in

five steps

Did you know?

• 80% of people expect a giveaway at

fairs?

• Invitations and after-sales by post

score higher (44% more response)

when you give away a free gift?

1. Concept

• Think of a concepts that fits your objective and your target group

• Involve management and the staff at the stand

• Integrate everything into the concept

2. Budget

• Determine the budget; ideally, this has

been estimated within the total

marketing budget

• Get everyone excited and then

present the budget

3. Schedule and back planning

• Use after-sales as your final goal

• In the schedule, state the planning,

elevator pitch, the budget, telephone

numbers and the set-up

4. Kick-off

• 2 weeks beforehand

• Invite everyone who is involved with

the project

5. Execution

• Plan deadlines in your diary

• Send reminders; not everyone is working on the fair on a daily basis

• Make sure that the after-sales campaign is ready before the fair

• Do not forget the no-shows in the after-sales

A fair is not your point of

departure or your final goal.

Simply put, it is a live

moment in one of your

marketing campaigns.

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