Success stories utilizing analytics
-
Upload
cwg866 -
Category
Technology
-
view
238 -
download
0
Transcript of Success stories utilizing analytics
![Page 1: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/1.jpg)
Bus 336-Team 3
*Success Stories Utilizing Analytics
Chris GarrisonArkadiy GazaryanTrevor OppsAaron Meyer
![Page 2: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/2.jpg)
*Google Analytics *What is Google Analytics?
• Analysis Tools• Monitor traffic to your
Website.
• Content Analysis• Determine what links
bring consumers to your Website.
• Advertising Analysis• Determine what
Ads consumers are clicking.
![Page 3: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/3.jpg)
*How do I manage the Data *The dashboard
![Page 4: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/4.jpg)
*Success Stories Started From Home*Matt Miller MobileDemand
• MobileDemand uses Google AdWords and Analytics to deliver 90% of its leads and reduce monthly advertising costs by 56%“
• in our ad text, we highlight our tablets’ unique features, convenient slate style, integrated numeric keypad, and credit card readers.”
• Since we started using AdWords, our site traffic has increased 500 percent
“We knew we’d made it big when Disney contacted us,” Matt remembers. “Sure enough, they’d found us through a Google search.
![Page 5: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/5.jpg)
*Success Stories Started From Home
II*People said Douglas Twiddy was crazy when he started renting vacation homes in the Outer Banks community of Duck, North Carolina. • Twiddy shifted its
focus to driving traffic to its website “We started with the simple question: how do people find us on the web?”
• “If somebody’s going on vacation, the first place they search is Google.
• shortly after Twiddy began advertising online with Google AdWords™.
Twiddy used Google AdWords and Google Analytics to transform the way it does business and boost its percentage of bookings made online by 50% in the past year.
![Page 6: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/6.jpg)
*How Google Analytics Can Help
• Where is traffic coming from
• Drill down into the data
• What Advertisements are effective
• What Social pages are consumers visiting
• What Content are visitors reading
![Page 7: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/7.jpg)
Radwell International, Inc
*Business Success Story
![Page 8: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/8.jpg)
Radwell Family
![Page 9: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/9.jpg)
![Page 10: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/10.jpg)
* http://www.plccenter.com/en-US/Services/Repair
![Page 11: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/11.jpg)
* HUGE EBAYER
![Page 12: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/12.jpg)
* SUCCESS
![Page 13: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/13.jpg)
http://www.plccenter.com/
![Page 14: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/14.jpg)
*Daimler Fleetline
![Page 15: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/15.jpg)
*Daimler Bus
![Page 16: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/16.jpg)
*What they do?
*Fuel Consumption
*Maintenance Costs
*Driver Downtime
*These are London’s version of the Greyhound bus.
![Page 17: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/17.jpg)
*Tracking Devices
*Inputed a Chip in each of the buses to determine the amount of usage
*https://engage.vevent.com/index.jsp?seid=43663&eid=556
![Page 18: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/18.jpg)
*What they did?
*Reduced Fuel Consumption
*Fixed repairs before they happened
*Logistics became more efficient
*Had a chip in car that let them know driver downtime that abided by law
![Page 19: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/19.jpg)
*Now?
*Reduced fuel consumption by 58%
*Became 30% more timely by efficiency of delivering goods
*Only had 1 law violation in the last year
![Page 20: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/20.jpg)
*Government Uses
*The Animal and Plant Health Inspection Service (APHIS)
*Applied IBM Cognos Business Intelligence
*Reduced need to manually gather, process, format and distribute data
![Page 21: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/21.jpg)
*Analytics in Exports
Farmer Application
Farm and Commodity Inspection
Certificate Issuance
![Page 22: Success stories utilizing analytics](https://reader035.fdocuments.net/reader035/viewer/2022062418/555ea2ffd8b42a902e8b46d4/html5/thumbnails/22.jpg)
*Import Inspection Benefits
*Emergency Action Notification
*Inspections and instructs on proper handling
*350 possible recipients