Success Stories Mobile

8/8/2019 Success Stories Mobile

1/24

HUAWEI TECHNOLOGIES CO., LTD.

Be Better Succeeded

-- Huawei Mobile Customer Success Stories


2/24

Copyright 2007 Huawei Technologies Co., Ltd.

All Rights Reserved.

The information contained in this document is for

reference purpose only, and is subject to change

or withdrawal according to specic customer

requirements and conditions.

Partner in ALL-IP Mobile Era

Faced with the vital transformation in services and mobile

networks, what kind of new strategic partners you can

find? Without doubt, different one would have different

answers. However, one point can be definite that a

supplier who possesses cutting-edge technologies and

responds to your requirements as soon as possible will be

your right strategic partner.

By step into the ALL-IP mobile network era, more andmore mobile operators around the world begin to

transform their development strategy to ALL IP. As the

leader of telecom-grade IP technology with such features

as operatable and manageable solutions, and focusing

on your challenges and pressures, Huawei, as your right

partner, provides you the innovative mobile network

solutions through our dedicated R&D achievements and

professional management. All of our mobile solutions,

encompassing UMTS/HSPA, GSM/EDGE/GPRS, CDMA2000,

and mobile WiMAX, our heart efforts and dedicated teams

will help you improve the business and reduce total cost

of ownership. We believe Huawei is your best partner to

realize your potential for better successes.


3/24

Contents

Bakrie Telecom Takes the Harvest Road--- Bakrie Telecom and Huawei enhanced the strategic partnership in CDMA eld

19

Migration Towards Future Communication--- TATA deployed future-oriented CDMA network in Delhi and Kolkata

17

Great Partnership for a Greater Success--- The rst CDMA ALL-IP DORA network for Leap in USA

15

Reliance Accelerates Sailing Led by ALL-IP

--- Reliance successfully transformed with its CDMA strategy

13

Singapore Takes the HSPA High Road--- StarHub swap the unsatised UTRAN to supply full-performance HSPA service

11

Thumb Movement to Redene New Mobile Broadband

--- EMOBILE successfully developed ALL-IP HSPA network in Japan

9

On the Way to be TOP10 Operator---- MENAs largest HSPA network was deployed by Etisalat

7

Telecom Italia, On the Fly--- A future-oriented HSDPA network was deployed by Telecom Italia

5

Share the Success with Vodafone--- Vodafone successfully offered HSUPA service in Spain

3

From Excellence to Transcendence--- China Mobile approached to ALL-IP strategy

1


4/24

China Mobile Communications

Corporation (China Mobile) isone of the telecom operators

with the highest market value in the

world and listed by FORTUNE TOP500

for 6 consecutive years. As of the mid

of 2007, the number of users has

exceeded 332 million. Through extended

cooperation with Huawei, China Mobile

build a excellent network of high-quality,

long-term competitive capability and

smooth evolution to IP.

High-quality network

With new construction and capacity

expansion, the network structure has

become more and more complicated,

some equipment have aged and it is

increasingly difcult to improve network

Customer Challenges & Objectives

Expand the existed network

Optimize network structure

Transform to IP-based network

Huawei Solutions & Strengths

Fast and quality network

adjustment solution

Design 2G by 3G technology

IP BSS solution

Customer Benets

Improved network quality

Enhanced competitive edge

Smooth evolution to IP

Highlights

and carry out new services.

Huaweis network adjustment solution

successfully applied in Guangdong,

Shandong, Jiangsu, and Zhejiang,

Sichuan provinces.

For example, Chengdu is the capital of

Sichuan Province, political and economical

center of southwest in China. Market

features a large population dense,

a plenty of consumer quantity, high

increase of trafc. These bring very high

requirements for network expansion and

adjustment. So far, Chengdu network

adjustment project also is the largest

network expansion and optimization

project in the world.

Huawei's specialized network planning &

optimization service and engineering team

" China Mobile and Huawei are effectively collaborating on Softswitch. During

the cooperation, we have improved the network operation efciency and both

gained precious experience. "

---- Li Mofang, CTO of China Mobile

From Excellence to Transcendence---- China Mobile approached to ALL-IP strategy

1


5/24

carried out construction and expansion

for 1476 BTSs and 9 softswitchs in three

months, and make a new record of

cutting over 91 BTSs in 3 hours. After

the adjustments, network structure is

simplied, enhance the capability of

sustaining data service, improve network

performance, and support the network to

evolve to IP smoothly.

Long-term competitivecapability

Along with 2G network expansion, how

to combine with new technology to keep

long-term competitive capability is a key

problem that China Mobile have to face.

Huawei innovatively introduce 3G and

IP technologies into 2G system design.

Abuntant 3G services are avaialble on the

GSM network by adopting the future-

oriented ALL-IP platform.

So many 2G users can enjoy abundant

mobile-data services on the eve of 3G era.

Now, China Mobile network can support

many similar 3G services including Mobile

Phone Newspaper, Wireless Music

Download, Fetion, CBRT, WAP. Experience

of user and average revenue per user

increased continually. The life-time of

GSM network was prolonged greatly.

In the st half of 2007, the income that

China Mobile generated from its value-

added services reached RMB 42 billion,

which represents an increase of 35.5%

over the same period last year, and which

accounts for 25.2% of China Mobiles

total operation income.

Smooth evolution to IP

In cooperation with Huawei, China

Mobile deployed the worlds largest IP-

based mobile softswitch core network in

2004, which makes China Mobile kick offthe most important step to transform to

telecom-grade IP eld.

In 2007, China Mobile selected

Huaweis innovative IP BSS solution to

upgrade and expand countrywide GSM

network to ALL-IP network. Huaweis IP

BSS solution includes a new generation

BSC (Base Station Controller) based

on ALL-IP PARC platform (Platform of

Advanced Radio Controller) and IP-based

BTS (Base Transceiver Station) family.The BTS family supports unied 2G/3G

platform that can help operators replace

old equipment and form future-oriented

networks so as to protect their long-

term investments. Moreover, Huaweis

IP-based mobile network solution solves

three primary problems: synchronization,

QoS and security via radio access network

which is going IP.

Recently, China Mobile Shanxi branch

applied the Huaweis IP BSS solution,this solution fully used existing IP

transformation resource of China

Mobile Shanxi to bear voice and data

service, not only save the cost of

rebuilding TDM transformation, but

also became the rst IP BSS commercial

network in the world, taking the mobilenetwork transformation to IP.

September 2007, China Mobile

selected Huawei to deploy GSM BTS

at Everest, the top of world.

May 2007, China Mobile selected

Huawei to deploy a 50-million-line

mobile softswitch core network and

137,400-TRX GSM BTSs.

December 2006, the capability of

Huawei's existing network reached

124 thousand TRXs.

June 2006, China Mobile selected

Huawei to deploy a 50-million-line

mobile softswitch core network and

60,000-TRX GSM BTSs.

April 2004, China Mobile exclusively

selected Huawei to deploy the

world's largest mobile softswitch

core network with China-wide

coverage.

Milestones

2


6/24


Improve 3G network performance

Lessen the critical nancial pressure

Reduce time to market

Maintain leadership in 3G market


Innovative distributed Node Bs

RAN sharing

HSPA solution

Customer Benets

Subscribe base has increased by 20

percent

The best performance compared

with other top tie operators in Spain

33% CAPEX saving & 38% OPEX saving

Deliver the sites ahead of schedule

7.2Mbps HSDPA and 1.92Mbps

HSUPA launching in Madrid

Highlights

Enjoying Vodafone live!

As a world leading operator, not only a

perfect network performance Vodafone

contributes to its subscribers, but also

colorful entertainments with Vodafone live!

To know the latest news, to make photos,

to listen to your favorite songs, to watch, to

create blogs, to participate in chats, to use

the Messenger, everything are possible

with Vodafone live!

This year, users can enjoy the The Fat

One, the world famous Christmas lottery

tickets, live show anywhere with their

handsets by Vodafone Live! It owes to

excellent network performance which

could provide 7.2Mbps HSDPA. Widely

used throughout Vodafone Spains HSPA

network, Huaweis innovative 40W output

Distributed Node B Remote Radio Units

(RRUs) are capable of being installeddirectly on masts. Such exibility

ensures reduced power loss and

increased network coverage and

performance. Post-deployment

professional testing and a

user-feeling survey have

both demonstrated that

such enhancements have

resulted in signicantly

improved network

performance.

" Vodafone Spain would like to thank Huawei for their great effort in the rst

phase of our project roll-out. Huaweis successful installation of more than 52

Node Bs in a single day! I'm quite sure that the expansion project will enable us

to achieve further successes together and we look forward to continuing this

outstanding partnership with Huawei. "

---- Jaime Bustillo, CTO of Vodafone Spain

Data Transfer Download Upload

Total data transfer 148.90MB 8.29MB

Max transfer rate 4.65Mbps 0.42Mbps

Averagetransfer rate

1.74Mbps 0.1Mbps

Figure1: Vodafone UMTS/HSPA network

in Spain

Best performance ofUMTS & HSPA network

In May 2007, Vodafone Spain fullled a UMTS/

HSPA network throughput test when the test

area is still deployed by the former supplier.

The result causes the dissatisfaction of

Vodafone Spain for the lower performance

in HSDPA Benchmarking test. Absolutely,

Vodafone Spain hopes to provide the bestnetwork performance as soon as possible.

Following to Huaweis distributed Node Bs,

after swapping and optimizing, Vodafone

Spain does the HSDPA Benchmarking test

again which lasts one and a half months,

and appoints the hot point areas to do

HSDPA test. As a result, the average UMTS

& HSPA network throughput of Vodafone

Spain deployed by Huawei is 30% higher

than that of other operator; the stability is

better as well. Vodafone Spain awarded thehigh recognition to Huaweis distributed

Node Bs and its customer oriented service.

Share the Success with Vodafone---- Vodafone successfully offered HSUPA service in Spain


7/24

RAN Sharing, TCO Saving

According to the industrial regulation, the

3G operators have to complete the 70%

coverage within claimed time in Spain. At

the beginning of 2007, the key issue also

facing Vodafone Spain is how to balance

anticipated TCO savings and expanded

network coverage against an inevitable loss

of independence. Vodafone Spain hopes

RAN Sharing solution fully supports partners

with Logic RNC functions which enable

them to optimize the balance between

operational independence and TCO savings

and network expansion. Vodafone Spain

has now joined forces with other telecom

giant, Orange, and signed a deal to share

Huawei-deployed radio access networks

in Madrid, Valenciana and Bilbao region. It

brings greater exibility in the management

of essential infrastructure, speedier network

deployment and TCO saving which is up to

30%. Easing the nancial burden of heavy

operator licensing fees, RAN sharing is fast

becoming a major trend among leading 3G

networks worldwide.

Launching HSUPA in Madrid

In September 2007, Vodafone Spain

launched HSUPA service in its entire UMTS

network in Madrid. Resorts like plaza

Madrid, plaza Columbus, European Door,

Plato museum are always popular to visitors.

Now with high speed of 1.92Mbps HSUPA

and 7.2Mbps HSDPA networks provided

by Huawei, travelers really enjoy the HSPA

data service to share the beautiful scenery

with their friends at once. Taking photos

at these resorts and sending them to my

friends only take me little time. It is the rst

time that I feel great to enjoy the high speed

data service though Ive been to many cities

before. , a foreign traveler said.

June 2007, Huawei had successfully

helped Vodafone offer a High Speed

Uplink Packet Access (HSUPA) Service

in Spain.May 2007, Vodafone awarded

Huawei 2007 Global Supplier Award

--Outstanding Performance during

the second annual Global Supplier

Conference of Vodafone.

March 2007, Vodafone and Huawei

signed a network expansion contract,

including Barcelona, Madrid and

other major cities in Spain with 70%

market share to Vodafone Spain.

March 2007, Huawei delivered the

Phase 1 of Vodafones HSPA network

project in Spain.

July 2006, Vodafone Spain chose

Huawei to build its UMTS/HSPA

network in Madrid and other major

cities in Spain.

November 2005, Vodafone chose

Huawei as its preferred global 3G

supplier.

November 2004, Vodafone launched

Vodafone Live! with 3G service.

MilestonesData Transfer Download Upload

Total data transfer 34.64MB 3.17MB

Max transfer rate 2.06Mbps 0.25Mbps

Average

transfer rate266.6Kbps 24.4Kbps

Figure2: Other operator UMTS/HSPA network

in Spain


8/24


To change the unacceptable

network in-service performance

To launch the rst 7.2Mbps HSDPA

and HSUPA services in Italy

Utilize the existing rich IP

transmission resources


Distributed Node B and Macro

Node B solution

Industry-leading HSPA and solution

IP RAN ready

Customer Benets

Long term TCO savingSystem coverage and capacity

greatly improved

Highlights

As a leader of Information and

Communication Technology in Italy,

and a major player on the world

stage, TI (Telecom Italia) began seriously

seeking the HSPA vendor best suited to

refreshing its existing networks efciently

and rapidly. In early 2007, TI entrusted

Huawei with the updating and expanding its

local HSPA network in two major regions of

southern Italy covering around 15% of TIs

existing 3G subscriber base.

Focusing on current andfuture TCO savings

Sicily has many famous exquisite beaches,

"I would like to thank Huawei colleague for for the commitment and the

capability to reach our target I know that we have overcome many

problems, so I thank Huawei colleagues for the great support they gave us

I believe that the team has demonstrated, once again, its value and what we

have reached together. "

---- Roberto Baccini Sicily Network CTO From Telecom Italia

attracting the ten thousands tourist every

year. Majority is the commercial public

gure of which comes to be on a vacation

with having the intense demand of high

speed mobile data service. As TIs existing

network equipment is very old, its current

network can only support loads of less

than 3.6 Mbps HSDPA. A major hardware

update, then, is the only way to evolve the

existing network to HSUPA. In other words,

if TI wanted to increase its HSDPA speeds,

enhance service and achieve HSUPA in the

near future, it either had to upgrade its old

hardware or invest in new equipment. As

you probably already know, IP is a growing

Telecom Italia, On the Fly---- A future-oriented HSDPA network was deployed

by Telecom Italia

5


9/24

September 2007,more than 900

sites are on air.

February 2007, Telecom Italia

selected Huawei to provide HSPA

solutions as well as support the

future upgrades of its 3G mobilenetwork in Italy.

December 2006, TI nished the

Lab-test for Huaweis equipments

and technologies through which TI

further insights in Huawei's technical

lead in UTRAN eld.

Milestonestrend in mobile network development.

Unfortunately, as TIs existing network

equipment was simply not capable of

supporting IP RAN, the company needed

to add extra pre-positive equipment to its

existing network inventory.

In Sicily, for example, TI currently uses over

750 Node Bs. If the company wants to

upgrade its HSDPA speed from 3.6 Mbps

to 7.2 Mbps, it will have to invest in

replacement boards costing 2,500 Euros

each. Assuming the TI engineer in charge

can change a maximum 3 boards daily

because of debugging problems, the

project will take fully 250 days to complete!

As the daily cost of this engineer is 200

Euros, the total hardware and labor costs

for the project will be in excess of 2 million

Euros! For this reason, operators thinking of

upgrading to HSUPA and IP-RAN must thinklong and hard about the potentially heavy

costs involved.

Huaweis new generation Node B solution

incorporates hardware that enables

a maximum speed rate of 14.4 Mbps

HSDPA. Migrating to HSUPA, meanwhile,

requires only a simple software upgrade,

which help operators avoid the potentially

heavy costs above-mentioned. Ultimately,

Huaweis clearly superior IP-RAN capability

and IP transmission solution greatly reducesoperators transmission expenses. As TI

found, Huaweis new generation Node Bs

also deliver sizeable savings when used to

enhance existing network technology.

Beneting from smallmachine, Distributed Node B

Sicily enjoys a typically Mediterranean

climate, with hot, dry summer days when

the outdoor temperature often exceeds

40oC and sometimes soars to 50oC. TIs

existing elderly Node Bs require a great deal

of electricity to run. The typical traditional

macro Node Bs power consumption is

1,000W under normal work situations and

heat dissipation is hugely problematic.

The fact that TIs machine room needs

special, purpose-designed air conditioning

further adds to TIs running costs.

The key advantage of Huaweis DistributedNode B is that they divide traditional macro

Node B into two parts: the BBU (Base

Band Unit) and the RRU (Remote Radio

Unit). Huaweis BBU is a mini-base band

and its power consumption is just 60W.

Meanwhile, Huaweis RRU can be easily

mounted on walls or poles, and cooled

naturally outdoors.

In Palermo, the capital of Sicily, Distributed

Node B helps TI realize co-site, co-cabinet,

and co-antenna with TIs existing 2Gequipments. In fact, benets from its high

efciency power amplier, Distributed

Node B obtains the same cover effect as a

GSM network under a lower power withoutincreasing the number of site so that

simultaneously it reduces the inuence to

the environment and the inhabitant.

Thanks to Huaweis successful smooth

upgrade, the download data service

speed of TI's HSDPA network has grown

fourfold from 3.6 Mbps to 7.2 Mbps. More

importantly, TIs network KPI all indicate

that network quality has been greatly

enhanced. With Huaweis support, TI really

has begun to realize its 3G goal on the y.


10/24

Etisalat is one of the leading

operators in the world, well

known for business leadership,

service excellence and considerable

revenue. While strengthening its

mobile network operations in many

countries, Etisalat is pursuing a strategy

of international expansion and aims to

be a global TOP10 operator in 5 years.

Etisalat successfully launchEgypts rst HSPA

network

With a population

of some 74 million

people, in recent

years, Egypt

witnessed a

dizzyingly quick


Achieve high performance network

and reduce time to market

Seek for leading market position

Gain more prot margin of mass

mobile users

Huawei Solutions & StrengthsAdvanced HSPA technologies and

innovative EnerG GSM sulution

Dual-mode BTSs (GSM and UMTS)

Fast network delivery and

support capabilities

EOT service (Establish, Operate

and Transfer)

Customer Benets

Launch the rst HSPA network in

Egypt meanwhile the subscribers

increase rapidly

Synchronously deploy GSM and

HSPA network

TCO-saving

Highlights

growth of its mobile communications

industry. In June 2006, Etisalat won the

third nationwide mobile communications

license in Egypt, which shows the high

condence Etisalat has in the Egyptian

telecoms market.

Covering fully 85% of Egypt and serving

some 60 million people, Etisalat Egypts

network became something of a holy

grail for the worlds premier telecomsequipment vendors. Ultimately, Etisalats

choice of Huawei resulted in a signicant

saving on the projects total cost of

ownership (TCO) and network time-

to-market. Key areas in which Huawei

provides 2G base station subsystem (BSS)

and 3G UMTS terrestrial radio access

network (UTRAN) with a total capacity

of 10,000 carrier frequencies.

Best of all, Huaweis innovative solution

resulted in outstanding network

performance levels which laid a solid

foundation which will ensure Etisalats

sustained success.

" Etisalat is looking to establish a new Etisalat Academy in Egypt like the

one that exists in the UAE, in order to raise the quality of people not just for

Etisalats purposes, but also for the whole society. We hope to land 10 million

subscribers by 2010 with an overall market share of 30% within the next three

years. As our best strategic partner, Huawei can help us achieve this goal. "

---- Saleh El Abdooli, CEO of Etisalat Egypt

On the Way to be TOP10 Operator---- MENAs largest HSPA network was deployed by Etisalat


11/24

In Mercure hotel at the heart of

Alexandria, Etisalat Egypt networks

3G capability is empowered by a series

of ultra-compact and easy to install

distributed NodeBs. The fact that the

new networks remote radio unit (RRU)

is pulled away by optical bers and can

be directly mounted on an iron tower

also ensured Etisalat enjoyed feeder losssavings of up to 30%.

In May 2007, Etisalat announced

that the Etisalat Egypt large-scale

GSM&UMTS integrated network was up

and running.

Etisalat Egypt attracts 1million subscribers in just50 days!

Within just 50 days of its May 2007

commercial launch, the new network

succeeded in attracting a staggering 1

million subscribers. Such phenomenal

success is directly attributable to not only

Etisalats solid marketing strategies, but

also the tireless efforts of Huawei's EOT

service, which included Establish, Operate

and Transfer.

Huawei is continuing to provide Etisalat

with overall network operation and

management services for the Etisalat

Misr network. Specic specialities

covered include network monitoring,

customer complaint handling, second-tier

maintenance and technical support and

network management and optimization.

The largest HSPA network

in MENA

In June 2007, Huawei helped Etisalat

successfully deploy the largest HSPA

network in the MENA region. This

network covers 97% of the populated

areas in UAE and was able to support

more than one million 3G end-users

that signed up within the rst ve

months of 2007. Huawei's high-

performance HSPA solution incorporates

advanced technology IP-based RANthat supports higher data throughput

while reducing transmission costs.

Subscribers in UAE with 3G enabled-

handsets can enjoy smooth web

browsing, clear video calling and uent

mobile TV entertainment without the

need to change the orginal SIM card. In

addition, Etisalat is able to offer access

to television programs using Huawei's

versatile mobile television solution.

June 2007, Etisalat celebrated the

rst 50 days of successful operations

in Egypt. Etisalat Misr announced

that it has neared a million

customers since its launch.

May 2007, Huawei has completedthe deployment of the 3G network

expansion which makes it the largest

HSPA network in MENA region.

October 2006, Etisalat selected

Huawei to deploy the unied

2G/3G network.

September 2006, Huawei was

awarded the HSPA commercial

contract of UAE.

September 2006, Huawei obtained

the GSM network contract of Ufone

(a subsidiary of Etisalat in Pakistan),

to construct a network covering

1,500 cities and towns in Pakistan.

June 2005, Etisalat and Huawei

signed a memorandum to establish

global strategic partnership.

December 2003, Huawei deployed

the rst UMTS network in the

Middle East and North Africa.

Milestones


12/24

Japan is widely regarded as

the worlds most advanced

3G Market. When EMOBILE,

a innovative 3G operator in Japan,

wants to develop a new generation

of mobile communications services

for Japanese subscribers, the biggest

challenge facing the operator is not

only strategic marketing, but also thenetwork solution itself.

Civil thumb movementhastens the birth of new

mobile broadband

From the view of how to use cell phone,

you should say Japanese are very

special. In the public places, people are

suggested to refrain from talking on the


Penetrate the mature market

Achieve high performance network

and reduce time to market

Utilize the existing rich IPtransmission resources


HSPA solution and corresponding

terminal

Distributed Node B and iDBS (indoor

Distributed Base Station) solutions

Iub IP Transmission solution

Customer Benets

Run the fastest mobile broadbandservice in Japan meanwhile the

subscribers increase rapidly

Realize integrative coverage both

for outdoor and indoor area

Enabled sizeable transmission savings

Highlights

phone in Tokyo Metro. You will always

nd the typical scenario that most people

are twiddling their cell phone to enjoy

games, videos or mobile TV. Thumb

movement has become a type of culture

which is getting more and more popular.

This new mobile broadband service

redened by thumb movement in Japan

is just the target locked by EMOBILE.

Adopting Huawei`s HSPA solution and

distributed Node Bs, EMOBILE can

delivery high-speed data service.

For example, in Tsukuba central

square, also called Japans Silicon

Valley, EMOBILE utilize the Huawei`s

distributed Node Bs to cover academes

nearby. It is quick for EMOBILE to

install such small equipments and easy

" Huawei is a dynamic company full of the customer-driven innovative spirit.

With Huawei, we are confident of having selected the right partner that

can help us to lead the market in product innovation, customer service and

maximizing value for customers. "

---- Sachio Semmoto, Representative Director, Chairman & CEO of EMOBILE

Thumb Movement to RedeneNew Mobile Broadband---- EMOBILE successfully developed ALL-IP HSPA network in Japan


13/24

to upgrade to voice service smoothly

when market is mature enough. There

is no need for hardware adjustment

and terminal alteration.

On the other hand, There are large

quantities of Apple fans in Japan,

who love iMAC and iBOOK but feel

very difcult to nd some accessories

for wireless connection because of

the different architecture. EMOBILE

issued a Huawei USB modem, which

is compatible for both Windows and

OS. No doubt that this amazing gadget

gets widely market approbation as

soon as it appears in shop.

Walk out from Hot Areas

When the bandwidth and the speed

are assured, the next question that

users care about is whether they can

use the mobile broadband anywhere.

As we know, Wi-Fi is restricted within

hot spot and indoor signal of the

traditional 3G network is usually tooweak to support data application.

From the very rst beginning, EMOBILE

is taking up with building the integrated

mobile broadband. For indoor area,

EMOBILE also adopted the Huaweis

indoor Distributed Node B System

(iDBS) to realize the fully coverage

in buildings, subway, and tunnels. In

Tokyos YAKAMA business buildings,

there are many repeaters installed inside

by other operators with low capacity,

which is very hard for expansion and

maintenance. But now, EMOBILE

deployed one iDBS system, which can

support 12 cells and can connect as

many as 768 antennas, brings high

capacity and wide coverage. EMOBILE

can also offer VIP data transfers via

simple data conguration with no need

for costly network rebuilding.

IP technology enabledsizeable transmissionsavings

In addition to supplying a radio accessnetwork, EMOBILE needed to improve

its transmission efciency because of its

new HSDPA services extra bandwidth

and dissymmetrical trafc volume

needs. Ultimately, only IP transmission

is capable of supplying such a strong

data ability.

When it comes to advanced IP

technology, Huawei has built up an

enviable reputation for successfullycombining both data and mobile

communication. Thanks to Huawei`s

IP-RAN solution, EMOBILE was able

to combine RNC together with its

core network equipment in Tokyo. As

a result, EMOBILE was able to take

advantage of easier maintenance

and also deploy Node Bs all over the

country via IP transmission.

The fact that EMOBILE can utilize

its exiting IP transmission resources

eliminates the companys need to build

an additional transmission system or

rent E1 for its 3G equipment.

August 2007, EMOBILE acquired

100,000 subscriber a month ahead

of the initial plan.

July 2007, Huawei has sealed a

network expansion contract with

EMOBILE to cover vicinity of Tokyo,

Osaka, Nagoya, following the

commercial launched of project

phase one.

December 2006, EMOBILE and

Huawei signed a contract to deploy

a HSPA network with over 1,000Node Bs, covering major cities in

Japan including Hiroshima, Sapporo,

and Nigata.

July 2006, EMOBILE selected

Huawei as the major partner for

its 3G network construction and

deployed the rst IP-based HSPA

network in Japan.

Milestones

10


14/24


15/24

Quick and cost-effective

deliveryIt was vital for StarHub to launch

the HSDPA service at the promised

time once it had been announced.

Given that Huaweis ultra-compact,

standard design BBUs require no

special equipment room, StarHub were

able to easily adapt them for GSM

cabinet usage, or simply install them

in passageways, staircases, basements

and a variety of other small spaces. Italso signicantly reduces operators

CAPEX and OPEX because of its small

size, low power consumption, and

excellent coverage.

Utilize the existing IPbackbone to achieve savingsof transmission

HSDPA services require strong space

on the transmission bandwidth of base

stations. So, StarHub plans to make full

use of its existing broadband network

resources as it continues to expand its

new 3G network. In following this road,

StarHub will leverage Huaweis one-

yearahead Iub IP transmission solution.

Huaweis distributed Node B enables IP

transmission and offers a wide range

of tailored Iub IP transmission solutions

to suit different IP RAN networking

applications. By adopting this solution,StarHub can easily achieve savings of

between 40-90% on transmission costs.

Leading MBMS for StarHubMobile TV Solution

In Singapore, StarHub is the only

vendor with both No.1 video broadcast

content and No.2 mobile network. The

new unique broadcaster license for

June 2007, more than 1000 sites are

on air.

February 2007, StarHub selected

Huaweis HSPA solutions to upgrade

its 3G mobile network in Singapore.

Milestones

popular England soccer in Singapore

for 3 years is a high value for 3G

subscribers. With Huawei`s leadingMBMS solution, which is the most

cost-effective way in the mobile TV

StarHub can gain revenue from 1.5

million mobile subscriber by reusing the

existing content resources.

12


16/24

As the largest CDMA operator

in the Indian market (by the

end of June 2006, Reliance

had secured 85% of the CDMA

market), Reliance has a market share

of more than 25% in the Indian mobile

market. Currently, Reliance providesintegrated telecommunication services

for more than 36 million subscribers

across India, including mobile, xed-

line, and broadband.

ALL-IP is the new energy

In India network costs are rising due to

shrinking prots, which means Reliance

must reduce network operation costs

and improve service expansion abilityto improve the overall competitiveness.


Reduce OPEX, to ensure that future

evolution of the network

Attract subscribers quickly among

competitive telecon market in India

India special circumstances


UMB oriented ALL-IP end-to-end

solution

Fast deployment of quality network

Tailored CDMA solutions

Customer Benets

Improve future business expansion

capacity, lower TCO, protect the

existing investment.

Realize high-quality, low-risk and

rapid network construction, to win

the opportunity in the competition.

Meet the special requirements of the

Indian environments, improve the

end-user experiences.

Highlights

In order to meet the increasing demand

of bandwidth, ensure EV-DO evolution

and protect existing investments.

Reliance have to move towards ALL IP

and introduce UMB, a super mobile

broadband technology, into new

generation CDMA system. Huaweioffers leading mobile IP solution

to Reliance with those covering IP

base stations, IP transmission and IP

platform, including end to end planning

and design process. Huawei calculated

IP port number and broadband width

of each site in depth, precisely optimize

every bit. Huaweis ALL-IP solution

protects Reliances existing investments,

that leads to the end users enjoy better

services based on the same price.

" We have chosen Huawei based on its established credentials as a global

company producing high quality products and solutions. The relationship with

Huawei will help us maintain and strengthen our leadership position in India,

the worlds fastest growing telecom market. "---- Anil Dhirubhai Ambani, Chairman of Reliance Communications

Reliance Accelerates Sailing Led by ALL-IP---- Reliance successfully transformed with its CDMA strategy

13


17/24

Rapid deployment is necessary

In India, mobile users are growing

rapidly, with an increase of 166%.

Under the high competitive pressure,Reliance must deploy the network

rapidly and put it into commercial

launch as soon as possible to ensure

its dominant position. Huawei spent

only 10 days onsite to achieve the rst

connection and delivered at a highest

rate of 50 base stations per day. By

early June of 2007, all 7 core network

sites were online for operation. The

rapid deployment was accomplished

due to speeding up the test schedule,engineering schedule, version control

and feature analysis schedule.

Innovative solutions aim at

tough environment

Average temperature is 45C in north

India in summer and unstable power

is supplied.The primal networks were

often break at these environments.

Huawei innovative BTS3606C aim

at them,until now Reliances all sites

have not any trouble because of these.

The complex terrain is everywhere

in India. So easy installation and OM

is required for BTS. Huawei provides

BTS3606AC not only could strongly

deal with multi-physiognomy,but also

has high reliability (IP 55) without good

infrastructure.

Huaweis series of base stations basedon all broadband platform, can reduce

transmission costs 60% ~ 80% of the

entire network which allow maximum

protection for existing investment.

Huaweis base stations covers up to

1,000 square kilometers for each

region. The number of BTS can be

saved as much as 50%. The Huawei

s BSC can support VoIP (Voice over

IP), video phone, mobile broadband

multimedia, so it can make Reliances

integrated service dream to come true.

Brand vision becomes a reality

Huaweis solution relieved the pressure

that Reliance was facing from the

sudden increase in subscribers, and has

enhanced Reliances brand by reducing

churn rates. In addition, Reliances

CAPEX and OPEX were reduced.

Huaweis series of base stations have

expanded Reliances network coverage

from densely-populated urban areasto sparsely-populated mountainous

areas in India, while reducing network

risks brought about by challenging

environments. This has enabled Reliance

to realize high network availability and

gain increasing loyalty from their users.

Furthermore, fast network deployment

has allowed Reliance to successfully

attract more subscribers and gain a

larger market share.

Also, Huaweis mature solution was

able to protect Reliances current

investments and enhanced its

capabilities in future-oriented service

expansion. Reliance has constructed

an ALL-IP network capable of smooth

evolution into the future UMB, which

will provide its subscribers with better

service and more reliable network

performance at no additional cost, thus

allowing potential growth and brandvision to become a reality.

At the beginning of May 2007,

Huawei won Reliances contractfor CDMA network expansion.

Responsible for supplying and

constructing nearly 9,000 base

stations. Huawei secured the No.1

position amongst telecom suppliers

in the Asia-Pacic region for CDMA

network construction in 2007.

April 2007, Reliances CDMA

network was ofcially launched.

December 2006, Huawei signed

the cooperation contract with

Reliance for the CDMA commercial

network, taking up a 60% share,

which marked Huaweis large-

scale entry into Indias mainstream

CDMA market.

Milestones

14


18/24

LEAP provides innovative, high-value wireless services to a fast-growing,

young and ethnically diverse customer base. With the value of unlimitedwireless services as the foundation of its business, Leap pioneered both

the Cricket and JumpTM Mobile services.


Building up the competition edge

of the existing network

Seeking new market opportunity

Covering the most important

telecom market in U.S.A

Huawei Solutions & StrengthsALL-IP DORA solution

Series of ALL-IP base station enable the

quick deployment of AWS network

Excellent network coverage

performance and optimization

capability

Customer Benets

Improves the network performance

and reduces TCO

Grasps the market opportunity and

attracts the end-usersProvides the perfect service of Lake

Area and realize American Dream

Highlights

and VOD, this enhanced service provision

will denitely increase the comprehensive

competition in network. Being designed

towards IMS and UMB, Huawei ALL-IP

solution meet Leap's requirements for

future network.

After Whole-network cutover, Leap'sexisting network has shown a signicant

improvement in performence. ALL-IP

netowkring has brought to Leap over

50% saving in CAPEX and OPEX.

Series of ALL-IP base stationenable the quick deploymentof AWS network

In 2006, Leap acquired Advanced Wireless

Services (AWS) spectrum in 13 areas ofU.S.A. The new spectrum means the new

" Our strategic partnership with Huawei allows us to further enhance our

focus on delivering the highest quality networks and consumer services while

maintaining our leadership position on cost, especially as we bring Cricket

services to new markets. "

---- Glenn Umetsu, CTO of Leap

Great Partnership for a Greater Success---- The rst CDMA ALL-IP DORA network for Leap in USA

Leap and Huawei hand-in-hand to creat the rst ALL-IP

DORA network in USA

Ever since 2001, Leap has been confronted with the

serious bottleneck of fast network expansion-

malfunction in existsing equipment and huge

maintenance. In 2003, Leap selected Huawei

for the strict network tests. Having successivelypassed the rigid entry tests from NEBS, UL, FCC

and operators, Huawei was qualied as the "

Leap Qualied Vendor".

Leap granted Huawei with 3 districts for network

swapping: Spokane in Washinton, Boise in Idaho

and Reno in Nevada. Huawei provides Leap

with ALL-IP CDMA solultions

which include DORA,

Softswitch and ALL-IP BTS.

Compared with traditional

networking, ALL-IP networkingboasts with much more

exibility, and to the largest

extent can it bring into play the

advantage of DORA. Saving over

60% transmission cost, Softswitch

and IP BTS can easily suit to the vast

territory of sparse population, which is

typical of America networks. With faster

speed, Leap can provide various mobile

broadband services which include IP

voice, big Attachement sending throughE-mail, network photography, handset TV,

15


19/24

market opportunity for the telecom

operators. Huawei focuses on therequirement from Leap and provides

the ALL-IP based BTS 3606AE which

support AWS spectrum.

During the rst phase of the project,

Huaweis IP-based BTS also endured the

all-round test. Reno in Nevada is near

to desert, and the outdoor temperature

in summer always exceeds 40oC.

Huaweis outdoor BTS still worked

while the BTS from the original vendors

was failure to work because of the hightemperature.

Huaweis IP-based CDMA BTS features

large capacity, high reliability, low power

consumption, easy-to-maintenance,

and upgrade to UMB smoothly. Thanks

to the distributed design of base band

unit and remote radio unit as well as

the hotswitching technology, the power

consumption of BTS can be saved 60%.

The rst adoption of DPD and Doherty

technologies improves to 33% of thepower amplication. The all-in-one

design for transmission and power supply

reduce the difculty in choosing sites.

The fast and economic deployment

help Leap to quicken the prot cycle.

The coverage demand for

the most important telecommarket in U.S.A

The Lake Area is the most important

area in where Leap's recently acquired

AWS spectrum. The Lake Areas arethe economy and industrial center

in U.S.A which only inferior to New

York. Featuring the matured urban

development, the concentrated and

crowded population, the swarm

transportation, the high building

average height, it is the most difcult

area to be covered, and also the

telecom fortress which the operators

must to ght.

In such a signicant stage, Leap choseHuawei's 3G CDMA solution to cover

the Lake Area once again. In the

second phase, Huawei will deploy over

1300 BTS, and provides the service for

16 million American people.

In February, 2007, the network quality

was promoted greatly after the rst

phase of cutover project completed.

The problem area turns to the

most Outstanding Area of Network

Performance. The Leap staff whois responsible for this area was also

elected as the network maintenance

star of Leap. Call Drop Rate (CDR)

and Connection Failure Rate (IA) were

reduced from the original 1% to 0.5%.

It was reported by The "Lehman

Brothers Analysis report" that Leap

boosts a reliable network quality and is

the one of best American operators in

terms of Churn Rate.

June 2007, Leap chose Huawei's

CDMA2000 solutions to support Leap's

recently acquired AWS spectrum.

March 2007, the rst phase of

Western-Northern projct completed

succefully and the netweok

performance was improved greatly.

June 2006, Leap awarded Huawei

3G commericial network contract to

replace the old CDMA network in

western and northern area.

September 2004, Leap awarded

Hauwei the Qualied Vendor title and

the strategic cooperation between

Leap and Huawei was started.

Milestones

Based on the understanding ofAmerican telecom market and rich

experience in the rst phase of Leap

project, Huawei will deliver the network

for the Lake Area the second half year

of 2008. The successful delivery of Lake

Area's network means that Huawei's

capability has been accepted by the

whole U.S.A and Lake Area will become

the most important symbol area of

Leaps future strategy.

16


20/24

As the second largest CDMA

operator in India, TATA hopes

to attract more subscribers

through re-building a high-quality

CDMA network, attempts to expand

its market share. As of the rst halfof 2007, with more than 17 million

CDMA subscribers, TATA holds 38%

of CDMA market share in India, which

ranks No.2.

Quick reconstructionnetwork and enhance

competitive edge

With rapid growth of mobile users in


Deploy high quality network in

India to attract more subscribers

Reduce expansion costs, increase

ARPU

Evolve to 3G smoothly, enhance

competitive edge


IP-baesed CDMA Softswitch solution

PARC BSC, ALL-IP-based switch

platform, Ultra-large capacityIntegrated BTS with higher Power

Amplier Efciency and low Power

Consumption

Customer Benets

The best quality network

improve QoE

Enlarge the network capacity to

meet the rapid growth of subscribers

ALL-IP network simplied

architecture, saving TCO

Highlights

India, TATAs original CDMA network

can not meet the requirements of

service development and is unable

to evolve to the future smoothly. As a

result, TATA made a decision to replace

the original CDMA network by moreadvanced CDMA solutions.

The biggest problem TATA faced is how

to complete the network transformation

in a short period with little risk.

Rich experience, the key choice point for

such project, is guaranteed that Huawei

won the cooperation with TATA.

Huaweis efcient project management

team, a professional project

" TATAs business goal is to achieve 100 Million telecom subscribers by 2011. This

means our network has to be geared up to handle this increasing trafc, and this

is where we expect Huawei to support us efciently in achieving this goal. "

---- Brij Mathur, General Manager of TATA Teleservices

Migration Towards Future Communication---- TATA deployed future-oriented CDMA network

in Delhi and Kolkata

17


21/24

management process, and effective

project management platform

provided TATA the rapid delivery of

high quality network. In phase 1 of

this project, it only took ve monthsthat Huawei helped TATA to deployed

a comprehensive 3G-oriented

CDMA network in Delhi. It not only

improved the network quality and

increased the system capacity, but

also simplied the network structure

and saved large numbers of operating

costs. Through that, TATAs market

competitive edge was strengthened.

Moreover, TATAs 2 million original

CDMA subscribers was migrated to

the Huawei-deployed CDMA network

successfully and smoothly.

High-quality network andOPEX-saving

Because of unusually erce competition

in Indias telecoms market, the only

way to keep continuously success for

operator is upgrading its quality of

service and network. Huaweis IP-based

CDMA softswitch core network and

radio access network solutions helped

TATA achieved that.

The rst is the substantial increase

in network capacity. TATAs CDMA

subscribers increased at the rate of

1 million per month. The ceaseless

increased subscirbers result in

continuous requirements for improving

network capabilty and services.

Network expansion of the existing will

spend a high cost. Huaweis advanced

CDMA Softswitch network with high

integrated and strong ability in service

offering can smooth evolve to MMD

with lower cost.

In Delhi, it takes only 4 Huaweis new

generation PARC BSCs to replace the

existing 44 BSCs of other vendors. The

cabinets have been saved more than 92%!

The second point is that 3G services

should be available at any time. TATA

has launched a new brand campaign

this year. Through building a high

quality network with clear voice,high security, and future-oriented

technology, TATA enlarge further its

brand value.

Moreover, the network coverage is

more complicated in major large cities

with crowded users, which need large-

capacity networks. By contrast, in some

medium and small cities, users have

rather scattered, the wide coverage

with lower cost should be concerned.

Huaweis end-to-end future-oriented

CDMA solution realized TATAs goal.

Huaweis industry-leading BTS adopts

multiplicate advanced technologies

such as multi-carrier and A-Doherty,

which make the Power Amplier

Efciency reaching up to 33%, the

power consumption cost being reduced

by 40%. Huaweis IP over STM-1 and IP

over E1 solutions saved more than 50%

of the existing network transmissionresources with the QoS guarantee.

October 2007, Huawei completed

phase1 of the network covering Delhi

January 2007, TATA Telecom

ofcially awarded Huawei to deploy

CDMA network in Delhi, Kolkata

and other main cities in India.

March 2006, TATA ofcially

established strategy partnership

with Huawei

June 2005, TATA cooperated with

Huawei to start the CDMA trial test

Milestones

18


22/24

Bakrie Telekom is one of

the pioneers in Indonesia's

telecommunication industry.

Through continuous innovations, it

helps redene the industry to ensure

that telecommunication will bring the

maximum benets to the people of

Indonesia.

Bakrie set out to quickly winover end-users

When it set up operations back in

1993, Bakrie was one of the pioneers

in Indonesia's burgeoning telecoms

industry. At its outset, the company

had two major aims. Firstly, it planned

to attract subscribers by introducing

genuinely ground-breaking innovations.

Secondly and perhaps most importantly

of all, it wanted to redene the local

telecoms industry by ensuring thepeople of Indonesia derived maximum


To enhance network capability

To reduce construction and

operation costs

To quickly attract more subscribers


Great capability networking solution

ALL IP solution

1X/DO networking solution

Customer Benets

Reduced TCO

Fast network deployment ensured

leading market position

Increased network KPI and

enhanced brand loyalty

Highlights

benets from the telecoms revolution.

In 2003 year, Bakrie chose Huawei as

its network construction partner for

the Bandung launch of its new Esia-

branded service.

Telecoms history shows that attracting

potential subscribers and seizing market

opportunities demands not only fast

network deployment but also top ight

network performance. In order to achievethese goals, Bakrie paid a great deal

of attention to the EV-DO data service

which was the key to enhancing ARPU.

As a result of the Bandung regions

high population density, Bakrie needed

to offer in-depth communication

network coverage if it was to succeed

in its objectives. Before it could acquire

the private land it needed to construct

its BTS site, the company rst had

to obtain permission from both thegovernment and the landholder. This

" In Indonesia, Bakries CDMA brand obtains a good attention and the quantity

of our customers increases rapidly. We think Huaweis innovated industry-

leading BTS and great capability networking solutions can content our

requirement of network development, and help us realize maximum benet in

TCO saving and network operation. "

---- Erik Meijei, Deputy President Director of Bakrie

Bakrie Telecom Takes the Harvest Road---- Bakrie Telecom and Huawei enhanced the strategic

partnership in CDMA eld

19


23/24

was not an easy process. The fact

that transmission resources are very

lacking in Indonesia was another

headache for Bakrie. In order to resolve

these issues, the company seriously

considered opting for a microwave

transmission-based service. Ultimately,

the high cost of such a step meant that

Bakrie urgently needed a solution that

would slash its potentially escalating

deployment and operating costs. .

The multiplex solutionpaved the way to success

After careful comparison of

several options, Bakrie uniedits development strategy with its

projected demand and chose Huawei

as its partner in the continuous

provision of solutions and services.

To satisfy the heavy trafc demand

among Bandungs dense population,

Huawei proposed an ultra-large

capacity networking solution. As such

large-capacity networking requires

signicantly fewer BTSs, Bakrie was

able to make considerable savingson its site acquisition costs. Huaweis

application of industry-leading DPD and

Doherty technologies also increased

Bakries power amplication efciency

to 33%. As a result, Bakrie was able to

guarantee in-depth communications

network coverage for subscribers

across Bandung.

Supporting fully 240 voice channels per

E1, the BTS Abis interface even enabled

the company to make substantialresources savings on new transmission

bandwidth needs by optimizing usage

of existing resources.

Bakries adoption of Huaweis ALL-IP

solution has enabled it to slash

transmission costs by more than 60%.

In other words, when measured against

traditional networking technologies,

Huaweis ALL-IP networking solution is

not only more convenient and exible,

it also fully utilizes the advantage ofCDMA2000 1xEV-DO.

Huawei offers Bakrie the advantages of

a fully-edged 1X/DO mix networking

solution. Huaweis 1X/DO technologies

fully protects operators existing

investment and reduces potential EV-DO

deployment cost by sharing resources

such as the feeder, power supply and

transmission and service equipment.

In 2006, Bakrie joined forces with

Qualcomm to demonstrate the

superiority of EV-DO services based on

existing networks at Bandungs IDB

University, one of Indonesias best-

known tertiary education institutes. The

event was a huge success, attracting

many high-end users to subscribe.

Bandungs culture of educational

enterprise is already quite mature.

The success of the EV-DO demonstration

at IDB University further deepened the

strong trust that had been built up

between Bakrie and Huawei.

How Bakrie enhance its

brand loyalty

As a result of adopting Huaweisolutions, Bakrie has been able to cut

its construction and operating costs

by over 60%. Huawei completed the

vital rst phase of the recent Bandung

project in the astonishingly short time

frame of just three months, enabling

Bakrie to attract a large number of

users in the process. As a result, Bakrie

May 2007, Bakrie chose Huawei

to construct CDMA networks in 20

cities in Indonesia

July 2006, the CDMA network was

expanded by Huawei in Bandung

May 2006, Bakrie joined forces

with Qualcomm to demonstrate the

superiority of EV-DO services based

on existing networks at Bandung

February 2004, Bakrie launched the

CDMA network of Bandung

December 2003, Bakrie chose

Huawei to deploy the network inBandung, Indonesia

Milestones

has become the fastest-growing

telecoms operator in Indonesia, with

growth rates approaching 100% in the

rst half of 2006 alone.

The excellence of Bakries network KPI

means the company continues to y

high in the Indonesian telecoms market.

According to a respected Indonesian

survey organization, Bakries user churn

rate of just 2% is just a quarter that of

the national average. At the same time,

a survey into brand and advertising

effectiveness shows that Bakries 66%

CDMA user recommendation rate is the

highest in Indonesia.

20


24/24

Success Stories Mobile

Documents

Transcript of Success Stories Mobile