ABDW17-Panel Discussion: Evolution of Big Data Apps - Streaming Platforms
Subscribed 2016: Streaming Media - The (R)Evolution Is Here
Transcript of Subscribed 2016: Streaming Media - The (R)Evolution Is Here
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Streaming Media: The (R)Evolution Is Here!
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Streaming Media: The (R)Evolution Is Here!
Scott BaileyPresident,The Enthusiast Network (TEN)
Jim BennetteDirector Video Solutions,Adobe
Jeff AllenVP Cloud Video,IBM/ Clearleap
Craig BarberichHead of Media Solutions,Zuora, Moderator
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Scott BaileyPresident,The Enthusiast Network (TEN)
Jeff AllenVP Cloud Video,IBM/ Clearleap
Craig BarberichHead of Media Solutions,Zuora, Moderator
Streaming Media: The (R)Evolution Is Here!
Jim BennetteDirector Video Solutions,Adobe
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Scott BaileyPresident,The Enthusiast Network (TEN)
Jim BennetteDirector Video Solutions,Adobe
Craig BarberichHead of Media Solutions,Zuora, Moderator
Streaming Media: The (R)Evolution Is Here!
Jeff AllenVP Cloud Video,IBM/ Clearleap
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Streaming Media: The (R)Evolution Is Here!
Scott BaileyPresident,The Enthusiast Network (TEN)
Jim BennetteDirector Video Solutions,Adobe
Jeff AllenVP Cloud Video,IBM/ Clearleap
Craig BarberichHead of Media Solutions,Zuora, Moderator
![Page 17: Subscribed 2016: Streaming Media - The (R)Evolution Is Here](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a7d58e1a28ab8a7e8b5357/html5/thumbnails/17.jpg)
Questions?How can we help you succeed in your journeys
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Key Themes:
- Customers are Changing- Need new ways to Price, Package, A/B Test-- Flexibility- Expand International- React to Consumer Needs Support
Key Questions
1. CUSTOMERS & INDUSTRY CHANGES: a. How have they changed? b. What are their expectations?d. What does a media company needs to think about from distribution perspective – direct, partners -- YouTube, Facebook, iPhones, Roku, Chromcast)e. What does a media company need to think about from a technology perspective
2. AQUIRE:a. How do you reach customers in todays hyper connect world?b. How do free trials/ paywalls work in the video worldc. What kinds of bundles/ offers?
3. REVENUE MODELS. a. What role do subscriptions play? What about Electronic Sell Through, Rentals? b. how are todays subscriptions different from subscriptions just 5 years ago? c. Do you have one model, one price? d. How do you know what the right pricing and model is?
4. NUTURE:
a. How do you nurture video customers?b. Self service to upgrade, amend?c. How do you use data
5. MEASUREa. How do are customers measuring success measure success?b. metric for video success – view, usage,
6. PROBLEMSa. Supportb. Bundlesc. Analytics
7. FUTUREa. Prediction for Cable Co, Wireless Phone (iPhones), Facebook, YouTube or OTT video delivery? How does it play out?
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Check out Zuora Academy for more great info and actionable advice.
All the info you need to build and run an amazing subscription business.
https://www.zuora.com/academy/
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