InsideViewUK and Ireland Edition

About InsideView

Get In the Door, and Win Once You’re In

Data Insights Connections

92% of prospects & customers never take

a cold call or email

User Gen

EditorialSocial

Media

Sources: Kenan-Flagler Business School at UNC, 2005, DMA Response Rate Report, 2010

RightPerson

RightMessage

Right Time

SocialMedia

EditorialUser Gen

InsideView Sales Intelligence

International Expansion

Why International

• Extraordinary demand• Maturing CRM and sales intelligence market• Multiple CRM partners in the UK• Initial focus was on English-speaking countries

Product Implications

• Content Expansion– Local data sources– Addition of local

companies and execs

• Product localisation– Turnover listed in £/€– Territory map for list

building

Legal and Tax Implications

• Privacy policy• Safe harbor

• Registered in the EU

• Value Added Tax (VAT)

Pricing and Billing

• Enabled multi-currency• Updated product catalog• Invoicing in $/£/€• PayPal ProFlow

Pricing• No standard price

change• Partner pricing

discount • Prices set in $/£/€

Marketing Activities

• Localised landing pages• New marketing messaging• Data sheet/collateral for sales• Multiple press releases• Email blast

Sales Activities

Ongoing Activities

• Market/competitive analysis• Product fit• Partner engagement• Marketing and sales• Planning our 1st UK event in Q1

Christina FuentealbaProduct Manager(415)728-9358christina.fuentealba@insideview.com@roxanaf28

Questions?