Style Guide

Welcome to our brand style guidelinesThis document provides all the information you need about the Western Australian Museum’s brand, its meaning and how to apply it.

The WA Museum has undertaken an organisational wide re-brand to grow new audiences and build deeper connections with existing audiences. As part of this project, there was extensive consultation with a broad range of stakeholders to ensure the new brand is aligned with the strategic direction and the development of the New Museum.

The refreshed Museum brand was launched in 2017 to signal change across the organisation and to position the Museum as the heart of the State and the spirit of the people.

ContentsOur story 3-5Logos 6-12Using the “M” device 13-14Colour palette 16-17Typography 18Text accessibility 19Tone of voice 21-27 Imagery 28-30Our brand in action 31-32Contact 33

Our brand ambition We aim to be the heart of the State and the spirit of the people.

Our brand valueAs a trusted, ambitious and resourceful partner, we create opportunities to connect peoples, cultures, histories, knowledge and collections.

Our brand beliefBy pushing the boundaries to explore new ways to view the world, we uncover the power in shared ideas and experiences.

WA Museum / Style Guide Our story 3

HeadingSub heading

Body copy

Our story

What do we do? (Our Mission)We inspire and challenge people to explore and share their identity, culture, environment and sense of place, and contribute to the diversity and creativity of our world.

Why do we do it? (Our Vision)To be an excellent and vibrant Museum, valued and used by all Western Australians and admired by the world.

What is important to us? (Our Priorities)1 Practising sustainable growth. 2 Being at the heart of the community. 3 Engaging, empowering and working with Aboriginal and Torres Strait Islander peoples. 4 Establishing the WA Museum as a world leader. 5 Delivering the New Museum Project.

How do we do it? (Our Values)We are dedicated to community value, which means that we will be:• Accountable.• Inspirational, inclusive and accessible.• Enterprising and excellent.• Sustainable.• Recognising Aboriginal and Torres Strait Islander peoples as the first peoples of Australia.

WA Museum / Style Guide / Image credit: Pete Wheeler, ICRAR Our story 4

We will continue to deliver, inform and involve, however, to position the Museum for maximum future impact, we will increase our efforts to co-create – building a sense of ownership through shared experiences in partnership with our audiences and stakeholders.

What do these terms mean?Deliver The Museum is an authoritative source of knowledge.Inform The Museum educates to open minds and broaden perspectives.Involve The Museum makes learning fun through inspiring curiosity and imagination.Co-Create The Museum shares experiences and identities through stories to build community connections.Empower The Museum shares ideas openly to build an empathetic and participatory society.

Our audiences

Where our audiences would like us to be

Deliver InvolveInform Co-Create Empower

Our current audiences Our potential audiences

Our lapsed audiences

WA Museum / Style Guide Our story 5

Rethinking our world

The Western Australian Museum is a much-loved institution that connects with many different communities in many different ways.

Before evolving the brand we embarked on a consultative process with communities, stakeholders and staff to create the new strategy.

We asked stakeholders and staff, as well as current, lapsed and potential audiences, what their current perceptions of, and aspirations were, for the Museum. Their responses are represented by a spectrum of audience engagement.

Current audiences - value the Museum as a source of knowledge and for its role as an educator, but they also aspire to be more involved in what we do.

Lapsed audiences - will not return for anything less than an ‘involve’ type of experience; they want to engage in shared experiences throughout the Museum.

Potential audiences - want the Museum to be bolder – more personally and socially relevant to their lives.

LogoVersions and usage

Primary logoColourThis is the primary Western Australian Museum logo to be used as the first preference on all material. This logo should be used before considering use of variations including the stacked version. When two or more logos appear together in the same document they must all be of the same logo type, e.g. colour or mono.

MonoThe mono logo should be used on black and white artwork or artwork with mono third party logos.

Secondary logo (stacked)ColourThe secondary stacked Western Australian Museum logo, should only be used when there is insufficient space to use the primary logo.

MonoThe mono logo should be used on black and white artwork or artwork with mono third party logos.

WA Museum / Style Guide Logo 6


Primary logo - reversedColourReversed colour version to be used on suitably contrasting background colour.

MonoReversed mono white to be used on suitably contrasting background colours and images.

Secondary logo (stacked) - reversedColourReversed colour version to be used on suitably contrasting background colour.

MonoReversed mono white to be used on suitably contrasting background colours and images.



All sitesColourThese are the primary Western Australian Museum site logos to be used as the first preference on all material.

When two or more museum logos appear together in the same publication/document/page/area or graphic they must all be of the same logo type, e.g. colour or mono.



All sitesReversed

All sitesReversed Mono


LogoPosition and spacing

The Museum logo must always sit on the left hand side of the page.

The logo should always sit within an ‘exclusion area’ of clear space to ensure the logo is not encroached upon in any way.

The clear space area is based on the half the height of the logo.

The same rule also applies to the stacked version.

Minimum size

The logo should not go below 10mm high in size.

0.5 x

0.5 x

0.5 x = x0.5 x

10mm


LogoFile types and their uses

Internal documents e.g. Microsoft Word and PowerPoint Design work

EPS

Encapsulated PostScript

Vector format with no limit on maximum size, preferred by designers and printers.

CMYK colour format.

PNG JPEG

Portable Network Graphics(higher resolution)

Pixel based format with transparent background, ideal for programs like Microsoft Word, PowerPoint and web or screen digital applications.

Limited maximum size.

RGB colour format.

Joint Photographic Experts Group(lower resolution)

Ideal for web and digital designers or photographers.

RGB colour format.


OrientationThe logo should never appear upside down.

LogoIncorrect usage

Stretching and condensing The logo should never be stretched or condensed.

Separating The logo should never be separated.

Government crestThe Government crest should never be separated from the logo. Removal is permitted in only very limited situations, check with the marketing team for approval.

Changing colourThe colour of the logo should never be changed.

Full colour images or photosThe logo should never be placed onto a full colour image.


WA Museum / Style Guide Using the “M” device 13

Using the “M” device(for designers and agencies)

When we refer to the “M” device, we are referring to the “M” which can be extracted from our master logo. Think of it as a distillation of our brand in a simple, recognisable shape.

It acts as a supplementary branding device which adds interest and flexibility within a consistent framework. It is an identifier of our brand, without always using our logo.

For example if you have used the master logo on an entrance sign on a building, you can use the “M” device on supplementary signs inside the building. This avoids multiple expressions of the same logo over and over, and builds brand recognition beyond our logo.

The “M” device

• Lines, angles and shapes can be used to create frames and points of interest.

• The angles and shapes must always be taken from the same form as the “M” in our logo (same angles and same curves).

We encourage designers to experiment and create their own variations and patterns, however it should always be recognisable that the design was led strongly by the “M”. Please check with the marketing team if you are unsure.

Museum in a shipping container Other applicationsUsing lines and shapes from the “M” device

Western Australian Museum Project Shipping Container Concept Date January 2018 DWG 1 of 3 Version 1Elevations Drawn by SW

+61 8 9434 1122 [email protected] 16 Hines Road O’Connor WA 6163

Copyright © 2017 Publik Group Pty Ltd. All rights reserved. All designs and drawings remain the property of Publik Group Pty Ltd. Neither the whole or any extract may be disclosed, loaned, copied or used for manufacture or any other purpose without written consent from Publik Group Pty Ltd. No liability is accepted for the loss or damage of any cause whatsoever resulting from the use of this drawing.

FRONT ELEVATION WA Museum Shipping ContainerScale 1:25 at A3

PLAN WA Museum Shipping ContainerScale 1:25 at A3

SIDE ELEVATION WA Museum Shipping ContainerScale 1:25 at A3

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WA Museum / Style Guide Using the “M” device 14

Using the “M” device(for designers and agencies)

We can use the “M” as a window which reveals a striking image or pattern.

In this way we connect our brand directly to the content of that image. For example:

Using the “M” device as a window

BOOK NOW

Museum of the Great SouthernUntil 30 April 2018A free exhibition

2017 AUSTRALIAN GEOGRAPHIC Nature Photographer of the Year

Residency Road, Albany / 9841 4844Open daily 10am - 4pm / museum.wa.gov.au#naturephotographer

Egretta Garzetta, Windblown Egret (detail). The Australian Geographic Nature Photographer of the Year competition is owned by the South Australian Museum.Principal Sponsor Production Partner Prize Sponsor


Principal Sponsor Production Partner Prize Sponsor

Raoul Slater, Fungus Pair.The Australian Geographic Nature Photographer of the Year competition is owned by the South Australian Museum.

Residency Road, Albany | Open daily 10am - 4pmTel 9841 4844 | museum.wa.gov.au | #naturephotographer

Museum of the Great SouthernShowing until 30 April 2018A free exhibition

Celebrating the natural heritage of the Australia, New Zealand, Antarctica and New Guinea bioregions.


Principal Sponsor Production Partner Prize Sponsor

Charles Davis, Guthega Wombat.The Australian Geographic Nature Photographer of the Year competition is owned by the South Australian Museum.

Residency Road, Albany | Open daily 10am - 4pmTel 9841 4844 | museum.wa.gov.au | #naturephotographer

Museum of the Great SouthernShowing until 30 April 2018A free exhibition

Celebrating the natural heritage of the Australia, New Zealand, Antarctica and New Guinea bioregions.

Western Australian MuseumAnnual Report 2016-17

MARITIME

279

74 26 0 0

Pantone 279C

Colour palette

PMS CMYK

PMS CMYK

RGB

PMS SPOT

WAM (MASTER)

1935

HaymesStrawberry Fields

DuluxCasting Sea

HaymesNasturtium

DuluxGold Rush

DuluxGolden Passionfruit

DuluxPharoah’s Seas

0 100 51 0

Pantone 1935C

240 20 90 33 153 213 245 145 50 255 190 15 180 210 50 95 200 215

SHIPWRECKS

325

57 0 16 0

Pantone 325C

GERALDTON

151

0 52 91 0

Pantone 151C

GOLDFIELDS

1235

0 27 100 00

Pantone 1235C

GREAT SOUTHERN

390

35 0 100 0

Pantone 390C

Primary site colours

Secondary colour suites

Primary paint colours

WA Museum / Style Guide Colour palette 16

Colour palette

Gradients WAM (MASTER)

MARITIME GERALDTON

SHIPWRECKS GOLDFIELDS

GREAT SOUTHERN

WA Museum / Style Guide Colour palette 17

Typography

BrandonFor designersThe primary typeface for all marketing and signage collateral is the Brandon Text family. The sans serif typeface is strong and contemporary and has been specifically chosen for its clear legibility and modern look and feel.

Brandon Text Black and Bold is primarily used for headlines and sub-headings while Brandon Text Regular and Light should be used for secondary heading informationand heading paragraphs.

Used for signage and marketing collateral.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890?()“$%








Black

Bold

Regular

Light

WA Museum / Style Guide Typography 18





Bold

Regular

ArialFor all staffFor use in general office work.

Text accessibility

• All text should be written at a minimum of 12 point size to ensure readability (all body text in this style guide is 12 point).

• The type face you use can have an impact on the readability of your document. This is why we use Brandon and Arial which are Sans Serif fonts.

• The two main types of font are Serif and Sans Serif. The difference between the two is that the Serif font ends in a curl or stroke at the end of each character, whereas a Serif font does not. An example of a Serif font would be Times New Roman.

• Avoid excessive use of italic, bold, all-capitals formatting and underlining to emphasise text or headings.

• Use good colour contrast between the text and background and avoid combining red and green colours in lettering.

• For print documents, use good quality, thick stock with a matt finish. We prefer using a recycled, uncoated stock.

For more detailed information search online for “State Government Access Guidelines”.

WA Museum / Style Guide Text accessibility 19

italic

underlining

serifsans serif

ALL CAPSbold

WA Museum / Style Guide Tone of voice 21

Tone of voiceWhy tone of voice matters

As a public museum we have so much to offer to so many different people. We want to be inclusive, accessible, dynamic and relevant to communities. At the same time we want to highlight our expertise and the value we add to the world through our science and research.

When we have so much to say, to so many different audiences, achieving the right balance can be tricky. But with a clear focus on who our audience is and what we want to say, it is achievable.

By adopting a very clear tone of voice (that reflects our brand personality) we are also able to communicate our brand values in a way that is consistent and can positively change perceptions over time.

Our personalityWe are a trusted organisation. The people of WA, media and industry perceive the Museum as a creator of authentic experiences and source of accurate information.

There can be a perception that the Museum is a bit stuffy. As we implement our strategic vision and brand strategy we can positively influence perceptions and demonstrate that the WA Museum is a dynamic, living museum that sits at the heart of its community and reflects the spirit of our people and place.

Our brand personality has four main attributes. We are:

Authentic knowledgeable expert, interesting, honest, trustworthy

Social empathetic, community focussed, warm, welcoming, inclusive, a strong partner

Dynamic passionate, inspiring, compelling storyteller, optimistic, innovative

Inquisitive interested and interesting, provocative, challenging


The approachThink about the person you are having a conversation with and the style of writing they would find most engaging.

We have a range of tools to help you segment our different audiences – speak with the marketing team or refer to the culture segments document.

Before you start a conversation, take a few moments to jot down the main points. Don’t worry about structuring them. Let the ideas flow; you can organise them later.

ExampleWho are you writing for? Is it a goverment official? A family group; a young adult; or a regular visitor?

Did you know that our biggest audience segment is Expression? They are in-tune with their creative and spiritual side. They are confident, fun-loving, self-aware people who accommodate a wide range of interests, from culture and learning, to community and nature.

Tone of voice

Think of your audience Think about the purpose

Social Authentic

Third Person (the Western Australian Museum)Why?It’s professional, expert, official, corporate and has authority.

Where?• Corporate documents and PR • Stakeholder communications• When sharing expertise• Research• Government

Referring to the Western Australian Museum

First Person (we, our, your)Why?It’s inclusive, warm, welcoming, accessible, breaks down barriers and puts people first. In this mode you can use contracted words more often. Instead of “there is”, you could use “there’s”.

Where?• Consumer and visitor PR• Visitor and supporter focus• Community engagement• Marketing copy and tourism copy

Social

Dynamic

Inquisitive Authentic


Tone of voice

The approachWhen we communicate with an audience, it should sound like one person having a real conversation with another.

Read it out loud, and if it doesn’t sound like something you would say… then rewrite it.

Be assertive and dynamic in your choice of words. For example use active verbs instead of passive.

Instead of:“The Western Australian Museum has a range of off-site activation opportunities for you to visit.”Rethink it:“Join us at surprising places. This month we have a Heath Ledger exhibition at the Art Gallery of WA.”

Instead of :“A New Museum for WA will be built by 2020.”Rethink it:“We’re building a New Museum for WA and it’ll be ready for you in 2020.”

Be personal - use everyday language and Australian English

SocialDynamic

The approachThe way you speak can vary on different forms of media.

How might your voice differ when writing a corporate press release or a tweet in response to a visitor who has asked for opening times? The most carefully crafted messages can be ruined by poor presentation.

Examples“Hey! We’re open all day Friday… can’t wait to see you there. #friyay”

Avoid laminated A4 pages. They might be quick and easy, but they do not bring our brand to life in a positive way.

Think of where your message will appear

SocialDynamic


Tone of voice

The approachThere are occasions when we work on something that is truly amazing, or a world’s first.However, it is important not to over-sell descriptions, particularly in marketing copy. Instead of telling people that a view is “iconic” or spectacular”, show it with an image and let them make that decision for themselves. Instead of describing an exhibition as “amazing”, try to write copy that tells the visitor why it is so interesting. It could be the first time that the contents have been displayed in Australia.

ExamplesInstead of:“The WA Maritime Museum has a spectacular location overlooking the stunning Indian Ocean with beautiful sunsets.”

Rethink it:“The WA Maritime Museum overlooks the Indian Ocean, with sunsets over the harbour.”

Don’t decide how someone should feel

Authentic Inquisitive

The approachThere are times when we need to be direct and that’s okay. For example when we issue a safety warning or an explanation for a closure.

There is no need to over-explain - be direct but positive.

ExampleInstead of:“The submarine is currently closed due to important conservation and restoration work which will take place for a number of months. We endeavour to reopen the submarine as soon as possible. We apologise for any inconvenience”

Be positive and don’t over explain

Rethink it:“The Submarine is closed for restoration work.

Chat with our team for more information.”

Authentic

Image credit: Diana House


Tone of voice

The approachIt is important to be mindful of all audiences particularly in areas of gender, ethnicity and disability.

ExamplesCheck the Equal Opportunity Guidelines if you are not sure.

Some guidelines include: • Aboriginal and Torres Strait Islander peoples

(not ATSI or indigenous).

• Wheelchair user (not wheelchair bound).

• People with disability (not people with disabilities or disabled people).

• Do not use the pronoun ‘he’ unless you are definitely referring only to a male. Where you are writing about an unknown person who may be male or female, it is usually best to make the whole thing plural, for example: “When people visit us they enjoy authentic WA stories.”

• Use words for jobs and roles that are inclusive. Say ‘contributions from business’ (or contributions from business people’) rather than ‘contributions from businessmen’.

• Use captions as opportunities to fully describe pictures.

Inclusivity

Social

Authentic


Tone of voice

The approachThis is a different form of writing and is always presented in a formal, corporate style and tone.

ExamplesInstead of:Don’t use ‘we’ or ‘our’ or ‘you’, always ‘The Museum’ and ‘The Minister’.

All Ministerial documents have their own templates, style and guidelines and these change regularly. If you are writing a document intended for the Minister or Premier, templates can be found on the intranet and for advice you can email the communications team at [email protected]

Writing Ministerials

Authentic

The approachWe are a Museum packed with expertise and knowledge. That means our visitors expect us to be accurate and professional.

Check your documents for typos and ask for fresh eyes to read your communication before it is published. Refer to our museums in the way we do in this guide (see page 27 for naming conventions). It helps our visitors when we use the same language.

ExamplesUse “WA Maritime Museum” Don’t use “Maritime”

Use “WA Shipwrecks Museum”Don’t use “Shipwrecks”

Be professional and accurate

Authentic


Aboriginal and Torres Strait Islander peoplesAboriginal, not indigenous. When referring to all Aboriginal Australians use Aboriginal and Torres Strait Islander peoples. Never use ATSI.

Acronyms Avoid using lots of acronyms and jargon; it puts a barrier between you and your audience. If you are using an acronym make sure you spell it out in full with the acronym in brackets. You can then use the acronym thereafter e.g. Perth Cultural Centre (PCC). Don’t use “WAM” in any external documentation. Remember - You only need to introduce an acronym if you’re going to use it throughout the rest of the text.

ActsLegislation should always be italicised. Museum Act 1976, Shipwreck Act 1976

AD, BCWe prefer to use Common Era (CE) or Before Common Era (BCE) to represent dates instead of AD and BC.

Dates and timesFor dates use 9 November 2017. Don’t use Nov 9th 2017 or any other variation.

Tone of voice

A quick guide to our house style – styles specific to the WA Museum

When referring to days always try to use the full name. “Monday” should be used instead of “Mon”.

For times we use 9am, 10am, 10.30am and so on.

Don’t use the 24 hour clock. It’s important to get this right as it can be very confusing for our visitors if we chop and change.

Write years as 2008-09 not 2008/09.

Exhibition namesAlways italicise exhibition and gallery names except in Ministerial press releases.AC/DC: Australia’s Family Jewels; Unveiled: 200 years of wedding glamour.

Foreign lettersUsing the ALT key and numbers you can create foreign letters and accents e.g. à, é, ë, ühttp://www.forlang.wsu.edu/help/keyboards.asp

Minister’s titleCulture and the Arts Minister, not Minister for Culture and the Arts.

Museum/museumLower case when referring to the sector. Upper case ‘M’ when referring to the WA Museum.

Names of our Museums In the first instance write in full: Western Australian Museumthereafter WA Museum or the Museum.

When using your site name, don’t shorten it. For example “Shipwrecks” or “Goldfields”.

• WA Maritime Museum • WA Shipwrecks Museum • Museum of the Great Southern • Museum of the Goldfields • Museum of Geraldton• New Museum Project

Numbers Spell any numbers below 11, for example “one to ten”. After ten you should use numerals.

Species namesAll species names in italics, capitalise genus, lower case species e.g. Prethopalpus attenboroughi. Where appropriate include the common name with the scientific name e.g. Prethopalpus attenboroughi or Attenborough’s goblin spider.

Ship namesAll ships and boat names in italics e.g. HMAS Sydney (II), the Batavia, the Zeewijk.

WA Museum / Style Guide Imagery 28

ImagerySome helpful dos and don’ts

Choose images that...• Include people engaging with an experience.• Represent the diversity of our audiences.• Are vibrant, colourful and dynamic.• Evoke emotions and reactions.• Include surprising angles and work

across different mediums e.g. posters, billboards, web.

Avoid images that...• Show posed people or in an overly staged

environment.• Are blurry, dark, dull or obvious.• Look fake or artificial.

Image copyright and courtesyWhile this is not purely an accessibility standard it is a requirement for all images we use.

If you have an image and you are unsure who or where it is from, do not use it.We use the following format when writing image copyright and courtesy information:

Credit: [Photographer’s, company’s or designer’s name and website link if applicable].


Imagery

To help when commissioning photography or when taking your own photos, you might find it useful to first think about the type of image you really need to bring your communication to life. What is it you are trying to convey, and who is the image for?

ExperientialFocus on faces, people and emotions. By putting emotions first, we can help the visitor to imagine themselves having that experience.

Photography should be professional where possible, with a strong focus on the composition and atmosphere. A strong photography brief will help with this. If you need advice on writing a brief, please get in touch with the marketing team.

Venues and exhibitionsPut an identifiable “hero image” as the primary focus. Identify what will resonate with your audience and help them understand what the exhibition or venue is all about.

Is the space entertaining or subdued? Will the visitor be getting hands-on and interactive? Show the visitor what they can expect. However, it should always be clear where the image is taken.

For example, the Brig Amity at the Museum of the Great Southern is truly unique to that place.

Image credit: Lee Mullen, Gan Eden Media


Imagery

Lifestyle and cultureOften we want to connect our brand to the lifestyle and cultural aspects of Western Australia. Photography can range from amateur to professional, depending on your context.

If you’re taking photos yourself, check out the photography tips in this document.

When taking images of landscapes be aware of registered Aboriginal heritage sites and check usage permissions with the Senior Aboriginal and Torres Strait Islander Advisor.

Object and referenceAs a museum we look after lots of amazing objects. So when we are sharing information about those objects, it is important that we use the very best images that are available to us.

Focusing on an object signifies that it is special and is the focus of the conversation.

Think of why you are using it and how it adds value to your communication. Combine them with experiential images to bring them to life.

Our brand in action

What’s On brochure Museum in a shipping containerCorporate documents

Exhibition Policy & Committee Review Report

WA Museum / Style Guide Our brand in action 31

WA Museum / Style Guide Our brand in action 32

Site signage Uniforms

Site brochures

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WA Shipwrecks Museum Cliff Street, Fremantle WA 6160Open daily 9.30am - 5pm & 1 - 5pm on ANZAC Day.Closed Christmas Day, Boxing Day, New Year's Day & Good Friday.phone: 1300 134 081email: [email protected]: museum.wa.gov.au

Join us online

@wamuseum #washipwrecksmuseumand receive our enews - museum.wa.gov.au/newsletterDon’t miss your chance to enjoy a unique museum experience – our museums are found across the State. Look out for our events in unusual and surprising places near you! We even have an inflatable museum.

WA MuseumsWA Maritime MuseumVictoria Quay, Fremantle WA 6160

Perth We are temporarily closed as we prepare for the exciting New Museum for WA, opening in 2020.

Museum of GeraldtonMuseum Place, Batavia Coast Marina, Geraldton WA 6530

Museum of the Goldfields17 Hannan Street, Kalgoorlie WA 6430

Museum of the Great SouthernResidency Road, Albany WA 6330

WA Museum Collections & Research49 Kew Street, Welshpool WA 6106 By appointment only

Ground level

Level one

Museum map

Info desk and visitor welcome

EntranceExplore Australia's first known shipwreck, the Trial, as well as the Rapid, James Matthews and stories from wrecks off Ningaloo coast.

Gift shop

Hartog to de VlaminghFollow the journeys of early Dutch explorers from Hartog to de Vlamingh, including the Dirk Hartog Island plates and the replica Duyfken.

XanthoSee the conservation of the SS Xantho steam engine after more than a century under water and learn the remarkable story of the Broadhurst family.

WA Museum at workHere you can find out about our conservation work in WA. Plus, learn about the French explorers and the famous pirate and hydrographer William Dampier.

The BataviaSee the original timbers of the Batavia as well as the cargo, replica portico and skeleton of a crew member who met a fateful death.

Batavia observation deckLook down onto the impressive stern of the Batavia and see what life aboard the ship was like.

Dutch shipwrecksDiscover the fascinating stories from the Dutch wrecks Zuytdorp, Zeewijk, Vergulde Draeck and Batavia. This gallery includes recovered coins, lace, cannons, maps and pottery.

ElevatorToilets

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This brochure is available in large format upon request.

WASHIPWRECKS

MUSEUM

Our brand in action

WA Museum / Style Guide Section 33

Contact

If you have any questions regarding any of the content in this style guide, please contact our marketing team:[email protected]

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