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Style & Branding Guide10.10. 2010
Welcome,Fellow human to the unique little world of SEOmoz brand awareness and usage. In this guide
you will find guidelines for the correct usage of our logos, colors and even our little tin can
mascot Roger. We welcome you to go out and spread the goodness of SEOmoz, but do it
correctly so we all look good.
Style & Branding Guide10.10. 2010
The Index of Awesomeness
SEOmoz Logo
SEOmoz Icon
Logo Cruelty
Color Palette
Font Palette
Roger Mozbot 88Page
77Page
66Page
55Page
44Page
33Page
Visually representing our company and
providing contrast between us and other
SEO companies, is our logo. The SEOmoz
logo consists of a Icon in conjunction with a
“SEOmoz” word mark. The tag line version
with “The Web’s Best SEO Resources” can
also be used when it is not clear what
services we provide. Use often & use wisely.
For better legibility and clarity please use
the grayscale version of the logo. The
greyscale version is also available for
embroidery and screen printing. This version
is to be used minimally and only when
absolutely necessary.
The Breakdown
Greyscale
Minimum clearspace indicated x=1/8 of SEOmoz Icon Size
.5x.5x
Minimum clearspace indicated x=1/8 of SEOmoz Icon Size
The SEOmoz icon is mostly used in conjunction with the rest of
the logo, but can be used as a seperate element in cases
where horizontal spacing is an issue. Its shape or form should
not be modified in anyway by the comination with other
elements or contextually. The SEOmoz icon must always be
visually discernable as the SEOmoz icon.
The Icon Breakdown
A greyscale version is also available for embroidery
and screen printing. This version of the icon is to be
used minimally and only when absolutely necessary.
Greyscale
Don’t - Change the orientation of elements in the logo
Don’t - Alter the icon in any way
Don’t - Alter the color or change the gradient
Don’t - Alter the “Powered by” logo in anyway Don’t - Dilute the logo by putting it on busy backgrounds
Don’t - Deface the logo in anyway
Don’t - Change the scale of elements
Don’t - Recreate the word mark using a different font
Don’t - Alter or amend the word mark
Don’t - Change the opacity of the logo
Don’t - Remove elements from the logo
Don’t - Use filters to alter the logo DDon’t - Use filters to alter the logo
We love seeing our logo running around out in the
wild, but please abide by some basic rules if you feel
the urge to use it. Let’s make sure everyone see’s
SEOmoz in the right conditions, because each time we
abuse the logo Roger cry’s just a little bit. Do you make
robots cry?
Stop Logo Abuse
SEOmoz Burgundy
PMS
CMYK
RGB
HEX
696c
35c. 82m. 50y. 18k
146r. 68g. 88b.
#924458
PMS
CMYK
RGB
HEX
292c
48c. 16m. 0y. 0k
126r. 183g. 227b.
#7EB7E3
HEX #EA6B3F HEX #94C548 HEX #BC2626
HEX #0A6FA1 HEX #BF7D2F
Dark
Medium
Light
#333333
#999999
#EFEFEF
CMYK
RGB
HEX
3c. 33m. 100y. 0k
244r. 177g. 28b.
#F4B11C
SEOmoz Blue
Neutrals
Accent Color
PMS PMS
The Primary Palette indicates the SEOmoz Corpo-
rate Colors. When designing for the main brand,
these colors can be combined with the neutrals,
and accent color. Gradations of these colors are
acceptable.
Primary Palette
The secondary color palette colors are options to
be used for secondary elements on a page such
as buttons, call outs or highlights. Gradations of
these colors are acceptable.
Secondary Palette
A B C D E F G H I J K LMN O P Q R Sa b c d e f g h i j k l m n o p q u r s t u v w x y z1 2 3 4 5 6 7 8 9 10 $ % & ( ) “ ” ‘ ’
A B C D E F G H I J K LMN O P Q R Sa b c d e f g h i j k l m n o p q u r s t u v w x y z ” ‘ ’1 2 3 4 5 6 7 8 9 10 $ % & ( ) " '1 2 3 4 5 6 7 8 9 10 $ % & ( ) " '
A B C D E F G H I J K LMN O P Q R Sa b c d e f g h i j k l m n o p q u r s t u v w x y z1 2 3 4 5 6 7 8 9 10 $ % & ( ) “ ” ‘ ’
A B C D E F G H I J K LMN O P Q R Sa b c d e f g h i j k l m n o p q u r s t u v w x y z1 2 3 4 5 6 7 8 9 10 $ % & ( ) “ ” ‘ ’
The primary font to be used with SEOmoz’s products
is the sans-serif font Helvetica. Body copy, lists and
bullets will utilize Helvetica Light. Headline copy will
utilize Helvetica Bold.
The complimentary type face to be used with SEOmoz
products is Alanis Hand. Alanis Hand font can be
used to create special marketing material, call to
actions and other graphics that need to draw the eye.
Primary Type Face
Complimentary Type Face
Yes, even Roger Mozbot has his own font. When
designing material in conjunction with Roger, you may
incorporate the apptly named Hugable font. Roger
only talks in Hugable.
Roger Mozbot Type Face
Proper Mozbot Usage
Some times it takes a little work to get Roger
fitting properly into a design, but please adhere
to the guidelines and check out the examples
of broken Mozbots.
Stop Mozbot Cruelty
Floating Crops (Bad) He needs legs to walk I can’t make transmissions
Where’s the shadow?Don’t try to get creative Speaking in the wrong font
Everybody loves them a little Roger Mozbot, but
unfortunately Roger is not our logo. Roger is SEOmoz’s
mascot created to give a visual personality to our
company. Roger looks best when he is bigger than
100px tall. Although Roger may looks like a dinosaur or
have a keytar in his hand at times, please do not try to
add your own twist on him. Only SEOmoz reserves the
right to alter Roger. Take a second to see if your Roger
falls in line with the Rogers on the right.
Mozbot approved props Cropped and not floating
Mozbot logo