Study Away Final

SCT Study Away

1

STUDYAWAY Spring 2011

Our Team

Megan Margeson‐ Account Manager

Alex Fiore‐ Copywriter Tony Kratz‐ Art Director

Steve Fleming‐ Crea:ve Director Theon Freeman‐ Research

Jacquelyn Nestor‐ Group Account Director

Mike Agrusa‐ Execu:ve Copywriter Alex Kipphut‐ Execu:ve Crea:ve Director

Spring 2011

Diam

ond Edge Communica:ons

Contents

1 LeEer from the Account Manager

2‐4 Survey 5 Montreal Email Blast

6 HTML Email 7‐10 Media Usage Guide

11‐12 Spring Fling

13 Postcard/Invita:on to Informa:on Session 14 Follow Up Email aTer Spring Fling

15 Findings & Recap 16 Sugges:ons

LeEer from the Account Manager

The SCT Study Away account has proved to be a great and extremely beneficial account. Since the account was school affiliated we faced some challenges with restric:ons and limits on what we could do. However, as a team I feel we came up with great solu:ons.

Throughout the semester I kept in close contact with our client, and made sure she approved any work so that she was comfortable with our team and what we were producing. With the challenges we were presented with, we provided a crea:ve strategy and solu:on for them.

Overall, the experience to work in a student run agency, with real clients has been an amazing experience that we have really benefiEed from this semester. We faced challenges but overcame them and kept moving forward. This semester proved to be a learning experience and a challenge, but has prepared us for our future in the adver:sing world.

Megan Margeson

Account Manager, SCT Study Away

1

Survey

The School of CommunicaAons and Theater offers study away opportuniAes in London, Dublin, Montreal and Los Angeles, which provide enriched academics as well as valuable work experience. Gain a new perspecAve on your academic studies, experience a different culture and develop skills to give you an edge in today’s compeAAve environment.

1. Expected GraduaAon Date: 2. Major: 3. Are you familiar with the SCT Study Away programs?

Yes No 4. If yes, how did you hear about them? Please choose all that apply. Email

InformaAon Session Professor AdverAsement SCT Study Away Office

Advising Session Other (Please specify in the text box below) 5. Which of the following factors do you consider most important when deciding whether

or not to study abroad? Please choose all that apply. Cost DuraAon of trip Courses offered

Available locaAons Parents ApplicaAon process

Safety Distance Other (Please specify in the text box below)

2

Survey (cont.)

6. If their permission is required, what factors would influence your parents’ decision to allow you to study abroad? Please choose all that apply.

Cost DuraAon of trip LocaAon

Travel Experience Level of educaAon Safety Distance

Other (Please specify in the text box below)

7. Would you be interested in a`ending study away informaAon sessions?

Yes No 8. Would you be interested in the study away programs if you were able to receive elecAve

credits?

Yes No Please use the text box below if you'd like to expand upon your answer

9. Which domesAc SCT Study Away program would you be most interested in a`ending. Please rank the following locaAons depending on your level of interest.

Very Interested Interested Neutral Somewhat Interested Not Interested

Washington D.C. Los Angeles New York

Other (If you chose "other," please indicate what locaAon)

3

Survey (cont.)

10. Which internaAonal SCT Study Away program would you be most interested in a`ending? Please rank the following locaAons depending on your level of interest.

Very Interested Interested Neutral Somewhat Interested Not Interested

Dublin, Ireland Johannesburg, South Africa London, United Kingdom Montreal, Canada

Other (If you chose "other," please indicate what locaAon)

3. Which semester are you most interested in studying away?

Fall Spring Summer I or II 12. Which year are you most interested in studying away?

Freshman Sophomore Junior

Senior 13. How much addiAonal funding (scholarships) would be needed to make studying away a

realisAc possibility?

$0‐$499 $500‐ $999 $1000‐ $1999 $2000‐ $2499

$2500‐ $3000

4

Montreal Email Blast

Subject Line: Love video games? Learn how to make them this summer!

Dear Students, Do you have a strong interest in video games? Well, how would you like to receive college credit for learning more about them? The School of Communica:ons and Theatre here at Temple University is offering a Study Away program in the video game industry this summer in Montreal, QC.

The Montreal Study Away program offers students a 6‐credit semester in which they will be provided with an overview of the industry, an introduc:on to some basic development/design/team skills associated with produc:on, and the surroundings of Montreal’s hub of game development in North America. More details can be found on the program website at hEp://sct.temple.edu/web/undergraduate/study‐abroad/montreal‐program/.

The deadline to apply for the Montreal Study Away program this summer is right around the corner! All applica:ons are to be submiEed by Tuesday, March 15th. To apply, please visit the program website and contact SCT Study Away Director, Erin Palmer at [email protected].

If you would like more informa:on on specifics of the program, you may set up an appointment to learn more about the programs, by contac:ng [email protected] or by visi:ng our website: hEp://sct.temple.edu/web/undergraduate/study‐abroad/.

5

HTML Email

The School of Communica:ons and Theater offers study away opportuni:es in London, Dublin, Montreal and Los Angeles, which provide enriched academics as well as valuable work

experience. Gain a new perspec:ve on your academic studies, experience a different culture and develop skills to give you an edge in today’s compe::ve environment.

To learn more about the programs, set up an appointment by contac:ng [email protected]. Or to apply, please visit the program website and contact SCT Study Away Director, Erin Palmer at

[email protected].

6

Media Usage Guide

Media Usage Guide – SCT Study Away

Facebook Page: • No Gender

• No Birthdate (if kept, the date the program originated) • Treat as program promo:onal page, not as a personal page. • Cap:ons on all the pictures to describe what they are.

• Make profile picture an aErac:ve picture of a landmark with students posing in front of it. • Create individual tabs for each program. • Give descrip:ons of each program under the each tab’s info sec:on • Links to different groups (Dublin Study Away Summer 2011, London Study Away Fall 2011,

etc.) • Invite friends to Fan Page • Use this page for updates rather than the fan page because these updates will appear in

people’s news feed and the fan page updates will not. • Include a link to TwiEer page. • Post updates about news concerning each loca:on, each program, and possibly previous

Study Away students’ career path updates • Post student anecdotes and blog stories (or links to them) about their experiences

studying away.

• Try to post updates 3‐6 :mes per week. • Use TinyURLs when pos:ng links to save characters on your posts and tweets.

Updates per week: Week 1: Welcome students back for the semester, introduce study away to freshmen and

reintroduce it to returning students. Update about 3‐5 that week.

7

Media Usage Guide (cont.) Week 2‐5: Post updates encouraging people to come to the informa:on session and remind

them about deadlines.

Week 6‐9: Con:nuing promo:ng informa:on sessions and deadlines. Tweet at applicants/interested students reminding them to adhere to deadlines.

Week 10‐15: Promote informa:on sessions, post links to promo:onal and informa:onal materials on the web, give updates to students commiEed to studying away about what they may need, welcome back returning Study Away students.

All of these suggesAons can be overlapped between weeks when appropriate.

Examples: Week 1: Welcome back SCT students! To anyone interested in a great opportunity to study

abroad, check out the SCT programs: (:nyURL)

Week 2‐5: Informa:on session for Summer 2011 Study Away will be held February, 13th. For more informa:on: (:nyURL).

• Deadlines are fast approaching! Remember to get your essays and applica:ons in to Erin Palmer as soon as possible.

Week 6‐9: @templeSCTstudent Nice seeing you at the informa:on session! Remember to get your applica:on in by March 1st!

• Don’t miss the final informa:on session regarding the Study Away program! April 22nd at 4:00 in Alter Hall, room 123.

Week 10‐15: Hope you all are excited to Study Away this summer! If you have any ques:ons feel free to email me (link to email address)

• Please refer to our pre‐departure page to make sure you have everything ready before you leave! (:nyURL to pre‐departure page).

• Welcome back returning Study Away students! Share your experience with us and other future Study Away students by blogging about it! (:nyURL to the blog website)

8

Media Usage Guide (cont.)

Linking Twi`er to Facebook: • Enable the Facebook app that posts TwiEer updates to your Facebook statuses as well. • Steps to do this:

1. Sign into TwiEer account

2. Open new tab and sign into Facebook account 3. Go to TwiEer’s fan page on Facebook 4. Click “Go to App” under picture 5. Click “Allow”

6. Check box that says “Allow TwiEer to post updates to Facebook Profile” 7. New window will pop up reques:ng further permission, click “Allow” 8. Under app permissions, make such Facebook Profile box is checked.

9. If done correctly, a green check mark will come up next to top headline that says, “Your Facebook & TwiEer accounts are connected!”

10. Must now TwiEer posts will come up on Facebook, but not visa versa.

How to Create TinyURLs 1. Go to www.bitly.com 2. Type the website URL in the space provided.

3. Click shorten. 4. Copy and paste the shortened URL to put in your tweets.

How to Create Custom Tabs for Facebook Page 1. Log‐In to Facebook and search for the Sta:c FBML applica:on 2. Visit their page and click “Add to my page” under the profile picture. 3. Go back to your page and click “edit page.” 4. Under applica:ons, find FBML and click “edit.”

9

Media Usage Guide (cont.)

5. Edit the :tle and content in the spaces provided and click “save changes.”

6. Go back to your page and click the “+” that is on the top row of tabs. 7. A drop down menu will appear and you can click the tab you just customized.

Program Website Guide • Update pictures. • Update blog posts of previous Study Away students sharing anecdotes of their

experiences studying away.

• Add more pictures for each loca:on. • Add a link to each applica:on below the descrip:on for each. • Take away the links on the side to each program since you can click the image :tles

directly.

• Make the link to the photo gallery more evident (maybe move it up or make the link bigger.

• Maybe do the same for the scholarships. • Have a separate sec:on for the links to the blogs. (link the pre‐departure sec:on).

10

Spring Fling

11

To aEract people to the SCT Study Away program as well as the informa:on session, we decided to set up a stand during the Spring Fling fes:vi:es one week prior to the informa:on session. Along with passing out postcard invita:ons to the informa:on session, we made a game to aEract interest and traffic to the stand so that we could inform students about the programs and aEain their email addresses of interested students to add to Study Away’s email listserv.

Spring Fling (cont.)

12

Postcard/Invita:on to Informa:on Session

13

Follow Up Email aTer Spring Fling

Subject Line: Thanks for stopping by our table!

Dear Student,

I first wanted to thank you so much for stopping by the Study Away table during Spring Fling this past week. I hope you enjoyed receiving more informa:on about the programs, par:cipa:ng in our fun liEle jeopardy game, and, of course, the wonderful refreshments.

As fun as it was, it may be :me to start thinking about if studying away is really something you want to do. If it’s a real interest of yours, we strongly encourage you to aEend the informa:on session coming up this Wednesday, April 27th at 2 pm in Annenberg Hall, room 3.

Along with general informa:on and more delicious refreshments, former study away students will stop by to discuss their experiences in the program and the tremendous benefit it provided them. Also, to make sure you aren’t discouraged or overwhelmed, we will address any common concerns of previous students. ATer that, discussion will be open to allow students to voice any further ques:ons or concerns they might have.

So, if you’re interested in the programs and have some free :me, swing by our informa:on session this coming Wednesday. You won’t want to miss out on such a life changing opportunity. Hope to see you soon,

Eric Palmer P.S.‐ If you can’t make the informa:on session, if you would like more informa:on on specifics of the program, you may set up an appointment to learn more about the programs, by contac:ng [email protected] or by visi:ng our website: hEp://sct.temple.edu/web/undergraduate/study‐abroad/.

14

Findings & Recap

• Many students from other schools within Temple did not know about the Study Away program

• Many students also did not know that they could s:ll go through the Study Away program if they were not in the School of Communica:ons and Theater

• Received a lot of great feedback from the Spring Fling Table, the game grabbed peoples aEen:on and got them involved in the table

• Received a number of names and emails students interested in SCT Study Away programs

15

Sugges:ons

• Use the social media guide to interest and target students at the correct :mes

• Add more pictures to the website to create more interest

• Update the website more frequently so interested students can see the most current informa:on and student feedback

• Get involved in school related events to get the word out about Study Away to students who may not know about the program

16

Thank You!

17

Study Away Final

Business

Transcript of Study Away Final