Studio North presentation

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  • date post

    18-Oct-2014
  • Category

    Design

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description

This is what we do...

Transcript of Studio North presentation

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Established 2002

Based in Waulk Mill, Ancoats(the world’s first industrial suburb)

Eighteen strong team ofcreatives, strategists, techie’s& account managers

Integrated online & offline service

a little bit about us.

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Good branding is good for

business. It really is that simple.

But to be good at branding?

That’s only simple when you

know exactly how to go about it

branding.

Strategy & planning

Research & analysis

Stakeholder consultation

Brand strategy

Brand identity

Naming

Visual identity

Verbal identity

Brand guidelines

Implementation

Stakeholder & internal engagement

Brand communications

Evaluation

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digital.Strategy & planning

Research & analysis

Online marketing strategy

Usability

Information architecture

Web design & development

Website / mobile site design

Content management systems

eCommerce

Copywriting

Maintenance & hosting

Online marketing

Search engine marketing

Display advertising

Social media

Email marketing

Mobile marketing

As commonplace as the internet is these days, it is an ever-changing beast.

Technology changes, habits and trends change and new phenomena come into play.

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brand communications.

Strategy & planning

Research & analysis

Brand communications strategy

Integrated campaign planning

Integrated campaign delivery(design & production)

focused communications

that grow your brand(and your revenue).

Print (eg. brochures, annual reports,

newsletters, direct mail, packaging)

Exhibition & signage

Advertising

Internal communications

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Responsibility

Community

Charity

Culture

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a flavour of what we do...

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case study.Branding: Parasol

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Parasol.

The challenge

The UK's favourite PAYE umbrella company(for freelancers and contractors)

Rebrand required to support company objectives

Grow & diversify product & service offer

Achieve stand out in dry sector

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Before

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The solution

refreshed logotype and sub-brands

consistent verbal identity (tone of voice)

development of brand character

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After

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Say hello to Lance Freer Tone of voice

There will be a real live person at the end

of the phone, 24 hours a day

How impressive is that?

With Parasol, you don’t have to spend your precious weekends

entering your timesheets

Developing the brand

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Interactive demo

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Results

28% increase in customer reactivation

8% increase in overall sales

Staff more engaged with the brand

Real door-opener / differentiator for sales staff

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Studio North have really impressed me at each stage of our brand development. Their creativity exceeded my expectation every time and the team are great to work with. I’m confident that our new brand identity sets Parasol apart from its competitors and will give us the platform to build an even brighter future.

Susie Lee-KilgariffMarketing Manager, Parasol

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case study.Branding: Every Can Counts

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Alupro.

The brief

Launch a new industry-led, multi-organisation campaign

Encourage workplace drinks can recycling

Appeal to diverse audiences (end-user, waste providers, service partners, key industry stakeholders)

Influence step-change behaviour

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The solution

Brand creation

Key messaging

Marketing toolkit

Downloadable promo collateral

Ad, DM and eMail campaigns

Recycle

cans

at

work?

Of

coursecan!

youdrink

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Launch collateral

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Campaign activity

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Campaign activity

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Results

Every Can Counts adopted by major retailers and organisations including Asda, Waitrose, Welsh Assembly, National Union of Students

B2B campaign in Birmingham generated 41 new business leads and over 1000 competition entries

Brand now being adopted in other countries

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digital.

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advertising.

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