Studio K&M Capabilities

© 2010. All Rights Reserved. Studio K&M.

You might as well not sell anything…

This is the depiction of “boomers” you’re familiar with…

This is how they actually decide on spending…

Source: Advertising Age, JWT Survey: The New Female Consumer: Rise of the Real Mom 2009

Influences

Travel



Influences

Appliances



Influences

Clothing



Influences

Food + Bev



Influences

Home Furnishings



Influences

Personal Care

Clothing Travel Personal Care Appliances Home Furnishings Food + Bev


Influences


These are the boomer design templates you’re familiar with.

Healthcare Insurance

Insurance Travel

Health Care

These are the design templates for everyone else.

Technology Clothing

Entertainment

Which would you buy?

Boomers ≠ Couples

Boomers ≠ Dying

Bottom line:

You might as well not sell anything…

…if you’re not speaking to her the right way.

And STUDIOK&M understands how to speak to her.

We are a distinctive, boutique branding agency working with marketers that want to get serious about growing their �market share with the richest, most influential, and most loyal consumer they’ve never thought of: boomer women.

STUDIOK&M distinguishes your brand among these

women with tasteful, sophisticated design.

Our work is 100% original and gets your brand noticed online and offline by women 45-65.

ONLINE WORK

Tyler Tinsworth | Portfolio Website

Results: Tyler Tinsworth Tyler Tinsworth is a highly professional interior decorator whose work can be seen in stunning Park Avenue penthouses and spacious mansions in Greenwich, Connecticut. She was in need of a site redesign that would match her elegant and sophisticated style and position her among the best decorators.

We designed the site to reflect her talent and showcase her interiors in a simple and easy manner, resulting in a 100% referral rate over her previous site.

e ~ Tiquities | Naming | Logo | E-commerce/Auction Website

Results: e~tiquities e~Tiquities is an online e-commerce and auction site where anyone can buy or bid on objects older than Jesus. We incorporated advanced zooming technology that allows buyers to zoom in very, very, very, very, close, reassuring them of exactly what they were purchasing.

And oh, did we mention that we came up with the name as well.

The site has resulted in 100% increased traffic to their store, 60% increase in prospective buyers and 40% increase in sales.

Felissimo | E-commerce Website & Bi-weekly Email Blasts

Results: feliciti feliciti, the private label of Felissimo, the elegant and hi-end Fifth Avenue retail store, promoted their creatively designed Japanese interior line through this attractive and easy-to-use e-commerce website that we designed and built for them. In addition to the site, we produced biweekly e-mail blasts promoting new products.

The site and emails prompted increased store traffic by 45% and web traffic by 40%, with the emails averaging an open rate of 35%, doubling their sales within 3 months of the site's launch. In addition, they were able to increase their list of users requesting to be notified by email of new products and store events from 6500 to 12,300.

Retail 101 International | Website

Results: Retail 101 Cheryl Beall a luxury retail training professional needed a website that highlighted her credentials. But she had had a very unpleasant and costly experience with another web designer, so was hesitant about moving forward.

Studio K&M used her existing logo and incorporated matching style elements to create a brochure site, (advising her on the copy). We designed it to appeal to the hi-end clientele that is her market.

We afforded her the presence on the web that she had wanted for over 3 years. The site has since received a high number of hits with the average user spending over 4 minutes on the site and she is landing new clients, increasing her sales revenue by over 40%.

OFFLINE WORK

Gourmet Garage | Rebranding | Packaging Design

Results: Gourmet Garage Gourmet Garage was founded in 1981 as a wholesaler distributing fresh seafood, game, organic and specialty fruits and vegetables to the chefs of fine restaurants nationwide. In 1992 they opened a Soho warehouse to the public and before long Gourmet Garage was born. With six stores in Manhattan, Gourmet Garage lets you SHOP LIKE A CHEF! ®

With the recent proliferation of high-end gourmet food stores however, Gourmet Garage felt compelled to update their look in order to compete. They came to Studio K&M for a complete evaluation of their branding.

Their sales have doubled since we incorporated a bold and distinct font that reflects the vitality of the stores, and engaged a copywriter to add playful copy to the labels.

Vibes Jewels | Logo | Website

Results: Vibes Vibes Jewels, an elegant upscale jeweler on Manhattan's upper eastside, has a unique New Age spin. She came to Studio K&M in need of an identity that reflected who she was. We created a logo that symbolize the eight “jewel-vibes” and references healing properties of the Lotus Blossom, then created an online jewelry case to exhibit her work.

She has since been commissioned for one-of-a-kind pieces and is asked to show her jewels at upscale trunk shows throughout Manhattan, resulting in an increase of 65% in income and wider marketing reach.

Genji Sushi | Corporate & Division Logos

Results: Genji This Philadelphia based Sushi Restaurant, needed a new identity as they moved into the New York market and expanded their chain in over 80 Whole Foods Markets. The challenge however, was to create a corporate logo and 5 logos for their subdivisions that reflected the parent company.

Studio K&M designed the group’s corporate logo that possessed all the attributes of the company. In addition, it has an east/west feel that was neither east nor west; just elegant. The five subdivisions were variations on the main logo and while independent on their own, still had a connection to the master logo.

The prestigious upgrade to the logo has resulted in a increase in their sales at their Whole Foods kiosks of 40%.

Triarq | Naming | Branding & Identity | Print Collateral

Results: Triarq Founded by three orthopedic surgeons, a physical therapist and a marketing expert, Triarq is a network that brings doctors, physical therapists and patients together and provides online learning, marketing advice and referrals.

Studio K&M was brought in early to conceive the name, logo and marketing collateral.

Triarq recently introduced their concept and had an 80% signup rate.

Studio K&M Capabilities

Business

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