Student Blogging/Video and Strategic Communication
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Transcript of Student Blogging/Video and Strategic Communication
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Long, Unwieldy Title That Is Less Awesome Than This Presentation(We Swear)
Tim NekritzAssoc Director of Public Affairs/Director of Web CommunicationAlyssa Levenberg, sophomore/web starSUNY Oswego
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Uncomfortable truth #1
If all your goals are marketing goals, you’re doing it wrong.
Shameless baby photo insertion
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Awesome truth #2
We’re in the business of improving lives!
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Our threefold goals
•Address institutional/strategic communication goals•Help users find info they want•Help your own students with their goals and passions
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Institutional/strategic goals
•Recruitment•Transition•Retention•Involvement•Well-being•Student success
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“I WANT A FACEBOOK!” is not a goal
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“I WANT MORE FOLLOWERS THAN OUR RIVAL SCHOOL!”
is not a goal
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“I WANT TO MAKE A VIRAL VIDEO!”
is not a goal
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Uncomfortable truth #2
•You can’t control everything, especially the Internet
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Awesome truth #2
You and your students can create just about anything amazing on the Internet!
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Think like a coach
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What skills do you want?
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Actively recruit
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Put them in position to succeed
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Think in terms of depth
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Let them play
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Our rule
We don’t approve blog posts.We approve bloggers!
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Uncomfortable truth #3
Our audiences generally don’t care about our mission statement or org chart.
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Awesome truth #3
Incoming students love to hear from current students!
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Practical examples at Oswego
•http://youtube.com/sunyoswegovideo•Alyssa Explains It All•Kwame Belle’s Bucket List•Head2Toe Health with Heather•Blogging evolution
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Alyssa Explains It All
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Kwame Belle’s Bucket List
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Head2Toe Health with Heather
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Blogging evolution
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Finding our way
OLD:• What I did today• Recruited for major, background• Unstructured, often abandoned
NEW:• You’re a reporter/ambassador with a beat• Provides structure, direction• Improved participation• Content strategy supported
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Win/win feedback
We coordinate, monitor and solicit feedback from incoming students (FB2017).We use that info to create videos, blog posts.
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Pause for questions?
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Thanks for listening!
• Email: [email protected]• Twitter: @timnekritz• Facebook: www.facebook.com/tim.nekritz
• Alyssa Levenberg: @LyssLyss15• http://www.youtube.com/
imdaddyslittlegirl14