VLOGGING WORKSHOP

BREAK THROUGH THE FOURTH WALL

@ESTHERCRAWFORD@JENNYONTHESPOT

Why add video?

Adds additional storytelling element

Gives you access to personally communicate with your community

Your audience will ‘get to know’ you in a way that isn’t possible via the written word

What you should know...

Companies are looking for women with video editing skills

You can better demonstrate a skill or create a how-to

Videos are easy & effective SEO boosts

Monetization opportunities

It’s never been easier2006 TIME MAGAZINE PERSON OF THE YEAR COVER

(COMSCORE VIDEO METRIX)

31 BILLION VIDEO VIEWS

84.8% OF THE TOTAL US INTERNET AUDIENCE

AVERAGE DURATION OF VIDEO: 4 MINS

THE AVERAGE NUMBER OF VIDEOS WATCHED PER INTERNET USER A MONTH186

2 BILLION: THE NUMBER OF VIDEOS WATCHED PER DAY ON YOUTUBE

35: HOURS OF VIDEO UPLOADED TO YOUTUBE EVERY MINUTE

(EMARKETER

0

20

40

60

80

2008 2009 2010 2011

US Adult Internet Users Who Watch Full-Length TV Shows Online, 2008 - 2011

VIDEO BLOGGING CAN BE MORE THAN THIS:

ALL THE OPTIONS

HARDWARE OPTIONS

1. PRICE POINT

2. DESIRED USE (WILL YOU BE INDOOR IN LOW LIGHTING?)

3. HOW WILL THE VIDEO BE VIEWED? (4:3 SD OR 16:9 HD)

4. THE KIND OF STORAGE SYSTEM YOU WANT TO DEAL WITH (SD CARDS, HARD DRIVES OR TAPES)

Tapeless Pocket Cams

FLIP VIDEO $99

KODAK ZI8 $179

PHOTOS: CNET.COM

Tapeless Camcorders

JVC EVERIO (SD CARD) $299

SONY HANDYCAM HD (SD CARD) $349

PHOTOS: CNET.COM

Tape Camcorders

CANON ZR850 (MINI-DV) $199

CANON HV40 HDV (MINI-DV) $799

PHOTOS: CNET.COM

CHANCES ARE YOU’VE GOT VIDEO CAPABILITY IN MORE PLACES THAN YOU THINK...

Other devices

WEBCAM (INTERNAL)

WEBCAM (EXTERNAL) $20+

DIGITAL CAMERA CELL PHONES

IPOD NANO

Where to host?

SYNDICATE USING:

BEST PRACTICES

1. PLAN AHEAD: USE NOTES OR AN OUTLINE TO STAY ON POINT

PRACTICE A FEW TIMES BEFORE TURNING THE CAMERA ON SO YOU CAN FEEL HOW IT WILL FLOW

2. KEEP THE CAMERA STEADY!

DO.NOT.MOVE.THE.CAMERA. - IF YOU PAN AROUND IT WILL LOOK LIKE A BAD HOME VIDEO

USE A TRIPOD OR LEAN AGAINST SOMETHING TO STAY STEADY

TOO MUCH MOTION MAKES FOOTAGE UNWATCHABLE

3. AUDIO CAN MAKE OR BREAK YOU

BEST CASE SCENARIO: USE AN EXTERNAL MIC

NEXT BEST: BE WITHIN 5FT OF THE CAMERA WITH LITTLE BACKGROUND NOISE

MAKE SURE THE ROOM ISN’T TOO EMPTY OR YOU’LL ECHO

4. PAY ATTENTION TO LIGHTING

USE NATURAL DAYLIGHT WHENEVER POSSIBLE

SET UP LIGHTS IF NEEDED (JUST MAKE SURE IT’S NOT BLINDING YOU OR CREATING CREEPY SHADOWS)

5. LOCATION, LOCATION, LOCATION: VISUALLY TELL A STORY

DE-CLUTTER YOUR BACKGROUND

HAVE SOMETHING TO LOOK AT, DON’T SIT IN FRONT OF A WHITE WALL - IT’S BORING

FILM OUTSIDE (REMEMBER RULE #4)

CHANGE IT UP

USE A GREEN SCREEN

6. SHOW OR DEMONSTRATE - DON’T JUST TELL

CUT TO RELEVANT FOOTAGE OR PHOTOS

7. PRETEND THE CAMERA IS A FRIEND YOU LIKE TO GOSSIP WITH, IT’LL HELP YOU TO TALK MORE NATURALLY

LOOK UP SLIGHTLY, IT’S MORE FLATTERING

ENHANCE EMOTIONAL RESPONSE: SHOW LOTS OF ENERGY + PASSION (PICK TOPICS YOU HAVE A PASSION FOR & IT’LL SHOW)

8. KEEP IT SHORT: THE SWEET SPOT FOR ATTENTION SPAN IS < 2MIN

9. WHEN EDITING: DON’T OVER-DO TRANSITIONS OR EFFECTS - IT MAKES YOU LOOK LIKE AN AMATEUR

10. BE CAREFUL ABOUT PUSHING “RECORD”

IF YOU HAVE TOO MUCH FOOTAGE IT’LL FEEL OVERWHELMING WHEN IT COMES TIME TO EDIT

START SIMPLE. PRACTICE. LEARN. DISCOVER.

IT’S NOT JUST ABOUT YOUUSE VOICEOVER

FILM SOMEONE ELSE

DO A SLIDESHOW OR STOP-MOTION

VIDEO SCREEN CAPTURES (YOU CAN EVEN INTERVIEW VIA SKYPE BY USING A PROGRAM TO RECORD THE VIDEO CONVERSATION)

YOURTURNNOW IT’S

SEQUENCING

SEQUENTIAL STORYTELLINGCOMPRESSES TIME IN VIDEO (LEAVING THE HOUSE: 3-SECOND SHOT COMING OUT OF HOUSE, WALKING DOWN A PATH: 2-SECOND SHOT OF FEET WALKING, GETTING IN THE CAR: 4-SECOND SHOT OF OPENING DOOR, CAR DRIVING OFF: 4-SECOND SHOT OF CAR MOVING AWAY)

MUST ANTICIPATE ACTION

DON’T PAN OR ZOOM. LET ACTION LEAVE THE FRAME.

WIDE, MEDIUM AND TIGHT SHOTS TELL EVERYTHING

YOUR FIVE SHOTS1. CLOSE-UP ACTION SHOT

2. MEDIUM SHOT. ANSWERS: “WHO IS PERFORMING THE ACTION?”

3. WIDE SHOT. ANSWERS: “WHERE IS THIS ACTION TAKING PLACE?”

4. OVER-THE-SHOULDER. ANSWERS: “WHAT IS THIS PERSON SEEING?”

5. SIDE ANGLE. ANSWERS: “IS ANYTHING ELSE HAPPENING?”

MAKING YOUTUBE WORK FOR YOU

PROS

CONS

- MORE VIEWS + ENGAGEMENT- SEO: VIDEOS COME UP IN GOOGLE - COMMUNITY SITES OFTEN TAKE YOUTUBE LINKS- UNIVERSALITY: PEOPLE KNOW HOW AND DO SHARE & EMBED- EASY INTEGRATION & AUTOPOSTING - COMMENTS: WORDPRESS GENKI PLUG-IN - PARTNER PROGRAM

- LACK OF DEMOGRAPHIC FOCUS- MEAN, UGLY INTERNET TROLLS

TIP #1: BE ON YOUTUBE

You get 3 shots to load your video up with searchable keywords. Get it right and you’ll consistently gain viewers...

1. Title

2. Description

3. Tags

TIP #2: KEYWORDS

TAG YOUR HEART OUTSEARCH FOR RELATED POPULAR VIDEOS AND PIGGYBACK ON THEIR SUCCESS TO BECOME THE RELATED VIDEO

BE STRATEGIC & USE CURRENT EVENTS + POPULAR SEARCHES TO YOUR ADVANTAGE

TIP #3: GRAB ATTENTIONEVERYONE KNOWS TO BE RESPONSIVE TO COMMENTS AND MESSAGES - WITH VIDEO IT'S NO DIFFERENT

CREATE VIDEO RESPONSES

APPLY VIDEOS AS RESPONSES

BE ON THE PULSE OF HOT TOPICS

YOUR THUMBNAIL MATTERS!MAKE PEOPLE WANT TO CLICK.

FUNNEL THROUGH FACEBOOK

ASK FOR COMMENTS, ETC.

USE THE SHARE / EMBED FEATURE

AUTOPOST YOUR CONTENT

USE ANNOTATIONS

ADD FRIENDS ON YOUTUBE, THEN SHARE CONTENT WITH THEM

BE FEATURED (DON’T BE AFRAID TO SEND LINKS TO YOUR VIDEOS AROUND!)

TIP #4: SPREAD THE WORD

ANNOTATION: A POP-UP WITH A CALL TO ACTION

TIP #5: BUILD COMMUNITY

GET OTHER PEOPLE INVOLVED VIA INTERVIEWS + COLLABORATION VIDEOS

AGREE TO CROSS-PROMOTE WITH FRIENDS

CREATE MASHUPS (VIDEO MIX)

PAY TO HAVE YOUR VIDEO PROMOTED

Create content for a website

Ads (preroll, 1/3 footer, “brought to you by”, player skin)

Sponsor + company partnership

Reviews for money

For a contest, live show, or as part of earning reward points on video community sites

HTTP://WWW.FLICKR.COM/PHOTOS/AMAGILL/3366720659/

TIP #6: MAKING MONEY

RELEASE FORMSEspecially if you plan to make any money off your videos, getting release forms signed is a must.

Individuals

Locations

Copyrighted material

COPYRIGHTSEverything in the known universe is copyrighted. Including:

MusicTV showsMusic videosVideos of live concertsPerformancesMovies and trailersCommercialsPhotos ...THESE SOCKS

THANKS