❏ striving for individuality

❏ Anti-fashion decade

❏ “less is more”

❏ new technology helped boost fashion growth

❏ loss of interest in fashion business dressing relaxed

❏ more working from home

❏ Grunge fashion combination of 70’s and 80’s

❏ Driven by rejection of consumerism

❏ Pop rock was popular for men

❏ grunge influenced by grunge music

❏ fashion industry started selling grunge clothing

❏ Princess Dianna

❏ Cindy Crawford

❏ Naomi Campbell

❏ Jennifer Aniston

❏ Madonna

❏ rock music and sports influenced fashion

❏ Denim became popular for teenage girls

❏ navel piercings lead to belly shirts

❏ grunge fashion declined 1994

❏ Punk and alternative styles in 1996 became common

❏ Goth look in 1997

❏ Preppy look in 1997 by Tommy Hilfiger

❏ corduroy fabric used to make overalls and pants

❏ khaki pants popular from Tiger Woods

Grunge● Started with the influence from alternative bands

● The grunge fashion can be said as “non-fashion” (Price)

● Flannels

● It was unorganized yet put together

● Low cost fashion

● Thrift shops

● Outerwear

○ Blazer

○ Petticoat

○ Short fitted jackets

○ Jacket over daytime dress

● Pants

○ Long Shorts

○ Ripped Jeans

○ Tapered

○ Camouflage

● Urban and Hip-Hop Styles (Lewis)

○ Started with just mens clothing

○ High boots

○ Multicolored

○ Gold jewelry

○ Hats

○ Basketball Shoes

○ Bra Tops

○ Short Skirts

○ Name chains

● Other

○ Baseball caps

○ Turtle-neck under a sweater

○ Long hair

○ Industrial and military styles

○ More glamorous

○ Old hats

○ Big brand designers

○ Lots of color

○ Neater silhouette

Main Designers of the 90’s● Calvin Klein

● Ralph Lauren

● Tommy Hilfiger

● Michael Kors

● Marc Jacobs

Tommy Hilfiger’s main logo was

the red and white block with

navy blue around it. Just this

small logo became so popular

people were spending 40 dollars

for one basic t-shirt.

Calvin Klein was most popular in the 90’s,

even though the company

almost became bankrupt.

Named “America’s best

designer.” Most Famous for their jeans

and undergarments. (Calvin Klein)

Most famous for the polo shirt, in the

90’s they introduced sport polos

and sportswear. Ralph Lauren

was awarded many designer

of the year awards.

Marc Jacobs started a ‘grunge

collection’, which got him fired from

his job. It became popular between

1992 and 1993 but soon faded out

(R.I.P. Grunge) He also made vintage

garden pieces popular with grunge.

(Callahan)

● Thick Main

● Frosted Tips

● Bedhead Hair

● Tomboy Pixie

● Bantu Knots

● Crimped Hair

● Candy Curls

● Fiery Red Bobs

● Box Braids

● Perfect Hat Hair

● Jellies

● Platforms

● Steve Madden Sandals

● Doc Martens

● Mary Janes

● Moon Shoes

● Heelys

● LA Lites

● Platform Sneakers

● Combat Boots

● Clip on earrings

● Tattoo chokers

● Ying Yang Necklaces

● Mood Rings

● Shell necklaces

● Nameplate Necklaces

● Ankle Bracelets

● Butterfly Clips

● Toe Rings

● Bandanas

(Booth)

● Overalls

● Neon Windbreakers

● Generra Hypercolor Tees

● Zubaz

● Baja Hoodies

● Mini Backpacks

● Grunge(flannel shirts, worn out jeans)

● Jean skirts

● Guess Jeans

● Wallet Chains

● Baggy Jeans

● Knee High Socks

● Skate Tees

● Rollerblades

● Bike Shorts

● Striped Sweaters

● Unbuttoned Shirts over Graphic Tees

● Solid Tees Under Blazers

● Muscle Tanks

● Piercings

● Turtlenecks

Fashion in the 90'S

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Lewis, Van. "Hip-Hop Fashion." LoveToKnow. N.p., n.d. Web. 10 Feb. 2015.

Persad, Michelle. "90s Fashion Trends That Made You Cool Back In The Day (PHOTOS)." The Huffington Post. TheHuffingtonPost.com, 9 Apr. 2013. Web. 11 Feb. 2015.

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Price, Shannon. "Grunge's Influence on Fashion." LoveToKnow. N.p., n.d. Web. 10 Feb. 2015.

"Ralph Lauren." Outlet Shoppers RSS. N.p., n.d. Web. 11 Feb. 2015.

Thomas, Pauline. "1990s Fashion HistoryThe Mood of the MillenniumPart 1." The 1990s Fashion History Part 1. N.p., n.d. Web. 10 Feb. 2015.

"Totally Awesome 90s Fashion Trends." Likes.com. N.p., n.d. Web. 11 Feb. 2015.

Weston, Pauline. "1990s Fashion HistoryThe Mood of the MillenniumPart 1." The 1990s Fashion History Part 1. N.p., n.d. Web. 11 Feb. 2015.