Strategy - Toyota Nd Ford -Final

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Transcript of Strategy - Toyota Nd Ford -Final

Outline

Fords Global Vision

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Toyotas Global VisionToyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Toyotas competitive advantage To emerge as dominant leader in the world automobile industry, Toyota developed 14 strategies referred to as the Toyota way which are seen as the fuel behind the company's successesHigher Attributes + Low Price = Best Cost Provider Strategy

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Industrys most efficient producer, taking shortest average time of 30.37 hours to produce a car from start to finishProduct differentiation - the company is rated number one in producing and introducing new models in the market. Toyota has invested in technology and is able to roll out new products in the market faster than its competitors. Toyota also manufactures robots and provides financial services under its subsidiary, Toyota Financial services to emerge as dominant leader in the world automobile industry, Toyota developed 14 strategies referred to as the Toyota way which are seen as the fuel behind the company's successes

Higher Attributes + Low Price = Best Cost Provider Strategy

Outline

Toyotas competitive advantage Industrys most efficient producer, taking shortest average time of 30.37 hours to produce a car from start to finish Product differentiation - the company is rated number one in producing and introducing new models in the market. Toyota has invested in technology and is able to roll out new products in the market faster than its competitors. Toyota also manufactures robots and provides financial services under its subsidiary, Toyota Financial services. This differentiation gives it an advantage since the different lines of businesses supports each other A first-mover advantage excellent advertising has allowed Toyota (TM) to take the lead in the production of hybrid cars . This differentiation gives it an advantage since the different lines of businesses supports each other A first-mover advantage excellent advertising has allowed Toyota (TM) to take the lead in the production of hybrid cars

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview

Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

STRENGTH- Global Company-Brand Image, diversified

WEAKNESS- Sales dropped in 2008- Recalled 527,000 escape utility cars, 200,000 sedan in China - European and Japanese manufactures - Losing strength in US Market - No diversification

Industry Driving Forces Five Forces Ford Vision Toyota Vision

product base - Standardized procedure - Strong engineering capability, Extensive dealer

network- Good relations with employees wages, environment - NASCAR, Formula One racing

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview

FORDSWOT

OPPORTUNITY- Growing small and medium motor segments in 3rd world countries - Acceptance of US brand in Asian countries - Increasing demand for hybrid electric vehicles - Growing Asia Pacific new cars market

THREAT

Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

- Stringent emission norms in UK,US and - Aggressive Japanese competitors - Poor customer service and SCM in Asia - Poor infrastructure in developing countries

Outline

STRENGTH- Strong international position, brand image - High financial strength. Growth of 29.3% - Industry leader in manufacturing and production. Production process (JIT) - Excellent penetration in key markets (US, China),

Industry Driving Forces

WEAKNESS- Japanese car manufacturer. Seen as foreign importer - No diverse production location other than US and Japan. Problem of JIT - Large scale recalls and quality issues

Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview

TOYOTASWOTOPPORTUNITY THREAT- Increased competition from new entrants

Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

- North American consumers shifted to more fuel-efficient and higher-quality product

- Tightening emission standards- Appreciating YEN against Dollar. Financial statements are in YEN

- Produce fuel-efficient, higher-quality and smaller automobiles- China, India Govt. reduced automotive taxes - New models revamps aging model line up

History And Milestones

Outline

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Ansoff Matrix

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

ANSOFF Matrix

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Ansoff Matrix: Ford & Toyota Ford Motor company applies strategy with low to medium risks: going to new markets with existing products and existing markets with existing products. Sold of non-performing units like Jaguar & Land rover to TATA motors

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Du-Pont AnalysisEnd to end strategic analysis of a co should be carried to focus: Operations Management Asset Management Capital Management

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Du Pont: Ford Motors Company

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Recommendation (FORD) Factory and Supply Chain Management- Restructure SCM, reduce number of suppliers. - Identify critical suppliers for the contract. Bankruptcy of Visteon resulted in disruption in production. - Start production in Mexico and Eastern Europe low labor cost, production cost

Industry Driving Forces Five Forces Ford Vision Toyota Vision

Competitive AdvantageAnsoff Matrix Key Success Factors Company Analysis

Focus on China Market- Government providing tax credits for alternative energy vehicles to reduce dependency on oil and urban pollution - Increase in car owners (52% by 2015), willingness to spend ($30,000 in 2010 from $18,000 in 2005) - GM,Volkswagen,BMW,Ford ranked 4th - Set up local production plant, release newer model, expand dealership network

Overview Financial Analysis SWOT Analysis Competencie s Business Analysis Challenges Recommend ations

Outline

Recommendation (FORD) continued Focus on Hybrid Car- Governments emphasis on the production of eco-friendly cars - Ford should come up with new cars which should be more fuel efficient and environment friendly

Industry Driving Forces

Five Force

Ford Vision

Toyota Visio

Competitiv AdvantageAnsoff Matrix

Research and Innovation- Should conduct market research, understand the customers expectation and preference, keep an eye on the market trend - Should come with more diverse and efficient models by focusing on design of the models and increase product differentiatio