Strategy of mBank Group for 2020-2023 - Amazon Web Services...historical financial results or other...
Transcript of Strategy of mBank Group for 2020-2023 - Amazon Web Services...historical financial results or other...
Strategy of mBank Group
for 2020-2023
Growth fuelled by our clients
Warsaw, 12 December 2019
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Legal Disclaimer
This document and the information contained herein (unless otherwise indicated) has been prepared by mBank S.A. (the “Bank”) solely forinformational purposes (the “Presentation”). By reading the Presentation or attending the meeting at which the Presentation is made, you will bedeemed to have (i) agreed to all of the following restrictions and made the following undertakings and (ii) acknowledged that you understand the legaland regulatory sanctions attached to the misuse, disclosure or improper circulation of the Presentation. This Presentation is published only to provideinformation regarding the adoption of the mBank Group’s Strategy for 2020-2023. This material is not connected with the Commerzbank AGannouncement of September 26, 2019, regarding the approval of a strategy including potential sale of the Bank's shares, of which the Bank informed inthe current report 37/2019 of September 26, 2019.
This Presentation does not purport to contain all the information that may be required by the recipient to make an evaluation. The Bank prepared thisPresentation on the basis of information which it has and from sources believed to be reliable. To the extent available, the industry, market andcompetitive position data contained in this Presentation come from official or third party sources. Third party industry publications, studies and surveysgenerally state that the data contained therein have been obtained from sources believed to be reliable, but that there is no guarantee of the accuracyor completeness of such data. While the Bank believes that each of these publications, studies and surveys has been prepared by a reputable source,the Bank has not independently verified the data contained therein. In addition, certain of the industry, market and competitive position data containedin this Presentation come from the Bank's own internal estimates based on the knowledge and experience of the Bank’s management in the market inwhich the Bank operates. While the Bank believes that such estimates are reasonable and reliable, they, and their underlying methodology andassumptions, have not been verified by any independent source for accuracy or completeness and are subject to change without notice. Accordingly,undue reliance should not be placed on any of the industry, market or competitive position data contained in this Presentation. The Bank is not underany obligation to update or keep current the information contained in the Presentation.
This Presentation contains certain financial data that are non-IFRS measures (“Non-IFRS Measures”). These Non-IFRS Measures, as defined by theBank, may neither be comparable to similarly titled measures as presented by other companies, nor should they be considered as an alternative to thehistorical financial results or other indicators of the Bank’s performance based on IFRS.
This Presentation may contain certain forward-looking statements, estimates, projections and opinions ("Forward-looking Statements") for which theBank shall not be liable. The Forward-looking Statements shall not be treated as the forecasts of the Bank. By their nature, Forward-looking Statementsinvolve known and unknown risks, uncertainties, assumptions and other factors because they relate to events and depend on circumstances that willoccur in the future whether or not outside the control of the Bank. No representation is made or will be made that any Forward-looking Statements willbe achieved or will prove to be correct. Actual future results and operations could vary materially from the Forward-looking Statements. Similarly, norepresentation is given that the assumptions disclosed in this Presentation upon which Forward-looking Statements may be based are reasonable. Therecipient acknowledges that circumstances may change and the contents of this Presentation may become outdated as a result.
The Presentation does not constitute or form part of, and should not be construed as, an offer to sell or issue, or the solicitation of an offer to purchase,subscribe to or acquire the Bank´ securities, or an inducement to enter into investment activity in any jurisdiction in which such offer, solicitation,inducement or sale would be unlawful prior to registration, exemption from registration or qualification under the securities laws of such jurisdiction oran advertisement within the meaning of Article 53 section 1 of Polish Act of 29 July 2005 on Public Offering, Conditions Governing the Introduction ofFinancial Instruments to Organised Trading, and Public Companies, as amended. No part of this Presentation, nor the fact of its distribution, shouldform the basis of, or be relied on in connection with, any contract or commitment or investment decision whatsoever. This Presentation is not forpublication, release or distribution in any jurisdiction where to do so would constitute a violation of the relevant laws of such jurisdiction nor should itbe taken or transmitted into such jurisdiction.
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Summary: What will mBank be like?
In the horizon of the strategy for 2020-2023:
We will continue mBank’s organic growth, based on the acquisition of young clientsand dynamic companies from prospective industries.
We will accompany our clients throughout their lifecycle and development, designing our products, platforms, access channels and service model according to their needs.
We will remain the most convenient transactional bank and maintain our advantagein this area by providing our customers with ease and speed of use, high security standards, advanced platform, personalisation and a bonus for loyalty.
We will build our offer and solutions based on the mobile first paradigm,increasing the share of sales and service in the digital sphere.
We will intensify optimisation, automation and digitalisation of internal processeswhat will translate into savings and enhanced operational efficiency.
We will be systematically improving our profitability due to rising revenues,decent cost discipline and prudent approach to risk management, while more favourable balance sheet structure will result in higher net interest margin.
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Financial targets of mBank Group for 2020-2023
The strategic goal of mBank Group is to keep the position among top Polish banks in terms of key financial metrics
Our goal is to pay 50% of net profit as a dividend.
Measure Target level Current level
Profitability in 2023 9M 2019 (normalised)
Net interest margin (NIM) ~3.0% 2.7%
Cost/Income ratio (C/I) ~40% 43.4%
Return on equity (ROE net) ~10.5% 7.9%
Stability every year 30.09.2019
Loans/Deposits ratio in a range of 92-94% 90.3%
Capital ratiosyear-end level min 1.5 p.p. above PFSA requirements
2.2 p.p. higher for Tier 1 ratio, 2.3 p.p. for Total Capital Ratio
Growth CAGR 2019-2023 CAGR 09.2016-09.2019
Dynamics of loans ~6% 8.7%
Dynamics of deposits ~6% 10.8%
Dynamics of total revenues ~8% 9.7%
Dynamics of total costs ~5% 6.3%
Note: Normalised ratio (refers to Cost/Income ratio and return on equity) after 9M 2019 includes ¾ of an annual contribution to the resolution fund, booked in total in Q1/19.For the calculation of CAGRs of revenues and costs for the period 09.2016-09.2019 the data for 4 quarters preceding the given date was used, excluding one-off events.
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Four pillars of the new strategy for 2020-2023 correspond to the key components of mBank’s business model
In the strategy for 2020-2023, mBank Group will focus on 4 areas
Client PlatformAcquisition &
long-term relationsEcosystem &
user experience
EfficiencyOperational advantage
Employees& organisation culture
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Pillars of mBank Group’s strategy for 2020-2023
Client (acquisition and development of long-term relationships)
We will grow organically through the continuous acquisition of new customers, in particular young people and firms. We will strengthen our position in the most profitable age group of 30-45.
Leveraging on the social role of parents who are mBank’s clients, we plan to faster enter into relations with clients aged 8-13
Family banking
We will solicit the segment of professionals providing services for other entrepreneurs(e.g. accountants)
Professionals
With relatively high penetration in large agglomerations, we want to strengthen our position in mid-sized cities (current share at ~7%)
Mid-sized cities
We will maintain our position in the following segments:
Individuals aged 13-28 years
Start-ups
E-commerce
Young customers
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Pillars of mBank Group’s strategy for 2020-2023
Client (acquisition and development of long-term relationships)
We will improve customer retention and loyalty throughout theirlife cycle.
WeddingMortgageChildbirth
Retirement
SchoolUniversityFirst Job
&Key facts:
Polish population is ageing
In 2025, the generations of 30- and 40-year olds will together make up about 30% of the population of Poland
mBank’s participation in this group is relatively high (~12%), but at the same time the strength of relations is weakening
We will:
identify the most important stages in the customer life
recognise life events related to the difficulties such as divorce, diseases or accidents and offer help
retain profitable clients through anchor products: mortgage loans, savings and investment products
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Pillars of mBank Group’s strategy for 2020-2023
Client (acquisition and development of long-term relationships)
We will create a platform for cooperation with corporate clients based on partnership, convenience and professionalism.
Long-term relationship
Direct contact is essential when establishing relations
Availability of local advisors
Advisors’ competences
Corporate clients appreciate professional,less formal contact
Proactive attitude of mBank’s advisors
Knowledge and the flow of experience
Process automation
Convenient corporate banking services
Self-servicing in corporate banking
Development and delivery of simple solutions
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Pillars of mBank Group’s strategy for 2020-2023
Client (acquisition and development of long-term relationships)
We will shape the portfolio of corporate clients anticipating trends and changes in the environment.
Key tasks:
Include dynamic companies in portfolio
Maintain individual approach to large corporations
Develop platform connecting entrepreneurs
Support clients in value creation (including M&As) and succession process
Support and promote responsible companies
Implementation:
Building industry knowledge, defining potential clients from specified industries
Creating adequate policies, work procedures, limits and product pallets
Conducting cross-sectional research
Preferred industries in corporate portfolio:
CORPORATE LOAN
PORTFOLIO
E-commerce Health care
Automation and
digitalisation
New technologies
Leisure timeRenewable
energy sources
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Pillars of mBank Group’s strategy for 2020-2023
Client (acquisition and development of long-term relationships)
We will extend our knowledge about the customers in both segments.
Set in order all data collected about corporate customers
Gather conversation data from contactswith retail clients
Develop voice analytics (contextual analysis of conversations)
Organise available data in order to create useful information
Better understanding of the clients
Optimisation of contact management, both in the contact center and in outlets
CRM and sales channel effectiveness measurement
Banking products suitedto the clients’ needs
Data analysis ResultsClients’ data
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Pillars of mBank Group’s strategy for 2020-2023
Client (acquisition and development of long-term relationships)
We will increase the likelihood of recommending mBank’s servicesby our clients.
Banking decisions of more than 60% of customers are connected with the recommendationof trusted persons.
We will:
offer the quickest way „to get things done”
eliminate waiting and unnecessary efforts of the customer
appreciate loyalty
personalise clients’ experiences
act in a predictable manner
represent uncompromising business ethics
provide a sense of security with reliable technological banking solutions
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Pillars of mBank Group’s strategy for 2020-2023
Client (acquisition and development of long-term relationships)
We will pursue the principles of empathy in contacts with customers.
We will shape the positive image of the bank and make the brand appealing for retail and corporate customers.
Simplify the offer in each business line, including the price list and tariffs
Reduce the amount of marketing information - No2Spam
Assistance in the event of failure during operations in the transaction system, using a card, etc.
Strengthen the image of mBank as a professional institution
Rely more on feedback provided by customers,change the organisation to meet their expectations
Improve the most important points of contact
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Pillars of mBank Group’s strategy for 2020-2023
Platform (ecosystem & user experience)
We will continuously improve remote bank access channels usingthe digital first (mobile first) approach.
We will focus on:
revolutionary digital assistance in the service model: all frontline employees will become part of the digital channels
e-Commerce UX (user experience), digital assistance and personalisation of price offers
omni-sale with better reporting, change management and sales control
API model for extended range of the sales platform, incl. e-commerce
12/1712/16 12/18
854
09/19
1,181
1,484
1,808
+324
Distribution model transformation: 80% of sales in own digital channels & API and 50% in mobile mode in 4 years
Active Users of mBank’s Mobile App (thou.)
Leading roleof mobile
application
Contact Center and branches as a support
function
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Pillars of mBank Group’s strategy for 2020-2023
Platform (ecosystem & user experience)
We will develop mBank’s retail platform by complementing it with additional products and services, including non-financial ones,in order to ensure complete customer service.
We will provide personalised offer:
Savings, investments and retirement-oriented products benefiting from mBank’s partnerships
Innovative lending:
fast credit decisions and effective use of the transaction-related moments for distributionof consumer loans through mobile channels
offering the most convenient and fastest mortgage loan on the market
Enriching the platform with value-added services while keeping it simple and transparent
Selective use of API and cooperation with mAccelerator as well as test value recognition with customers
Source: Picture: the RS2 report Open Retailing and Open Banking – Payments Industry Challenges.
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Pillars of mBank Group’s strategy for 2020-2023
Platform (ecosystem & user experience)
We will build the best digital banking offer for corporations in Poland.
Corporate transactional
clients
Growing digitalisation
ratio
Simplified sales and
credit processes Enhanced
customercontact
channels
TARGETS
Agileapproach
Customer self-service
Convenience
Process management
Omnichannelbanking
KEY RESULTS
Reduced C/I ratioin C&IB
Digitalisation
Simplification
Simplification-oriented targets reflected in improved transactionality
and self-service of customers
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Pillars of mBank Group’s strategy for 2020-2023
Efficiency (operational advantage)
We will maintain our technological advantage in the financial sector.We will optimise our IT architecture using leading solutions.
Technologyadvantage
IT Architecture
We will:
expand our business-technology team
invest more in the development of competences of our employees (both technical and soft skills)
provide interdisciplinary teams ensuring end-to-end solution delivery
continue to make our structure and work organisation more flexible
We will:
migrate key applications to a modern technological pile based on micro-services and containers by 2023
increase the automation of IT processes
transfer existing systems to other, cheaper platforms
release the potential of a public cloud computing
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Pillars of mBank Group’s strategy for 2020-2023
Efficiency (operational advantage)
We will increase the scope of customer digital self-service.We will optimise our sales network.
Digital Assistant and adaptive user interface
Automated NPS and FCR measurement
Improve customer experience in omniservice
Emphasized service design with advanced tests
and the involvement ofour customers
Maintain the number of branches at the 2020 level
Adjust the design and equipment and adapt it to habits of our customers
Implement automatic text and voice assistants
Safe contact with the bank on popular instant messengers available
Outlays of mobileapplications and browser services for entrepreneurs
Personalisation of interfaces with AI support
Physical network Contact center Mobile First
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Pillars of mBank Group’s strategy for 2020-2023
Efficiency (operational advantage)
We will improve the operational efficiency of the bank by implementing automation on a large scale and simplifying processes.
Centralisation ofoperational processes
Process takeover entirely by specialised operating units
Relieve the burden of business units
End-to-end process ownedby one person only
Set a definition of process ownership
Measurement of costs of processes in the organisation
Elimination of paper documentations flow
Educating employees in various systems in the bank
Simplification ofinternal processes
Methodology based on best market practices
Central measurement system
State-of-the-art analytical and process engineering tools
Unified methodologyfor managing operations
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Pillars of mBank Group’s strategy for 2020-2023
Efficiency (operational advantage)
We will shorten the time of issuing opinions and internal consultationsin implementing new solutions, while maintaining full alignment with regulations and compliance requirements.
We will provide highest cyber security standards.
Simple language in formal communication
Regulatory technology in compliance and legal area
Automation of processes, flexibility, better cooperation
Strict compliance with all laws and regulations
Maintain investments in educational programs for the clients in the field of security
Continue to intensively develop solutions protecting our customers
Focus on the latest technologies, including machine learning, artificial intelligence, biometrics and other
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Pillars of mBank Group’s strategy for 2020-2023
Employees and organisation culture
We will:
promote our desired values
apply feedback to all HR processes throughout the employee's life cycle
focus on breaking down hierarchical structures
use tools supporting mobility and agile methods
implement Objectives and Key Results system
increase the diversity of characters, personalities, experiences, gender and age
We will:
increase work efficiency by providing employees with the best applications, software and IT equipment
automate simple and repetitive tasks and focuson value-adding activities
implement RegTech solutions to help employees comply with procedures and regulatory requirements
use HR technologies and predictive analytics to make informed decisions about investing in people
We will:
coach smart managerswho know how to inspire development, bring out value from diversity and encourage to care about clients through strategic thinking, innovation and willingness to take up challenges
encourage employees to experiment, be open to technologies, automate processes and look for new solutions
be regulations-compliantand empathic
Technology-supported work environment that inspires to be innovativewill be built on three key levels:
People TechnologyCulture of cooperation
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mBank’s CSR strategy will drive us to benefit our customers, employees, the environment and the society
mBank educatesmBank cares about
the climate andthe environment
mBank promotes prosperity
Be among top three leaders of social responsibility in the banking sector
Top aim
Direction guidelines
Sustainable Development Goals (SDGs)set by the United Nations
Focus areasBank-relevant SDGs chosen from 17 universal objectives, organised in 3 areas:
Corporate Social Responsibility and Sustainable Development Strategy of mBank
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Organisation and support of national competitions and
grant programmes
Equal chances for high quality
education
Protection of customer data
and clients’ finances
Key CSR goals (1/3):mBank educates
We support the development of mathematical education and equalize educational opportunities for young people.
We teach how to use online and mobile banking safely. We make customers more sensitive to cybercrime threats in the banking area.
Social and educational campaigns
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mBank in the ESG Index (GPW)
Eco-supportive products in each customer segment
Credit policy regarding industries relevantin the context ofEU climate policy
Measurement and reduction of our carbon footprint
Reduction of energyconsumption
Reduced footprintof our car fleet
Saving water, paper and office supplies
Waste segregation& recycling
Suppliers’ selection by ESG standards
Key CSR goals (2/3):mBank cares about the climate and the environment
We limit our indirect impact.
We limit our direct impact.
Key CSR goals (3/3):mBank promotes prosperity
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We support organisations that work for social welfare.
We communicate with our customers in a fair, clear and transparent way.
We are accessible to clients with disabilities (inclusive banking).
We act ethically.
We ensure diversity and equal opportunities.
mBank’sDiversity Policy
mBank’s Codeof Conduct 2.0
Periodic audit by the Polish Language Foundation
Continued cooperation with WOŚP
Support for entrepreneurial
women
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All objectives defined in the new strategy are part of mBank’s mission, which remains:
To help.
Not to annoy.
To delight…
Anywhere.