Presentation Topic

Strategy for Samsung Electronics

By Mohd Amir13-MBA-IB-27

Table of ContentIntroduction Vision India Vision 2020ProductsSWOT analysisReferences

IntroductionSamsung Electronics Co., Ltd. is  a South  Korean  multinational electronics company headquartered in Suwon, South Korea.sales networks in 80 countriesEmploys around 370,000

Samsung has been the world's largest manufacturer of LCD panels since 2002

The world's largest television manufacturer since 2006, 

And world's largest manufacturer of mobile phones since 2011

Samsung  Electronics  displaced  Apple  as  the  world's  largest  technology 

company in 2011

Continued…

Jong-Kyun Shin is the CEO of Samsung Electronic

Hyun Chil Hong is the president & CEO Samsung India Electronics Ltd

CEO of Samsung Electronics

Samsung India: VisionSamsung India aims to be the 'Best Company' in India.

'Best Company' in terms of the internal workplace environment, our manpower, our products as well as our efforts to make our customers happy through our products

and services.

Vision India

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future.“

Commitment to inspiring communities by holding samsung’s three key strength

1) New technology2) Innovative product3) Creative solutions

Plan of reaching $400 billion in revenue and becoming one of the world’s top fivebrands by 2020. To this end, Samsung has also established three strategicapproaches in its management: Three key strategic pillars are:“Creativity,” “Partnership,” and “Talent”.

Vision 2020

Samsung Electronics Products

Competitors

Strength Samsung is enjoying economies of scale

It is the world's largest manufacturer of mobile phones

7th rank in the world in terms of brand value in forbes ranking

2nd largest tech company in the world after Apple

Samsung enjoys a wide range of products

Samsung has its core competency in technology leadership and in creativity

Increasingly growing company (Grows by 49% in India’s mid-priced smart-phone market ) Innovation and design

Samsung is Focused on environment

2nd place in sales of mobile phone

Samsung has got 1st place in refrigerator brand according to world blaze in 2015 in India

SWOT Analysis for Samsung Electronics

SWOT Analysis for Samsung ElectronicsWeaknesses

Hardware leader but has too much dependence for software from other parties

Don’t have its own operating system in mobile phones and laptops.

Focus on too many products

Samsung laptops has got 5th place in the world in the ranking of laptopmag.com 

while apple has got 1st

Samsung  has  not  been  able  to  match  Apple’s marketing capabilities  for 

smart-phones. Its share of the U.S. smart-phone market fell by 2.3% between 

2014 and 2015. In contrast, Apple’s share price grew by 34.9%

SWOT Analysis for Samsung ElectronicsOpportunities

Growing mobile demand in emerging economies

Growing demand for quality application processors

Customized products in different market

Growing demand for branded products

In most of the countries the per capita income is increasing so there is increase 

in demand for those product which may maintain the status

Threats Price wars Rapid technological change Breached patents Declining margins on profit per product due to high

competition Saturated market of smart-phones in developed countries

SWOT Analysis for Samsung Electronics

http://www.samsung.com/us/aboutsamsung/corporateprofile/visionmission.html

http://www.forbes.com/sites/liyanchen/2015/05/11/the-worlds-largest-tech-companies-apple-beats-samsung-microsoft-google/

http://www.samsung.com/us/aboutsamsung/old%20about%20samsung/samsunggroup/affiliatedcompanies/SAMSUNGGroup_SAMSUNGSDI.html

https://en.wikipedia.org/wiki/Samsung_Electronics#/media/File:Samsung_wordmark.svg

http://www.forbes.com/powerful-brands/list/#tab:rank http://www.worldblaze.in/top-10-best-refrigerator-fridge-brands-in-india/ http://www.laptopmag.com/articles/apple-brand-rating http://www.bgr.in/news/samsung-grows-by-49-in-indias-mid-priced-smartph

one-market/ http://www.samsung.com/us/aboutsamsung/sustainability/sustainablemana

gement/

References