Project Report on

“A STUDY OF MARKETING STRATEGY FOLLOWED BY SAMSUNG WITH SPECIAL REFERENCE TO LCD & LED TV SETS AT

GONDIA LEVEL”

Submitted in partial fulfillment for the requirement of the award of bachelor of Business Administration of R.T.M. Nagpur University,

Nagpur

Submitted by

RANBIR KAPOOR(B.B.A. Final Year)

Under Guidance of

PROF. LALARAJPAT RAI

DEPARTMENT OF BACHELOR OF BUSINESS ADMINISTRATION

NATWARLAL MANIKLAL DALAL COLLEGE GONDIA

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2012-2013

INDEX

1. Introduction

2. Objectives

3. Hypothesis

4. Company Profile

5. Research Methodology

6. Data Analysis and Interpretation

7. Verification

8. Findings

9. Conclusion

10. Suggestion

11. Limitations

12. Bibliography

13. Appendix

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INTRODUCTION

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INTRODUCTION The concept of marketing came in India very late. Though we are known lot

about the theoretical part of it. The theoretical importance was left by the

Indian industries when they came to know about the competition with the

multinational companies functioning in India also exporting our products in

abroad.

The essence marketing is an exchange or a transaction, intended to satisfy

human needs or wants. That is, marketing is a human activity directed at

satisfying needs and wants, through an exchange process. A demand is a

want for which the consumer is prepared to pay a price. A want is anything

or a service the consumer desires or seeks. Wants become demands when

backed by purchasing power. A need is anything the consumer feels to keep

himself alive and healthy. A transaction consists of a value between two

parties. A transaction differs from a transfer. A transfer may receive nothing

in return. The aim of marketing is to make sales in order to earn reasonable

profit for the producer.

MEANING

The marketing occupies an important position in any business units.

Traditional view of marketing is the customer wants whatever the seller

presents to them. The main objective is to manufacture the things without

considering the need and want of consumer wants. Several authors have

defined term marketing.

DEFINATION

“Marketing includes those business activities which goods are involved in

the flow of goods and services from production to consumption” – Converse

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“Marketing is the business process by which products are matched with

market and through which transfer of ownership are effected.” Cundiff.

Previously market was considered to be a place where buyers and sellers

would meet. But market dose not necessarily mean a place. According to

Barwell, marketing consists of identifying, anticipating and satisfying

customer needs and desires. According to Stanton, “marketing is the creation

and delivery of a standard of living; it is finding out what customer wants,

then planning and developing a product of service that will satisfy those

wants; and then determining the best way to price, promote and distribute

that product or service,” Peter Drucker observes that the purpose of business

is to create a customer by which he lays stress on two aspects: (a)

identification of consumer needs and (b) organizing the business to meet

these needs. The modern concept focused on the consumer and their

satisfaction. The approach of modern marketing is consumer-oriented

instead of solely product-oriented.

OBJECT OF MARKETING :

1. Intelligent and capable application of modern marketing policies.

2. To develop the marketing field.

3. To develop guiding policies and their implementation for a good

result.

4. To suggest solution by studying the problems relating to marketing.

5. To find sources for further information con

6. To revive existing marketing function, if shortcomings are found.

7. To take appropriate actions in the course of actions.

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INTRODUCTION OF TOPIC This Projects is concerned with studying marketing strategy “SAMSUNG

LCD, LED in Gondia City. “

When someone wants to buy the LCD, they look towards the specialties,

benefits and value added services. From this project one can also determine

the factor that influences the customer the most. We can also find out the

buying behavior of consumer. This project will also check the consumer

satisfaction level that is using the services of different service providers.

This project is also concerned with understanding the various promotional

strategies adopted by the LCD, LED TV market leaders i.e. SAMSUNG. we

can evaluate the customer’s level by this project.

Every business organization that comes into contact with the customer

develops a perception in the mind of the customer. Today, in this

competitive world every organization needs to know the perception in the

mind to the customers. In order to gain mind share or heart share of

customers along with the market share is the main lookout for the

organizations. Especially in consumer electronics sector, where the products

are more or less same, the only way to leave positive impact on customer’s

mind and to gain competitive advantage is providing best possible services

to the customers.

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OBJECTIVES

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OBJECTIVES OF THE STUDY

1. To study the marketing strategy of SAMSUNG LCD & LED.

2. To analyse the future planning of SAMSUNG LCD & LED.

3. To evaluate the effectiveness of marketing strategies.

4. To study the consumer preference towards the SAMSUNG LCD &

LED.

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HYPOTHESIS

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HYPOTHESIS OF THE STUDY

H1:- The customer have positive attitude towards the product.

H2:-Price of a product depends upon its technical functionality and looks.

H3:-The promotional strategies adopted by the companies contributed in

customer buying decision related to LCD & LED.

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COMPANY PROFILE AND PRODUCT PROFILE

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INTRODUCTION ABOUT SAMSUNG COMPANY

Samsung ins Korean company that has risen to prominence in many fields over the years. The size and to scope of the company is almost unimaginable, as they are one of the largest and most diverse companies in the world. While the company is mostly known for their technology division (cell phones, radios, MP3 Players, computer screens, and the like) they have many other divisions as well.

The company has expanded form a humble storefront storefront launched in the late 1930s to the largest company in Korea and the second largest company in the world. In addition to the electronics division, which is the most profitable and successful one in the world, the company also has forayed into finance, chemicals, retail, and straight-up entertainment – all with great degrees of success. The company employs many of south Korea’s finest employees, including many with PHD level education. This is not surprising, seeing as the company’s assets total somewhere around 300 billion. The company has some of the most loyal employees around and many work every day – that means on holiday time off or weekends – both because they want to and it is expected. However, it is important to note the company is responsible for at least 1/5 of the Country’s exports. As a result, they are in a position of power because of the money they supply to the government. Additionally, their vast number of employees is essential to the country’s economy.

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The company has been around for quite some time, and although there has

been some controversy about their strength and power in South Korea, there

is no denying that they benefit the economy greatly by providing jobs,

exporting their services, and otherwise doing things that smaller companies

would not be equipped to do. Samsung is a powerhouse of a company, with

many people worldwide using their products, particularly the electronics

such as cell phones and MP3 players. It’s not surprising that the company

continues to thrive in the ways it does.

Founded in 1938, Samsung is currently the world’s leading consumer

electronics brand. The massive south Korean conglomerate entered the

television market in 1972 and began making flat panel TVs in 1999.

SAMSUNG SERIES 7 LCD

SAMSUNG SERIES 6 LCD

SAMSUNG SERIES 5 LCD

SAMSUNG SERIES 4 LCD

SAMSUNG SERIES 3 LCD

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DESCRIPTIONBASIC LCD CONCEPTS

LCD televisions produce a colored

image by selectively filtering a

white. The light is typically

provided by a series of cold cathode

fluorescent lamps (CCFLs) at the

back of the screen, although same

displays use white or colored LEDs

instead. Millions of individual LCD

shuters arranged in a grid, open and

close to allow a metered amount of the white light through. Each shutter is

paired with a colored filter to remove all but the red, green or blue (RGB)

portion of the light from the original white source. Each shutter-filter pair

forms a single sub-pixel. The sub-pixels are so small that when the display is

viewed from even a short distance, the individual colors blend together to

produce a single spot of color, a pixel. The shade of color is controlled by

changing the relative intensity of the light passing through the sub-pixels.

Liquid crystals encompass a wide range of (typically) rod-shaped polymers

that naturally form into thin layers, as opposed to the more random

alignment of a normal liquid. Some of these, the nematic liquid crystals, also

show an alignment effect between the layers. The particular direction of the

alignment of a nomadic liquid crystal can be set by placing it in contact with

an alignment layer or director, which is essentially a material with

microscopic groves in it. When placed on a director, the layer in contact will

align itself with the grooves, and the layers above will subsequently align

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themselves with the layers below, the bulk material taking on the director’s

alignment. It the case of an LCD, this effect is utilized by using two

directors arranged at right angles and placed close together with the liquid

crystal between them. This forces the layers align themselves in two

directions, creating a twisted structure with each layer aligned at a slightly

different angle to the ones on either side.

LCD shutters consist of a stack of three primary elements. On the bottom

and top of the shutter are polarizer plates set at (typically) right angles.

Normally light cannot travel through a pair of polarizer’s arranged in this

fashion, and the display would be black. The polarizer’s also carrying the

directors to create the twisted structure aligned with the polarizer’s on either

side. As the light flows out of the rear polarizer, it will naturally follow the

liquid crystal’s twist, exiting the front of the liquid crystal having been

rotated through the correct angle that allows it to pass through the front

polarizer. LCDs are normally transparent.

To turn a shutter off, an electrical voltage is applied across it from front to

back. When this happens, the rod-shaped molecules align themselves with

the electric field instead of the directors, destroying the twisted structure.

The light on longer changes polarization as it flows through the liquid

crystal, and can no longer pass through the front polarizer. By controlling

the voltage applied across the crystal, the amount of remaining twist can be

finely selected. This allows the transparency or opacity of the shutter to be

accurately controlled. In order to improve switching time, the cells are

placed under pressure, which increases the force to re-align themselves with

the directors when the field is turned off.

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Several other variations and modifications have been used in order to

improve performance in certain applications. In-Plane Switching displays

(IPS and S-IPS) offer wider viewing angles and better color reproduction,

but are more difficult to construct and have slightly slower response times.

IPS displays are used primarily for computer monitors. Vertical Alignment

(VA, S-PVA and MVA) offer higher contrast ration and good response

times, but suffer from color shifting when viewed from the side. In general,

all of these displays work in a similar fashion by controlling the polarization

of the light source.

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LED TV Features

LED TV is actually just a

development of the conventional

sleek LCD flat screens we all

know and love. LED TVs are

basically LCD TVs with one

significant difference - they use

Light Emitting Diodes (LED) to

backlight the screen.

To work, all LCD TV need to be

backlit. Up to now LCD TVs have used old-school fluorescent-type

backlighting. LED TV refers to a LCD flat screen incorporating LED

technology to backlight the screen.

And why have the boffins decided to go down this route? Well, there are

significant benefits when using LED technology. For starters the latest

designs, such as Samsung LED TVs, can be incredibly thin and even more

gorgeous than normal LCDs. And there are massive performance

improvements: colours tend to be much more dynamic; blacks are much

darker; and colour saturation tends to be more balanced. LED TVs also

consume less energy, so they get the green thumbs up to boot.

LED TV achieves all this by ditching the fluorescent backlighting systems

found in the conventional LCD TVs, which tend to involve just one lamp. In

its place hundreds of smaller LED lights are placed behind the screen (this is

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called 'full array' or 'direct' LED TV) each of which can be separately

controlled

The beauty of this approach is when a picture contains extremes of light and

dark, the presence of a single light source (as in a conventional LCD) limits

the extent to which you can recreate extremes of bright and shade, in other

words contrast. Not so with LED TV.

It's possible to have LEDs switched off and others going at full tilt right next

to each other on the same panel - a process called local dimming. This

results in much deeper blacks and much brighter whites coexisting within a

single frame. LED TV reviews continually refer to this significantly

improved contrast ratio. As well as improved contrast, LED TVs also deliver

better blacks, as you can simply turn off the LEDs when a scene from a film

requires complete darkness. Magic.

Another approach to LED television sees the LEDs placed around the edge

of the screen, with their light shining across the back of the screen until it's

bounced out toward the viewer by an array of appropriately angled mirrors.

This approach is favored by the likes of Samsung LED TVs. This allows

manufacturers to build incredibly slim housings making LED televisions

outrageously thin. There are even claimed performance benefits.

And just to be clear, LED TVs are vastly different from the self-illuminating

OLED TVs, which use pixel by pixel lighting.

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SAMSUNG HISTORY

In 1938 the Samsung's founder Byung-Chull Lee set up a trade export

company in Korea, selling fish, vegetables, and fruit to China. Within a

decade Samusng had flour mills and confectionary machines and became a

co-operation in 1951. Humble beginnings.

From 1958 onwards Samsung began to expand into other industries such as

financial, media, chemicals and ship building throughout the 1970's. In

1969, Samsung Electronics was established producing what Samsung is

most famous for, Televisions, Mobile Phones (throughout 90's), Radio's,

Computer components and other electronics devices.

1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee

Lee took over as chairman. In the 1990's Samsung began to expand globally

building factories in the US, Britain, Germany, Thailand, Mexico, Spain and

China until 1997.

In 1997 nearly all Korean businesses shrunk in size and Samsung was no

exception. They sold businesses to relieve debt and cut employees down

lowering personnel by 50,000. But thanks to the electronic industry they

managed to curb this and continue to grow.

The history of Samsung and mobile phones stretches back to over 10 years.

In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-

800 and it was available on CDMA networks.

Then they developed smart phones and a phone combined mp3 player

towards the end of the 20th century. To this date Samsung are dedicated to

the 3G industry. Making video, camera phones at a speed to keep up with

consumer demand. Samsung has made steady growth in the mobile industry

and are currently second but competitor Nokia is ahead with more than

100% increase in shares.

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PRODUCT PROFILE

SAMSUNG LED TV D8000The Samsung LED Series 8000

Smart TV is all about a

transformative, immersive

experience delivered with style

and intelligence. The integrated

and innovative Smart Hub,

which allows you to interact

with your TV, ensures

everything from surfing the internet on your TV to flicking through pics and

home movies is effortless and loads more fun. Whether you’re watching a

movie or listening to music, you will instantly notice the superior 3D

Experience, which is ready to re-invent your world of entertainment. And

with a sophisticated design to match, which puts you right in the middle of

the action, and supreme connectivity for seamless streaming ? you have a

very stylish and intelligent TV to enjoy.

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The Samsung ES8000 LED TV

The Samsung ES8000 Slim LED TV is

ready to deliver an outstanding

experience that brings you the future of

home entertainment. You can already

discover the future of Smart TV with

Smart Interaction voice, Face

recognition and motion control as well as Smart Content features like

Family Story sharing and AllShare play access to devices. With Smart

Evolution, you can easily install a Samsung Evolution Kit every year to

bring hardware, firmware, software and interface up to the cutting-edge.

Your TV will evolve, and you’ll enjoy all the new features and great

performance of a brand new TV – without needing to buy a new one.

Samsung LED TV UE40B7020

Aesthetically, the UE40B7020 is almost

as pretty as its more expensive sibling.

Again it's the screen's remarkable

slimness that first catches the eye; thanks

to its use of edge-mounted LED

backlighting, it's under 30mm deep at its

deepest point - a particularly startling

achievement when you consider that

Samsung has somehow managed to fit digital and analogue tuners into such

a tiny space. Suddenly all those arguments we've heard from manufacturers

who say you have to use external tuner boxes with super slim TVs seem

rather less convincing.

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Samsung UN40EH5050 LED TV

The Samsung UN40EH5050

TV uses LED technology

which creates vivid image

output on the screen. This

Samsung 40-inch TV has

been designed to provide a

high-quality entertainment

experience to the consumer. With this HD LED TV, the user receives a large

screen Internet television that offers 1080p high-definition television via

compatible sources and provides standard-definition for non-HD sources.

This Samsung 40-inch TV is equipped with dual speakers as well as multiple

input and output ports. The TV uses a dynamic contrast ratio of 3200000:1.

The ports in the Samsung UN40EH5050 TV consist of two HDMI ports, a

USB port, a PC input, composite input, and a headphone jack. This HD LED

TV offers multiple viewing modes, eco-sensor, and closed captioning among

other features. The Samsung 40-inch TV measures 21.7 inches high by 36.5

inches wide by 3.7 inches deep and weighs 19.8 lbs. The features in this unit

make this TV a versatile device.

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Samsung LN40A450 LCD TV

With the SAMSUNG

LN40A450 LCD TV, seeing

clearly is never a problem.

A 10,000:1 dynamic

contrast ratio delivers crisp,

high-definition images you

have to see to believe.

Action-packed movies and

sports events are more lifelike than ever before with a 6ms fast response

time, eliminating motion blur. You’ll always enjoy total picture perfection

with a SAMSUNG high-definition LCD TV.

Samsung LN-T3242H LCD TV

High-quality virtual surround

sound can be experienced with just

the speakers built into the TV. SRS

TruSurround XT technology

delivers an amazing, simulated 3D

effect with clear dialog and

powerful bass through hidden side speakers. TruSurround XT audio adds

three audio enhancement technologies to produce an amazingly immersive

sound experience.

Dialog Clarity brings movie dialog into Focus during the playback

of any surround-encoded material to make speech much clearer

and crisper.

TruBass creates incredible deep rich bass allowing a person to

perceive significantly deeper, richer low bass tones that are far - 23 -

beyond the physical low frequency capabilities of the speaker

itself.

The SRS WOW feature widens the soundstage by processing

standard two-channel stereo material as well as multi-channel

encoded material for a dramatic improvement in the playback of

any stereo audio over a two-speaker system.

TV LCD Samsung LE32B460B2W

Discover all the quality that

is hidden inside the cabinet

of the new shiny black LCD

TV SAMSUNG

LE32B460B2W: advanced

technology solutions,

picture perfect, high fidelity

sound and compatibility

with SAMSUNG CAM (Freeview certification), to further widen the

horizons of your entertainment experience.

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PROMOTIONAL OFFER

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RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY

Research may be defined as a scientific and a systematic search for

information on a specific topic. Research is an art of scientific investigation.

Search of information may be known as DATA.

Research in common parlance refers to research for knowledge. For some

people, research means “a careful investigation or inquiry specially through

search for new facts in any branch of knowledge”. While some people

consider research as movement, a movement from known to unknown. More

specific definition of research is “it is a systematized effort of gain new

knowledge.

Research is an academic activity and such terms should be used in a

technical sense. According to Clifford, research comprises defining and

redefining problems, formulating hypothesis or suggested solution,

collecting, organizing and evaluating data, making deduction and reaching

conclusion and last carefully testing the conclusion to determine whether

they are fit the formulating hypothesis.

Research is thus an original contribution to the existing stock of knowledge

making for its advancement.

Check Box 1

Data can be collected from many different sources

The data collected directly from the targeted audience for the very first time

is known as PRIMARY DATA.

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Sources of PRIMARY DATA

1. Observation method

2. Questionnaire.

The data collected from the modes where the data is already available is

known as SECONDARY DATA.

Sources of SECONDARY DATA :

1. Books

2. Websites

3. Company Magazines and Journals

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DATA ANALYSIS AND INTERPRETATION

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DATA ANALYSIS

The pie-chart shows the customer preference towards the different brands.

INTERPRETATION:

20% of the people observed are using Videocon.

Double of the preference of the Videocon the Samsung was preferred

by the 40% of the total people observed.

Other brands rather than Videocon & Samsung are also preferred by 40% of

the whole.

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20%

40%40%

MOST PREFERRED BRAND

VIDEOCON SAMSUNG OTHERS

REASONS FOR BRAND LOYALTY

The respondents were asked to select the reasons from the options given for

their preference for Samsung LCD & LED this question, multiresponses

were received from the respondents.

Reasons for brand preference

Reasons No. of respondents (out of 50)

Attractive designs 39

Reasonable Price 7

Brand image 22

Good quality 25

Reasons for brand preference

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41

724

27

Attractive designs

Reasonable Price

Brand image

Good quality

SAMSUNG ADVERTISEMENTS

The advertisements can be seen in TV, magazines, newspaper,

hoardings, billboards, radio and so on. All the 50 respondents have seen the

advertisements of SAMSUNG LCD & LED in various media. This was a

multi-response question and the options given to select were restricted to

TV, magazines, newspapers, hoardings and radio.

Table 2 Major Advertisement media

Types of media No. of respondents

TV 46

Magazines 25

Newspapers 36

Hoardings 15

Radio 4s

Major advertisements media

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36

2029

123

TV

Magazines

Newspapers

Hoardings

Radio

This graph evaluates quality of the LCD & LED television

used by the consumer.

INTERETATION

SAMSUNG LCD: The above graph shows that out of 50 people observed

41 are of the view that Samsung LCD television is good, while 9 say that it

is neither good nor had.

SAMSUNG LED: The above graph shows that out of 50 people observed

30 are of the view that Samsung LCD television is good, while 22 say that it

is neither good nor had.

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This graph tells us about the characteristics of the LCD television which

influence the customer to select appropriate television.

FACTORS INFLUENCING PEOPLE CHOICE

Reason No. of Respondents (out of 50)

Design 40

Cost 25

Portability 20

Quality 32

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40

2520

32

Design Cost

Portability Quality

This graph tells us about the various promotional offer

undertaken by the Samsung LCD & LED television.

INTERPRETATION:

SAMSUNG LCD: among 50 people 26 feel good 12 is bad and 20 are of a

view is average.

SAMSUNG LED: among 50 people 25 feel good 15 is bad and 20 are of a

view is average.

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The graph shows the purpose for using Samsung LCD & LED

television.

INTERPRETATION:

SAMSUNG LCD: 20 people use Samsung LCD for commercial use and 28

for Personal use.

SAMSUNG LED: 24 people use Samsung LED for commercial use and 20

for Personal use.

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This graph evaluates the customer satisfaction level of different

television Samsung LCD & LED.

INTERPRETATION:

SAMSUNG LCD : The above graph shows that out of 50 people 25 are

highly satisfied of view that Samsung LCD TV 15 are only satisfied and 5

people are partial satisfied or 5 dissatisfied while 0 is highly dissatisfied with

Samsung LED TV.

SAMSUNG LED : The above graph shows that out of 50 people 20 are

highly satisfied of view that Samsung LCD TV 10 are only satisfied and 10

people are partial satisfied or 08 dissatisfied while 2 is highly dissatisfied

with Samsung LED TV.

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VERIFICATION

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VERIFICATION

H1 : Accepted

From the graph, we concluded that the quality of LCD much more better

than that of led television.

Thus, H1 hypothesis is accepted.

H2 : Accepted

From the analyses of data, we concluded that price of product depend upon

its design.

Thus, H2 hypothesis is accepted.

H3 : Accepted

From the above graph, the price and promotional offer are most factors for

consumer buying decision.

Thus, H3 hypothesis is accepted.

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FINDINGS

CUSTOMER SURVEY FINDING

1. Initially from the survey it was found that almost everyone has

television.

2. The survey tells that the televisions are mostly used for personal use.

3. The survey gives a clear picture that the main source form which the

people came up to know about the television.

4. Hoardings, dealer’s scheme, have also a major effect to acknowledge

people.

5. There is need to increase personal conversation among the

commercial users.

6. From the graph we found that the quality of Lcd is much more than

that of led television.

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CONCLUSION

- 41 -

CONCLUSION

1. This statement H2 retain here, that the product price are depend upon

their functioning and looks.

2. People are mostly influenced by the quality and the design of the

television.

3. Through the survey we came to know that the promotional activities

undertaken by Samsung are more effective and less unclassifiable

towards its customers that the of other

4. From the study it is concluded that customer buy LCD & LED after

thorough investigations.

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SUGGESTION

- 43 -

SUGGESTIONS

1. Company should try to improve after sale service provider to its

customer.

2. The company should focus on commercial user to capture high market

area.

3. The companies should look after to enhance their various

promotional activities.

4. The company should run advertisement campaigns’ to create

awareness to the customer regarding led & led.

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LIMITATION

LIMITATIONS

- 45 -

There are bound to be certain limitations in carrying out this research work

sampling error, time bounding, personal bias, etc. but an effort is made to

obtain maximum authentic results.

The limitations are as follow:

The study was largely dependent upon the interviews (questionnaire) with

the students so it might have decreased the efficiency of the project.

1. Time frame :

This is a time bound project as television industry is dynamic in

nature. Telecom industries come up with the new plans, offers and

schemes every day.

2. Area bound:

This project study was focused on Gondia district only. So the

situation might be different in other areas of universe.

3. The survey is subjected to statistical error.

4. Data collected through questionnaire was qualitative date which may

differ from person to person.

5. Above all, human error may also be present as it is the biggest

limitation of any study.

BIBLIOGRAPHY- 46 -

BIBLIOGRAPHY WEBSITE:

- 47 -

www.Indianeconomics.com

www.Wikipedia.com

www.Google.com

BOOKS:

Modern Marketing (Philip Kotler)

Marketing Management (Pgukuo Kotler)

Services Marketing (S.M. Jha)

MAGAZINES:

Business Today

Business World

REFRENCE:

Prakash Agencies(shop name Gondia)

Prakash Traders(shop name Gondia)

- 48 -

APPENDIX

QUESTIONNAIRE

NAME : _______________________________________________

AGE : ____________________ CONTACT NO. : _________________________

OCCUPATION : _____________________________

__________________________________________________________________

1. DO YOU HAVE A TELEVISION ?

YES NO

2. IF YES…. DO YOU HAVE A LCD & LED TELEVISION ?

YES NO

3. WHICH TELEVISION DO YOU USE ?

SAMSUNG LED SAMSUNG LCD SIMPLE ( OTHER)

4. FOR WHAT PURPOSE YOU ARE USING THIS LCD & LED TELEVISION ?

COMMERCIAL USE PERSONAL USE

5. HOW DO YOU COME TO KNOW ABOUT THIS LCD & LED TELEVISION ?

ADVERTISEMENTS HOARADINGS

FRIENDS AND FAMILY OTHERS

6. WHAT DO YOU THINK ABOUT THE QUALITY OF THE PRODUCT ?

GOOD NEITHER GOOD NOR BAD BAD

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7. WHAT DO YOU FEEL ABOUT THE AFTER SALE SERVICES OF THE COMPANY ?

GOOD NEITHER GOOD NOR BAD BAD

8. ARE YOU AWARE OF THE OTHER TELEVISION MANUFACTURER ?

YES NO

IF YES SPECIFY THE NAME

___________________________________________________________________

9. WHAT INFLUENCE YOU TO BUY THIS TELEVISION?

QUALITY PORTABILITY

COST DESIGN

10. WHAT DO YOU THINK ABOUT THE PROMOTIONAL OFFERS

UNDERTAKEN BY THIS COMPANY ?

GOOD AVERAGE BAD

11. ARE YOU SATISFIED WITH THE TELEVISION YOU ARE USING ?

HIGHLY SATISFIED SATISFIED PARTIALLY SATISFIED

DISSATISFIED HIGHLY DISSATISFIED

IF NO, WOULD YOU LIKE TO GIVE ANY FEEDBACK ?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

______________________________________________

SIGNATURE :

DATE :

- 50 -