Strategic Relations CommitteeSeptember 12, 2019

Regions & LWDAs

• Atlanta Region

Workforce Ecosystem

Program Delivery Model

Career Resource Centers1 One-Stop Center7 Affiliate Sites

Mobile Unit1 full-size mobile unit14 regular stops

Youth Providers10 Out-Of-School Locations1 In-School Provider

MOTIONCustomer Visits to Career Centers

59,034

45,856 44,758

39,889

36,589

33,087 31,172

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2012 2013 2014 2015 2016 2017 2018

Customer Visits

Unemployment rate

MOTIONWIOA Enrolled Participants

2,712 2,384

2,033 2,077 2,010 2,177 2,169

1,148 1,283 1,359 1,238 1,160

892 1,014

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

1 2 3 4 5 6 7

Adults Enrolled Youth Enrolled

2012 2013 2014 2016 2017 20182015

Youth

Adult & Dislocated Worker

3,860 3,667 3,392 3,315 3,170 3,069 3,183 Total enrolled participants

MOTIONOutreach Campaign

The plan we implemented was designed to guide job seekers through their career journey by:• Making them aware of the program• Guiding them to the website• Ultimately signing them up for an appointment with a career

counselor at a county career resource center

Similarly, the program was designed to appeal to employers so that they would schedule an appointment with a representative from the Business Services team.

MOTIONOutreach Campaign

Plan was organized in three phases:

Phase 1: Research and Strategic Direction (2018)

Phase 2: Planning, Production, and Initial Media (2019)

Phase 3: Expanded Implementation (July 2019 +)

MOTIONOutreach Campaign - Highlights

• The plan kicked off on June 17th with 16 billboards and radio ads on 2 stations

• In July, digital advertising was launched including pay per click andGoogle key words

• A job seeker brochure was created for distribution at job fairs, community centers, DOL’s, churches, libraries, et. al. A separate brochure for employers was also created.

• Job seekers were directed to either go to a Career Resource Center or to the new ATLworks.org website landing page, where they could sign up for more information.

• Employers were also directed to the website where they were connected to a Business Service Manager to guide them through the program.

MOTIONOutreach Campaign - Examples

MOTIONOutreach Campaign - Examples

http://worksourcega.wpengine.com/

MOTIONOutreach Campaign - ResultsSince June 17th when we kicked off the program, we recorded 2461 sessions with 3,542 page views and 21.3% or 753 of them filling out the form.

MOTIONOutreach Campaign - Next Steps

Questions