Digital Fridays - Digital Billboards
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Transcript of Digital Fridays - Digital Billboards
DIGITAL FRIDAYS:
DIGITAL BILLBOARDS
HISTORY OF BILLBOARDS
The lithographic process was
perfected in 1796 which gave rise to
the illustrated poster.
Exterior advertising was first used on street railways.
A standardized billboard structure was established in
America, and ushered in a boom in
national billboard campaigns.
In 1931, Coca-Cola’s holiday’s billboard campaign featured what became the
contemporary interpretation of
Santa Claus.
The Highway Beautification Act
was signed into law by President Lyndon
B. Johnson. It controlled billboards
on interstate and federal-aid primary
highways.
An agreement between major
tobacco companies and state attorneys general prohibited
tobacco advertising on OOH structures.
First digital billboards were
inatalled.
1% 400
of all billboards in USA are now digital.
new digital billboards every 6 months in USA.
Who notice digital billboard?
Demographics by Arbitron Ratings.
7%
18%
23% 24%
19%
9%
18-24 25-34 35-44 45-54 55-64 65+
Who notice digital billboard?
Demographics by Arbitron Ratings.
50% 50%
Can I do it?
YES YOU CAN!
POLISH CASE STUDIES
Hoop Cola (2010)
- - - - - - - - - - - Window to the Hooptymistic
World
Hoop Cola – Window to the Hooptymistic World
https://www.youtube.com/watch?v=OHOiW3uD5Oo
Nokia Poland (2011)
- - - - - - - - - - - Nokia Interactive
Billboard
Nokia Poland – Nokia Interactive Billboard
http://vimeo.com/36187516
Getin Bank (2014)
- - - - - - - - - - - Interactive Bus
Shelter
Getin Bank – Interactive Bus Shelter 1
https://www.youtube.com/watch?v=sACplWrTn6c
Getin Bank – Interactive Bus Shelter 2
https://www.youtube.com/watch?v=Kq7VtPgpKFk
Global Case
Studies
Pepsi Max - - - - - - - - - - - Unbelievable Bus Shelter
Pepsi Max - Unbelievable Bus Shelter
https://www.youtube.com/watch?v=Go9rf9GmYpM
Roadshow Films - - - - - - - - - - - Into The Storm
Roadshow Films - Into The Storm
https://www.youtube.com/watch?v=NnuUzYcUNvE
REDOUTE - - - - - - - - - - - Live Weather
Billboard
REDOUTE – Live Weather Billboard
https://www.youtube.com/watch?v=rA4GF5a3xHE
Beck’s - - - - - - - - - - - Music Poster
Beck’s – Music Poster
https://www.youtube.com/watch?v=gclJe_kSnd4
Apotek - - - - - - - - - - - Make your hair
come alive
Apotek - Make your hair come alive
http://vimeo.com/87648696
McDonald’s - - - - - - - - - - -
Save the Sundae Cone
McDonald’s - Save the Sundae Cone
https://www.youtube.com/watch?v=9G-DZx8hu4U
SNCF - - - - - - - - - - -
Europe. It's Just Next Door
SNCF - Europe. It's Just Next Door
https://www.youtube.com/watch?v=GGW6Rm437tE
British Airways
- - - - - - - - - - - #lookup
British Airways - #lookup
https://www.youtube.com/watch?v=GtJx_pZjvzc
MINI - - - - - - - - - - -
The Salute
MINI – The Salute
https://www.youtube.com/watch?v=e5bEB0tmMQI#
Hyundai - - - - - - - - - - - Times Square
Billboard Racing Game
Hyundai – Times Square Billboard Racing Game
https://www.youtube.com/watch?v=awd-vORN7dQ
Disney - - - - - - - - - - -
Augmented Reality in Times
Square
Disney – Augmented Reality in Times Square
https://www.youtube.com/watch?v=DRRu5dKRfTU
THANK YOU FOR YOUR ATTENTION