Strategic Positioning -...
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Page 1 Global Investor Forum 2012 Strategic Positioning Dieter John Head of EADS Corporate Development
Transcript of Strategic Positioning -...
Page 1
Global Investor Forum 2012
Strategic Positioning
Dieter John
Head of EADS Corporate Development
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Global Investor Forum 2012
Worldwide leader in Air and Space platforms and systems (mainly platform-related systems architecture/integration)
10% EBIT by 2015
Significant growth to € 80bn
Balanced Revenues – 50% alongside Airbus by 2020
Services worth €20bn by 2020 – the mission critical service partner of our customers
Globalization – 40% sourcing, 20% employees outside Europe and $10bn of non-Airbus revenues in the US
Moving towards eco-efficient enterprise
Focus on Core
Vision 2020 – Established in 2007
BAE Systems Transaction vs.
Vision 2020
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Global Investor Forum 2012
Looking forward, EADS remains solid and designs its
Future from a Position of Strength
Strong financial position: Backlog €550bn Net Cash €10bn Organic growth 7.5% CAGR Financial Flexibility Improving profitability
EADS will adapt its strategic orientation building on its
leading position and healthy organic growth…
Civil helicopters
Commercial Aircraft
Transport and Tanker
European Space
Security and Defence systems world wide
Market leadership in Aerospace and Defence
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Global Investor Forum 2012
Despite Government Budget Challenges,
80% of EADS Portfolio is on a growth Path…
Long term growth
in commercial
aircraft to be
expected
Ariane upgrade
secured
Space Services
Commercial
markets back
Services
Defence
stagnating
Pockets of
growth
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Global Investor Forum 2012
EADS Key Strategy Pillars
Maximize performance: 10% EBIT target
Superior civil growth
Defence can bring cash and robust margins, despite low
growth in the short term
Path to EBIT improvement will come from internal operational
improvements first
Services still a priority but not at any price
Switch to qualitative growth rather than quantitative
Optimization of services group-wide to be evaluated
Globalization model more organic
US growth will continue mainly organically (e.g. AAS, FAL)
Higher focus on greenfield investments
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Global Investor Forum 2012
EADS Services Business has doubled in the past five years…
… with a CAGR of >10% going forward (FHS, SatCom Services, MM&D, A400M ISS, PBS,Training and Simulation Services, integrated Platform Services …)
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Global Investor Forum 2012
04/12/2012
EADS remains committed to continue its successful Path towards Globalization
EADS will build on its unique track record of international investments.
Examples :
- FAL China
- LUH
- Tanker for UAE, Australia, India, Saudi Arabia
To build for tomorrow’s successes :
FAL in Alabama Tanker Brazil, India
Armed Aerial Scout Border Security
- Helibras,
- Grintek
- Ghalam
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Global Investor Forum 2012
Strategy Review Process: Key Questions to address:
...to secure that the top-line growth
comes with bottom line improvement
Meeting capital market expectations
Defining Group targets
Re-orienting our defence market strategy
Managing cycles effectively
Re-enforcing our after sales / support
Re-orienting our US/Globalization strategy
Dynamizing portfolio management
Optimizing our value chain position
