Strategic partner1
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Transcript of Strategic partner1
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CREATIVE ENGINEERING SERVICE
Automotive solutions & technologies
Technology Partner
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Daewoo International Corp.Automotive & Component Division
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1. Company at a glance
History Established as Daewoo Corporation (1967) Reestablished for special trading & investment (2000) Become a member company of POSCO Group (2010)
Major Business
International Trading Project Organizing Natural Resource Development Manufacturing : Textile, Cement, Steel Processing etc.
Global Network Total : 100
- Asia 51, Middle East 9, Africa 8, Europe 9 CIS 7, America 16
Employee Total : 16,290 (1,887 In Korea, 14,403 Overseas)
Sales (2011) Sales USD 16.8 Bil
※ POSCO Group acquired total 68.2 % of DWI share and became the major shareholder in Sep. 2010. POSCO is supplying steel to world-wide OE makers including VW Group, Fiat, Chrysler, Ford, BMW, Benz, Toyota, Nissan, Honda, Suzuki, Hyundai&Kia etc.
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History
Established Automotive & Component Division (1984) Start OEM biz to North America (1987) Start OEM biz to Japan (1995) Established SQA team (2002) First Company to provide automotive engineering design,
stamping dies and Jig fixtures to China geely automobile Acquired ISO/TS 16949:2002 certification (2006)
Business model
OEM business : CBU & Automotive Components RE business : Tire, Battery, Wheel Engineering : Styling, Design, Machinery & Equipment Investment / New business in transportation vehicle area.
2. Automotive & Component Division at a glance
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3. Division Background in Auto Industry(1967~2000)
Motor CarsCar Components
Manufacturing
Ship Buildings
DAEWOO CORP.(Automotive & Components Div.)
Electronics
Securities
ConstructionsThere are still many cooperative manufacturers in our background
Koryo
Daewoo Precision Kyungnam
Metal
AutomotiveComponent
TextileHeavy Industries
※ Daewoo Int’l has been in strategic alliance with GMK(former GM Daewoo) and supplying passenger car by CBU & CKD to CIS countries
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* Affiliated Company & Branch office where the resident staff from automotive division work
5. Global Network Organization Overview
Europe*DWID aff. Company in Frankfurt Milano aff. company London Madrid Istanbul Warszawa Prague*Bucuresti
Russia & CIS*Moscow Tashkent Almaty Kiev
Africa*Lagos(Nigeria) Johannesburg Nairobi Yaoundé Kinshasa
M/E Asia Algeria*Tehran Dammam*Dubai Cairo Tripoli
S.America Buenos Aires*Sao Paulo Lima Bogota Santiago Pos-Daewoo BSPC
N.America*N.J aff. Company*Detroit Los Angeles Houston*Toronto Calgary DWIM aff. Company
Japan*DWIJ aff. Company in Tokyo Osaka *Nagoya
Asia DWIS aff. company Myanmar aff. Company*Vietnam aff. Company*Malaysia aff. Company India aff. Company Mumbai Manila Hanoi Bangkok*Jakarta Dhaka*Sydney Lahore
China*Shanghai aff. Company Shanghai Lansheng Guangzhou aff. Company Beijing aff. Company Dalian*Qingdao Wuhan Taiwan Hong Kong*Chongqing
Subsidiaries
16
Trading Co.
14
Branch Office
54
Resource PJT
16
TOTAL
100
Daewoo International operates an extensive 100 global networks.
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6. Major Customers by region
LEARCORPORATION
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7. Items we are supplying to customers as tier 1 & tier 2..
• Tie rod, Ball joint etc• Steering gear• Intermediate Shaft• Control Arm• Spring• Brake disc & Drum• Master Cylinder• Knuckle
Chassis• Cyl’ Head & Block • Crank/Cam Shaft• T/mission assembly • Hub, Flange, Shaft • Rubber Mounting• Shaft, Gear• Bearing Cap• Damper pulley• Casting, Forging parts
Engine/TM
• Engineering & Mold & Die
• Motor• Junction box• Relay and switch• Alternator/Strarter• HEV inductor
Electric Parts
HVAC System• Al & Steel Wheel• Tire• Battery• Wiper system
Others
In & Exterior
• Blower Motor• HVAC module
CBU/CKD and others
• Casting & Forging etc• Stamping parts
• Flex plate
• Recliner, Track• DC Motor• Lamp• Mirror• Spoiler & Grill• Quartered glass• Door latch & System• Key lock system
• CKD / CBU• CD Tube
Commercial Vehicle parts Construction Vehicle parts
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GlobalNetwork
Business Experience
CompetitiveSuppliers
Specialized Management
8. Core competence
Overall 100 networksRegional Specialist Operation
Over 20 yrs.In various types of business
ISO/TS 16949 CertifiedTotal management roleSQA operationJIAT for Validation, CES for Engineering
Over 300 domestic and overseas suppliersExclusive partnership with 110 suppliers
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Role & responsibility2
Company & Division introduction1
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Total Organizer and Risk Umbrella
Multi-Sourcing via Global NetworkLogistics : JIT Service / WarehousingFinancing for Suppliers & CustomersOrganizing of JV, TAAMulti Field Coverage
- Component - Tech Institute - Engineering - Material(Posco)
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1. Total Management
Stable & ReliableSupply Chain Management
CustomerSatisfaction
- SQA Activity
- Engineering & Test performance
- ISO/TS 16949 Certified
ED
I
SCM
SM
S
ERP
Supplier
Supplier
Supplier
Customerneeds
Customerneeds
Customerneeds
System
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Unique Role & ResponsibilitySQA(APQP / R@R / PPAP) Engineering SupportTest Lab Support OEM Consulting
1a. Sourcing & Development
Source EvaluationProduction / Engineering CapabilityPotential Supplier Assessment
Financial StatusSupplier Database
QuotationFeasibility StudyGlobal Logistics Information
ComparisonNegotiation
Cost Saving SupportSourcing Support through DWIC Global network
Financing
At Sight Payment Investment Planning
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Ex-Work to Global Destination – Best Route
Optimum PackagingOptimum Shipping Plan
Customs ClearanceCargo Tracing
Contingency Management – Trouble shooting
SortingFlexible Routing / Team Trucking / Air Freight
Warehousing
Safety StockEDI
JIT DeliveryFIFO
SCM System on Line
Real Time Tracking Optimum Inventory Control
1b. Logistics
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1c. On-Site Support
Fast Response within 24 hours
Effective & Timely Communication on All Issues
Support Engineers
Manage Contingency Plans for Quality IssuesTechnical & Engineering Coordination
Program Management & SQE (DWI’s Korea)
Release Adjust & Right Production Plan (Short / Long term)Support Technical & Engineering Issues EOP & volume forecasting
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In Advance Paymentthrough DWI
General Payment Term
2. Financial Support to Manufacturers
In-Transit N.A. Warehouse Customer
4 weeks In-Transit
4 weeks Inventory
5~9 weeks Payment Term (MNS-2)
Total 13~17 weeks(4 months) payment term
Improve Suppliers’ Financial Structure
10 daysFromB/L Date
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3a. On Site Service & Warehouse in America
America
Romulus , MIAuburn Hills, MIMississauga, ONMorrison, TNCherryville, NCFairfield, OHIowa City, IAElk Grove Village, ILEl Paso, TXLittle Rock, ARRancho Dominguez, CAColima, Mexico
Detroit OfficeNewYork OfficeCalgary OfficeToronto OfficeLos Angeles OfficeMexico City OfficeSao Paulo Office
Branch Office Warehouse
Customer Support
JIT Delivery
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Europe
3b. On Site Service & Warehouse in Europe
Dresden, GERMannheim, GERHanover, GERHamburg, GERLe Mans, FRANaklo, SLONovo mesto, SLOKoper, SLOMB, CZEConstanta, ROMBelfast, GBRBilbao, SPALusado, PORAntwerp, BELPaty, HUNSenec, SVKLeixoes, PORNapoly, ITA
Frankfurt OfficeMilan OfficeLondon OfficeMadrid OfficePrague OfficeWarsaw OfficeIstanbul OfficeBucharest Office
Branch Office Warehouse
Customer Support
JIT Delivery
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1
23
BRANCH OFFICE
1. Tokyo2. Osaka3. Nagoya
WAREHOUSE
Daewoo International Japan Corp.• Tokyo• Osaka• Nagoya
3c. On Site Service & Warehouse in Japan
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JIAT (Jeonbuk Institute of Automotive Technology)
4. JIAT – Reliability and Test Laboratory
• R & D • Design & Analysis• New Technology development
• Utilize equipment
• Training • Collaboration PJT
• Information network • New Tech Introduction
• System devel-opment
• Test Evaluation • Construct Network• Certification Work Assistance
Vibration & Reliability test
Reverse EngineeringRapid Product development
Collaboration ProjectProduct to be smaller &lighter
v Durability and Endurance Testv Reliability and Performancev NVH (Noise and Vibration Harshness)
• Test Evaluation Service
Assistance• Rapid Product Production
Assistance• Test Evaluation Technology
Research & Development• Evaluation scheduling & Cost
Saving
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5. CES - Creative Engineering Service
Program Management, Simulation Engineering (SE) and Analysis
Business Partners
Strategic Alliances
Strategic Planning & Biz Development
Product engineering Service
Global Sourcing and Logistics
CAE/PDM
ENGINE
GEAR BOX
• Strategic Planning• Business Development• Human Resources
• Product Planning• Benchmarking• Engineering Design• Program Management
• Supplier Development• Tool Development
• DECI• INFORMIA
• GARGASO
• GARGASO
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ISO/TS 16949 ISO 9001
6. Certificates
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Appendix : Biz. Example 1
DWAW/House
Daewoo International Corp.
“D” Co.
Product : Seat Mechanism
End-Buyer : GM, FORD
Korea
FinancingLogisticsWarehouseOn-Site Service
North America
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Sourcing & Supplier Quality Management
Supplier A Supplier B Supplier C Supplier D
SDE/SQE/SQA COMMERICAL
Appendix : Biz. Example 2
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- Item : Blow motor / Fan
- Volume : U$ 50mil/yr
Korea-Daewoo Int’l
☞ Trilateral Business (China – Korea – Mexico)
Program ManagementSQA (PPAP Guidance, Containment, Process Audit)Logistics (From Vietnam to Customers)
Appendix : Biz. Example 3
Europe & CIS USA & Mexico
Brazil
India & Thailand
Donjin vietnam
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Asia
Appendix : Biz. Example 4
☞ Car Sales : CBU & KD
Middle East
& Africa
Russia& CIS
China
Korea
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Appendix : Biz. Example 5
☞ Engineering Sales : Engineering, Die, Jig & Fixture, P/Shop
Russia
China
Malaysia
Japan
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• Item : C100/105 Diesel C/Head Casting
• Volume : average 10mil EUR/YR.
• Quantity : average 138 k PCS/YR.
• Program life ; 3 years (SOP : 2006.05)
DWIC SQA as Agent of Supplier
DWIC work role
☞ On site Quality Management for GMDAEWOO & NEMAK Gyor
Regular Contact for Quality & Technical IssuesResolving Delivery issuesOrganizing meeting at GM-DATQuick Support On Site
Appendix : Biz. Example 6
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